Federal Communications Commission
Washington, D.C. 20554		 Approved by OMB
3060-1115 (March 2008)
FOR FCC USE ONLY
 
FCC 388
DTV Quarterly Activity Station Report		 FOR COMMISSION USE ONLY
FILE NO. BDERCT-20080708AGO
Licensee
SCRIPPS HOWARD BROADCASTING COMPANY
Call Sign
WPTV		 Facility Id
59443
Community of License
City State
FL PALM BEACH 33401 -

WEST PALM BEACH-FT. PIERCE
WWW.WPTV.COM 		Licensee Renewal Expiration Date (mm/dd/yyyy)
02/01/2005
Channel Numbers: (Check the Channel Number(s) to which this form applies.)
checkbox checked Analog 5  
checkbox checked Digital 55
Report reflects information for quarter ending: 06/30/2008
Have you opted to comply with Option One, Two, or Three (once elected, this choice may not change)?
radio button not selected Option One (A and D) radio button selected Option Two (B and D) radio button not selected Option Three (C and D)

Over the past quarter, have you fully complied with the requirements of this option? radio button selectedYes radio button not selectedNo
Simulcasting:
Are you simulcasting on your Analog channel and your primary Digital stream? radio button selectedYes radio button not selectedNo
Application Purpose:
 
radio button not selected Amendment File Number -

Section B (For broadcasters electing Option Two)

On its analog channel, and its primary digital stream, a station must run an average of 16 transition-related PSAs and 16 transition-related crawls, snipes, and/or tickers per week in each quarter, all between the hours of 5 a.m. and 1 a.m. It must also run one 30 minute DTV-related informational program once, and one 100-Day Countdown piece per day for the 100 days prior to the conclusion of the transition. Comment boxes MUST be used to describe these compliant activities (See rules for additional details).

Total Number of Eligible DTV Transition-Related PSAs and Crawls, Snipes, and/or Tickers (CSTs) Run -- Last Quarter


How many DTV PSAs and CSTs did your station run between 5:00 a.m. and 1:00 a.m. last quarter?
      231
      221

For informational purposes only, how many DTV PSAs and CSTs did your station run in the last quarter from 6:00 a.m. to 9:00 a.m.?
   22
   0

For stations located in the Eastern or Pacific Time Zone, how many DTV PSAs and CSTs did your station run in the last quarter from 6:00 p.m. to 11:35 p.m. (must average at least 4 per week)?
     57
     69

For stations located in the Central or Mountain Time Zone, how many DTV PSAs and CSTs did your station run in the last quarter from 5:00 p.m. to 10:35 p.m.(must average at least 4 per week)?
   
   


30 Minute Educational Programs - Last Quarter


How many 30 minute, DTV-related informational programs did your station run during the quarter? At least one such program must be run between the hours of 8:00 a.m. and 11:35 p.m., prior to June 12, 2009.
   0

100-Day Countdown - Last Quarter

All stations participating in Option Two must air a minimum of one "Countdown To DTV" per day during certain periods.  Due to the delay in the DTV deadline, the revision of the countdown rules, and differing analog termination dates, not every station was required to air the "Countdown To DTV" the same number of times during the first quarter of 2009.  Below, list the actual number of days on which your station aired any eligible "Countdown to DTV," and, in the Comments field, briefly explain how this number of days was calculated.
   0
   0
   0
   0

Section D (For all broadcasters)

Additional DTV On-air Initiatives - Last Quarter  
Did your station run additional on-air initiatives (such as news reports, town hall meetings, etc.) during the quarter? The comment box may be used to describe these initiatives. radio button selectedYes radio button not selectedNo

ON JUNE 13, 2008 IN OUR 6:00PM NEWSCAST OUR CHIEF METEOROLOGIST GAVE A REPORT DURING HIS WEATHER SEGMENT ON BATTERY-OPERATED TELEVISION SETS AND WHAT THE CONVERSION WILL MEAN FOR THEM. HE STRESSED THAT MANUFACTURERS ARE WORKING ON AN AFFORABLE DIGITAL BATTERY-OPERATED SET.
Station Website Additional Activity Related to the DTV Transition - Last Quarter  
Does your station have a Website? radio button selectedYes radio button not selectedNo
If YES, did your station provide additional DTV related information or activities on that Website? The comment box may be used to describe what was posted on the station's Website. radio button selectedYes radio button not selectedNo

WPTV.COM FEATURES A PROMINENT LINK ON OUR HOMEPAGE TO OUR DIGITAL TV TANSITION SECTION. THE SECTIONS HAS A Q&A FOR USERS TO HELP THEM DETERMINE WHAT THEY NEED TO DO IN THEIR HOME BEFORE FEBRUARY 2009. IT ALSO CONTAINS THE LATEST VIDEO REPORTS ABOUT THE TRANSITION, A FREQUENTLY ASKED QUESTIONS AREA AND A FORM TO ASK FURTHER QUESTIONS OF OUR ENGINEERING STAFF. THERE IS ALSO A COUNTDOWN CLOCK ON THE PAGE SO PEOPLE WILL KNOW EXACTLY HOW LONG THEY HAVE UNTIL THE SWITCH.
Additional DTV Outreach Efforts -- Last Quarter  
Check all of the DTV related activities listed below that your station engaged in over the last quarter. The comment box may be used to describe this activity.  
checkbox checked Speaking Engagements


ON APRIL 30, 20008 AT 10:00AM IN BOCA RATON, PROGRAM DIRECTOR BERNADETTE O'GRADY SPOKE TO OVER 50 SENIOR CITIZENS ABOUT THE DIGITAL TRANSITION. SHE DID A PHYSICAL DEMONSTRATION OF HOW TO USE A CONVERTER BOX AND PASSED OUT COUPON APPLICATION FORMS.

ON MAY 15, 2008 AT 11:00AM IN BELLE GLADE, PROGRAM DIRECTOR BERNADETTE O'GRADY SPOKE TO A GROUP OF 35 SENIORS AT THE WEST COUNTY SENIOR CENTER. SHE GAVE A PHYSICAL DEMONSTRATION OF HOW A CONVERTER BOX WORKS AND ANSWERED QUESTIONS AND PASSED OUT COUPON APPLICATIONS FORMS SINCE MANY OF THE ATTENDEES USE ANTENNA.

ON JUNE 12 AT 3:00PM IN FORT LAUDERDALE, PROGRAM DIRECTOR, BERNADETTE O'GRADY WAS PART OF A PANEL DISCUSSION FOR THE CABLE & TELECOMMUNICATIONS ASSOCIATION OF MARKETING'S ANNUAL MEETING. SHE ANSWERED QUESTIONS ABOUT HOW PREPARED THE STATION IS FOR THE CONVERSION AND WHAT KINDS OF SPOTS AND ANNOUNCEMENTS THE STATION IS RUNNING.

checkbox checked Community Events


APRIL 30 THROUGH MAY 4TH, WPTV HAD A BOOTH AT THE CITY OF WEST PALM BEACH'S SUNFEST EVENT. MORE THAN 350,000 PEOPLE ATTEND THE EVENT. AT OUR BOOTH WE DISPLAYED A TV SET HOOKED UP TO A CONVERTER BOX WITH ANTENNA AND PASSED OUT INFORMATION ABOUT THE CONVERSION AND GETTING A COUPON FOR A BOX.

ON MAY 31ST AND JUNE 1ST, 2008 WPTV HAD A BOOTH AT THE MARTIN COUNTY RED CROSS' HURRICANE PREPAREDNESS FAIR. AT OUR BOOTH WE HAD A TV SET HOOKED UP TO A CONVERTER BOX AND ANTENNS TO DEMONSTRATE THE CONVERSION AND PASSED OUT PRINTED MATERIALS ABOUT THE CONVERSION AND HOW TO APPLY FOR A COUPON.

checkbox not checked Other (describe)
This comment box may be used to include other comments or information about your station's DTV activity over the last quarter.


THE STATION RUN :20 ANNOUNCEMENTS EACH WEEK PROMOTING THE EXISTENCE OF A DIGITAL TRANSITION FILE FOR THE VIEWING PUBLIC'S ACCESS.

 

Station Certification
I certify that the statements in this document are true, complete, and correct to the best of my knowledge and belief, and are made in good faith.
Typed or Printed Name of Person Signing
PROGRAM DIRECTOR

BERNADETTE O'GRADY


WILLFUL FALSE STATEMENTS ON THIS FORM ARE PUNISHABLE BY FINE AND/OR IMPRISONMENT (U.S. CODE, TITLE 18, SECTION 1001), AND/OR REVOCATION OF ANY STATION LICENSE OR CONSTRUCTION PERMIT (U.S. CODE, TITLE 47, SECTION 312(a)(1)), AND/OR FORFEITURE (U.S. CODE, TITLE 47, SECTION 503).

FCC NOTICE REQUIRED BY THE PAPERWORK REDUCTION ACT

We have estimated that each response to this collection of information will take 3 hours. Our estimate includes the time to read the instructions, look through existing records, gather and maintain required data, and actually complete and review the form or response. If you have any comments on this estimate, or on how we can improve the collection and reduce the burden it causes you, please write the Federal Communications Commission, AMD-PERM, Paperwork Reduction Project (3060-1115), Washington, D.C. 20554. We will also accept your comments via the Internet if you send them to pra@fcc.gov. Remember - you are not required to respond to a collection of information sponsored by the Federal government, and the government may not conduct or sponsor this collection, unless it displays a currently valid OMB control number or if we fail to provide you with this notice. This collection has been assigned an OMB control number of 3060-1115.

THE FOREGOING NOTICE IS REQUIRED BY THE PAPERWORK REDUCTION ACT OF 1995, P.L. 104-13, OCTOBER 1, 1995, 44 U.S.C. 3507.