Federal Communications Commission
Washington, D.C. 20554		 Approved by OMB
3060-1115 (March 2008)
FOR FCC USE ONLY
 
FCC 388
DTV Quarterly Activity Station Report		 FOR COMMISSION USE ONLY
FILE NO. BDERCT-20080708ANJ
Licensee
WIS LICENSE SUBSIDIARY, LLC
Call Sign
WIS		 Facility Id
13990
Community of License
City State
SC RICHLAND 29201 -

COLUMBIA SC
WWW.WISTV.COM 		Licensee Renewal Expiration Date (mm/dd/yyyy)
12/01/2012
Channel Numbers: (Check the Channel Number(s) to which this form applies.)
checkbox checked Analog 10  
checkbox checked Digital 41
Report reflects information for quarter ending: 06/30/2008
Have you opted to comply with Option One, Two, or Three (once elected, this choice may not change)?
radio button not selected Option One (A and D) radio button selected Option Two (B and D) radio button not selected Option Three (C and D)

Over the past quarter, have you fully complied with the requirements of this option? radio button selectedYes radio button not selectedNo
Simulcasting:
Are you simulcasting on your Analog channel and your primary Digital stream? radio button selectedYes radio button not selectedNo
Application Purpose:
 
radio button not selected Amendment File Number -

Section B (For broadcasters electing Option Two)

On its analog channel, and its primary digital stream, a station must run an average of 16 transition-related PSAs and 16 transition-related crawls, snipes, and/or tickers per week in each quarter, all between the hours of 5 a.m. and 1 a.m. It must also run one 30 minute DTV-related informational program once, and one 100-Day Countdown piece per day for the 100 days prior to the conclusion of the transition. Comment boxes MUST be used to describe these compliant activities (See rules for additional details).

Total Number of Eligible DTV Transition-Related PSAs and Crawls, Snipes, and/or Tickers (CSTs) Run -- Last Quarter


How many DTV PSAs and CSTs did your station run between 5:00 a.m. and 1:00 a.m. last quarter?
      524
      247

For informational purposes only, how many DTV PSAs and CSTs did your station run in the last quarter from 6:00 a.m. to 9:00 a.m.?
   71
   13

For stations located in the Eastern or Pacific Time Zone, how many DTV PSAs and CSTs did your station run in the last quarter from 6:00 p.m. to 11:35 p.m. (must average at least 4 per week)?
     119
     77

For stations located in the Central or Mountain Time Zone, how many DTV PSAs and CSTs did your station run in the last quarter from 5:00 p.m. to 10:35 p.m.(must average at least 4 per week)?
   
   

WIS AIRED A MINIMUM OF 16 DTV PSAS PER WEEK AND 16 SNIPES PER WEEK ON A FIXED SCHEDULE. WIS ALSO AIRED A VARIABLE NUMBER OF PSAS AND SNIPES IN AVAILABLE INVENTORY. THE SNIPES REFERRED VIEWERS TO THE WIS WEBSITE AND A WIS PHONE NUMBER FOR MORE INFORMATION ON THE DIGITAL TRANSITION. WE ALSO BROADCAST PSAS IN NBC NETWORK PROGRAMMING, "THE OPRAH WINFREY SHOW" AND "LIVE WITH REGIS AND KELLY", AS SUPPLIED BY THE NETWORK AND THE PROGRAM SYNDICATORS. ALL PSAS WERE CLOSED CAPTIONED.

30 Minute Educational Programs - Last Quarter


How many 30 minute, DTV-related informational programs did your station run during the quarter? At least one such program must be run between the hours of 8:00 a.m. and 11:35 p.m., prior to June 12, 2009.
   0

100-Day Countdown - Last Quarter

All stations participating in Option Two must air a minimum of one "Countdown To DTV" per day during certain periods.  Due to the delay in the DTV deadline, the revision of the countdown rules, and differing analog termination dates, not every station was required to air the "Countdown To DTV" the same number of times during the first quarter of 2009.  Below, list the actual number of days on which your station aired any eligible "Countdown to DTV," and, in the Comments field, briefly explain how this number of days was calculated.
   0
   0
   0
   0

Section D (For all broadcasters)

Additional DTV On-air Initiatives - Last Quarter  
Did your station run additional on-air initiatives (such as news reports, town hall meetings, etc.) during the quarter? The comment box may be used to describe these initiatives. radio button selectedYes radio button not selectedNo

DURING THE SECOND QUARTER, WIS CONDUCTED MONTHLY DTV PHONE BANKS (A TOTAL OF 3) DURING THE EARLY EVENING NEWS BLOCK (5 TO 7:30PM). ON EACH OCCASION, SIX WIS STAFF MEMBERS ANSWERED HUNDREDS OF QUESTIONS FROM VIEWERS ABOUT THE DTV TRANSITION, CONVERTER BOXES, AND THE COUPON PROGRAM. EACH PHONE BANK WAS PUBLICIZED IN ADVANCE DURING WIS NEWSCASTS. THE STATION'S NEWS DEPARTMENT AIRED AT LEAST 4 LIVE SHOTS FROM THE PHONE BANK DURING EACH DAY'S EFFORT, AND MOST OF THE SEGMENTS WERE ACCOMPANIED BY TAPED OR LIVE DEMONSTRATIONS OF THE USE OF TV CONVERTER BOXES.
ON JUNE 10, 2008 AT NOON AND 5:30PM WIS AIRED NEWS STORIES ON RAYCOM MEDIA CEO PAUL MCTEAR'S CONGRESSIONAL TESTIMONY ON THE DTV TRANSITION.
AND ON JUNE 26, 2006 ON THE 6PM NEWS, WIS RAN A STORY ABOUT A NATIONAL PROBLEM WITH A COMPANY SELLING OVER-PRICED CONVERTER BOXES.
Station Website Additional Activity Related to the DTV Transition - Last Quarter  
Does your station have a Website? radio button selectedYes radio button not selectedNo
If YES, did your station provide additional DTV related information or activities on that Website? The comment box may be used to describe what was posted on the station's Website. radio button selectedYes radio button not selectedNo

WIS HAS DEDICATED AN ENTIRE SECTION OF THE WISTV.COM WEBSITE TO EDUCATING THE PUBLIC ABOUT THE DTV TRANSITION. IT INCLUDES TEXT AND VIDEO INFORMATION ABOUT DIGITAL TELEVISION, TV CONVERTER BOXES, AND THE CONVERTER BOX COUPON PROGRAM. IT ALSO HAS A PLACE WHERE WE SOLICIT EMAIL QUESTIONS ABOUT DTV AND A FORM FOR USERS TO REQUEST A WIS SPEAKER TO LOCAL GROUPS ON THE TOPIC. HERE'S THE LINK: HTTP://WWW.WISTV.COM/GLOBAL/CATEGORY.ASP?C=120019
Additional DTV Outreach Efforts -- Last Quarter  
Check all of the DTV related activities listed below that your station engaged in over the last quarter. The comment box may be used to describe this activity.  
checkbox checked Speaking Engagements


DURING THE SECOND QUARTER OF 2008 WIS SENT SPEAKERS TO 10 LOCAL GROUP MEETINGS TO MAKE PRESENTATIONS AND ANSWER QUESTIONS ABOUT DIGITAL TELEVISION. A TOTAL OF MORE THAN 430 PEOPLE ATTENDED THOSE 10 EVENTS.

checkbox not checked Community Events



checkbox not checked Other (describe)
This comment box may be used to include other comments or information about your station's DTV activity over the last quarter.



 

Station Certification
I certify that the statements in this document are true, complete, and correct to the best of my knowledge and belief, and are made in good faith.
Typed or Printed Name of Person Signing
DIR. OF MARKETING AND PROGRAMMING

BARRY AHRENDT


WILLFUL FALSE STATEMENTS ON THIS FORM ARE PUNISHABLE BY FINE AND/OR IMPRISONMENT (U.S. CODE, TITLE 18, SECTION 1001), AND/OR REVOCATION OF ANY STATION LICENSE OR CONSTRUCTION PERMIT (U.S. CODE, TITLE 47, SECTION 312(a)(1)), AND/OR FORFEITURE (U.S. CODE, TITLE 47, SECTION 503).

FCC NOTICE REQUIRED BY THE PAPERWORK REDUCTION ACT

We have estimated that each response to this collection of information will take 3 hours. Our estimate includes the time to read the instructions, look through existing records, gather and maintain required data, and actually complete and review the form or response. If you have any comments on this estimate, or on how we can improve the collection and reduce the burden it causes you, please write the Federal Communications Commission, AMD-PERM, Paperwork Reduction Project (3060-1115), Washington, D.C. 20554. We will also accept your comments via the Internet if you send them to pra@fcc.gov. Remember - you are not required to respond to a collection of information sponsored by the Federal government, and the government may not conduct or sponsor this collection, unless it displays a currently valid OMB control number or if we fail to provide you with this notice. This collection has been assigned an OMB control number of 3060-1115.

THE FOREGOING NOTICE IS REQUIRED BY THE PAPERWORK REDUCTION ACT OF 1995, P.L. 104-13, OCTOBER 1, 1995, 44 U.S.C. 3507.