Federal Communications Commission
Washington, D.C. 20554		 Approved by OMB
3060-1115 (March 2008)
FOR FCC USE ONLY
 
FCC 388
DTV Quarterly Activity Station Report		 FOR COMMISSION USE ONLY
FILE NO. BDERCT-20081007AIS
Licensee
KFVS LICENSE SUBSIDIARY, LLC
Call Sign
KFVS-TV		 Facility Id
592
Community of License
City State
MO CAPE GIRARDEAU 63701 -

PADUCAH-CAPE GIRARD-HARSBG
WWW.KFVS12.COM 		Licensee Renewal Expiration Date (mm/dd/yyyy)
02/01/2014
Channel Numbers: (Check the Channel Number(s) to which this form applies.)
checkbox checked Analog 12  
checkbox checked Digital 57
Report reflects information for quarter ending: 09/30/2008
Have you opted to comply with Option One, Two, or Three (once elected, this choice may not change)?
radio button not selected Option One (A and D) radio button selected Option Two (B and D) radio button not selected Option Three (C and D)

Over the past quarter, have you fully complied with the requirements of this option? radio button selectedYes radio button not selectedNo
Simulcasting:
Are you simulcasting on your Analog channel and your primary Digital stream? radio button selectedYes radio button not selectedNo
Application Purpose:
 
radio button not selected Amendment File Number -

Section B (For broadcasters electing Option Two)

On its analog channel, and its primary digital stream, a station must run an average of 16 transition-related PSAs and 16 transition-related crawls, snipes, and/or tickers per week in each quarter, all between the hours of 5 a.m. and 1 a.m. It must also run one 30 minute DTV-related informational program once, and one 100-Day Countdown piece per day for the 100 days prior to the conclusion of the transition. Comment boxes MUST be used to describe these compliant activities (See rules for additional details).

Total Number of Eligible DTV Transition-Related PSAs and Crawls, Snipes, and/or Tickers (CSTs) Run -- Last Quarter


How many DTV PSAs and CSTs did your station run between 5:00 a.m. and 1:00 a.m. last quarter?
      306
      219

For informational purposes only, how many DTV PSAs and CSTs did your station run in the last quarter from 6:00 a.m. to 9:00 a.m.?
   42
   33

For stations located in the Eastern or Pacific Time Zone, how many DTV PSAs and CSTs did your station run in the last quarter from 6:00 p.m. to 11:35 p.m. (must average at least 4 per week)?
    
    

For stations located in the Central or Mountain Time Zone, how many DTV PSAs and CSTs did your station run in the last quarter from 5:00 p.m. to 10:35 p.m.(must average at least 4 per week)?
    63
    110

LOCALLY PRODUCED PSA'S RAN A TOTAL OF 238 TIMES; CBS PSA'S RAN A TOTAL OF 29 TIMES; PSA'S INCLUDED IN SYNDICATED PROGRAMMING RAN A TOTAL OF 39 TIMES. ALL PSA'S WERE CLOSED CAPTIONED.
LOCALLY PRODUCED CST'S RAN A TOTAL OF 137 TIMES; CBS CST'S RAN A TOTAL OF 82 TIMES.

30 Minute Educational Programs - Last Quarter


How many 30 minute, DTV-related informational programs did your station run during the quarter? At least one such program must be run between the hours of 8:00 a.m. and 11:35 p.m., prior to June 12, 2009.
   0

100-Day Countdown - Last Quarter

All stations participating in Option Two must air a minimum of one "Countdown To DTV" per day during certain periods.  Due to the delay in the DTV deadline, the revision of the countdown rules, and differing analog termination dates, not every station was required to air the "Countdown To DTV" the same number of times during the first quarter of 2009.  Below, list the actual number of days on which your station aired any eligible "Countdown to DTV," and, in the Comments field, briefly explain how this number of days was calculated.
   0
   0
   0
   0

Section D (For all broadcasters)

Additional DTV On-air Initiatives - Last Quarter  
Did your station run additional on-air initiatives (such as news reports, town hall meetings, etc.) during the quarter? The comment box may be used to describe these initiatives. radio button selectedYes radio button not selectedNo

KFVS AIRED THREE TRANSITION RELATED NEWS REPORTS DURING THE QUARTER.
Station Website Additional Activity Related to the DTV Transition - Last Quarter  
Does your station have a Website? radio button selectedYes radio button not selectedNo
If YES, did your station provide additional DTV related information or activities on that Website? The comment box may be used to describe what was posted on the station's Website. radio button selectedYes radio button not selectedNo

THE KFVS-TV WEBSITE CONTAINS AN EXTENSIVE SECTION MARKETED AS "THE BIG SWITCH". LAUNCHED ON 7/25/07, THIS SECTION CONTAINS COMPREHENSIVE INFORMATION FOR VIEWERS INCLUDING A "GUIDE TO DIGITAL TELEVISION", A DYNAMIC COUNTDOWN CLOCK TO THE TRANSITION DATE, A LOCALLY PRODUCED EDUCATIONAL VIDEO PRESENTATION, A LINK TO INFORMATION ABOUT DTV CONVERTER BOXES, A LINK TO APPLY FOR THE CONVERTER BOX DISCOUNT COUPONS AND A LIST OF FREQUENTLY ASKED QUESTIONS ABOUT THE DIGITAL TRANSITION.
Additional DTV Outreach Efforts -- Last Quarter  
Check all of the DTV related activities listed below that your station engaged in over the last quarter. The comment box may be used to describe this activity.  
checkbox checked Speaking Engagements


ON JULY 14, 2008 KFVS GENERAL MANAGER, MIKE SMYTHE AND MARKETING DIRECTOR, PAUL KEENER, GAVE A DTV EDUCATIONAL PRESENTATION TO THE DOWNTOWN CAPE GIRARDEAU ROTARY CLUB AT A LUNCHEON AT THE SHOW ME CENTER. THEY SHOWED A VIDEO PRESENTATION, SPOKE TO THE AUDIENCE AND ANSWERED QUESTIONS. APPROXIMATELY 50 PEOPLE IN ATTENDANCE.

ON JULY 24, 2008 KFVS GENERAL MANAGER, MIKE SMYTHE AND MARKETING DIRECTOR, PAUL KEENER, GAVE A DTV EDUCATIONAL PRESENTATION TO THE CAPE WEST ROTARY CLUB AT A LUNCHEON HELD AT THE ELKS LODGE.THEY SHOWED A VIDEO PRESENTATION, SPOKE TO THE AUDIENCE AND ANSWERED QUESTIONS. APPROXIMATELY 75 PEOPLE IN ATTENDANCE.

ON AUGUST 22, 2008 KFVS GENERAL MANAGER, MIKE SMYTHE AND MARKETING DIRECTOR, PAUL KEENER, GAVE A DTV EDUCATIONAL PRESENTATION AT THE JACKSON SENIOR CENTER. DURING THE 45 MINUTE PRESENTATION TO 125 PEOPLE, THEY SHOWED A VIDEO PRESENTATION, SPOKE TO THE AUDIENCE AND ANSWERED QUESTIONS.

ON SEPTEMBER 18, 2008 KFVS GENERAL MANAGER, MIKE SMYTHE AND MARKETING DIRECTOR, PAUL KEENER, GAVE A DTV EDUCATIONAL PRESENTATION AT THE CAPE GIRARDEAU SENIOR CENTER. THEY SHOWED A VIDEO PRESENTATION, SPOKE TO THE AUDIENCE AND ANSWERED QUESTIONS. APPROXIMATELY 100 PEOPLE IN ATTENDANCE.

ON SEPTEMBER 20, 2008 KFVS GENERAL MANAGER, MIKE SMYTHE GAVE A DTV EDUCATIONAL PRESENTATION AT THE QUARTERLY MEETING OF OF THE CAPE GIRARDEAU MASONIC LODGE. HE SHOWED A VIDEO PRESENTATION, SPOKE TO THE AUDIENCE AND ANSWERED QUESTIONS. THERE WERE 30 PEOPLE IN ATTENDANCE.
checkbox not checked Community Events



checkbox not checked Other (describe)
This comment box may be used to include other comments or information about your station's DTV activity over the last quarter.


IN RESPONSE TO VIEWER REQUESTS, WE MAILED OUT 9 COUPON APPLICATION FORMS TO HOUSEHOLDS WHO DO NOT HAVE INTERNET ACCESS AND WHO DID NOT PREFER TO PHONE IN THEIR REQUEST.

 

Station Certification
I certify that the statements in this document are true, complete, and correct to the best of my knowledge and belief, and are made in good faith.
Typed or Printed Name of Person Signing
VICE PRESIDENT/GENERAL MANAGER

MICHAEL R. SMYTHE


WILLFUL FALSE STATEMENTS ON THIS FORM ARE PUNISHABLE BY FINE AND/OR IMPRISONMENT (U.S. CODE, TITLE 18, SECTION 1001), AND/OR REVOCATION OF ANY STATION LICENSE OR CONSTRUCTION PERMIT (U.S. CODE, TITLE 47, SECTION 312(a)(1)), AND/OR FORFEITURE (U.S. CODE, TITLE 47, SECTION 503).

FCC NOTICE REQUIRED BY THE PAPERWORK REDUCTION ACT

We have estimated that each response to this collection of information will take 3 hours. Our estimate includes the time to read the instructions, look through existing records, gather and maintain required data, and actually complete and review the form or response. If you have any comments on this estimate, or on how we can improve the collection and reduce the burden it causes you, please write the Federal Communications Commission, AMD-PERM, Paperwork Reduction Project (3060-1115), Washington, D.C. 20554. We will also accept your comments via the Internet if you send them to pra@fcc.gov. Remember - you are not required to respond to a collection of information sponsored by the Federal government, and the government may not conduct or sponsor this collection, unless it displays a currently valid OMB control number or if we fail to provide you with this notice. This collection has been assigned an OMB control number of 3060-1115.

THE FOREGOING NOTICE IS REQUIRED BY THE PAPERWORK REDUCTION ACT OF 1995, P.L. 104-13, OCTOBER 1, 1995, 44 U.S.C. 3507.