Federal Communications Commission
Washington, D.C. 20554		 Approved by OMB
3060-1115 (March 2008)
FOR FCC USE ONLY
 
FCC 388
DTV Quarterly Activity Station Report		 FOR COMMISSION USE ONLY
FILE NO. BDERCT-20090112AGG
Licensee
MISSION BROADCASTING, INC.
Call Sign
KOLR		 Facility Id
28496
Community of License
City State
MO GREENE 65803 -

SPRINGFIELD MO
WWW.OZARKSFIRST.COM 		Licensee Renewal Expiration Date (mm/dd/yyyy)
02/01/2006
Channel Numbers: (Check the Channel Number(s) to which this form applies.)
checkbox checked Analog 10  
checkbox checked Digital 52
Report reflects information for quarter ending: 12/31/2008
Have you opted to comply with Option One, Two, or Three (once elected, this choice may not change)?
radio button not selected Option One (A and D) radio button selected Option Two (B and D) radio button not selected Option Three (C and D)

Over the past quarter, have you fully complied with the requirements of this option? radio button selectedYes radio button not selectedNo
Simulcasting:
Are you simulcasting on your Analog channel and your primary Digital stream? radio button selectedYes radio button not selectedNo
Application Purpose:
 
radio button not selected Amendment File Number -

Section B (For broadcasters electing Option Two)

On its analog channel, and its primary digital stream, a station must run an average of 16 transition-related PSAs and 16 transition-related crawls, snipes, and/or tickers per week in each quarter, all between the hours of 5 a.m. and 1 a.m. It must also run one 30 minute DTV-related informational program once, and one 100-Day Countdown piece per day for the 100 days prior to the conclusion of the transition. Comment boxes MUST be used to describe these compliant activities (See rules for additional details).

Total Number of Eligible DTV Transition-Related PSAs and Crawls, Snipes, and/or Tickers (CSTs) Run -- Last Quarter


How many DTV PSAs and CSTs did your station run between 5:00 a.m. and 1:00 a.m. last quarter?
      504
      543

For informational purposes only, how many DTV PSAs and CSTs did your station run in the last quarter from 6:00 a.m. to 9:00 a.m.?
   13
   184

For stations located in the Eastern or Pacific Time Zone, how many DTV PSAs and CSTs did your station run in the last quarter from 6:00 p.m. to 11:35 p.m. (must average at least 4 per week)?
     0
     0

For stations located in the Central or Mountain Time Zone, how many DTV PSAs and CSTs did your station run in the last quarter from 5:00 p.m. to 10:35 p.m.(must average at least 4 per week)?
    91
    143


THE NUMBERS REPORTED IN THIS SECTION DO NOT REFLECT ALL OF THE DTV TRANSITION SPOTS INCLUDED IN NETWORK AND SYNDICATED PROGRAMMING, WHICH CAN BE SIGNIFICANT IN NUMBER BUT ARE NOT TRACKED IN THE STATION'S TRAFFIC SYSTEM.

30 Minute Educational Programs - Last Quarter


How many 30 minute, DTV-related informational programs did your station run during the quarter? At least one such program must be run between the hours of 8:00 a.m. and 11:35 p.m., prior to June 12, 2009.
   2

KOLR-TV AIRED THE 30-MINUTE PROGRAM PROVIDED BY THE NATIONAL ASSOCIATION OF BROADCASTERS
ON SUNDAY, NOVEMBER 23, 2008 AT 5:00-5:30PM, AND AGAIN ON SATURDAY, DECEMBER 20, 2008 AT 5:00-5:30PM.

100-Day Countdown - Last Quarter

All stations participating in Option Two must air a minimum of one "Countdown To DTV" per day during certain periods.  Due to the delay in the DTV deadline, the revision of the countdown rules, and differing analog termination dates, not every station was required to air the "Countdown To DTV" the same number of times during the first quarter of 2009.  Below, list the actual number of days on which your station aired any eligible "Countdown to DTV," and, in the Comments field, briefly explain how this number of days was calculated.
   254
   0
   0
   0

Section D (For all broadcasters)

Additional DTV On-air Initiatives - Last Quarter  
Did your station run additional on-air initiatives (such as news reports, town hall meetings, etc.) during the quarter? The comment box may be used to describe these initiatives. radio button selectedYes radio button not selectedNo

ON THE FOLLOWING DATES EVERY NEWSCAST CARRIED MENTION OF UPCOMING DTV COMMUNITY WORKSHOPS: 10/27, 11/11, 11/16, 12/3, 12/17.

ON THE FOLLOWING DATES EVERY 5-7AM LOCAL NEWSCAST CARRIED MENTION OF UPCOMING DTV COMMUNITY WORKSHOPS: 10/28, 11/12, 11/17, 12/4, 12/18.

ON 12/17 EVERY NEWSCAST PROMOTED A DTV CALL-IN SHOW ON THE PBS STATION, AND/OR GAVE DTV TIPS.
Station Website Additional Activity Related to the DTV Transition - Last Quarter  
Does your station have a Website? radio button selectedYes radio button not selectedNo
If YES, did your station provide additional DTV related information or activities on that Website? The comment box may be used to describe what was posted on the station's Website. radio button selectedYes radio button not selectedNo

OUR WEBSITE, WWW.OZARKSFIRST.COM/DTVANSWERS, INCLUDES LINKS TO MULTIPLE RESOURCES CONCERNING THE DTV CONVERSION, CONVERTER BOXES, ANTENNAS AND OTHER INFORMATION.
Additional DTV Outreach Efforts -- Last Quarter  
Check all of the DTV related activities listed below that your station engaged in over the last quarter. The comment box may be used to describe this activity.  
checkbox checked Speaking Engagements


KOLR-TV STATION MANAGER DEAN WASSON GAVE A DTV WORKSHOP IN WEST PLAINS, MO ON 10/28 AT 2PM; IN AURORA, MO ON 11/12 AT 10AM; IN LEBANON, MO ON 11/17 AT 10AM; IN LAKE OZARK, MO ON 12/4 AT 10AM; IN HARRISON, AR ON 12/18 AT 10AM.

checkbox not checked Community Events



checkbox checked Other (describe)


KOLR-TV PARTICIPATED IN A "SOFT TEST" DTV MESSAGE AT 6:59-7:00PM ON 12/17 IN CONJUNCTION WITH OTHER AREA STATIONS. THE TEST WAS FOLLOWED BY A ONE-HOUR DTV CALL-IN SHOW ON THE LOCAL PBS STATION, IN WHICH KOLR-TV STATION MANAGER DEAN WASSON, CHIEF ENGINEER DAVE SMITH AND CREATIVE SERVICES DIRECTOR DAVE BOWEN ALL TOOK VIEWER CALLS ON THE PHONE BANK.

This comment box may be used to include other comments or information about your station's DTV activity over the last quarter.


MISSION BROADCASTING, INC. CONTINUES TO EDUCATE ITS STATIONS ON THE MOST UP TO DATE CHALLENGES FACING OUTREACH AND EDUCATION REGARDING DTV. BECAUSE LOW POWER AND TRANSLATOR MESSAGES CAN BE CONFUSING IF DISSEMINATED WIDELY, MISSION HAS ENCOURAGED AFFECTED STATIONS TO ADD VERBIAGE IN THEIR NEWSCASTS, PROMOS, AND CRAWLS REGARDING ANTENNA ISSUES RELATING TO UHF, VHF, AND COMBO ANTENNAS.

IN LATE DECEMBER 2007, MISSION BECAME PART OF A FULL DTV AWARENESS AND EDUCATIONAL CAMPAIGN THAT WAS IMPLEMENTED AT EACH OF OUR STATIONS ON FEBRUARY 17, 2009. THE GOAL WAS TO BE THE DEFINITIVE LOCAL SOURCE FOR DTV EDUCATION. EMPHASIZING LOCALISM WAS THE KEY IN PROVIDING EIGHT (8) GENERIC SPOTS RELATING TO VARIOUS ASPECTS OF THE CONVERSION TO EACH MARKET THAT COULD BE CUSTOMIZED WITH THEIR LOCAL NEWS TALENT. EACH SPOT PUSHED VIEWERS TO THEIR RESPECTIVE LOCAL WEBSITE TO GAIN MORE INFORMATION INCLUDING FORUMS FOR LOCAL DISCUSSIONS. EACH MISSION STATION ALSO HAS BEEN PROVIDED WITH A WEB SITE TEMPLATE ON THE DTV TRANSITION THAT COULD BE CUSTOMIZED. WE INCLUDED IN THE TEMPLATE AREAS FOR A STATION TO ADD SPECIFIC INFORMATION RELATED TO THAT LOCAL MARKET'S DTV EDUCATION EFFORTS AS WELL AS A COUNTDOWN CLOCK TO THE CONVERSION DEADLINE. A SAMPLE OF A MARKET WEBSITE, SPOTS, AND OUTREACH EFFORTS CAN BE FOUND AT WWW.OZARKSFIRST.COM/DTVANSWERS/.

WE'RE ADDRESSING OUTREACH IN OTHER AREAS AS WELL WITH THE NON WEB SAVVY ELDERLY POPULATION. MISSION USES CUSTOMIZED BROCHURES FOR EACH MARKET THAT CAN BE MAILED OR PICKED UP AT THE EACH STATION. THESE ARE ALSO USED IN TRADE SHOW DISPLAYS AS WELL AS LOCAL DTV SPEAKING ENGAGEMENTS. WE ALSO CREATED THE SAME BROCHURE IN SPANISH FOR EACH MARKET IF SO REQUESTED.

IN NOVEMBER, MISSION RESPONDED EXPEDITIOUSLY TO A REQUEST FOR INFORMATION ISSUED BY THE OFFICES OF CONGRESSMAN DINGLE AND CONGRESSMAN MARKEY RELATING TO THE DTV TRANSITION IN EACH OF OUR STATION'S MARKETS.

 

Station Certification
I certify that the statements in this document are true, complete, and correct to the best of my knowledge and belief, and are made in good faith.
Typed or Printed Name of Person Signing
PRESIDENT

DAVID S. SMITH


WILLFUL FALSE STATEMENTS ON THIS FORM ARE PUNISHABLE BY FINE AND/OR IMPRISONMENT (U.S. CODE, TITLE 18, SECTION 1001), AND/OR REVOCATION OF ANY STATION LICENSE OR CONSTRUCTION PERMIT (U.S. CODE, TITLE 47, SECTION 312(a)(1)), AND/OR FORFEITURE (U.S. CODE, TITLE 47, SECTION 503).

FCC NOTICE REQUIRED BY THE PAPERWORK REDUCTION ACT

We have estimated that each response to this collection of information will take 3 hours. Our estimate includes the time to read the instructions, look through existing records, gather and maintain required data, and actually complete and review the form or response. If you have any comments on this estimate, or on how we can improve the collection and reduce the burden it causes you, please write the Federal Communications Commission, AMD-PERM, Paperwork Reduction Project (3060-1115), Washington, D.C. 20554. We will also accept your comments via the Internet if you send them to pra@fcc.gov. Remember - you are not required to respond to a collection of information sponsored by the Federal government, and the government may not conduct or sponsor this collection, unless it displays a currently valid OMB control number or if we fail to provide you with this notice. This collection has been assigned an OMB control number of 3060-1115.

THE FOREGOING NOTICE IS REQUIRED BY THE PAPERWORK REDUCTION ACT OF 1995, P.L. 104-13, OCTOBER 1, 1995, 44 U.S.C. 3507.