Federal Communications Commission
Washington, D.C. 20554		 Approved by OMB
3060-1115 (March 2008)
FOR FCC USE ONLY
 
FCC 388
DTV Quarterly Activity Station Report		 FOR COMMISSION USE ONLY
FILE NO. BDERCT-20090112AUC
Licensee
NBC TELEMUNDO LICENSE CO.
Call Sign
WCAU		 Facility Id
63153
Community of License
City State
PA MONTGOMERY 19004 -

PHILADELPHIA
WWW.NBC10.COM 		Licensee Renewal Expiration Date (mm/dd/yyyy)
08/01/2007
Channel Numbers: (Check the Channel Number(s) to which this form applies.)
checkbox checked Analog 10  
checkbox checked Digital 67
Report reflects information for quarter ending: 12/31/2008
Have you opted to comply with Option One, Two, or Three (once elected, this choice may not change)?
radio button not selected Option One (A and D) radio button selected Option Two (B and D) radio button not selected Option Three (C and D)

Over the past quarter, have you fully complied with the requirements of this option? radio button not selectedYes radio button selectedNo
Simulcasting:
Are you simulcasting on your Analog channel and your primary Digital stream? radio button selectedYes radio button not selectedNo
Application Purpose:
 
radio button not selected Amendment File Number -

Section B (For broadcasters electing Option Two)

On its analog channel, and its primary digital stream, a station must run an average of 16 transition-related PSAs and 16 transition-related crawls, snipes, and/or tickers per week in each quarter, all between the hours of 5 a.m. and 1 a.m. It must also run one 30 minute DTV-related informational program once, and one 100-Day Countdown piece per day for the 100 days prior to the conclusion of the transition. Comment boxes MUST be used to describe these compliant activities (See rules for additional details).

Total Number of Eligible DTV Transition-Related PSAs and Crawls, Snipes, and/or Tickers (CSTs) Run -- Last Quarter


How many DTV PSAs and CSTs did your station run between 5:00 a.m. and 1:00 a.m. last quarter?
      787
      218

For informational purposes only, how many DTV PSAs and CSTs did your station run in the last quarter from 6:00 a.m. to 9:00 a.m.?
   153
   53

For stations located in the Eastern or Pacific Time Zone, how many DTV PSAs and CSTs did your station run in the last quarter from 6:00 p.m. to 11:35 p.m. (must average at least 4 per week)?
     116
     66

For stations located in the Central or Mountain Time Zone, how many DTV PSAs and CSTs did your station run in the last quarter from 5:00 p.m. to 10:35 p.m.(must average at least 4 per week)?
    0
    0


30 Minute Educational Programs - Last Quarter


How many 30 minute, DTV-related informational programs did your station run during the quarter? At least one such program must be run between the hours of 8:00 a.m. and 11:35 p.m., prior to June 12, 2009.
   1

10/26/08 @2PM

100-Day Countdown - Last Quarter

All stations participating in Option Two must air a minimum of one "Countdown To DTV" per day during certain periods.  Due to the delay in the DTV deadline, the revision of the countdown rules, and differing analog termination dates, not every station was required to air the "Countdown To DTV" the same number of times during the first quarter of 2009.  Below, list the actual number of days on which your station aired any eligible "Countdown to DTV," and, in the Comments field, briefly explain how this number of days was calculated.
   31
   0
   0
   0

THE STATION DID NOT INITIATE AN OFFICIAL COUNTDOWN SPOT AS OF NOVEMBER 10, 2008, BUT BEGAN AIRING SUCH A SPOT SHORTLY THEREAFTER. THE STATION INTENDS TO ADDRESS ANY UNDERAGE BY AIRING ADDITIONAL COUNTDOWN SPOTS IN THE FIRST QUARTER OF 2009 PRIOR TO THE TRANSITION DATE. THE STATION ALSO AIRED MANY PSAS AND CSTS BEYOND ITS REGULATORY MINIMA DURING THE FOURTH QUARTER AND MAY HAVE DISCUSSED THE DEADLINE IN OTHER ON-AIR COVERAGE OF THE TRANSITION NOTED IN SECTION D BELOW.

Section D (For all broadcasters)

Additional DTV On-air Initiatives - Last Quarter  
Did your station run additional on-air initiatives (such as news reports, town hall meetings, etc.) during the quarter? The comment box may be used to describe these initiatives. radio button selectedYes radio button not selectedNo

OCTOBER 2 @5PM
WE DID A RECAP OF OUR TRANSITION WITH TRACY TOUR. WE WERE AT THE NORTHEAST OLDER ADULT CENTER IN PHILADELPHIA. WE TOLD VIEWERS ABOUT THE TOUR AND TEASED OUR NEXT TOUR DATE.
OCTOBER 23 @ 5PM
WE DID A RECAP OF OUR TRANSITION WITH TRACY TOUR. WE WERE AT THE WEST PHILADELPHIA SENIOR CENTER IN PHILADELPHIA. WE TOLD VIEWERS ABOUT THE TOUR AND TEASED OUR NEXT TOUR DATE.
NOVEMBER 3 @ 5PM
WE AIRED A PKG ABOUT HOW TO INSTALL A DTV CONVERTER BOX. PLUS, WE TOLD VIEWERS HOW TO GET A CONVERTER BOX, HOW MUCH THEY COST AND HOW SOME LOCAL STORES WERE OFFERING THEIR SERVICES TO HELP HOOK UP BOXES. PLUS, WE TEASED OUR NEXT TRANSITION WITH TRACY TOUR DATE.
NOVEMBER 6 @ 5PM
WE DID A RECAP OF OUR TRANSITION WITH TRACY TOUR. WE WERE AT PHILADELPHIA CORPORATION FOR AGING IN PHILADELPHIA. WE TOLD VIEWERS ABOUT THE TOUR AND TEASED OUR NEXT TOUR DATE.
NOVEMBER 10TH @ 5PM
WE AIRED A PKG TO CLEAR UP CONFUSION CABLE CUSTOMERS HAD OVER THE DIGITAL SWITCH. VIEWERS EMAILED AND CALLED US ASKING WHY COMCAST CABLE IS TELLING THEM THEY NEED A DIGITAL CONVERTER BOX EVEN THOUGH THEY HAVE CABLE. WE SPOKE TO A COMCAST REPRESENTATIVE ABOUT THE ISSUE AND CLEARED UP VIEWER CONFUSION ON THE AIR.
NOVEMBER 12 @ 5PM
WE DID A RECAP OF OUR TRANSITION WITH TRACY TOUR. WE WERE AT FIRST PRESBYTERIAN CHURCH IN PHILADELPHIA. WE TOLD VIEWERS ABOUT THE TOUR AND TEASED OUR NEXT TOUR DATE.
ALSO--WE AIRED A FREQUENTLY MOST ASKED "DTV" QUESTIONS PKG. FCC COMMISSIONER MCDOWELL WAS IN TOWN FOR A DTV TOWN HALL MEETING, SO HE STOPPED BY THE STATION AND DID A QUICK INTERVIEW WITH US AND WE USED HIM AS OUR EXPERT FOR OUR STORY.
NOVEMBER 17TH @ 4,5,6PM
WE DID A DTV READINESS TEST. IT WAS A 2 MINUTE TEST TO HELP VIEWERS FIGURE OUT IF THEY'RE READY FOR THE DIGITAL SWITCH. ALONG WITH THE TEST, WE DID A DTV PHONEBANK. WE HAD 20 VOLUNTEERS FROM ALL OVER THE AREA (LOCAL STORES, NATIONAL RETAIL STORES, MAYOR'S OFFICE ON TECHNOLOGY, LOCAL CABLE PROVIDERS) ANSWERING VIEWER PHONE CALLS ALL ABOUT THE DTV SWITCH FOR 3 HOURS.
DECEMBER 3 @ 5PM
WE DID A RECAP OF OUR TRANSITION WITH TRACY TOUR. WE WERE AT THE SOUTHWEST SENIOR CITIZEN CENTER IN PHILADELPHIA. WE TOLD VIEWERS ABOUT THE TOUR AND TEASED OUR NEXT TOUR DATE.
DECEMBER 18TH @ 5PM
WE DID A RECAP OF OUR TRANSITION WITH TRACY TOUR. WE WERE AT THE GREATER PLYMOUTH COMMUNITY CENTER IN PLYMOUTH MEETING, PA. WE TOLD VIEWERS ABOUT THE TOUR AND TEASED OUR NEXT TOUR DATE.
Station Website Additional Activity Related to the DTV Transition - Last Quarter  
Does your station have a Website? radio button selectedYes radio button not selectedNo
If YES, did your station provide additional DTV related information or activities on that Website? The comment box may be used to describe what was posted on the station's Website. radio button selectedYes radio button not selectedNo

NBC 10, COMCAST READY FOR DTV SWITCH
DIGITAL PROGRAMMING
V-CHIP INFORMATION
CHECKING YOUR CURRENT TV BEFORE YOU GO SHOPPING
DTV FAQS
OFFICIAL GOVERNMENT WEBSITE ON DTV
DTV TRANSITION
DTV AND CLOSED CAPTIONING
INFORMATION ABOUT TV ANTENNAS
BUYING DTVS
CONVERTER BOX RETAILERS
OBAMA ASKS CONGRESS TO PRESS PAUSE ON DTV SWITCH
DIGITAL CONVERTER BOX COUPONS RUN OUT
EQUIPMENT HOOKUPS
INFORMATION ABOUT ANALOG TV
Additional DTV Outreach Efforts -- Last Quarter  
Check all of the DTV related activities listed below that your station engaged in over the last quarter. The comment box may be used to describe this activity.  
checkbox checked Speaking Engagements


NBC 10 NEWS ANCHOR TRACY DAVIDSON HAD SEVERAL DTV TOURS AT VARIOUS LOCATIONS IN AND AROUND PHILADELPHIA BETWEEN OCT. & DEC. ALL ARE MENTIONED ABOVE.

checkbox not checked Community Events



checkbox checked Other (describe)


IN OTHER OUTREACH EFFORTS, THE STATION PARTICIPATED IN TWO COORDINATED SOFT ANALOG TESTS ON MONDAY, NOVEMBER 17TH, AND WEDNESDAY, DECEMBER 17TH, 2008.

This comment box may be used to include other comments or information about your station's DTV activity over the last quarter.


THE STATION CONDUCTED A DTV PHONE BANK ON NOV. 17TH DURING THE NEWS BROADCAST BETWEEN 4 AND 6:30 PM.

 

Station Certification
I certify that the statements in this document are true, complete, and correct to the best of my knowledge and belief, and are made in good faith.
Typed or Printed Name of Person Signing
DIRECTOR OF PRESS & COMMUNITY RELATIONS

JO ANNE WILDER


WILLFUL FALSE STATEMENTS ON THIS FORM ARE PUNISHABLE BY FINE AND/OR IMPRISONMENT (U.S. CODE, TITLE 18, SECTION 1001), AND/OR REVOCATION OF ANY STATION LICENSE OR CONSTRUCTION PERMIT (U.S. CODE, TITLE 47, SECTION 312(a)(1)), AND/OR FORFEITURE (U.S. CODE, TITLE 47, SECTION 503).

FCC NOTICE REQUIRED BY THE PAPERWORK REDUCTION ACT

We have estimated that each response to this collection of information will take 3 hours. Our estimate includes the time to read the instructions, look through existing records, gather and maintain required data, and actually complete and review the form or response. If you have any comments on this estimate, or on how we can improve the collection and reduce the burden it causes you, please write the Federal Communications Commission, AMD-PERM, Paperwork Reduction Project (3060-1115), Washington, D.C. 20554. We will also accept your comments via the Internet if you send them to pra@fcc.gov. Remember - you are not required to respond to a collection of information sponsored by the Federal government, and the government may not conduct or sponsor this collection, unless it displays a currently valid OMB control number or if we fail to provide you with this notice. This collection has been assigned an OMB control number of 3060-1115.

THE FOREGOING NOTICE IS REQUIRED BY THE PAPERWORK REDUCTION ACT OF 1995, P.L. 104-13, OCTOBER 1, 1995, 44 U.S.C. 3507.