Federal Communications Commission
Washington, D.C. 20554
Approved by OMB
3060-1115 (February 2009)
FOR FCC USE ONLY
 
FCC 388
DTV Quarterly Activity Station Report
FOR COMMISSION USE ONLY
FILE NO.
BDERCT-20090408ANQ
Licensee
WGME-TV
Call Sign
WGME-TV
Facility Id
25683

Community of License
City State
ME CUMBERLAND 04103 -

PORTLAND-AUBURN

WGME.COM
Licensee Renewal Expiration Date (mm/dd/yyyy)
04/01/2015
Channel Numbers: (Check the Channel Number(s) to which this form applies.)
checkbox checked Analog 13  
checkbox checked Digital 38
Report reflects information for quarter ending: 03/31/2009
Have you opted to comply with Option One, Two, or Three (once elected, this choice may not change)?
radio button not selected Option One (A and D) radio button selected Option Two (B and D) radio button not selected Option Three (C and D)

Over the past quarter, have you fully complied with the requirements of this option? radio button selectedYes radio button not selectedNo
Simulcasting:
Are you simulcasting on your Analog channel and your primary Digital stream? radio button selectedYes radio button not selectedNo
Application Purpose:
 
radio button not selected Amendment File Number -

STATION CEASED CARRIAGE OF ITS ANALOG CHANNEL ON 2/17/09

Section B (For broadcasters electing Option Two)

On its analog channel, and its primary digital stream, a station must run an average of 16 transition-related PSAs and 16 transition-related crawls, snipes, and/or tickers per week in each quarter, all between the hours of 5 a.m. and 1 a.m. It must also run one 30 minute DTV-related informational program once, and one 100-Day Countdown piece per day for the 100 days prior to the conclusion of the transition. Comment boxes MUST be used to describe these compliant activities (See rules for additional details).

Total Number of Eligible DTV Transition-Related PSAs and Crawls, Snipes, and/or Tickers (CSTs) Run -- Last Quarter


How many DTV PSAs and CSTs did your station run between 5:00 a.m. and 1:00 a.m. last quarter?

      211
      1094

For informational purposes only, how many DTV PSAs and CSTs did your station run in the last quarter from 6:00 a.m. to 9:00 a.m.?
   36
   164

For stations located in the Eastern or Pacific Time Zone, how many DTV PSAs and CSTs did your station run in the last quarter from 6:00 p.m. to 11:35 p.m. (must average at least 4 per week)?
     88
     326

For stations located in the Central or Mountain Time Zone, how many DTV PSAs and CSTs did your station run in the last quarter from 5:00 p.m. to 10:35 p.m.(must average at least 4 per week)?
    79
    319

DTV PSA SCRIPTS:

"FUTURE IS HERE" :30
THE FUTURE IS HERE. RIGHT HERE IN THIS BOX. BECAUSE THIS BOX HAS THE POWER. THE POWER TO CONVERT YOUR ANTENNA TV INTO DTV, DIGITAL TELEVISION. AND NOW THIS BIG DISCOUNT COUPON MAKES THE DTV CONVERTER BOX AFFORDABLE. MAKE SURE YOUR TV IS DTV BEFORE FEBRUARY 2009. OR ALL YOU'LL SEE IS... LEARN MORE ABOUT THE CONVERTER BOX AND COUPON. CALL 888-DTV-2009 OR GO TO DTV2009.GOV.

"JUST A BOX" :30
IT MIGHT SEEM STRANGE BUT YOUR ANTENNA TV COULD BECOME JUST A BOX IF YOU DON'T GET THIS BOX. IN FEBRUARY 2009, SOME TVS WILL STOP WORKING UNLESS THEY'RE UPGRADED TO DIGITAL TELEVISION WITH THIS DTV CONVERTER BOX. WITHOUT THIS UPGRADE, YOUR ANTENNA TV WILL NOT WORK. MAKE SURE YOUR TV IS DTV. CALL 888-DTV-2009 OR VISIT DTVANSWERS.COM. DON'T LET YOUR TV BECOME JUST A BOX.

"DIGITAL IS IN THE AIR" :30
THE FUTURE OF TELEVISION IS HERE. DIGITAL IS IN THE AIR. IF YOU NOW OWN AN ANTENNA TV YOU HAVE UNTIL FEBRUARY 2009 TO UPGRADE IT TO DIGITAL TV OR IT WILL STOP WORKING. CALL THIS NUMBER OR VISIT DTV2009.GOV TO LEARN HOW TO GET A BIG DISCOUNT COUPON ON THIS LOW-COST DIGITAL CONVERTER BOX. THEN ENJOY FREE ON-THE-AIR DTV WITH BETTER PICTURE AND SOUND. DON'T WAIT. MAKE SURE YOUR TV IS DTV.

DTV PSA :60

EVERYTHING IS BETTER WHEN IT'S DIGITAL.
ESPECIALLY TELEVISION!
WITH BETTER PICTURE... BETTER SOUND... AND MORE CHANNELS.
IN FACT DIGITAL TV IS SO MUCH BETTER THAT BY LAW ALL TV STATIONS HAVE TO BROADCAST IN DIGITAL BY FEBRUARY 17TH 2009.
SO YOU CAN ENJOY A BETTER, CRISPER PICTURE ON WGME 13.
NOW HERE'S THE CATCH...
IF YOUR TV IS CONNECTED TO AN ANTENNA YOU MAY NEED TO BUY A CONVERTER BOX, OR YOU COULD LOOSE YOUR DIGITAL SIGNAL.
BUT YOU ARE ELIGIBLE TO GET A BIG DISCOUNT COUPON ON A LOW COST DIGITAL CONVERTER BOX
CABLE AND SATELLITE SUBSCRIBERS, RELAX.
YOU SHOULD ALREADY BE READY TO ENJOY THE DIGITAL SIGNAL.
AND YOU CAN STILL PLAY YOUR GAMES OR WATCH MOVIES ON YOUR VCR OR DVD PLAYER ON YOUR CURRENT SET.
STILL NOT CLEAR? THAN GET ALL THE FACTS.
VISIT DTVANSWERS .COM TO LEARN ABOUT TELEVISIONS SWITCH TO DIGITAL.
OR CALL THIS NUMBER TO SEE HOW YOU CAN STAY CONNECTED.


ANTENNA :30
WOMAN: "WERE ALL HEADING UP THE DIGITAL HIGHWAY WITH THE SWITCH TO FREE DIGITAL TV SIGNALS IN FEBRUARY 2009. AND MOST ANTENNA TV VIEWERS KNOW WE CAN UPGRADE OUR TV'S TO DTV WITH A LOW COST DIGITAL CONVERTER BOX. BUT TO GET THE DIGITAL SIGNAL... BETTER PICTURE AND SOUND... AND THE BEST HIGH DEF, PLUS NEW FREE CHANNELS AND SERVICES... YOU ALSO NEED THE RIGHT ANTENNA. START YOUR RIDE NOW... VISIT ANTENNA WEB RIGHT DOT ORG... OR CALL THIS NUMBER"
VOICE OVER: "VISIT WGME.COM OR CALL THIS NUMBER TO SEE HOW YOU CAN STAY CONNECTED."

DTV AND TIMMY :30
ANNOUNCER: "ASK MR. TELEVISION"
SCIENTIST: "TIMMY... ANTENNA TV OWNERS MUST UPGRADE TO DIGITAL OR THEIR TV'S WON'T WORK"
TIMMY: "WHAT CAN WE DO?"
SCIENTIST: "JUST GET A LOW COST DIGITAL CONVERTER BOX LIKE THIS."
TIMMY: "NEAT"
SCIENTIST: "GETTING NEW FREE DTV CHANNELS IS NEAT... BECAUSE DIGITAL ALLOWS STATIONS TO BROADCAST MORE FREE CHANNELS. AND THE CONVERTER BOX GIVES YOUR OLD TV MORE CHOICES.
VISIT DTV ANSWERS DOT COM OR CALL THIS NUMBER."
TIMMY: "ILL MAKE SURE MY TV IS DTV."
VOICE OVER: VISIT WGME.COM OR CALL THIS NUMBER TO SEE HOW YOU CAN STAY CONNECTED."

LOCALIZED DTV PSA :60
EVERYTHING IS BETTER WHEN IT'S DIGITAL.
ESPECIALLY TELEVISION...
WITH BETTER PICTURE... BETTER SOUND... AND MORE CHANNELS.
IN FACT, DIGITAL TV IS SO MUCH BETTER THAT BY LAW, ALL TV STATIONS HAVE TO BROADCAST IN DIGITAL BY FEBRUARY 17TH 2009.
SO YOU CAN ENJOY A BETTER, CRISPER PICTURE ON WGME 13.
NOW HERE'S THE CATCH... IF YOUR TV IS CONNECTED TO AN ANTENNA YOU MAY NEED TO BUY A CONVERTER BOX... OR YOU COULD LOSE YOUR DIGITAL SIGNAL.
BUT YOU'RE ELIGIBLE TO GET A BIG DISCOUNT COUPON ON A LOW COST DIGITAL CONVERTER BOX.
CABLE AND SATELLITE SUBSCRIBERS... RELAX.
YOU SHOULD BE READY TO ENJOY THE DIGITAL SIGNAL.
AND YOU CAN STILL PLAY YOUR GAMES OR WATCH MOVIES ON YOUR VCR OR DVD PLAYER ON YOUR CURRENT SET.
STILL NOT CLEAR???
THEN GET ALL THE FACTS.
VISIT DTV-ANSWERS.COM TO LEARN ABOUT TELEVISION SWITCH TO DIGITAL... OR CALL THIS NUMBER TO SEE HOW YOU CAN STAY CONNECTED.

DTV CRAWL:

AN IMPORTANT MESSAGE FROM WGME 13: FULL POWER ANALOG TV
BROADCASTS WILL END ON 2/17/09 AND ANALOG-ONLY TELEVISIONS WILL LOSE
THEIR SIGNAL IF AN ANTENNA IS BEING USED FOR RECEPTION. A CONVERTER BOX WILL BE NEEDED TO RECEIVE DIGITAL BROADCASTS. FOR MORE INFORMATION ON WHAT TO DO TO MAKE
SURE YOU ARE STILL ABLE TO VIEW WGME 13 AND OTHER BROADCAST
STATIONS, PLEASE VISIT WGME.COM OR CALL 1-888-225-5322.

THE FULL SCHEDULE OF THE PSA'S AND CTL'S ARE AVAILABLE ON OUR STATION WEBSITE AND IN THE PUBLIC FILE.

30 Minute Educational Programs - Last Quarter


How many 30 minute, DTV-related informational programs did your station run during the quarter? At least one such program must be run between the hours of 8:00 a.m. and 11:35 p.m., prior to June 12, 2009.
   2

WE RAN TWO CALL-IN SHOWS TO GIVE VIEWERS A CHANCE TO CALL US WITH THEIR QUESTIONS ABOUT THE DTV TRANSITION. THE FIRST SHOW WAS ON 2/16 AT 5PM AND IT RAN THROUGHOUT OUR ENTIRE NEWSCASTS UNTIL 6:30PM. THE SECOND CALL-IN SHOW WAS ON 2/17 WITH THE SAME FORMAT, RUNNING THROUGHOUT OUR NEWSCASTS FROM 5PM UNTIL 6:30PM.

100-Day Countdown - Last Quarter

All stations participating in Option Two must air a minimum of one "Countdown To DTV" per day during certain periods.  Due to the delay in the DTV deadline, the revision of the countdown rules, and differing analog termination dates, not every station was required to air the "Countdown To DTV" the same number of times during the first quarter of 2009.  Below, list the actual number of days on which your station aired any eligible "Countdown to DTV," and, in the Comments field, briefly explain how this number of days was calculated.
   0
   51
   0
   0

WE AIRED AN ANIMATED SNIPE EACH DAY IN OUR 11:00PM NEWSCAST. WE RAN THE ANIMATED SNIPE THROUGHOUT THE SECOND QUARTER, STARTING 12/29/08 AND ENDING ON 2/17/09. 11:59PM ON 2/17/09 WAS THE DAY OF OUR DIGITAL CONVERSION.

Section D (For all broadcasters)

Additional DTV On-air Initiatives - Last Quarter  
Did your station run additional on-air initiatives (such as news reports, town hall meetings, etc.) during the quarter? The comment box may be used to describe these initiatives. radio button selectedYes radio button not selectedNo

FEBRUARY 3, 2009 - WE DID A PACKAGE AT 6PM ON DTV PROBLEMS. IT WAS ABOUT PEOPLE IN RURAL AREAS WHO WERE STRUGGLING TO GET DTV FROM OUR STATION. THEY WERE HAVING PROBLEMS WITH THEIR CONVERTER BOX AND THEY COULDN'T GET CABLE OR SATELLITE EITHER BECAUSE OF THEIR LOCATION.

FEBRUARY 12, 2009 - AT NOON, WE RAN A FILE VO UPDATE ON THE FCC APPROVING WGME'S PLAN TO SWITCH TO DIGITAL T.V. ON FEBRUARY 17. THEN, DURING THE 5PM AND 6PM SHOWS, WE RAN 2 PACKAGES WITH SOME OF THE MOST FREQUENTLY ASKED QUESTIONS ABOUT THE DTV TRANSITION, FOLLOWED BY ANSWERS TO THOSE QUESTIONS.

FEBRUARY 16, 2009 - 5PM: WE STARTED OUR LIVE CALL-IN SHOW, WHERE PEOPLE COULD CALL IN AND TALK TO THREE OF OUR ENGINEERS TO GET THEIR QUESTIONS ANSWERED ABOUT THE TRANSITION TO DTV. THOSE CONVERSATIONS DID NOT GO OVER THE AIR. WE JUST SHOWED OUR ENGINEERS ANSWERING QUESTIONS AND GAVE PEOPLE THE PHONE NUMBER TO CALL. WE DID THIS THROUGHOUT THE 5PM, 5:30PM AND 6PM BROADCASTS. CLOSE TO ONE HUNDRED CALLS CAME THROUGH DURING THIS SHOW.

IN THE 5PM AND 6PM BROADCASTS, WE ALSO RAN TWO PACKAGES (1 IN EACH SHOW) LISTING POPULAR QUESTIONS FROM VIEWERS AND ANSWERING THOSE QUESTIONS. DURING THE 5:30PM, WE ALSO DID A LIVE INTERVIEW WITH OUR CHIEF ENGINEER, CRAIG CLARK. AT 11PM, WE RAN A VO/SOT ON THE LAST DAY OF ANALOG WITH A SOUND BITE FROM OUR CHIEF ENGINEER, CRAIG CLARK.

FEBRUARY 17, 2009 - WE HAD A SECOND DAY OF OUR LIVE CALL-IN SHOW BEGINNING AT 5PM AND RUNNING THROUGH THE 6PM BROADCAST. AGAIN, WE HAD OUR ENGINEERS ON HAND TO ANSWER QUESTIONS PEOPLE HAD. CLOSE TO ONE HUNDRED CALLS CAME THROUGH DURING THIS SHOW.

AT 5PM AND 6PM, WE ALSO RAN PACKAGES ON WHAT TO DO WITH YOUR OLD T.V. THERE WAS ALSO A HIT IN THE 5PM WHERE WE DID A LIVE DEMONSTRATION WITH THE CONVERTER BOX.

AT 11PM, WE HAD TWO LIVE HITS FROM OUR MASTER CONTROL ROOM AS THE COUNTDOWN BEGAN TO WIND DOWN TO THE TRANSITION FOR US. GREGG LAGERQUIST DID LIVE VO'S REMINDING PEOPLE THE SWITCH WAS ABOUT TO HAPPEN.

IN ADDITION, WE RECEIVED OVER NINE HUNDRED CALLS WITH GENERAL QUESTIONS ABOUT THE DTV CONVERSION AND CONVERTER BOXES. EACH CALL WAS ANSWERED AND RESOLVED.

Station Website Additional Activity Related to the DTV Transition - Last Quarter  
Does your station have a Website? radio button selectedYes radio button not selectedNo
If YES, did your station provide additional DTV related information or activities on that Website? The comment box may be used to describe what was posted on the station's Website. radio button selectedYes radio button not selectedNo

WE HAD TWO LINKS ON OUR WEBSITE TO GIVE VIEWERS INFORMATION ON THE DTV TRANSITION. THE FIRST ONE WAS FOR DTVANSWERS.COM. AND THE SECOND ONE WAS FOR DTV.GOV.
Additional DTV Outreach Efforts -- Last Quarter  
Check all of the DTV related activities listed below that your station engaged in over the last quarter. The comment box may be used to describe this activity.  
checkbox not checked Speaking Engagements



checkbox not checked Community Events



checkbox checked Other (describe)


OUR CHIEF ENGINEER, CRAIG CLARK, VISITED TWO VIEWER HOMES TO HELP SET UP CONVERTER BOXES PROPERLY.

This comment box may be used to include other comments or information about your station's DTV activity over the last quarter.



 

Station Certification
I certify that the statements in this document are true, complete, and correct to the best of my knowledge and belief, and are made in good faith.
Typed or Printed Name of Person Signing
PROMOTION MANAGER

ALISA BURRIS


WILLFUL FALSE STATEMENTS ON THIS FORM ARE PUNISHABLE BY FINE AND/OR IMPRISONMENT (U.S. CODE, TITLE 18, SECTION 1001), AND/OR REVOCATION OF ANY STATION LICENSE OR CONSTRUCTION PERMIT (U.S. CODE, TITLE 47, SECTION 312(a)(1)), AND/OR FORFEITURE (U.S. CODE, TITLE 47, SECTION 503).

FCC NOTICE REQUIRED BY THE PAPERWORK REDUCTION ACT

We have estimated that each response to this collection of information will take 3 hours. Our estimate includes the time to read the instructions, look through existing records, gather and maintain required data, and actually complete and review the form or response. If you have any comments on this estimate, or on how we can improve the collection and reduce the burden it causes you, please write the Federal Communications Commission, AMD-PERM, Paperwork Reduction Project (3060-1115), Washington, D.C. 20554. We will also accept your comments via the Internet if you send them to pra@fcc.gov. Remember - you are not required to respond to a collection of information sponsored by the Federal government, and the government may not conduct or sponsor this collection, unless it displays a currently valid OMB control number or if we fail to provide you with this notice. This collection has been assigned an OMB control number of 3060-1115.

THE FOREGOING NOTICE IS REQUIRED BY THE PAPERWORK REDUCTION ACT OF 1995, P.L. 104-13, OCTOBER 1, 1995, 44 U.S.C. 3507.