Federal Communications Commission
Washington, DC 20554
Approved by OMB
3060-0754
FCC 398
Children's Television Programming Report

Report reflects information for the filing period ending: 2010-09-30 00:00:00.0 Filed on: 2010-10-06 13:29:49.963

Call Sign Channel Numbers Community of License
WFLA-TV (analog)
(digital)
City State County ZIP Code
Tampa FL Hillsborough 33606
Licensee Name
Media General Communications Holdings, LLC
Network Affiliation Nielsen DMA Licensee World Wide Web Home Page Address (if applicable)
NBC Tampa-St.Pete-Sarasota www.wfla.com
Facility ID Previous Call Sign (if applicable) License Renewal Expiration Date
64592 2005-02-01 00:00:00.0
Analog Core Programming
2. State the average number of hours of Core Programming per week broadcast by the station. See 47 C.F.R. §73.671(c). 3.00 hours
3. (a) Does the Licensee provide information identifying each Core Program aired on its station, including an indication of the target child audience, to publishers of program guides as required by 47 C.F.R. §73.673? Y
(b) Identify publishers who were sent information in 3(a).
WFLA-TV provides information to the following (1) Program Listing Services: T.V. Guide; T.V. Data; Tribune Media Services; Video Viewing; ITV, Inc. (2) Newspapers: The Tampa Tribune; St. Petersburg Times; Bradenton Herald and (3) Closed Captioning Service: Americaption
4. Complete the following for each program that you aired during the past three months that meets the definition of Core Programming. Complete chart below for each Core Program.
Title of Analog Core Program #1 Origin
TURBO DOGS NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Saturdays @ 10-10:30AM 12 1
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To
9 years 14 years Y
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
TURBO DOGS: Is an animated show based on the books, Racer Dogs, by Bob Kolar. The series follows a group of six dogs from Racerville who love to compete with one another in races. In each story, one or more of the dogs encounter and solve problems that teach them social-emotional lessons on good sportsmanship, teamwork, cooperation, playing fair, and friendship. The show also imparts information on the mechanics of racing such as directionality and concepts of distance and time. The social-emotional messages are embedded through the stories using action and humor. The tags at the end of each episode reiterate and establish the educational message learned by the dogs.
Total Times Aired Number of Preemptions for other than Breaking News Number of Preemptions Rescheduled
12 1 1
Preemption #1
Date Preempted/Episode # If rescheduled, date and time reschedule Is the rescheduled date the second home?
Saturday,7/3/2010 Saturday,7/10/2010 @ 1PM Y
If rescheduled, were promotional efforts made to notify the public of rescheduled date and time? Y
Reason for Preemption SPORTS
Title of Analog Core Program #2 Origin
SHELLDON NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Saturdays @ 10:30-11AM 12 1
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To
9 years 14 years Y
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
SHELLDON: Is an animated series that takes place in Shell Land, a mythical undersea world populated by characters from a wide array of water-dwelling species. The main character, Shelldon, is an orphaned yoka shell mollusk adopted by the Clam family and living with them in the family-owned Charming Clam Inn. Dr. Shell, an elder and venerated inventor, and Connie, a cowry shell classmate of Shelldon also live at the inn. Shelldon and his buddies Herman (a Hermit crab) and Connie always work together and solve problems that they face in school or in the community. A recurring problem is to staunch the plans of the local millionaire, Cecil Cracken, whose greed puts making money over protecting the environment. Dr. Shell is typically the children's key provider of knowledge and other resources. In each episode, the children learn a significant social-emotional lesson and also share information relating to their ocean habitat and environmental protection.
Total Times Aired Number of Preemptions for other than Breaking News Number of Preemptions Rescheduled
12 1 1
Preemption #1
Date Preempted/Episode # If rescheduled, date and time reschedule Is the rescheduled date the second home?
Saturday, 7/3/2010 Saturday, 7/10/2010 @ 1:30PM Y
If rescheduled, were promotional efforts made to notify the public of rescheduled date and time? Y
Reason for Preemption SPORTS
Title of Analog Core Program #3 Origin
3-2-1 PENGUINS NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Saturdays @ 11-11:30AM 12 1
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To
9 years 14 years Y
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
3-2-1 PENGUINS: Features two children Jason and Michelle whose vacation at their grandmother's cottage ends up being more adventure than they expect when their toy spaceship with four toy Penguins comes to life. The children are sucked into the spaceship, where they meet the now live Penguins and journey through space to solve an inter-galactic disaster threatening the Penguins and their friends. Each story begins with a problem, a moral dilemma for one of the siblings that affects his/her relations with the other, and ends after the children have learned an important social-emotional message through their adventure. The show communicates messages on topics such as honesty, being patient with others, and avoiding jealousy.
Total Times Aired Number of Preemptions for other than Breaking News Number of Preemptions Rescheduled
12 1 1
Preemption #1
Date Preempted/Episode # If rescheduled, date and time reschedule Is the rescheduled date the second home?
Saturday, 7/3/2010 Saturday, 7/10/2010 @ 2PM Y
If rescheduled, were promotional efforts made to notify the public of rescheduled date and time? Y
Reason for Preemption SPORTS
Title of Analog Core Program #4 Origin
BABAR NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Saturdays @ 11:30AM-12 NOON 12 1
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To
9 years 14 years Y
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
BABAR: Babar is a young elephant who undergoes many challenges and adventures. But Babar always finds the strength to rise above difficulty and search out every cloud's silver lining. Babar is crowned king of the elephants, plans and builds Celesteville, and becomes a father himself. And he learns the greatest lesson of all: despite life's challenges, great things are possible if one never gets discouraged.
Total Times Aired Number of Preemptions for other than Breaking News Number of Preemptions Rescheduled
12 1 1
Preemption #1
Date Preempted/Episode # If rescheduled, date and time reschedule Is the rescheduled date the second home?
Saturday, 7/3/2010 Saturday, 7/10/2010 @ 2:30PM Y
If rescheduled, were promotional efforts made to notify the public of rescheduled date and time? Y
Reason for Preemption SPORTS
Title of Analog Core Program #5 Origin
WILLA'S WILD LIFE NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Sundays @ 7-7:30AM 12 1
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To
9 years 14 years Y
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
WILLA'S WILD LIFE: Is a new animated series featuring a six-year-old girl, Willa, who is permitted to share her home with an ever-growing menagerie of animals-- an elephant, a giraffe, a pair of performing seals, a bear, three penguins, and lots of rabbits. These creatures speak to Willa, offering her advice and friendship from each of their respective points of view. In each episode, Willa faces a challenge at home, in school or in her neighborhood. Her animals and best friend Dooley help her develop solutions to overcome each challenge. With the support of Dooley, the animals and praise from her dad, Willa finds ways to maintain healthy friendships, experience success, develop competence, and become altruistic.
Total Times Aired Number of Preemptions for other than Breaking News Number of Preemptions Rescheduled
12 1 1
Preemption #1
Date Preempted/Episode # If rescheduled, date and time reschedule Is the rescheduled date the second home?
Sunday, 7/4/2010 Sunday, 7/11/2010 @ 1PM Y
If rescheduled, were promotional efforts made to notify the public of rescheduled date and time? Y
Reason for Preemption SPORTS
Title of Analog Core Program #6 Origin
JANE AND THE DRAGON NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Sunday @ 7:30-8AM 12 1
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To
9 years 14 years Y
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
JANE AND THE DRAGON: An animated show based on Martin Baynton's best-selling book about a middle-class medieval girl named Jane. Jane is raised in the Royal Court as a Knight-In-Training after she demonstrates her courage by leaving the castle to conquer the local dragon. The giant green Dragon, whose sense of humor exceeds his ferocity, instead becomes Jane's best friend and a part of the castle community. In each episode, Jane encounters a challenge that tests her problem-solving skills and requires her to demonstrate her strength of character as a Knight of the King's Guard. Sometimes Jane learns a moral lesson, and other times she uses her analytical ability to illustrate how a problem can be made less complicated and easily solved.
Total Times Aired Number of Preemptions for other than Breaking News Number of Preemptions Rescheduled
12 1 1
Preemption #1
Date Preempted/Episode # If rescheduled, date and time reschedule Is the rescheduled date the second home?
Sunday, 7/4/2010 Sunday, 7/11/2010 @ 1:30PM Y
If rescheduled, were promotional efforts made to notify the public of rescheduled date and time? Y
Reason for Preemption SPORTS

Non-Core Educational and Informational Programming
5. Complete the following for each program that you aired during the past three months that is specifically designed to meet the educational and informational needs of children ages 16 and under, but does not meet one or more elements of the definition of Core Programming. See 47 C.F.R. §73.671. Complete chart below for each additional such educational and informational program.
Title of Analog Non-Core Program #1 Origin
JACK HANNA'S ANIMAL ADVENTURES SYNDICATED
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Saturdays @ 1:30-2PM 13 4
Length of Program Age of Target Audience
30 minutes From To
13 years 16 years
Does the program have educating and informing children ages 16 and under as a significant purpose? Y
If Yes, does the Licensee identify each program by displaying throughout the program the symbol E/I? Y
Does the Licensee provide information regarding the program, including an indication of the target child audience, to publishers of program guides consistent with 47 C.F.R. §73.673? Y
Description of Program
JACK HANNA'S ANIMAL ADVENTURES: FOLLOW JACK HANNA AS HE SPENDS TIME WITH NATURE'S CREATURES ACROSS THE CONTINENTS. JACK TALKS WITH PEOPLE THAT ARE KNOWLEDGEABLE ABOUT EACH ANIMAL AND HABITAT, TEACHING AS HE GOES. EACH EPISODE IS DESIGNED TO REVEAL TO CHILDREN THE WORLD AROUND THEM IN A WAY THAT PRESENTS POSITIVE ROLE MODELS AND PRO-SOCIAL VALUES WITHIN AN ENVIRONMENTALLY RESPONSIBLE UNIVERSE.
Date and Time Aired (if preempted and rescheduled)
Sat., 7/10/10 @ 4:30AM
Sat., 7/3/10 @ 4:30AM
Sat., 9/11/10 @ 4:30AM
Sat., 9/25/10 @ 4:30AM
 
Title of Analog Non-Core Program #2 Origin
EXPLORATION WITH JAROD MILLER SYNDICATED
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Saturdays @ 4-4:30AM 13 0
Length of Program Age of Target Audience
30 minutes From To
13 years 16 years
Does the program have educating and informing children ages 16 and under as a significant purpose? Y
If Yes, does the Licensee identify each program by displaying throughout the program the symbol E/I? Y
Does the Licensee provide information regarding the program, including an indication of the target child audience, to publishers of program guides consistent with 47 C.F.R. §73.673? Y
Description of Program
EXPLORATION WITH JAROD MILLER: A TELEVISION JOURNALIST, AND INDEPENDENT DOCUMENTARY FILM PRODUCER, IS THE HOST OF EXPLORATION. HE TAKES THE VIEWERS WITH HIM AS HE EXPLORES THE WORLD'S MOST INTERESTING AND SOME TIMES DANGEROUS SITES. IT IS AN ADVENTURE EVERY WEEK!
Date and Time Aired (if preempted and rescheduled)

 

Sponsored Core Programming
6. List Core Programs, if any, aired by other analog stations that are sponsored by the Licensee and that meet the criteria set forth in 47 C.F.R. §73.671. Also indicate whether the amount of total Core Programming broadcast by another station increased.
[There are no analog sponsored core program broadcast reports.]
[There are no analog sponsored core program detail reports.]
Digital Core Programming
7. (a) State the average number of hours of Core Programming per week broadcast by the station on its main program stream. 3.00 hours
  (b) Did the Licensee broadcast on its main digital program stream the same Children's Core Programming provided on its analog channel? Y
  (c) If Yes to 7(b), the Licensee certifies that the representations and children's program information provided with respect to its analog channel apply equally with respect to its main digital program stream. Y
    If No to 7(c), submit as an Exhibit a Statement of Explanation. (None Required)
8. (a) State the average number of hours per week of free over-the-air digital video programming broadcast by the station on other than its main program stream. 168.00 hours
  (b) State the average number of hours per week of Core Programming broadcast by the station on other than its main program stream. See 47 C.F.R. §73.671. 6.00 hours
9. (a) Does the Licensee provide information identifying each Core Program aired on its station, including an indication of the target child audience, to publishers of program guides as required by 47 C.F.R. §73.673? Y
  (b) Identify publishers who were sent information in 9(a).
WFLA-TV PROVIDES INFORMATION TO THE FOLLOWING (1) PROGRAM LISTING SERVICES: T.V. GUIDE; T.V. DATA; TRIBUNE MEDIA SERVICES; VIDEO VIEWING; ITV, INC. (2) NEWSPAPERS: THE TAMPA TRIBUNE; ST. PETERSBURG TIMES; BRADENTON HERALD AND (3) CLOSED CAPTIONING SERVICE: AMERICAPTION
10. Complete the following for each program that you aired during the past three months that meets the definition of Core Programming. Complete chart below for each Core Program.
   
Title of Digital Core Program #1 Origin
MUSTARD PANCAKES E/I (DIGITAL 8.2) RTN-TV NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Saturdays 7-7:30AM 13 0
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To Y
3 years 6 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Program airs on RETRO TV (Digital Channel 8.2) MUSTARD PANCAKES: Is a thirty minute children's television show starring Courtney Campbell and her family of puppets. Ms. Campbell, an accomplished children's entertainer, is being hailed as the next icon to this generation of children. Mustard Pancakes deals with topics ranging from children's fears and responsibilities to respect for one another and each other's feelings. "Mustard Pancakes" is a popular public televison children's program designed to entertain, inform, and occasionally inspire children from 3 to 6.

Title of Digital Core Program #2 Origin
AQUA KIDS ADVENTURES E/I (DIGITAL 8.2) RTN-TV NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Saturdays 7:30-8AM and 11-11:30AM 26 0
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To Y
3 years 6 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Program airs on RETRO TV (Digital Channel 8.2) AQUA KIDS ADVENTURES: Has compelling content that works across cultures and aims to grow awareness and participation in all water activities for kids across America. Aqua Kids Adventures travels the planet visiting a variety of water environments from water management facilities to fresh water and brackish streams to the oceans of the world. The intent is to motivate other kids to become active citizens on the issue of pollution of water environments.

Title of Digital Core Program #3 Origin
KIDS COOKING FOR KIDS (DIGITAL 8.2)RTN-TV NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Saturdays 8-8:30AM 13 0
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To Y
3 years 6 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Program airs on RETRO TV (Digital Channel 8.2) KIDS COOKING FOR KIDS: Is all about kids cooking and having fun! Mike and Will are twin brothers...who love to eat. Ther show is based on experiences that started when the boys were only 5 years old. They began by helping Mom bake cookies. But as they have grown, so have their appetities. They want to share their love of cooking and eating, with as many kids as possible. Mike and Will emphasize the importance of the family group as well as good nutrition and exercise to stay healthy. There is always a parent present when they are in the kitchen.

Title of Digital Core Program #4 Origin
ANGEL'S FRIENDS E/I (DIGITAL 8.2)RTN-TV NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Saturdays 8:30-9AM 13 0
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To Y
3 years 6 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Program airs on RETRO TV (Digital Channel 8.2) ANGEL'S FRIENDS: Some little angels live in Angie Town, the crowded angels' city, where they attend the special grade of a school to become Guardian Angels and obtain the "100% Angels" degree certificate. They begin a "stage" on Earth together with the "Earthly" (human boys and girls) living in a big, crowded city. The little angels are obviously good but they are impetuous and fresh, too, since they are very young. In fact, they fall for the forbidden things so much that they often meet the little devils secretly in a neutral land, the Change Room inside the School...here they challenge each other in different games, above all in interesting musical "jam sesion" (both teams make up two bands, the first one is funky -- the little angels -- the second one is rock -- the little devils).

Title of Digital Core Program #5 Origin
OUTDOORSMAN E/I (DIGITAL 8.2) RTN-TV NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Saturdays 9-9:30AM & 11:30AM-12N 26 0
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To Y
9 years 14 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Program airs on RETRO TV (Digital Channel 8.2)OUTDOORSMAN: A long-running PBS nature series hosted and produced by Marty Stouffer...exploring many beautiful unspoiled wildlife habitats, in the north, south, east and west. The U.S. and Canada. This show is excellent for children. They learn to respect and develop an interest for nature.

Title of Digital Core Program #6 Origin
IN THE ZONE E/I (DIGITAL 8.2) RTN-TV NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Saturdays 9:30-10AM 13 0
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To Y
9 years 14 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Program airs on RETRO TV (Digital Channel 8.2)IN THE ZONE: Michael Jordan along with his friends, Kareem Abdul-Jabbar, Carmelo Anthony, Kenny "The Jet" Smith...and many more...teach teens the importance of conditioning and education in order to master the intricacies of sports ranging from basketball, baseball, football, soccer, hockey, tennis, etc.

Title of Digital Core Program #7 Origin
THE REAL WINNING EDGE E/I (DIGITAL 8.2) RTN-TV NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Saturdays 10-10:30AM 13 0
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To Y
9 years 14 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Program airs on RETR0 TV (Digital Channel 8.2) THE REAL WINNING EDGE: This series is developed to be an educational/informational (E/I) program and is designed to help youths make winning choices in their lives in order to grow to be productive citizens. This series is based on role models who are making pro-social life choices. This TV series includes three profiles of young achievers per 30 minute episode. A Christian based program about youth overcoming obstacles and making the right choices.

Title of Digital Core Program #8 Origin
WILD AMERICA E/I (DIGITAL 8.2) RTN-TV NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Saturdays 10:30-11AM & 12:30-1PM 26 0
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To Y
9 years 14 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Program airs on RETRO TV (Digital Channel 8.2) WILD AMERICA: The key educational objective of this program is to familiarize children with the animals of the North American continent and their interaction with other animals and their environment. Throughout the series emphasis will be poaced upon protecting endangered species and the impact that humans have while interacting in their environment.

Title of Digital Core Program #9 Origin
BETA RECORDS E/I (DIGITAL 8.2) RTN-TV NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Saturdays 12N-12:30PM 13 0
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To Y
9 years 14 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Program airs on RETRO TV (Digital Channel 8.2) BETA RECORDS: Is a nationally syndicated (146 U.S. cities) weekly music centric TV series filmed and produced in the heart of Hollywood, showcasing at least 3 acoustic artist videos from newly signed and Indie bands in episode format. BETA emphasizes educational and pop culture segments and in-house produced music videos using the best vintage analog recording gear (Telefunken, Neve, Studer, RCA, Trident, etc) combined with the modern sounds of its instrument sponsors such as Taylor Acoustic Guitar, Neumann and Sennheiser Microphones, Ford Drums, Sabian Cymbals, Gibraltar Hardware, etc. Filming at the BETA Studios occurs Tue-Thur of every week.

11. (a) Does the Licensee certify that at least 50% of the Core Programming counted toward meeting the additional programming guideline (applied to free video programming aired on other than the main program stream) did not consist of program episodes that had already aired within the previous seven days either on the station's main program stream or on another of the station's free digital program streams? Y
  (b) If No, submit as an Exhibit a Statement of Explanation setting forth the number of repeats in excess of the repeat limit and the times and dates the episodes involved were aired. (None Required)
Non-Core Educational and Informational Programming
12. Complete the following for each program that you aired during the past three months that is specifically designed to meet the educational and informational needs of children ages 16 and under, but does not meet one or more elements of the definition of Core Programming. See 47 C.F.R. §73.671. Complete chart below for each additional such educational and information program.
Title of Digital Non-Core Program #1 Origin
BLACK BEAUTY E/I (DIGITAL 8.2) RTN-TV NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Sundays 6:30-7AM 13 -1
Length of Program Age of Target Audience
30 minutes From To
6 years 14 years
Does the program have educating and informing children ages 16 and under as a significant purpose? Y
If Yes, does the Licensee identify each program by displaying throughout the program the symbol E/I? Y
Does the Licensee provide information regarding the program, including an indication of the target child audience, to publishers of program guides consistent with 47 C.F.R. §73.673? Y
Description of Program
Program airs on RETRO TV (Digital Channel 8.2) BLACK BEAUTY: The story is narrated in the first person as an autobiographical memoir told by a horse named Black Beauty beginning with his carefree days as a colt on an English farm, to his difficult life pulling cabs in London, to his happy retirement in the country. Along the way, he meets with many hardships and recounts many tales of cruelty and kindness. Each short chapter recounts an incident in Black Beauty's life containing a lesson or moral typically related to the kindness, sympathy, and understanding treatment of horses.
Date and Time Aired (if preempted and rescheduled)

 

Sponsored Core Programming
13. List Core Programs, if any, aired by other stations that are sponsored by the Licensee and that meet the criteria set forth in 47 C.F.R. §73.671. Also indicate whether the amount of total Core Programming broadcast by another station increased.
[There are no digital sponsored core program broadcast reports.]
[There are no digital sponsored core program detail reports.]
Other Matters
14. Complete the following for each analog and digital program that you plan to air for the next quarter that meets the definition of Core Programming. Complete chart below for each Core Program, identifying whether it is to be broadcast on the station's analog or digital channel or both channels.
Title of Planned Core Program #1 Origin
TURBO DOGS (PRIMARY DIGITAL CHANNEL) NETWORK
Regular Schedule Total Times to be Aired
SATURDAYS @ 10-10:30AM 13
Length of Program Age of Target Audience
30 minutes From To
9 years 14 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
TURBO DOGS: Is an animated show based on the books, Racer Dogs, by Bob Kolar. The series follows a group of six dogs from Racerville who love to compete with one another in races. In each story, one or more of the dogs encounter and solve problems that teach them social-emotional lessons on good sportsmanship, teamwork, cooperation, playing fair, and friendship. The show also imparts information on the mechanics of racing such as directionality and concepts of distance and time. The social-emotional messages are embedded through the stories using action and humor. The tags at the end of each episode reiterate and establish the educational message learned by the dogs.
Title of Planned Core Program #2 Origin
SHELLDON(PRIMARY DIGITAL CHANNELT) NETWORK
Regular Schedule Total Times to be Aired
SATURDAYS @ 10:30-11AM 13
Length of Program Age of Target Audience
30 minutes From To
9 years 14 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
SHELLDON: Is an animated series that takes place in Shell Land, a mythical undersea world populated by characters from a wide array of water-dwelling species. The main character, Shelldon, is an orphaned yoka shell mollusk adopted by the Clam family and living with them in the family-owned Charming Clam Inn. Dr. Shell, an elder and venerated inventor, and Connie, a cowry shell classmate of Shelldon's also live at the inn. Shelldon and his buddies Herman (a Hermit crab) and Connie always work together and solve problems that they face in school or in the community. A recurring problem is to staunch the plans of the local millionaire, Cecil Cracken, whose greed puts making money over protecting the environment. Dr. Shell is typically the children's key provider of knowledge and other resources. In each episode, the children learn a significant social-emotional lesson and also share information relating to their ocean habitat and environmental protection.
Title of Planned Core Program #3 Origin
THE MAGIC SCHOOL BUS (PRIMARY DIGITAL CHANNEL) NETWORK
Regular Schedule Total Times to be Aired
SATURDAYS @ 11-11:30AM 13
Length of Program Age of Target Audience
30 minutes From To
4 years 9 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
THE MAGIC SCHOOL BUS: Is based on series of children's books about science written by Joanna Cole. The show features the ingenious Ms. Frizzle, an elementary school teacher and intrepid explorer who piles her students into her Magic School Bus and takes them on amazing field trips to impossible locations. The goal of each field trip to answer questions or learn many new things about the place the class visits. Each episode is a fact filled expedition to places as diverse as the solar system, the human body, or even inside weather systems. The bus transforms to suit the environment and the kids freely explore and share their learning with each other and with Ms. Frizzle, who nudges her students to "make connections" and answer their own questions with research. The class pet, Lizzie, a large lizard, accompanies the class on their field trips. The content of the show is appropriate for children from ages 4 to 9 and in addition to all the factual content, the children also have a socio-emotional problem to solve that is embedded into the story line.
Title of Planned Core Program #4 Origin
BABAR (PRIMARY DIGITAL CHANNEL) NETWORK
Regular Schedule Total Times to be Aired
SATURDAYS @ 11:30-12NOON 13
Length of Program Age of Target Audience
30 minutes From To
9 years 14 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
BABAR: Babar is a young elephant who undergoes many challenges and adventures. But Babar always finds the strength to rise above difficulty and search out every cloud's silver lining. Babar is crowned king of the elephants, plans and builds Celesteville, and becomes a father himself. And he learns the greatest lesson of all: despite life's challenges, great things are possible if one never gets discouraged.
Title of Planned Core Program #5 Origin
WILLA'S WILD LIFE(PRIMARY DIGITAL CHANNEL) NETWORK
Regular Schedule Total Times to be Aired
SUNDAYS @ 7-7:30AM 13
Length of Program Age of Target Audience
30 minutes From To
4 years 8 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
WILLA'S WILD LIFE: Is a new animated series featuring a six-year-old girl, Willa, who is permitted to share her home with an ever-growing menagerie of animals-- an elephant, a giraffe, a pair of performing seals, a bear, three penguins, and lots of rabbits. These creatures speak to Willa, offering her advice and friendship from each of their respective points of view. In each episode, Willa faces a challenge at home, in school or in her neighborhood. Her animals and best friend Dooley help her develop solutions to overcome each challenge. With the support of Dooley, the animals and praise from her dad, Willa finds ways to maintain healthy friendships, experience success, develop competence, and become altruistic.
Title of Planned Core Program #6 Origin
PEARLIE (PRIMARY DIGITAL CHANNEL) NETWORK
Regular Schedule Total Times to be Aired
Sundays @ 7:30-8AM 13
Length of Program Age of Target Audience
30 minutes From To
4 years 8 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
PEARLIE: Is an animated comedy series based on the children's book series Pearlie the Park Fairy by Wendy Harmer. Pearlie is an optimistic, light-hearted fairy who sees the good in everybody, but often gets into situations because her desire to help is larger than her capacity to deliver. Aimed for an audience within the 4-8 year old range, Pearlie focuses on the importance of following the rules, using good judgment and learning how to avoid getting into trouble. Since Pearlie was appointed by Fairy Head Quarters (HQ) to keep Jubilee Park in sparkling order she has constant challenges with her basic goal of keeping everyone happy and making sure the park functions smoothly. Pearlie's nemesis and cousin Saphira, often takes advantage of Pearlie's good nature which requires that Pearlie must also frequently outwit the park bully. In each episode, we see Pearlie approach new tasks and problems with a great deal of enthusiasm, but without the organization required to get the job done. Through plot developments and with the assistance of her friends, Opal and Jasper, she learns what to do and what not to do in each situation so the park can be restored to order.
Title of Planned Core Program #7 Origin
THE OUTDOORSMAN E/I (DIGITAL 8.2) RTN-TV NETWORK
Regular Schedule Total Times to be Aired
MONDAYS @ 8-8:30AM 13
Length of Program Age of Target Audience
30 minutes From To
9 years 14 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Program airs on RETRO TV (Digital Channel 8.2) OUTDOORSMAN: A long-running PBS nature series hosted and produced by Marty Stouffer...exploring many beautiful unspoiled wildlife habitats, in the north, south, east and west. The U.S. and Canada. This show is excellent for children. They learn to respect and develop an interest for nature.
Title of Planned Core Program #8 Origin
WILD AMERICA E/I (DIGITAL 8.2)RTN-TV NETWORK
Regular Schedule Total Times to be Aired
MONDAYS @ 8:30-9AM 13
Length of Program Age of Target Audience
30 minutes From To
9 years 14 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Program airs on RETR0 TV (Digital Channel 8.2) WILD AMERICA: The key educational objective of this program is to familiarize children with the animals of the North American continent and their interaction with other animals and their environment. Throughout the series emphasis will be poaced upon protecting endangered species and the impact that humans have while interacting in their environment.
Title of Planned Core Program #9 Origin
IN THE ZONE E/I (DIGITAL 8.2)RTN-TV NETWORK
Regular Schedule Total Times to be Aired
TUESDAYS @ 8-8:30AM 13
Length of Program Age of Target Audience
30 minutes From To
3 years 6 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Program airs on RETRO TV (Digital Channel 8.2) IN THE ZONE: Michael Jordan along with his friends, Kareem Abdul-Jabbar, Carmelo Anthony, Kenny "The Jet" Smith...and many more...teach teens the importance of conditioning and education in order to master the intricacies of sports ranging from basketball, baseball, football, soccer, hockey, tennis, etc.
Title of Planned Core Program #10 Origin
THE REAL WINNING EDGE E/I (DIGITAL 8.2)RTN-TV NETWORK
Regular Schedule Total Times to be Aired
TUESDAYS @ 8:30-9AM 13
Length of Program Age of Target Audience
30 minutes From To
9 years 14 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Program airs on RETR0 TV (Digital Channel 8.2) THE REAL WINNING EDGE: This series is developed to be an educational/informational (E/I) program and is designed to help youths make winning choices in their lives in order to grow to be productive citizens. This series is based on role models who are making pro-social life choices. This TV series includes three profiles of young achievers per 30 minute episode. A Christian based program about youth overcoming obstacles and making the right choices.
Title of Planned Core Program #11 Origin
AQUA KIDS ADVENTURES E/I (DIGITAL 8.2)RTN-TV NETWORK
Regular Schedule Total Times to be Aired
WEDNESDAYS @ 8-8:30AM 13
Length of Program Age of Target Audience
30 minutes From To
3 years 6 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Program airs on RETRO TV (Digital Channel 8.2) AQUA KIDS ADVENTURES: Has compelling content that works across cultures and aims to grow awareness and participation in all water activities for kids across America. Aqua Kids Adventures travels the planet visiting a variety of water environments from water management facilities to fresh water and brackish streams to the oceans of the world. The intent is to motivate other kids to become active citizens on the issue of pollution of water environments.
Title of Planned Core Program #12 Origin
BETA RECORDS E/I (DIGITAL 8.2)RTN-TV NETWORK
Regular Schedule Total Times to be Aired
WEDNESDAYS @ 8:30-9AM 13
Length of Program Age of Target Audience
30 minutes From To
9 years 14 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Program airs on RETRO TV (Digital Channel 8.2) BETA RECORDS: Is a nationally syndicated (146 U.S. cities) weekly music centric TV series filmed and produced in the heart of Hollywood, showcasing at least 3 acoustic artist videos from newly signed and Indie bands in episode format. BETA emphasizes educational and pop culture segments and in-house produced music videos using the best vintage analog recording gear (Telefunken, Neve, Studer, RCA, Trident, etc) combined with the modern sounds of its instrument sponsors such as Taylor Acoustic Guitar, Neumann and Sennheiser Microphones, Ford Drums, Sabian Cymbals, Gibraltar Hardware, etc. Filming at the BETA Studios occurs Tue-Thur of every week.
Title of Planned Core Program #13 Origin
ANGEL'S FRIENDS E/I (DIGITAL 8.2)RTN-TV NETWORK
Regular Schedule Total Times to be Aired
THURSDAYS @ 8-8:30AM 13
Length of Program Age of Target Audience
30 minutes From To
3 years 6 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Program airs on RETR0 TV (Digital Channel 8.2) ANGEL'S FRIENDS: Some little angels live in Angie Town, the crowded angels' city, where they attend the special grade of a school to become Guardian Angels and obtain the "100% Angels" degree certificate. They begin a "stage" on Earth together with the "Earthly" (human boys and girls) living in a big, crowded city. The little angels are obviously good but they are impetuous and fresh, too, since they are very young. In fact, they fall for the forbidden things so much that they often meet the little devils secretly in a neutral land, the Change Room inside the School...here they challenge each other in different games, above all in interesting musical "jam sesion" (both teams make up two bands, the first one is funky -- the little angels -- the second one is rock -- the little devils).
Title of Planned Core Program #14 Origin
MUSTARD PANCAKES E/I (DIGITAL 8.2)RTN-TV NETWORK
Regular Schedule Total Times to be Aired
THURSDAYS @ 8:30-9AM 13
Length of Program Age of Target Audience
30 minutes From To
3 years 6 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Program airs on RETRO TV (Digital Channel 8.2 MUSTARD PANCAKES: Is a thirty minute children's television show starring Courtney Campbell and her family of puppets. Ms. Campbell, an accomplished children's entertainer, is being hailed as the next icon to this generation of children. Mustard Pancakes deals with topics ranging from children's fears and responsibilities to respect for one another and each other's feelings. "Mustard Pancakes" is a popular public televison children's program designed to entertain, inform, and occasionally inspire children from 3 to 6.
Title of Planned Core Program #15 Origin
TRAVELING TRIO E/I (DIGITAL 8.2) RTN-TV NETWORK
Regular Schedule Total Times to be Aired
FRIDAYS @ 8-8:30AM 14
Length of Program Age of Target Audience
30 minutes From To
6 years 12 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Program airs on RETRO TV (Digital Channel 8.2)TRAVELING TRIO: An adventure-filled educational series presented by three siblings who traverse the globe while exploring, learning and teaching viewers about our amazing world and all it has to offer.
Title of Planned Core Program #16 Origin
ARIEL & ZOEY & ELI TOO E/I (DIGITAL 8.2) RTN-TV NETWORK
Regular Schedule Total Times to be Aired
FRIDAYS @ 8:30-9AM 14
Length of Program Age of Target Audience
30 minutes From To
9 years 14 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Program airs on RETRO TV (Digital Channel 8.2) ARIEL & ZOEY & ELI, TOO: Introduces children to people who have accomplished great things and have a positive message. Twins Ariel & Zoey sing for crowds of adoring fans and Eli makes them laugh. They interview famous people, make cupcakes with famous chefs and peform their signature songs while Eli is of course getting into mischief.

15. Does the Licensee publicize the existence and location of the station's Children's Television Programming Reports (FCC 398) as required by 47 C.F.R. §73.3526(e)(11)(iii)? Y
16. Identify the licensee's children's programming liaison.
Name Telephone Number
JOYCE LUEDERS 813/221-5771
Address E-mail Address
200 SOUTH PARKER STREET jlueders@wfla.com
City State ZIP Code
TAMPA FL 33606

17. Include any other comments or information you want the Commission to consider in evaluating your compliance with the Children's Television Act (or use this space for supplemental explanations). This may include information on any other non-core educational and informational programming that you aired this quarter or plan to air during the next quarter, or any existing or proposed non-broadcast efforts that will enhance the educational and informational value of such programming to children. See 47 C.F.R. §73.671, NOTES 2 and 3.
Note: On June 12, 2009, the Station completed the transition to digital television. After that date, the responses to Question 4 and 7 apply solely to the Station's primary digital program stream. 1. WFLA-TV airs PSA's of varied lengths that are designed specifically to meet the educational and informational needs of children as well as PSA's that are designed for the general audience but have messages applicable to children. 2. WFLA-TV's Newscasts are general audience programs with educational/informational value for children: NewsChannel 8 (M-F) Newscasts 5-7AM NewsChannel 8 Today (M-F) 5-5:30PM Live At Five (M-F) 5:30-6PM 5:30 Report (M-F) 6-6:30PM NewsChannel 8 (M-Sun) 11-11:30PM NewsChannel 8 (M-Sun) 9-10AM NewsChannel 8 Saturday Mornings 12-1PM NewsChannel 8 Noon Saturdays 9-10AM NewsChannel 8 Saturday Mornings 12-1PM NewsChannel 8 Noon Saturdays 9-10AM NewsChannel 8 Sunday Mornings 12-1PM NewsChannel 8 Noon Sundays 3. WFLA-TV's non-broadcast efforts include the participation of our Anchors and Meteorologists as guest speakers and emcees for community groups, and as "teachers" at Bay Area Schools; and Station Tours for Scout Troops, School Classes -- ranging from Elementary through High School/Vocational Technical Schools. 4. To supplement and enhance the educational value of the network's Teen NBC programs...NBC has a website (www.nbc.com/tmyk) specifically dedicated to teens. The goals of this site are first, to create a platform for the teen community where communities for self-expression become the core of the interactive experience; second to build these communities wherever possible around the themes and ideas generated within the TNBC shows themselves; and third, to provide online resources of information and guidance around the issues that most affect teen lives. THE MORE YOU KNOW website features scripts from the award-winning public service announcements, referral information for the organizations referenced in the PSA's, a general campaign overview, and educational materials produced in connection with NBC programming. The site also includes a "feature of the month" page which addresses select TMYK topics and a list of the campaign's most recent accolades. 5. WFLA-TV produces an annual Telethon to raise money for the All Children's Hospital (Children's Miracle Network) this year (2010) is our 27th Telethon which airs on Saturday, June 5 (Starts @ 8:30PM) and ends on Sunday, June 6 @ 6:30PM. All NBC and Local Programs are pre-empted by this Telethon. 6. After due review of internal station records and documentation provided to us by program suppliers, the licensee hereby certifies that the station fully complied with the FCC's commercial limits in children's programs, as specified at 47 C.F.R. Section 73.670, with respect to all programs specifically designed for children ages twelve and under. In addition to the educational or informational programs listed in this report, the station broadcast the following programs specifically designed for children ages twelve and under that were not "educational or informational" programming: NONE

WILLFUL FALSE STATEMENTS MADE ON THIS FORM ARE PUNISHABLE BY FINE AND/OR IMPRISONMENT (U.S. CODE, TITLE 18, SECTION 1001), AND/OR REVOCATION OF ANY STATION LICENSE OR CONSTRUCTION PERMIT (U.S. CODE, TITLE 47, SECTION 312(a)(1)), AND/OR FORFEITURE (U.S. CODE, TITLE 47, SECTION 503).

I certify that the statements in this application are true, complete, and correct to the best of my knowledge and belief, and are made in good faith.

Name of Licensee Signature
Media General Communications Holdings, LLC
Date
10/6/2010
FCC Form 398
March 2006