Federal Communications Commission
Washington, DC 20554
Approved by OMB
3060-0754
FCC 398
Children's Television Programming Report

Report reflects information for the filing period ending: 2010-09-30 00:00:00.0 Filed on: 2010-10-08 16:31:03.266

Call Sign Channel Numbers Community of License
WMAQ-TV  (analog)
51 (digital)
City State County ZIP Code
Chicago IL Cook 60611
Licensee Name
NBC Subsidiary (WMAQ-TV), Inc. Licensee of TV Station
Network Affiliation Nielsen DMA Licensee World Wide Web Home Page Address (if applicable)
NBC Chicago www.nbcchicago.com
Facility ID Previous Call Sign (if applicable) License Renewal Expiration Date
47905 2010-12-31 00:00:00.0
Analog Core Programming
2. State the average number of hours of Core Programming per week broadcast by the station. See 47 C.F.R. §73.671(c).  
3. (a) Does the Licensee provide information identifying each Core Program aired on its station, including an indication of the target child audience, to publishers of program guides as required by 47 C.F.R. §73.673?  
(b) Identify publishers who were sent information in 3(a).
4. Complete the following for each program that you aired during the past three months that meets the definition of Core Programming. Complete chart below for each Core Program.
[There are no analog core program reports.]
Non-Core Educational and Informational Programming
5. Complete the following for each program that you aired during the past three months that is specifically designed to meet the educational and informational needs of children ages 16 and under, but does not meet one or more elements of the definition of Core Programming. See 47 C.F.R. §73.671. Complete chart below for each additional such educational and informational program.
[There are no analog non-core program reports.]
Sponsored Core Programming
6. List Core Programs, if any, aired by other analog stations that are sponsored by the Licensee and that meet the criteria set forth in 47 C.F.R. §73.671. Also indicate whether the amount of total Core Programming broadcast by another station increased.
[There are no analog sponsored core program broadcast reports.]
[There are no analog sponsored core program detail reports.]
Digital Core Programming
7. (a) State the average number of hours of Core Programming per week broadcast by the station on its main program stream. 6.00 hours
  (b) Did the Licensee broadcast on its main digital program stream the same Children's Core Programming provided on its analog channel? N
  (c) If Yes to 7(b), the Licensee certifies that the representations and children's program information provided with respect to its analog channel apply equally with respect to its main digital program stream. Y
    If No to 7(c), submit as an Exhibit a Statement of Explanation. (None Required)
8. (a) State the average number of hours per week of free over-the-air digital video programming broadcast by the station on other than its main program stream. 6.00 hours
  (b) State the average number of hours per week of Core Programming broadcast by the station on other than its main program stream. See 47 C.F.R. §73.671. 6.00 hours
9. (a) Does the Licensee provide information identifying each Core Program aired on its station, including an indication of the target child audience, to publishers of program guides as required by 47 C.F.R. §73.673? Y
  (b) Identify publishers who were sent information in 9(a).
TV Guide TVData - clients include The Cable Guide and Total TV as well as Star Publication, Key Magazine, Chicago Daily Defender, LaRaza, TeleGuia, Downers Grove Reporter, Gary Post/Tribune (IN), LaPorte Herald (IN), St.Joseph Herald (MI), and the Delavan/Walworth County Week (WI). Tribune Media Services - 500 clients nationally. Includes GIST, which is our website listing/program schedule. JD TV - monthly cable listing for Time Warner, Jones, PrimeCable and Dish Network Travel Host TV Prevue Net Chicago Sun-Times Chicago Tribune Daily Herald (all suburban areas) Angora (weekly Polish Language publication) Prevue Ntwk Vidviewing Polish Daily
10. Complete the following for each program that you aired during the past three months that meets the definition of Core Programming. Complete chart below for each Core Program.
   
Title of Digital Core Program #1 Origin
Angel's Friends (NBC Plus Digital 5.2) NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Sat/9A 13 1
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To Y
3 years 5 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Angel's Friends provides programming about social themes and coping strategies through the school life of animated teen-aged angels learning to be Guardian Angels. Kids are taken on an inspirational journey that stirs their spirit and provides moral tools for the decisions they face in everyday life. The multi-ethnic angels serve as role models for young teen viewers as they deal with such issues as the right to say "no," the meaning of heroism, bullying and other issues of particular concern to young teens.
Total Times Aired Number of Preemptions for other than Breaking News Number of Preemptions Rescheduled
13 1 1
Preemption #1
Date Preempted/Episode # If rescheduled, date and time reschedule Is the rescheduled date the second home?
7/17/10 103 7/21/10 9a Y
If rescheduled, were promotional efforts made to notify the public of rescheduled date and time? Y
Reason for Preemption OTHER

Title of Digital Core Program #2 Origin
Aqua Kids Adventure (NBC Plus Digital 5.2) NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Sat/930A 13 1
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To Y
8 years 12 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Aqua Kids motivates your people to take an active role in preserving aquatic environments and wildlife, by showing how other kids just like them can do the same. Whether it's saving sea turtles or participating in a beach cleanup, the Aqua Kids demonstrate the real and lasting contribution children can make in protecting the future of their community and the world.
Total Times Aired Number of Preemptions for other than Breaking News Number of Preemptions Rescheduled
13 1 1
Preemption #1
Date Preempted/Episode # If rescheduled, date and time reschedule Is the rescheduled date the second home?
7/17/10 2008-03A 7/21/10 930A Y
If rescheduled, were promotional efforts made to notify the public of rescheduled date and time? Y
Reason for Preemption OTHER

Title of Digital Core Program #3 Origin
Aqua Kids Adventures 2 (NBC Plus Digital 5.2) NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Sat/10A 13 1
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To Y
8 years 12 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Aqua Kids motivates your people to take an active role in preserving aquatic environments and wildlife, by showing how other kids just like them can do the same. Whether it's saving sea turtles or participating in a beach cleanup, the Aqua Kids demonstrate the real and lasting contribution children can make in protecting the future of their community and the world.
Total Times Aired Number of Preemptions for other than Breaking News Number of Preemptions Rescheduled
13 1 1
Preemption #1
Date Preempted/Episode # If rescheduled, date and time reschedule Is the rescheduled date the second home?
7/17/10 2008-04A 7/21/10 10A Y
If rescheduled, were promotional efforts made to notify the public of rescheduled date and time? Y
Reason for Preemption OTHER

Title of Digital Core Program #4 Origin
BRTV(NBC Plus Digital 5.2) NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Sat/1030A 13 0
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To Y
13 years 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Hosts interview up-and-coming musical artists about their inspirations emphasizing their education - showing teens how they can make their own voices heard. The show shows the value of being committing to education and instills a grounded balance of priorities, commitment, and perseverance teens can apply to their lives.

Title of Digital Core Program #5 Origin
Kids Cooking for Kids (NBC Plus Digital 5.2) NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Sat/11A 13 0
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To Y
13 years 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Mike and Will are twin brothers who love to eat. Their show is based on experiences that started when the boys were only 5 years old. They began by helping Mom bake cookies. But as they have grown, so have their appetites. They want to share their love of cooking and eating, with as many kids as possible. Mike and Will emphasize the importance of the family group as well as good nutrition and exercise to stay healthy. There is always a parent present when they are in the kitchen

Title of Digital Core Program #6 Origin
In the Zone Presents (NBC Plus Digital 5.2) NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Sat/1130A 13 0
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To Y
8 years 12 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
In The Zone Presents emphasizes the value of sportsmanship and teamwork in the accomplishment of life goals. Sports figures in each episode teach the importance of passion and determination to succeed in sports as well as in other aspects of life. Children also learn the importance of exercise in a healthy lifestyle.

Title of Digital Core Program #7 Origin
Turbo Dogs (NBC Digital 5.1) NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Sat 10A 10 3
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To Y
4 years 8 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Turbo Dogs is an animated show based on the books, Racer Dogs, by Bob Kolar. The series follows a group of six dogs from Racerville who love to compete with one another in races. In each story, one or more of the dogs encounter and solve problems that teach them social-emotional lessons on good sportsmanship, teamwork, cooperation, playing fair and friendship. The show also imparts information on mechanics of racing such as directionality and concepts of distance and time.
Total Times Aired Number of Preemptions for other than Breaking News Number of Preemptions Rescheduled
13 3 3
Preemption #1
Date Preempted/Episode # If rescheduled, date and time reschedule Is the rescheduled date the second home?
7/3/10 TDO113 7/3/10 1P N
If rescheduled, were promotional efforts made to notify the public of rescheduled date and time? Y
Reason for Preemption SPORTS
Preemption #2
Date Preempted/Episode # If rescheduled, date and time reschedule Is the rescheduled date the second home?
9/11/10 TDO110 9/11/10 8A Y
If rescheduled, were promotional efforts made to notify the public of rescheduled date and time? Y
Reason for Preemption SPORTS
Preemption #3
Date Preempted/Episode # If rescheduled, date and time reschedule Is the rescheduled date the second home?
9/25/10 TDO112 9/25/10 8A Y
If rescheduled, were promotional efforts made to notify the public of rescheduled date and time? Y
Reason for Preemption SPORTS

Title of Digital Core Program #8 Origin
Shelldon (NBC Digital 5.1) NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Sat 1030A 10 3
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To Y
4 years 8 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Animated series about Shelldon, a school aged yoka shell mollusk who lives with the adoptive family, the Clams, in an undersea community called Shell Land, which is populated by all sorts of sea species. Shelldon and his best friends, Conne and Herman face a specific challenge each week. The problem may be managing a bully, improving their grades, learning how to be altruistic, or protecting their environment from natural and man-made disasters.
Total Times Aired Number of Preemptions for other than Breaking News Number of Preemptions Rescheduled
13 3 3
Preemption #1
Date Preempted/Episode # If rescheduled, date and time reschedule Is the rescheduled date the second home?
7/3/10 SHL003 7/3/10 130P N
If rescheduled, were promotional efforts made to notify the public of rescheduled date and time? Y
Reason for Preemption SPORTS
Preemption #2
Date Preempted/Episode # If rescheduled, date and time reschedule Is the rescheduled date the second home?
9/11/10 SHL013 9/11/10 830A Y
If rescheduled, were promotional efforts made to notify the public of rescheduled date and time? Y
Reason for Preemption SPORTS
Preemption #3
Date Preempted/Episode # If rescheduled, date and time reschedule Is the rescheduled date the second home?
9/25/10 SHL002 9/25/10 830A Y
If rescheduled, were promotional efforts made to notify the public of rescheduled date and time? Y
Reason for Preemption SPORTS

Title of Digital Core Program #9 Origin
3-2-1 Penquins NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Sat 11A 10 3
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To Y
4 years 8 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
3-2-1 Penquins features two children, Jason and Michelle whose vacation at their grandmother's cottage ends up being more adventure than they expect when their toy spaceship with four toy Penguins comes to life. The children are sucked into the spaceship, where they meet the now live penquiins and journey through space to solve inter-galactic disaster threatening the penguins and their friends.
Total Times Aired Number of Preemptions for other than Breaking News Number of Preemptions Rescheduled
13 3 3
Preemption #1
Date Preempted/Episode # If rescheduled, date and time reschedule Is the rescheduled date the second home?
7/3/10 PEN304 7/3/10 2P N
If rescheduled, were promotional efforts made to notify the public of rescheduled date and time? Y
Reason for Preemption SPORTS
Preemption #2
Date Preempted/Episode # If rescheduled, date and time reschedule Is the rescheduled date the second home?
9/11/10 PEN207 9/11/10 9A Y
If rescheduled, were promotional efforts made to notify the public of rescheduled date and time? Y
Reason for Preemption SPORTS
Preemption #3
Date Preempted/Episode # If rescheduled, date and time reschedule Is the rescheduled date the second home?
9/25/10 PEN209 9/25/10 9A Y
If rescheduled, were promotional efforts made to notify the public of rescheduled date and time? Y
Reason for Preemption SPORTS

Title of Digital Core Program #10 Origin
Barbar (NBC Digital 5.1) NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Sat 1130A 10 3
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To Y
4 years 8 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Based on the books by Laurent de Brunhoff, Barbar is an animated show about a young orphaned elephant who finds the strength to rise above the challenges he faces, including the death of his parents, as he journeys through life. Each episode of the show develops a social-emotional message such as taking responsibility, being patient and persistent in hard work, respecting people's privacy, learning to cope with unforeseen changes, and being honest. These messages emerge from the need to resolve a dilemma that is faced by Babar, one of his friends or family members.
Total Times Aired Number of Preemptions for other than Breaking News Number of Preemptions Rescheduled
13 3 3
Preemption #1
Date Preempted/Episode # If rescheduled, date and time reschedule Is the rescheduled date the second home?
7/3/10 BAR205 7/11/10 12N N
If rescheduled, were promotional efforts made to notify the public of rescheduled date and time? Y
Reason for Preemption SPORTS
Preemption #2
Date Preempted/Episode # If rescheduled, date and time reschedule Is the rescheduled date the second home?
9/11/10 BAR113 9/11/10 930A Y
If rescheduled, were promotional efforts made to notify the public of rescheduled date and time? Y
Reason for Preemption SPORTS
Preemption #3
Date Preempted/Episode # If rescheduled, date and time reschedule Is the rescheduled date the second home?
9/25/10 BAR124 9.25.19 930A Y
If rescheduled, were promotional efforts made to notify the public of rescheduled date and time? Y
Reason for Preemption SPORTS

Title of Digital Core Program #11 Origin
Willa's Wild Life (NBC Digital 5.1) NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Sat 12N 10 3
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To Y
4 years 8 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Willa is an animated series centered on a six-year-old girl, and her menageries of animals. Willa lives at home with her father and pets. In each episode Willa faces a challenge at home, in school or in her neighborhood. Willa works on solutions to overcome her challenge with the help of her animal friends.
Total Times Aired Number of Preemptions for other than Breaking News Number of Preemptions Rescheduled
13 3 3
Preemption #1
Date Preempted/Episode # If rescheduled, date and time reschedule Is the rescheduled date the second home?
7/3/10 WIL015 7/11/10 12:30P N
If rescheduled, were promotional efforts made to notify the public of rescheduled date and time? Y
Reason for Preemption SPORTS
Preemption #2
Date Preempted/Episode # If rescheduled, date and time reschedule Is the rescheduled date the second home?
9/11/10 WIL007 9/11/10 10A Y
If rescheduled, were promotional efforts made to notify the public of rescheduled date and time? Y
Reason for Preemption SPORTS
Preemption #3
Date Preempted/Episode # If rescheduled, date and time reschedule Is the rescheduled date the second home?
9/25/10 WIL006 9/25/10 10A Y
If rescheduled, were promotional efforts made to notify the public of rescheduled date and time? Y
Reason for Preemption SPORTS

Title of Digital Core Program #12 Origin
Jane & the Dragon (NBC Digital 5.1) NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Sat 1230P 10 3
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To Y
4 years 8 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Jane and the Dragon is an animated show based on Martin Baynton's bestselling book about a middle-class medieval girl named Jane. Jane is raised in the Royal Court as a Knight-in-training after she demonstrates her courage by leaving the castle to conquer the local dragon.
Total Times Aired Number of Preemptions for other than Breaking News Number of Preemptions Rescheduled
13 3 3
Preemption #1
Date Preempted/Episode # If rescheduled, date and time reschedule Is the rescheduled date the second home?
7/3/10 JAD114 7/11/10 1P N
If rescheduled, were promotional efforts made to notify the public of rescheduled date and time? Y
Reason for Preemption SPORTS
Preemption #2
Date Preempted/Episode # If rescheduled, date and time reschedule Is the rescheduled date the second home?
9/11/10 JAD207 9/11/10 1030A Y
If rescheduled, were promotional efforts made to notify the public of rescheduled date and time? Y
Reason for Preemption SPORTS
Preemption #3
Date Preempted/Episode # If rescheduled, date and time reschedule Is the rescheduled date the second home?
9/25/10 JAD209 9/25/10 1030A Y
If rescheduled, were promotional efforts made to notify the public of rescheduled date and time? Y
Reason for Preemption SPORTS

11. (a) Does the Licensee certify that at least 50% of the Core Programming counted toward meeting the additional programming guideline (applied to free video programming aired on other than the main program stream) did not consist of program episodes that had already aired within the previous seven days either on the station's main program stream or on another of the station's free digital program streams? Y
  (b) If No, submit as an Exhibit a Statement of Explanation setting forth the number of repeats in excess of the repeat limit and the times and dates the episodes involved were aired. (None Required)
Non-Core Educational and Informational Programming
12. Complete the following for each program that you aired during the past three months that is specifically designed to meet the educational and informational needs of children ages 16 and under, but does not meet one or more elements of the definition of Core Programming. See 47 C.F.R. §73.671. Complete chart below for each additional such educational and information program.
[There are no digital non-core program reports.]
Sponsored Core Programming
13. List Core Programs, if any, aired by other stations that are sponsored by the Licensee and that meet the criteria set forth in 47 C.F.R. §73.671. Also indicate whether the amount of total Core Programming broadcast by another station increased.
[There are no digital sponsored core program broadcast reports.]
[There are no digital sponsored core program detail reports.]
Other Matters
14. Complete the following for each analog and digital program that you plan to air for the next quarter that meets the definition of Core Programming. Complete chart below for each Core Program, identifying whether it is to be broadcast on the station's analog or digital channel or both channels.
Title of Planned Core Program #1 Origin
The Magic School Bus NETWORK
Regular Schedule Total Times to be Aired
Sat 11A 13
Length of Program Age of Target Audience
30 minutes From To
4 years 8 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
The Magic School Bus is a classic show that features the most adventuresome teacher on the planet, Ms. Frizzle and her group of students who dutifully follow her approach to educationâ€"by taking magical field trips to learn about anything that interests her or them. The students are all curious, but with each one, there is often a personal problem that needs solving and the field trip has a way of dovetailing with the personal challenge to get everything all worked out. The class has been on 52 field trips, traveling in a magic bus that can transform its shape and power source, so it can travel through any environment, from the bottom of the ocean to outermost space. Ms. Frizzle can handle it all, from driving the bus, navigating unfamiliar terrain, tp guiding the children's learning through inquiry. She is undeterred and rarely discouraged and expects no less from her students. Ms. Frizzle is amazingly understanding and permissive in her approach and the children are ambitiously curious about the world as a result. It's not just the bus that's magic.
Title of Planned Core Program #2 Origin
Pearlie NETWORK
Regular Schedule Total Times to be Aired
Sat 1230P 13
Length of Program Age of Target Audience
30 minutes From To
4 years 8 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Pearlie recounts the weekly escapades of an optimistic, amiable fairy who has been appointed by Fairy HQ to maintain order in Jubilee Park. She lives among a dozen assorted characters, including her fairy best friends Opal, and Jasper, a garden elf, a wood nymph, possum, bats, other fairies, rats, a small colony of fleas, a lizard and her arch rival, Saphira who is also her fairy cousin. While Pearlie is very likable, she is a bit of a busy-body who likes to arrange things according to over-ambitious plans that ultimately get her in trouble. She gets along with everyone so ultimately every problem is solved and Pearlie learns a lesson. However, her greatest challenges are usually presented by her one enemy, the bully and diva Saphira. Fortunately, Pearlie rises to Saphira's challenges, not with meaness, but by outwitting her. Overall, learning is a constant process for Pearlie because she has big responsibilities,

15. Does the Licensee publicize the existence and location of the station's Children's Television Programming Reports (FCC 398) as required by 47 C.F.R. §73.3526(e)(11)(iii)? Y
16. Identify the licensee's children's programming liaison.
Name Telephone Number
Toni Falvo 312-836-5532
Address E-mail Address
454 N. Columbus Drive toni.falvo@nbcuni.com
City State ZIP Code
Chicago IL 60611

17. Include any other comments or information you want the Commission to consider in evaluating your compliance with the Children's Television Act (or use this space for supplemental explanations). This may include information on any other non-core educational and informational programming that you aired this quarter or plan to air during the next quarter, or any existing or proposed non-broadcast efforts that will enhance the educational and informational value of such programming to children. See 47 C.F.R. §73.671, NOTES 2 and 3.

WILLFUL FALSE STATEMENTS MADE ON THIS FORM ARE PUNISHABLE BY FINE AND/OR IMPRISONMENT (U.S. CODE, TITLE 18, SECTION 1001), AND/OR REVOCATION OF ANY STATION LICENSE OR CONSTRUCTION PERMIT (U.S. CODE, TITLE 47, SECTION 312(a)(1)), AND/OR FORFEITURE (U.S. CODE, TITLE 47, SECTION 503).

I certify that the statements in this application are true, complete, and correct to the best of my knowledge and belief, and are made in good faith.

Name of Licensee Signature
WMAQ-TV
Date
10/8/2010
FCC Form 398
March 2006