Federal Communications Commission
Washington, DC 20554
Approved by OMB
3060-0754
FCC 398
Children's Television Programming Report

Report reflects information for the filing period ending: 2010-12-31 00:00:00.0 Filed on: 2011-01-06 18:51:08.203

Call Sign Channel Numbers Community of License
WGME-TV  (analog)
13 (digital)
City State County ZIP Code
Portland ME Cumberland 04103
Licensee Name
WGME LICENSEE, LLC
Network Affiliation Nielsen DMA Licensee World Wide Web Home Page Address (if applicable)
CBS Portland-Auburn ME www.wgme.com
Facility ID Previous Call Sign (if applicable) License Renewal Expiration Date
25683 2007-04-01 00:00:00.0
Analog Core Programming
2. State the average number of hours of Core Programming per week broadcast by the station. See 47 C.F.R. §73.671(c).  
3. (a) Does the Licensee provide information identifying each Core Program aired on its station, including an indication of the target child audience, to publishers of program guides as required by 47 C.F.R. §73.673?  
(b) Identify publishers who were sent information in 3(a).
4. Complete the following for each program that you aired during the past three months that meets the definition of Core Programming. Complete chart below for each Core Program.
[There are no analog core program reports.]
Non-Core Educational and Informational Programming
5. Complete the following for each program that you aired during the past three months that is specifically designed to meet the educational and informational needs of children ages 16 and under, but does not meet one or more elements of the definition of Core Programming. See 47 C.F.R. §73.671. Complete chart below for each additional such educational and informational program.
[There are no analog non-core program reports.]
Sponsored Core Programming
6. List Core Programs, if any, aired by other analog stations that are sponsored by the Licensee and that meet the criteria set forth in 47 C.F.R. §73.671. Also indicate whether the amount of total Core Programming broadcast by another station increased.
[There are no analog sponsored core program broadcast reports.]
[There are no analog sponsored core program detail reports.]
Digital Core Programming
7. (a) State the average number of hours of Core Programming per week broadcast by the station on its main program stream. 3.50 hours
  (b) Did the Licensee broadcast on its main digital program stream the same Children's Core Programming provided on its analog channel? N
  (c) If Yes to 7(b), the Licensee certifies that the representations and children's program information provided with respect to its analog channel apply equally with respect to its main digital program stream. N
    If No to 7(c), submit as an Exhibit a Statement of Explanation. View Statement of Explanation
8. (a) State the average number of hours per week of free over-the-air digital video programming broadcast by the station on other than its main program stream. 0.00 hours
  (b) State the average number of hours per week of Core Programming broadcast by the station on other than its main program stream. See 47 C.F.R. §73.671. 0.00 hours
9. (a) Does the Licensee provide information identifying each Core Program aired on its station, including an indication of the target child audience, to publishers of program guides as required by 47 C.F.R. §73.673? Y
  (b) Identify publishers who were sent information in 9(a).
Macrovision, TV Data, Tribune Media Services, Kidsnet Media Guide and News, VVinc.Net, FYI Television, Healthy Advice.com
10. Complete the following for each program that you aired during the past three months that meets the definition of Core Programming. Complete chart below for each Core Program.
   
Title of Digital Core Program #1 Origin
Doodlebops Rockin Road Show NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Saturdays at 10am and 10:30am (10/2/10-12/25/10) 26 0
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To Y
3 years 8 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
By means of fantasy, fun, music and rhyme, the Doodlebops teach children about their world and gives them the vital motivation and tools to explore it. Each episode features a live-action child who writes to the Doodles for help or advice with a problem. This child then gets Doodlefied and enters an animated world of the Doodlenet where they can hop on the magical tour bus and travel anywhere their imaginations can take them. Each episode reinforces a lesson through a musical interlude or song that encapsulates the educational objective or message.

Title of Digital Core Program #2 Origin
Sabrina's Secret Life (High school) NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Saturdays at 11am (10/2/10-12/25/10) 13 0
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To Y
7 years 12 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
This program focuses on a witch named Sabrina who struggles to understand and master her human side. Each episode Sabrina confronts her two sides and discovers that the magic of becoming human can be very demanding. As she struggles to understand and master her human side, Sabrina serves as an ideal role- model for the young audience. Examples of the lessons Sabrina learns to help her become a good human include loyalty, honesty, self-efficacy, tolerance, perseverance, and independence. Sabrina is positive, self-reliant, competent and open to new ideas. She listens, learns, and does what is necessary to reinforce the lesson for others. With the help and guidance of her family and friends, she and the viewing audience come to understand what it takes to become a truly good human being.

Title of Digital Core Program #3 Origin
Sabrina, The Animated Series (Middle school) NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Saturdays at 11:30am (10/2/10-12/25/10) 13 0
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To Y
7 years 12 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Twelve year old Sabrina Spellman, who is half witch and half mortal, is being raised in a non-traditional family consisting of her uncle Quigley and two young aunts. Series episodes explore social and developmental issues such as peer pressure, competition, loyalty and friendship, responsibility, honesty, facing fears, speaking up for ones beliefs, etc. Family issues such as divorce, remarriage and household rules are also addressed.

Title of Digital Core Program #4 Origin
Wild America SYNDICATED
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Sundays at 7:30am (10/3/10-12/26/10) 13 0
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To Y
13 years 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
The ambitious goal of this program is to produce a television experience with which teens could identify and from which teens would learn valuable life lessons. This program presents basic biological facts to this most curious segment of our society. Where does food come from? Where do babies come from? How do animals relate to one another? How does ecology work? What is the relationship between life and death,humans and nature?

Title of Digital Core Program #5 Origin
Busytown Mysteries NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Sundays at 8am and 8:30am (10/3/10-12/26/10) 26 0
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To Y
3 years 7 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
This animated series is based on the books by Richard Scarry. The fictional city Busytown is an enchanting place that's abuzz with energy and life. Episodes are divided into multiple segments with different themes. The first and last segments involve the children in Busytown exploring their community. At the end of each segment the children have learned a little about their community and the world they live in. The middle segment shows children life in other cities featuring daily activities of adult characters in places such as Paris or Rome. Each episode includes two song segments in which the first,Imagine That, teaches various things like general science to how banks work. The second song segment that teaches safety is called Play it Safe. The aim of the series is to stimulate imagination and foster vicarious play, teach pro-social behavior (such as generosity, friendliness, persistence, altruism, understanding of others points of view, empathy, acceptance of others idiosyncrasies), help children move beyond family attachments to the world of friendships and community, help children develop skills on which academic learning depends such as attention, language, memory, active processing of a story and an interest in reading.

11. (a) Does the Licensee certify that at least 50% of the Core Programming counted toward meeting the additional programming guideline (applied to free video programming aired on other than the main program stream) did not consist of program episodes that had already aired within the previous seven days either on the station's main program stream or on another of the station's free digital program streams? N
  (b) If No, submit as an Exhibit a Statement of Explanation setting forth the number of repeats in excess of the repeat limit and the times and dates the episodes involved were aired. View Statement of Explanation
Non-Core Educational and Informational Programming
12. Complete the following for each program that you aired during the past three months that is specifically designed to meet the educational and informational needs of children ages 16 and under, but does not meet one or more elements of the definition of Core Programming. See 47 C.F.R. §73.671. Complete chart below for each additional such educational and information program.
[There are no digital non-core program reports.]
Sponsored Core Programming
13. List Core Programs, if any, aired by other stations that are sponsored by the Licensee and that meet the criteria set forth in 47 C.F.R. §73.671. Also indicate whether the amount of total Core Programming broadcast by another station increased.
[There are no digital sponsored core program broadcast reports.]
[There are no digital sponsored core program detail reports.]
Other Matters
14. Complete the following for each analog and digital program that you plan to air for the next quarter that meets the definition of Core Programming. Complete chart below for each Core Program, identifying whether it is to be broadcast on the station's analog or digital channel or both channels.
Title of Planned Core Program #1 Origin
Doodlebops Rockin Road Show NETWORK
Regular Schedule Total Times to be Aired
Saturdays at 10am&10:30am(1/1/11-1/29/11) and Saturdays at 11am(2/5/11-3/26/11) 18
Length of Program Age of Target Audience
30 minutes From To
3 years 8 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
By means of fantasy, fun, music and rhyme, the Doodlebops teach children about their world and gives them the vital motivation and tools to explore it. Each episode features a live-action child who writes to the Doodles for help or advice with a problem. This child then gets Doodlefied and enters an animated world of the Doodlenet where they can hop on the magical tour bus and travel anywhere their imaginations can take them. Each episode reinforces a lesson through a musical interlude or song that encapsulates the educational objective or message.
Title of Planned Core Program #2 Origin
Sabrina's Secret Life (High school) NETWORK
Regular Schedule Total Times to be Aired
Saturdays at 11am (1/1/11-1/29/11) 5
Length of Program Age of Target Audience
30 minutes From To
7 years 12 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
This program focuses on a witch named Sabrina who struggles to understand and master her human side. Each episode Sabrina confronts her two sides and discovers that the magic of becoming human can be very demanding. As she struggles to understand and master her human side, Sabrina serves as an ideal role- model for the young audience. Examples of the lessons Sabrina learns to help her become a good human include loyalty, honesty, self-efficacy, tolerance, perseverance, and independence. Sabrina is positive, self-reliant, competent and open to new ideas. She listens, learns, and does what is necessary to reinforce the lesson for others. With the help and guidance of her family and friends, she and the viewing audience come to understand what it takes to become a truly good human being.
Title of Planned Core Program #3 Origin
Sabrina The Animate Series (Middle school) NETWORK
Regular Schedule Total Times to be Aired
Saturdays at 11:30am (1/1/11-1/29/11) 5
Length of Program Age of Target Audience
30 minutes From To
7 years 12 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Twelve year old Sabrina Spellman, who is half witch and half mortal, is being raised in a non-traditional family consisting of her uncle Quigley and two young aunts. Series episodes explore social and developmental issues such as peer pressure, competition, loyalty and friendship, responsibility, honesty, facing fears, speaking up for ones beliefs, etc. Family issues such as divorce, remarriage and household rules are also addressed.
Title of Planned Core Program #4 Origin
Trollz NETWORK
Regular Schedule Total Times to be Aired
Saturdays at 11:30am (2/5/11-3/26/11) 8
Length of Program Age of Target Audience
30 minutes From To
8 years 12 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Trollz is a program that centers on 5 troll girls on the cusp of adolescence and their new powers. As they struggle to master their new powers, they must also struggle to find out what it means to be a good citizen, a good friend and a good person. In their struggle the girls have help from their teachers and the Ancients, Troll elders. The 5 girls each have different personalities. As the girls enter adolescence, the evil gremlin, Simon is awakened and plots against the Trollz. The girls must work together to foil Simons evil plans. They make mistakes but together they correct and learn from their mistakes. The characters also learn how to accept responsibility, how to deal with jealousy, what it means to be a good friend, to respect each other differences, to know when to ask for help, the value of cooperation and the importance of being true to oneself.
Title of Planned Core Program #5 Origin
Wild America SYNDICATED
Regular Schedule Total Times to be Aired
Sundays at 7:30am (1/2/11-3/27/11) 13
Length of Program Age of Target Audience
30 minutes From To
13 years 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
The ambitious goal of this program is to produce a television experience with which teens could identify and from which teens would learn valuable life lessons. This program presents basic biological facts to this most curious segment of our society. Where does food come from? Where do babies come from? How do animals relate to one another? How does ecology work? What is the relationship between life and death,humans and nature?
Title of Planned Core Program #6 Origin
Busytown Mysteries NETWORK
Regular Schedule Total Times to be Aired
Sundays at 8am&8:30am(1/2/11-1/30/11) and Saturdays at 10am&10:30am (2/5/11-3/26/11) 26
Length of Program Age of Target Audience
30 minutes From To
3 years 7 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
This animated series is based on the books by Richard Scarry. The fictional city Busytown is an enchanting place that's abuzz with energy and life. Episodes are divided into multiple segments with different themes. The first and last segments involve the children in Busytown exploring their community. At the end of each segment the children have learned a little about their community and the world they live in. The middle segment shows children life in other cities featuring daily activities of adult characters in places such as Paris or Rome. Each episode includes two song segments in which the first,Imagine That, teaches various things like general science to how banks work. The second song segment that teaches safety is called Play it Safe. The aim of the series is to stimulate imagination and foster vicarious play, teach pro-social behavior (such as generosity, friendliness, persistence, altruism, understanding of others points of view, empathy, acceptance of others idiosyncrasies), help children move beyond family attachments to the world of friendships and community, help children develop skills on which academic learning depends such as attention, language, memory, active processing of a story and an interest in reading.
Title of Planned Core Program #7 Origin
Horseland NETWORK
Regular Schedule Total Times to be Aired
Sundays at 8am and 8:30am (2/6/11-3/27/11) 16
Length of Program Age of Target Audience
30 minutes From To
9 years 11 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Four teens from very different backgrounds all taking riding lessons at a very unusual riding stable where the animals all speak to each other. The teens deal with accepting responsibility, developing self-confidence, self-esteem and caring for their mounts. They also are confronted with problems that test their honesty, integrity and sometimes even their friendship. As they work to find solutions, the animals make comments on what the teens should or should not do or how they are handling the particular situation, giving the viewer a new insight to dealing with the issue. Through the four characters and the dialogue of the animals the viewers are shown clear prosocial educational messages.

15. Does the Licensee publicize the existence and location of the station's Children's Television Programming Reports (FCC 398) as required by 47 C.F.R. §73.3526(e)(11)(iii)? Y
16. Identify the licensee's children's programming liaison.
Name Telephone Number
Lucrecia Rubio (205)943-2168
Address E-mail Address
651 Beacon Pkwy West Suite 106 lrubio@wtto.sbgnet.com
City State ZIP Code
Birmingham AL 35209

17. Include any other comments or information you want the Commission to consider in evaluating your compliance with the Children's Television Act (or use this space for supplemental explanations). This may include information on any other non-core educational and informational programming that you aired this quarter or plan to air during the next quarter, or any existing or proposed non-broadcast efforts that will enhance the educational and informational value of such programming to children. See 47 C.F.R. §73.671, NOTES 2 and 3.

WILLFUL FALSE STATEMENTS MADE ON THIS FORM ARE PUNISHABLE BY FINE AND/OR IMPRISONMENT (U.S. CODE, TITLE 18, SECTION 1001), AND/OR REVOCATION OF ANY STATION LICENSE OR CONSTRUCTION PERMIT (U.S. CODE, TITLE 47, SECTION 312(a)(1)), AND/OR FORFEITURE (U.S. CODE, TITLE 47, SECTION 503).

I certify that the statements in this application are true, complete, and correct to the best of my knowledge and belief, and are made in good faith.

Name of Licensee Signature
WGME LICENSEE, LLC
Date
1/10/2011
FCC Form 398
March 2006