Report reflects information for the filing period ending: 2010-12-31 00:00:00.0 Filed on: 2011-01-07 16:17:29.013

Call Sign	Channel Numbers	Community of License
WECT	(analog) 44 (digital)	City	State	County	ZIP Code
		Wilmington	NC	New Hanover	28412

Licensee Name
WECT License Subsidiary, LLC
Network Affiliation		Nielsen DMA		Licensee World Wide Web Home Page Address (if applicable)
NBC		Wilmington NC		www.wect.com

Facility ID			Previous Call Sign (if applicable)	License Renewal Expiration Date
48666				2012-10-01 00:00:00.0

2.		State the average number of hours of Core Programming per week broadcast by the station. See 47 C.F.R. §73.671(c).
3.	(a)	Does the Licensee provide information identifying each Core Program aired on its station, including an indication of the target child audience, to publishers of program guides as required by 47 C.F.R. §73.673?
	(b)	Identify publishers who were sent information in 3(a).
4.		Complete the following for each program that you aired during the past three months that meets the definition of Core Programming. Complete chart below for each Core Program.
		[There are no analog core program reports.]

5.		Complete the following for each program that you aired during the past three months that is specifically designed to meet the educational and informational needs of children ages 16 and under, but does not meet one or more elements of the definition of Core Programming. See 47 C.F.R. §73.671. Complete chart below for each additional such educational and informational program.
		[There are no analog non-core program reports.]

6.		List Core Programs, if any, aired by other analog stations that are sponsored by the Licensee and that meet the criteria set forth in 47 C.F.R. §73.671. Also indicate whether the amount of total Core Programming broadcast by another station increased.
		[There are no analog sponsored core program broadcast reports.] [There are no analog sponsored core program detail reports.]

7.	(a)	State the average number of hours of Core Programming per week broadcast by the station on its main program stream.	3.00 hours
	(b)	Did the Licensee broadcast on its main digital program stream the same Children's Core Programming provided on its analog channel?	N
	(c)	If Yes to 7(b), the Licensee certifies that the representations and children's program information provided with respect to its analog channel apply equally with respect to its main digital program stream.	N
		If No to 7(c), submit as an Exhibit a Statement of Explanation.	View Statement of Explanation
8.	(a)	State the average number of hours per week of free over-the-air digital video programming broadcast by the station on other than its main program stream.	168.00 hours
	(b)	State the average number of hours per week of Core Programming broadcast by the station on other than its main program stream. See 47 C.F.R. §73.671.	3.00 hours
9.	(a)	Does the Licensee provide information identifying each Core Program aired on its station, including an indication of the target child audience, to publishers of program guides as required by 47 C.F.R. §73.673?	Y
	(b)	Identify publishers who were sent information in 9(a).
		Rovi Corp Video Viewing FYI Television Healthy Advice Tribune Media Wilmington Star News Time Warner Cable Macrovision TV Media
10.		Complete the following for each program that you aired during the past three months that meets the definition of Core Programming. Complete chart below for each Core Program.
		Title of Digital Core Program #1 Origin Turbo Dogs (main digital channel programming) NETWORK Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions Saturdays, 10a-10:30a, 10/02/10-12/25/10 12 1 Length of Program Age of Target Audience E/I Symbol Used As Required 30 minutes From To Y 4 years 8 years Describe the educational and informational objective of the program and how it meets the definition of Core Programming "Turbo Dogs" is an animated show based on the books, Racer Dogs, by Bob Kolar. The series follows a group of six dogs from Racerville who love to compete with one another in races. In each story, one or more of the dogs encounter and solve problems that teach them social-emotional lessons on good sportsmanship, teamwork, cooperation, playing fair, and friendship. The show also imparts information on the mechanics of racing such as directionality and concepts of distance and time. The social-emotional messages are embedded through the stories using action and humor. The tags at the end of each episode reiterate and establish the educational message learned by the dogs. In compliance with the Children's Television regulations that became effective 1/2/97, the QUBO programs feature an on-air icon indicating that each program is "educational and informational" for children. This "E/I" icon is displayed throughout each broadcast, as well as identified to program listing services. Due To Ryder Cup Golf on 10/2/10, Turbo Dogs moved to 10:30a-11a on 10/10/10. Total Times Aired Number of Preemptions for other than Breaking News Number of Preemptions Rescheduled 13 1 1 Preemption #1 Date Preempted/Episode # If rescheduled, date and time reschedule Is the rescheduled date the second home? 10-02-10/TDO106 10-10-10/10:30a-11a Y If rescheduled, were promotional efforts made to notify the public of rescheduled date and time? Y Reason for Preemption SPORTS Title of Digital Core Program #2 Origin Shelldon (main digital channel programming) NETWORK Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions Saturdays, 10:30a-11a, 10/02/10-12/25/10 12 1 Length of Program Age of Target Audience E/I Symbol Used As Required 30 minutes From To Y 4 years 8 years Describe the educational and informational objective of the program and how it meets the definition of Core Programming "Shelldon", is an animated series about a school-aged yoka shell mollusk named Shelldon. He lives with his adoptive family, the Clams, in Shell Land, an undersea community populated by all sorts of sea species. Shelldon and his best friends, Connie (a cowry shell mollusk) and Herman (a hermit crab) face a specific challenge in every episode. The problem may be managing a bully, improving their grades, learning how to be altruistic, or protecting their environment from natural and man-made disasters. In all cases, they rely on Dr. Shell, the most venerated intellectual and elder in Shell Land who teaches them and gives them opportunities to harness their potential and solve the problem. Each episode provides a direct social-emotional lesson and many episodes provide informational content relating to the sea life habitat of Shell Land and environmental conservation. In compliance with the Children's Television regulations that became effective 1/2/97, the QUBO programs feature an on-air icon indicating that each program is "educational and informational" for children. This "E/I" icon is displayed throughout each broadcast, as well as identified to program listing services. Due to Ryder Cup Golf on 10/2/10, Shelldon moved to 11a-11:30a on 10/10/10. Total Times Aired Number of Preemptions for other than Breaking News Number of Preemptions Rescheduled 13 1 1 Preemption #1 Date Preempted/Episode # If rescheduled, date and time reschedule Is the rescheduled date the second home? 10-02-10/SHL003 10-10-10/11a-11:30a Y If rescheduled, were promotional efforts made to notify the public of rescheduled date and time? Y Reason for Preemption SPORTS Title of Digital Core Program #3 Origin 3-2-1 Penguins! (main digital channel programming) NETWORK Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions Saturdays, 11a-11:30a, 10/02/10-10/02/10 0 1 Length of Program Age of Target Audience E/I Symbol Used As Required 30 minutes From To Y 4 years 8 years Describe the educational and informational objective of the program and how it meets the definition of Core Programming "3-2-1 Penguins!" features two children, Jason and Michelle, whose vacation at their grandmother's cottage ends up being more adventure than they expect when their toy spaceship with four toy Penguins comes to life. The children are sucked into the spaceship, where they meet the now live Penguins and journey through space to solve an inter-galactic disaster threatening the Penguins and their friends. Each story begins with a problem, a moral dilemma for one of the siblings that affects his/her relations with the other, and ends after the children have learned an important social-emotional message through their adventure. The show communicates messages on topics such as honesty, being patient with others, and avoiding jealousy. In compliance with the Children's Television regulations that became effective 1/2/97, the QUBO programs feature an on-air icon indicating that each program is "educational and informational" for children. This "E/I" icon is displayed throughout each broadcast, as well as identified to program listing services. Due to Ryder Cup Golf on 10/2/10, 3-2-1 Penguins! moved to 11:30a-12p on 10/10/10. NBC only had one episode of 3-2-1 Penguins! scheduled for 4Q 2010; switching to "The Magic School Bus" in the 11a-11:30a time slot from 10/9/10- 12/25/10. Total Times Aired Number of Preemptions for other than Breaking News Number of Preemptions Rescheduled 1 1 1 Preemption #1 Date Preempted/Episode # If rescheduled, date and time reschedule Is the rescheduled date the second home? 10-02-10/PEN201 10-10-10/11:30a-12p Y If rescheduled, were promotional efforts made to notify the public of rescheduled date and time? Y Reason for Preemption SPORTS Title of Digital Core Program #4 Origin The Magic School Bus (main digital channel programming) NETWORK Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions Saturdays, 11a-11:30a, 10/09/10-12/25/10 12 0 Length of Program Age of Target Audience E/I Symbol Used As Required 30 minutes From To Y 4 years 8 years Describe the educational and informational objective of the program and how it meets the definition of Core Programming "The Magic School Bus" is based on series of children's books about science written by Joanna Cole. The show features the ingenious Ms. Frizzle, an elementary school teacher and intrepid explorer who piles her students into her Magic School Bus and takes them on amazing field trips to impossible locations. The goal of each field trip to answer questions or learn many new things about the place the class visits. Each episode is a fact filled expedition to places as diverse as the solar system, the human body, or even inside weather systems. The bus transforms to suit the environment and the kids freely explore and share their learning with each other and with Ms. Frizzle, who nudges her students to "make connections" and answer their own questions with research. The class pet, Lizzie, a large lizard, accompanies the class on their field trips. The content of the show is appropriate for children from ages 4 to 9 and in addition to all the factual content, the children also have a socio-emotional problem to solve that is embedded into the story line. In compliance with the Children's Television regulations that became effective 1/2/97, the QUBO programs feature an on-air icon indicating that each program is "educational and informational" for children. This "E/I" icon is displayed throughout each broadcast, as well as identified to program listing services. Title of Digital Core Program #5 Origin Babar (main digital channel programming) NETWORK Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions Saturdays, 11:30a-12p, 10/02/10-12/25/10 12 1 Length of Program Age of Target Audience E/I Symbol Used As Required 30 minutes From To Y 4 years 8 years Describe the educational and informational objective of the program and how it meets the definition of Core Programming "Babar", based on the books by Laurent de Brunhoff, is an animated show about a young orphaned elephant who finds the strength to rise above the challenges he faces, including the death of his parents, as he journeys through life. Each episode of the show develops a social-emotional message such as taking responsibility, being patient and persistent in hard work, respecting people's privacy, learning to cope with unforeseen changes, and being honest. These messages emerge from the need to resolve a dilemma that is faced by Babar, one of his friends or family members. "Babar", first appeared on the schedule in 2007, and is returning with new episodes in 2009. In compliance with the Children's Television regulations that became effective 1/2/97, the QUBO programs feature an on-air icon indicating that each program is "educational and informational" for children. This "E/I" icon is displayed throughout each broadcast, as well as identified to program listing services. Due to Ryder Cup Golf on 10/2/10, Babar moved to 12p-12:30p on 10/10/10. Total Times Aired Number of Preemptions for other than Breaking News Number of Preemptions Rescheduled 13 1 1 Preemption #1 Date Preempted/Episode # If rescheduled, date and time reschedule Is the rescheduled date the second home? 10-02-10/BAR209 10-10-10/12:30p-1p Y If rescheduled, were promotional efforts made to notify the public of rescheduled date and time? Y Reason for Preemption SPORTS Title of Digital Core Program #6 Origin Willa's Wild Life (main digital channel programming) NETWORK Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions Saturdays, 12p-12:30p, 10/02/10-12/25/10 12 1 Length of Program Age of Target Audience E/I Symbol Used As Required 30 minutes From To Y 4 years 8 years Describe the educational and informational objective of the program and how it meets the definition of Core Programming "Willa's Wild Life" is a new animated series centered on a six-year-old girl, and her menagerie of animals. Willa lives at home with her father and pets: an elephant, a giraffe, a pair of performing seals, a bear, penguins, and lots of rabbits. In each episode, Willa faces a challenge at home, in school or in her neighborhood. With her animals and best friend Dooley as key elements of her team, Willa works on solutions to overcome her challenge. Together they find ways to maintain healthy friendships, experience success, develop competence and become altruistic. With help from her animal friends, Willa figures out how to earn the things she wants by helping others. She learns to appreciate the friends that she has rather than trying to change to fit in with the "cool" group. She realizes that asking questions is better than jumping to conclusions. Whether at school, home or in the neighborhood, Willa finds a way to analyze her situation and learn from experience. In compliance with the Children's Television regulations that became effective 1/2/97, the QUBO programs feature an on-air icon indicating that each program is "educational and informational" for children. This "E/I" icon is displayed throughout each broadcast, as well as identified to program listing services. Due to Ryder Cup Golf on 10/2/10, Willa's Wild Life moved to 12:30p-1p on 10/10/10. Total Times Aired Number of Preemptions for other than Breaking News Number of Preemptions Rescheduled 13 1 1 Preemption #1 Date Preempted/Episode # If rescheduled, date and time reschedule Is the rescheduled date the second home? 10-02-10/WIL015 10-10-10/12:30p-1p Y If rescheduled, were promotional efforts made to notify the public of rescheduled date and time? Y Reason for Preemption SPORTS Title of Digital Core Program #7 Origin Jane And The Dragon (main digital channel programming) NETWORK Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions Saturdays, 12:30p-1p, 10/02/10-12/25/10 0 1 Length of Program Age of Target Audience E/I Symbol Used As Required 30 minutes From To Y 4 years 8 years Describe the educational and informational objective of the program and how it meets the definition of Core Programming Set in medieval times, "Jane and the Dragon" is an animated show based on Martin Baynton's best-selling book about a middle-class medieval girl named Jane. Jane is raised in the Royal Court as a Knight-in-Training after she demonstrates her courage by leaving the castle to conquer the local dragon. The giant green Dragon, whose sense of humor exceeds his ferocity, instead becomes Jane's best friend and a part of the castle community. In each episode, Jane encounters a challenge that tests her problem-solving skills and requires her to demonstrate her strength of character as a Knight of the King's Guard. Sometimes Jane learns a moral lesson, and other times she uses her analytical ability to illustrate how a problem can be made less complicated and easily solved. In compliance with the Children's Television regulations that became effective 1/2/97, the QUBO programs feature an on-air icon indicating that each program is "educational and informational" for children. This "E/I" icon is displayed throughout each broadcast, as well as identified to program listing services. Due to Ryder Cup Golf on 10/2/10, Jane and the Dragon moved to 1p-1:30p on 10/10/10. NBC only had one episode of Jane And The Dragon scheduled for 4Q 2010; switching to "Pearlie" in the 12:30p-1p time slot from 10/9/10-12/25/10. Total Times Aired Number of Preemptions for other than Breaking News Number of Preemptions Rescheduled 1 1 1 Preemption #1 Date Preempted/Episode # If rescheduled, date and time reschedule Is the rescheduled date the second home? 10-02-10/JAD202 10-10-10/1p-1:30p Y If rescheduled, were promotional efforts made to notify the public of rescheduled date and time? Y Reason for Preemption SPORTS Title of Digital Core Program #8 Origin Pearlie (main digital channel programming) NETWORK Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions Saturdays, 10/09/10-12/25/10, 12:30p-1p 11 1 Length of Program Age of Target Audience E/I Symbol Used As Required 30 minutes From To Y 4 years 8 years Describe the educational and informational objective of the program and how it meets the definition of Core Programming "Pearlie" is an animated comedy series based on the children's book series Pearlie the Park Fairy by Wendy Harmer. Pearlie is an optimistic, light-hearted fairy who sees the good in everybody, but often gets into situations because her desire to help is larger than her capacity to deliver. Aimed for an audience within the 4-8 year old range, Pearlie focuses on the importance of following the rules, using good judgment and learning how to avoid getting into trouble. Since Pearlie was appointed by Fairy Head Quarters (HQ) to keep Jubilee Park in sparkling order she has constant challenges with her basic goal of keeping everyone happy and making sure the park functions smoothly. Pearlie's nemesis and cousin Saphira, often takes advantage of Pearlie's good nature which requires that Pearlie must also frequently outwit the park bully. In each episode, we see Pearlie approach new tasks and problems with a great deal of enthusiasm, but without the organization required to get the job done. Through plot developments and with the assistance of her friends, Opal and Jasper, she learns what to do and what not to do in each situation so the park can be restored to order. In compliance with the Children's Television regulations that became effective 1/2/97, the QUBO programs feature an on-air icon indicating that each program is "educational and informational" for children. This "E/I" icon is displayed throughout each broadcast, as well as identified to program listing services. Due to NBC Sports, NBC moved Pearlie from 12:30p-1p, to 9:30a-10a on 10/16/10. Total Times Aired Number of Preemptions for other than Breaking News Number of Preemptions Rescheduled 12 1 1 Preemption #1 Date Preempted/Episode # If rescheduled, date and time reschedule Is the rescheduled date the second home? 10-16-10/PEA102 10-16-10/9:30a-10a Y If rescheduled, were promotional efforts made to notify the public of rescheduled date and time? Y Reason for Preemption SPORTS Title of Digital Core Program #9 Origin Animal Atlas (digital multi-cast channel programming) SYNDICATED Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions Sundays, 10/03/2010-12/26/2010, 10am-10:30am 13 0 Length of Program Age of Target Audience E/I Symbol Used As Required 30 minutes From To Y 13 years 16 years Describe the educational and informational objective of the program and how it meets the definition of Core Programming "Animal Atlas" travels the globe to meet every kind of animal imaginable, from the familiar to the astounding. Viewers learn about the animals lives, their history, and the adaptations that have allowed them to survive and thrive. But best of all, viewers meet the animals face to face, whether ape or giant lizard, shark or tiger, or any other amazing animal from the Americas, Africa, Asia, Antarctica, the oceans, and everywhere in between. Ah, wildlife! Ah, the tame and the domesticated! Learning about animals is heartwarming, invigorating, and wildly entertaining all at the same time. Just spin the globe. Anywhere, everywhere animals live, you'll find Animal Atlas. In compliance with the Children's Television regulations that became effective 1/2/97, Animal Atlas features an on-air icon indicating that each program is "educational and informational" for children. This "E/I" icon is displayed throughout each broadcast, as well as identified to program listing services. Due to severe weather, a local weather breaking news cut-in occurred during the 10a episode of Animal Atlas on 12/26/10, from 10:01a-10:04a. Title of Digital Core Program #10 Origin Safari Tracks (digital multi-cast channel programming) SYNDICATED Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions Sundays, 10/03/2010-12/26/2010, 10:30am-11am 13 0 Length of Program Age of Target Audience E/I Symbol Used As Required 30 minutes From To Y 13 years 16 years Describe the educational and informational objective of the program and how it meets the definition of Core Programming "Safari Tracks" is an exciting and entertaining series focused entirely on African wildlife. Filmed in exotic African locations, every show will explore the magnificent and mysterious world of Africa's animals, all in their natural habitat. Led by Ushaka, the show's young South African host, "Safari Tracks" takes the viewer from the brushlands of the Savanna to the great Okavango, from the greatest game reserves to the most remote beaches of Madagascar - and beyond! You'll see everything from rare African birds to "creepy crawlers" to animal babies interacting with their mothers and siblings. SAFARI TRACKS educates young viewers about wildlife conservation and shows them how to better support efforts to protect endangered species. All of this while remaining fun, fast-paced and always surprising. In compliance with the Children's Television regulations that became effective 1/2/97, Safari Tracks features an on-air icon indicating that each program is "educational and informational" for children. This "E/I" icon is displayed throughout each broadcast, as well as identified to program listing services. Due to severe weather, a local weather breaking news cut-in occurred during the 10:30a episode of Safari Tracks on 12/26/10, from 10:31a-10:38a. Title of Digital Core Program #11 Origin Animal Atlas (digital multi-cast channel programming) SYNDICATED Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions Sundays, 10/03/2010-12/26/2010, 11am-11:30am 13 0 Length of Program Age of Target Audience E/I Symbol Used As Required 30 minutes From To Y 13 years 16 years Describe the educational and informational objective of the program and how it meets the definition of Core Programming "Animal Atlas" travels the globe to meet every kind of animal imaginable, from the familiar to the astounding. Viewers learn about the animals lives, their history, and the adaptations that have allowed them to survive and thrive. But best of all, viewers meet the animals face to face, whether ape or giant lizard, shark or tiger, or any other amazing animal from the Americas, Africa, Asia, Antarctica, the oceans, and everywhere in between. Ah, wildlife! Ah, the tame and the domesticated! Learning about animals is heartwarming, invigorating, and wildly entertaining all at the same time. Just spin the globe. Anywhere, everywhere animals live, you'll find Animal Atlas. In compliance with the Children's Television regulations that became effective 1/2/97, Animal Atlas features an on-air icon indicating that each program is "educational and informational" for children. This "E/I" icon is displayed throughout each broadcast, as well as identified to program listing services. The 11a episode of Animal Atlas scheduled on 10/31/10 (ep#301), would not play, so the 10a episode of Animal Atlas, from 10/31/10 (ep#326) was used as a replacement. Due to severe weather, a local weather breaking news cut-in occurred during the 11a episode of Animal Atlas on 12/26/10, from 11:01a-11:02a. Title of Digital Core Program #12 Origin Safari Tracks (digital multi-cast channel programming) SYNDICATED Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions Sundays, 10/03/2010-12/26/2010, 11:30am-12pm 13 0 Length of Program Age of Target Audience E/I Symbol Used As Required 30 minutes From To Y 13 years 16 years Describe the educational and informational objective of the program and how it meets the definition of Core Programming "Safari Tracks" is an exciting and entertaining series focused entirely on African wildlife. Filmed in exotic African locations, every show will explore the magnificent and mysterious world of Africa's animals, all in their natural habitat. Led by Ushaka, the show's young South African host, SAFARI TRACKS takes the viewer from the brushlands of the Savanna to the great Okavango, from the greatest game reserves to the most remote beaches of Madagascar - and beyond! You'll see everything from rare African birds to "creepy crawlers" to animal babies interacting with their mothers and siblings. SAFARI TRACKS educates young viewers about wildlife conservation and shows them how to better support efforts to protect endangered species. All of this while remaining fun, fast-paced and always surprising. In compliance with the Children's Television regulations that became effective 1/2/97, Safari Tracks features an on-air icon indicating that each program is "educational and informational" for children. This "E/I" icon is displayed throughout each broadcast, as well as identified to program listing services. Due to severe weather, a local weather breaking news cut-in occurred during the 11:30a episode of Safari Tracks on 12/26/10, from 11:31a-11:33a. Title of Digital Core Program #13 Origin Animal Atlas (digital multi-cast channel programming) SYNDICATED Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions Sundays, 10/03/2010-12/26/2010, 12pm-12:30pm 13 0 Length of Program Age of Target Audience E/I Symbol Used As Required 30 minutes From To Y 13 years 16 years Describe the educational and informational objective of the program and how it meets the definition of Core Programming "Animal Atlas" travels the globe to meet every kind of animal imaginable, from the familiar to the astounding. Viewers learn about the animals lives, their history, and the adaptations that have allowed them to survive and thrive. But best of all, viewers meet the animals face to face, whether ape or giant lizard, shark or tiger, or any other amazing animal from the Americas, Africa, Asia, Antarctica, the oceans, and everywhere in between. Ah, wildlife! Ah, the tame and the domesticated! Learning about animals is heartwarming, invigorating, and wildly entertaining all at the same time. Just spin the globe. Anywhere, everywhere animals live, you'll find Animal Atlas. In compliance with the Children's Television regulations that became effective 1/2/97, Animal Atlas features an on-air icon indicating that each program is "educational and informational" for children. This "E/I" icon is displayed throughout each broadcast, as well as identified to program listing services. The 12p episode of Animal Atlas scheduled on 10/31/10 (ep#302), lost video and audio after 12 minutes. At 12:12p, the Safari Tracks episode that aired at 11:30a on 10/31/10 (ep#201), was joined in progress as a replacement to fill the remainder of the half hour (12:12p-12:30p). Title of Digital Core Program #14 Origin Safari Tracks (digital multi-cast channel programming) SYNDICATED Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions Sundays, 10/03/2010-12/26/2010, 12:30pm-1pm 13 0 Length of Program Age of Target Audience E/I Symbol Used As Required 30 minutes From To Y 13 years 16 years Describe the educational and informational objective of the program and how it meets the definition of Core Programming "Safari Tracks" is an exciting and entertaining series focused entirely on African wildlife. Filmed in exotic African locations, every show will explore the magnificent and mysterious world of Africa's animals, all in their natural habitat. Led by Ushaka, the show's young South African host, SAFARI TRACKS takes the viewer from the brushlands of the Savanna to the great Okavango, from the greatest game reserves to the most remote beaches of Madagascar - and beyond! You'll see everything from rare African birds to "creepy crawlers" to animal babies interacting with their mothers and siblings. "Safari Tracks" educates young viewers about wildlife conservation and shows them how to better support efforts to protect endangered species. All of this while remaining fun, fast-paced and always surprising. In compliance with the Children's Television regulations that became effective 1/2/97, Safari Tracks features an on-air icon indicating that each program is "educational and informational" for children. This "E/I" icon is displayed throughout each broadcast, as well as identified to program listing services. Due to a trigger error, there was a one minute delay in the 12:30p episode of Safari Tracks on 10/31/10 (ep#202). Various commercials were removed, allowing the full episode to air from 12:31p-1p.
11.	(a)	Does the Licensee certify that at least 50% of the Core Programming counted toward meeting the additional programming guideline (applied to free video programming aired on other than the main program stream) did not consist of program episodes that had already aired within the previous seven days either on the station's main program stream or on another of the station's free digital program streams?	Y
	(b)	If No, submit as an Exhibit a Statement of Explanation setting forth the number of repeats in excess of the repeat limit and the times and dates the episodes involved were aired.	(None Required)

12.		Complete the following for each program that you aired during the past three months that is specifically designed to meet the educational and informational needs of children ages 16 and under, but does not meet one or more elements of the definition of Core Programming. See 47 C.F.R. §73.671. Complete chart below for each additional such educational and information program.
		[There are no digital non-core program reports.]

13.		List Core Programs, if any, aired by other stations that are sponsored by the Licensee and that meet the criteria set forth in 47 C.F.R. §73.671. Also indicate whether the amount of total Core Programming broadcast by another station increased.
		[There are no digital sponsored core program broadcast reports.] [There are no digital sponsored core program detail reports.]

14.		Complete the following for each analog and digital program that you plan to air for the next quarter that meets the definition of Core Programming. Complete chart below for each Core Program, identifying whether it is to be broadcast on the station's analog or digital channel or both channels.
		Title of Planned Core Program #1 Origin Turbo Dogs (main digital channel programming) NETWORK Regular Schedule Total Times to be Aired Saturdays, 01/01/11-03/26/11, 10a-10:30a 13 Length of Program Age of Target Audience 30 minutes From To 4 years 8 years Describe the educational and informational objective of the program and how it meets the definition of Core Programming "Turbo Dogs" is an animated show based on the books, Racer Dogs, by Bob Kolar. The series follows a group of six dogs from Racerville who love to compete with one another in races. In each story, one or more of the dogs encounter and solve problems that teach them social-emotional lessons on good sportsmanship, teamwork, cooperation, playing fair, and friendship. The show also imparts information on the mechanics of racing such as directionality and concepts of distance and time. The social-emotional messages are embedded through the stories using action and humor. The tags at the end of each episode reiterate and establish the educational message learned by the dogs. In compliance with the Children's Television regulations that became effective 1/2/97, the QUBO programs feature an on-air icon indicating that each program is "educational and informational" for children. This "E/I" icon is displayed throughout each broadcast, as well as identified to program listing services. Title of Planned Core Program #2 Origin Shelldon (main digital channel programming) NETWORK Regular Schedule Total Times to be Aired Saturdays, 01/01/11-03/26/11, 10:30a-11a 13 Length of Program Age of Target Audience 30 minutes From To 4 years 8 years Describe the educational and informational objective of the program and how it meets the definition of Core Programming "Shelldon" is an animated series that takes place in Shell Land, a mythical undersea world populated by characters from a wide array of water-dwelling species. The main character, Shelldon, is an orphaned yoka shell mollusk adopted by the Clam family and living with them in the family-owned Charming Clam Inn. Dr. Shell, an elder and venerated inventor, and Connie, a cowry shell classmate of Shelldon's also live at the inn. Shelldon and his buddies Herman (a Hermit crab) and Connie always work together and solve problems that they face in school or in the community. A recurring problem is to staunch the plans of the local millionaire, Cecil Cracken, whose greed puts making money over protecting the environment. Dr. Shell is typically the children's key provider of knowledge and other resources. In each episode, the children learn a significant social-emotional lesson and also share information relating to their ocean habitat and environmental protection. In compliance with the Children's Television regulations that became effective 1/2/97, the QUBO programs feature an on-air icon indicating that each program is "educational and informational" for children. This "E/I" icon is displayed throughout each broadcast, as well as identified to program listing services. Title of Planned Core Program #3 Origin The Magic School Bus (main digital channel programming) NETWORK Regular Schedule Total Times to be Aired Saturdays, 01/01/11-03/26/11, 11a-11:30a 13 Length of Program Age of Target Audience 30 minutes From To 4 years 8 years Describe the educational and informational objective of the program and how it meets the definition of Core Programming "The Magic School Bus" is based on series of children's books about science written by Joanna Cole. The show features the ingenious Ms. Frizzle, an elementary school teacher and intrepid explorer who piles her students into her Magic School Bus and takes them on amazing field trips to impossible locations. The goal of each field trip to answer questions or learn many new things about the place the class visits. Each episode is a fact filled expedition to places as diverse as the solar system, the human body, or even inside weather systems. The bus transforms to suit the environment and the kids freely explore and share their learning with each other and with Ms. Frizzle, who nudges her students to "make connections" and answer their own questions with research. The class pet, Lizzie, a large lizard, accompanies the class on their field trips. The content of the show is appropriate for children from ages 4 to 8 and in addition to all the factual content, the children also have a socio-emotional problem to solve that is embedded into the story line. In compliance with the Children's Television regulations that became effective 1/2/97, the QUBO programs feature an on-air icon indicating that each program is "educational and informational" for children. This "E/I" icon is displayed throughout each broadcast, as well as identified to program listing services. Title of Planned Core Program #4 Origin Babar (main digital channel programming) NETWORK Regular Schedule Total Times to be Aired Saturdays, 01/01/11-03/26/11, 11:30a-12p 13 Length of Program Age of Target Audience 30 minutes From To 4 years 8 years Describe the educational and informational objective of the program and how it meets the definition of Core Programming Based on the books by Laurent de Brunhoff, "Babar" is an animated show about a young orphaned elephant who finds the strength to rise above the challenges he faces, including the death of his parents, as he journeys through life. Each episode of the show develops a social-emotional message such as taking responsibility, being patient and persistent in hard work, respecting people's privacy, learning to cope with unforeseen changes, and being honest. These messages emerge from the need to resolve a dilemma that is faced by Babar, one of his friends or family members. In compliance with the Children's Television regulations that became effective 1/2/97, the QUBO programs feature an on-air icon indicating that each program is "educational and informational" for children. This "E/I" icon is displayed throughout each broadcast, as well as identified to program listing services. Title of Planned Core Program #5 Origin Willa's Wild Life (main digital channel programming) NETWORK Regular Schedule Total Times to be Aired Saturdays, 01/01/11-03/26/11, 12p-12:30p 13 Length of Program Age of Target Audience 30 minutes From To 4 years 8 years Describe the educational and informational objective of the program and how it meets the definition of Core Programming "Willa's Wild Life" is an animated series centered on a six-year-old girl, and her menagerie of animals. Willa lives at home with her father and pets: an elephant, a giraffe, a pair of performing seals, a bear, penguins, and lots of rabbits. In each episode, Willa faces a challenge at home, in school or in her neighborhood. With her animals and best friend Dooley as key elements of her team, Willa works on solutions to overcome her challenge. Together they find ways to maintain healthy friendships, experience success, develop competence, and become altruistic. With help from her animal friends, Willa figures out how to earn the things she wants by helping others. She learns to appreciate the friends that she has rather than trying to change to fit in with the "cool" group. She realizes that asking questions is better than jumping to conclusions. Whether at school, home or in the neighborhood, Willa finds a way to analyze her situation and learn from experience. In compliance with the Children's Television regulations that became effective 1/2/97, the QUBO programs feature an on-air icon indicating that each program is "educational and informational" for children. This "E/I" icon is displayed throughout each broadcast, as well as identified to program listing services. Title of Planned Core Program #6 Origin Pearlie (main digital channel programming) NETWORK Regular Schedule Total Times to be Aired Saturdays, 01/01/11-03/26/11, 12:30p-1p 13 Length of Program Age of Target Audience 30 minutes From To 4 years 8 years Describe the educational and informational objective of the program and how it meets the definition of Core Programming "Pearlie" is an animated comedy series based on the children's book series Pearlie the Park Fairy by Wendy Harmer. Pearlie is an optimistic, light-hearted fairy who sees the good in everybody, but often gets into situations because her desire to help is larger than her capacity to deliver. Aimed for an audience within the 4-8 year old range, Pearlie focuses on the importance of following the rules, using good judgment and learning how to avoid getting into trouble. Since Pearlie was appointed by Fairy Head Quarters (HQ) to keep Jubilee Park in sparkling order she has constant challenges with her basic goal of keeping everyone happy and making sure the park functions smoothly. Pearlie's nemesis and cousin Saphira, often takes advantage of Pearlie's good nature which requires that Pearlie must also frequently outwit the park bully. In each episode, we see Pearlie approach new tasks and problems with a great deal of enthusiasm, but without the organization required to get the job done. Through plot developments and with the assistance of her friends, Opal and Jasper, she learns what to do and what not to do in each situation so the park can be restored to order. In compliance with the Children's Television regulations that became effective 1/2/97, the QUBO programs feature an on-air icon indicating that each program is "educational and informational" for children. This "E/I" icon is displayed throughout each broadcast, as well as identified to program listing services. Title of Planned Core Program #7 Origin Animal Atlas (digital multi-cast channel programming) SYNDICATED Regular Schedule Total Times to be Aired Sundays, 01/02/11-03/27/11, 10a, 11a, 12p 39 Length of Program Age of Target Audience 30 minutes From To 13 years 16 years Describe the educational and informational objective of the program and how it meets the definition of Core Programming "Animal Atlas" travels the globe to meet every kind of animal imaginable, from the familiar to the astounding. Viewers learn about the animals lives, their history, and the adaptations that have allowed them to survive and thrive. But best of all, viewers meet the animals face to face, whether ape or giant lizard, shark or tiger, or any other amazing animal from the Americas, Africa, Asia, Antarctica, the oceans, and everywhere in between. Ah, wildlife! Ah, the tame and the domesticated! Learning about animals is heartwarming, invigorating, and wildly entertaining all at the same time. Just spin the globe. Anywhere, everywhere animals live, you'll find Animal Atlas. In compliance with the Children's Television regulations that became effective 1/2/97, Animal Atlas features an on-air icon indicating that each program is "educational and informational" for children. This "E/I" icon is displayed throughout each broadcast, as well as identified to program listing services. Title of Planned Core Program #8 Origin Safari Tracks (digital multi-cast channel programming) SYNDICATED Regular Schedule Total Times to be Aired Sundays, 01/02/11-03/27/11, 10:30a, 11:30a, 12:30p 39 Length of Program Age of Target Audience 30 minutes From To 13 years 16 years Describe the educational and informational objective of the program and how it meets the definition of Core Programming "Safari Tracks" is an exciting and entertaining series focused entirely on African wildlife. Filmed in exotic African locations, every show will explore the magnificent and mysterious world of Africa's animals, all in their natural habitat. Led by Ushaka, the show's young South African host, "Safari Tracks" takes the viewer from the brushlands of the Savanna to the great Okavango, from the greatest game reserves to the most remote beaches of Madagascar - and beyond! You'll see everything from rare African birds to "creepy crawlers" to animal babies interacting with their mothers and siblings. "Safari Tracks" educates young viewers about wildlife conservation and shows them how to better support efforts to protect endangered species. All of this while remaining fun, fast-paced and always surprising. In compliance with the Children's Television regulations that became effective 1/2/97, Safari Tracks features an on-air icon indicating that each program is "educational and informational" for children. This "E/I" icon is displayed throughout each broadcast, as well as identified to program listing services.
15.		Does the Licensee publicize the existence and location of the station's Children's Television Programming Reports (FCC 398) as required by 47 C.F.R. §73.3526(e)(11)(iii)?	Y
16.		Identify the licensee's children's programming liaison.
		Name Telephone Number Gary McNair 910-791-8070 Address E-mail Address 322 Shipyard Blvd. gmcnair@wect.com City State ZIP Code Wilmington NC 28412
17.		Include any other comments or information you want the Commission to consider in evaluating your compliance with the Children's Television Act (or use this space for supplemental explanations). This may include information on any other non-core educational and informational programming that you aired this quarter or plan to air during the next quarter, or any existing or proposed non-broadcast efforts that will enhance the educational and informational value of such programming to children. See 47 C.F.R. §73.671, NOTES 2 and 3.
		"The More You Know's" comprehensive website (themoreyouknow.com) provides in-depth referral information, in connection with the on-air public service announcements. Content includes: video of all current public service announcements, a general campaign overview, message boards, kids' pages and referral information by topic to partnering agencies referenced in the PSAs. The site includes a comprehensive list of the campaign's accolades, including Emmy and Peabody awards. In addition, a behind-the-scenes story with clips from talent interviews can be viewed. Wilmington, NC, was selected as the first United States television market to broadcast entirely in digital. This early transition took place on September 8, 2008. Being within the Wilmington, NC, market, WECT was one of the stations to take part in the early digital transition. On September 8, 2008, WECT ceased its analog signal and converted to digital. Since September 8, 2008 WECT has operated as a digital-only station. This FCC 398 was filled out based on the fact that WECT no longer has any analog programming. Therefore, question 10 reports all of our main digital channel programming, as well as our multi-cast digital channel programming. Also, since WECT ceased analog operations and converted to digital-only operations prior to the start of the reporting period, Questions 7(b) and 7(c) are no longer applicable.
		WILLFUL FALSE STATEMENTS MADE ON THIS FORM ARE PUNISHABLE BY FINE AND/OR IMPRISONMENT (U.S. CODE, TITLE 18, SECTION 1001), AND/OR REVOCATION OF ANY STATION LICENSE OR CONSTRUCTION PERMIT (U.S. CODE, TITLE 47, SECTION 312(a)(1)), AND/OR FORFEITURE (U.S. CODE, TITLE 47, SECTION 503). I certify that the statements in this application are true, complete, and correct to the best of my knowledge and belief, and are made in good faith.
		Name of Licensee Signature WECT License Subsidiary, LLC Date 01/07/2011