Report reflects information for the filing period ending: 2011-03-31 00:00:00.0 Filed on: 2011-04-07 17:35:23.433

Call Sign	Channel Numbers	Community of License
WIVB-TV	(analog) 39 (digital)	City	State	County	ZIP Code
		Buffalo	NY	Erie	14207

Licensee Name
WIVB Broadcasting, LLC
Network Affiliation		Nielsen DMA		Licensee World Wide Web Home Page Address (if applicable)
CBS		Buffalo		www.wivb.com

Facility ID			Previous Call Sign (if applicable)	License Renewal Expiration Date
7780				2015-06-01 00:00:00.0

2.		State the average number of hours of Core Programming per week broadcast by the station. See 47 C.F.R. §73.671(c).
3.	(a)	Does the Licensee provide information identifying each Core Program aired on its station, including an indication of the target child audience, to publishers of program guides as required by 47 C.F.R. §73.673?
	(b)	Identify publishers who were sent information in 3(a).
4.		Complete the following for each program that you aired during the past three months that meets the definition of Core Programming. Complete chart below for each Core Program.
		[There are no analog core program reports.]

5.		Complete the following for each program that you aired during the past three months that is specifically designed to meet the educational and informational needs of children ages 16 and under, but does not meet one or more elements of the definition of Core Programming. See 47 C.F.R. §73.671. Complete chart below for each additional such educational and informational program.
		[There are no analog non-core program reports.]

6.		List Core Programs, if any, aired by other analog stations that are sponsored by the Licensee and that meet the criteria set forth in 47 C.F.R. §73.671. Also indicate whether the amount of total Core Programming broadcast by another station increased.
		[There are no analog sponsored core program broadcast reports.] [There are no analog sponsored core program detail reports.]

7.	(a)	State the average number of hours of Core Programming per week broadcast by the station on its main program stream.	3.50 hours
	(b)	Did the Licensee broadcast on its main digital program stream the same Children's Core Programming provided on its analog channel?	N
	(c)	If Yes to 7(b), the Licensee certifies that the representations and children's program information provided with respect to its analog channel apply equally with respect to its main digital program stream.	N
		If No to 7(c), submit as an Exhibit a Statement of Explanation.	View Statement of Explanation
8.	(a)	State the average number of hours per week of free over-the-air digital video programming broadcast by the station on other than its main program stream.	0.00 hours
	(b)	State the average number of hours per week of Core Programming broadcast by the station on other than its main program stream. See 47 C.F.R. §73.671.	0.00 hours
9.	(a)	Does the Licensee provide information identifying each Core Program aired on its station, including an indication of the target child audience, to publishers of program guides as required by 47 C.F.R. §73.673?	Y
	(b)	Identify publishers who were sent information in 9(a).
		The CBS Television Network provides information identifying the core programs it supplies to stations affiliated with the Network, including an indication of the target child audience, to the following publishers of program guides: TV Guide, TV Data Technologies, Tribune Media Services, and Kidsnet Media Guide and News.
10.		Complete the following for each program that you aired during the past three months that meets the definition of Core Programming. Complete chart below for each Core Program.
		Title of Digital Core Program #1 Origin Doodlebops Rockin' Road Show NETWORK Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions Saturday, 8am and 8:30am (thru 1/29/11); Saturday 9am (as of 2/5/11) 18 0 Length of Program Age of Target Audience E/I Symbol Used As Required 30 minutes From To Y 3 years 8 years Describe the educational and informational objective of the program and how it meets the definition of Core Programming Each episode of the show features a real child, who writes for help or advice with a problem to the Doodles, three animated young members of a band. The child then enters the animated world of the Doodlenet, and sets out on an adventure with the band to find a resolution to the problem, with important life lessons imparted in the process. Each episode reinforces the lesson through a musical interlude that encapsulates the educational message. Specific educational objectives of the program include encouraging viewers to develop positive personal qualities such as honesty and initiative, and providing viewers with a basic understanding and appreciation of music. This program is specifically designed to further the educational and informational needs of children, has educating and informing children as a significant purpose, and otherwise meets the definition of Core Programming as specified in the Commission's rules. Title of Digital Core Program #2 Origin Sabrina's Secret Life NETWORK Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions Saturday, 9am (thru 1/29/11) 5 0 Length of Program Age of Target Audience E/I Symbol Used As Required 30 minutes From To Y 7 years 12 years Describe the educational and informational objective of the program and how it meets the definition of Core Programming This animated series follows the early-teen Sabrina, who is half human and half witch, as she struggles with the age-appropriate conflicts and problems. Sabrina serves as a role model intended to help pre-teen viewers to understand many of the social issues they confront in their day-to-day lives. Sabrina models positive character traits for viewers, combining self-assurance and uncertainty, self-reliance, competence, and a willingness to learn from her mistakes. The program is specifically designed to further the educational and informational needs of children, has educating and informing children as a significant purpose, and otherwise meets the definition of Core Programming as specified in the Commission's rules. Title of Digital Core Program #3 Origin Sabrina: The Animated Series NETWORK Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions Saturday, 9:30am (thru 1/29/11) 5 0 Length of Program Age of Target Audience E/I Symbol Used As Required 30 minutes From To Y 7 years 12 years Describe the educational and informational objective of the program and how it meets the definition of Core Programming The animated series, "Sabrina," involves the adventures of a modern, early adolescent girl who is part human and part witch. Sabrina has magical powers that must be kept a secret and also under control. While Sabrina is not your typical girl, the familial, social, peer-group, and school-related issues she experiences all serve as educational and instructional life-lessons for viewers, as they reflect many of the same learning experiences and teenage challenges faced by children today. This program is specifically designed to further the educational and informational needs of children, has educating and informing children as a significant purpose, and otherwise meets the definition of Core Programming as specified in the Commission's rules. Title of Digital Core Program #4 Origin Busytown Mysteries NETWORK Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions Saturday, 10am and 10:30am (thru 1/29/11); Saturday 8am and 8:30am (as of 2/5/11) 26 0 Length of Program Age of Target Audience E/I Symbol Used As Required 30 minutes From To Y 3 years 7 years Describe the educational and informational objective of the program and how it meets the definition of Core Programming Inspired by the beloved works of best-selling children's author Richard Scarry, Busytown Mysteries brings the popular adventures of Busytown to preschoolers with an educational, problem-solving twist. Children can follow classic characters such as Huckle, Sally and Lowly as they scour Busytown on fun-filled adventures looking for answers to life's puzzles. Each episode focuses on fostering viewers' problem solving abilities, as the characters use their skills of observation to collect facts, draw inferences from those facts, and ultimately reach conclusions. Each episode also develops vocabulary through words and concepts that are part of the episode's overall theme. This program is specifically designed to further the educational and informational needs of children, has educating and informing children as a significant purpose, and otherwise meets the definition of Core Programming as specified in the Commission's rules. Title of Digital Core Program #5 Origin Teen Kids News SYNDICATED Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions Saturday, 11:30am 13 0 Length of Program Age of Target Audience E/I Symbol Used As Required 30 minutes From To Y 13 years 16 years Describe the educational and informational objective of the program and how it meets the definition of Core Programming The mission of "Teen Kids News" is to produce a weekly news program that will provide information and news to children in a manner that is compelling as well as highly entertaining. It is designed to appeal to the audience at its own level. The focus of the program is young people, always letting them tell their stories in their own words. The large, diverse news anchor team is unique and will have a great appeal to children who will try to identify and emulate them. This program will insert the clear voice of the child into the adult-dominated media and provide a unique perspective to the news that is not currently available on network television. Title of Digital Core Program #6 Origin Trollz NETWORK Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions Saturday, 9:30am (as of 2/5/11) 8 0 Length of Program Age of Target Audience E/I Symbol Used As Required 30 minutes From To Y 3 years 8 years Describe the educational and informational objective of the program and how it meets the definition of Core Programming An animated series about five teenage girls growing up in a magic and colorful world, who live by the credo B.F.F.L.-Best Friends For Life. The magic in their lives is interwoven into real-world type experiences through which they learn to engage in problem-solving, creative thinking, and cooperative strategy skills. The series also provides an opportunity for the five girls to learn how to cope with some of the social and emotional issues of self-esteem relating to physical features and other personal attributes, emerging friendships and peer-group relationships, and other experiences found in Trollzopolis. Title of Digital Core Program #7 Origin Horseland NETWORK Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions Saturday, 10am and 10:30am (as of 2/5/11) 16 0 Length of Program Age of Target Audience E/I Symbol Used As Required 30 minutes From To Y 9 years 11 years Describe the educational and informational objective of the program and how it meets the definition of Core Programming The animated, amazing adventures of kids and their horses who come together in an incredible place called Horseland. As these friends strive to become the best competitive riders they can possibly be, the kids (and their equine companions) must learn to deal with difficult situations and confront an array of problems that put their honesty, their integrity, their self-confidence...and sometimes even
11.	(a)	Does the Licensee certify that at least 50% of the Core Programming counted toward meeting the additional programming guideline (applied to free video programming aired on other than the main program stream) did not consist of program episodes that had already aired within the previous seven days either on the station's main program stream or on another of the station's free digital program streams?	N
	(b)	If No, submit as an Exhibit a Statement of Explanation setting forth the number of repeats in excess of the repeat limit and the times and dates the episodes involved were aired.	View Statement of Explanation

12.		Complete the following for each program that you aired during the past three months that is specifically designed to meet the educational and informational needs of children ages 16 and under, but does not meet one or more elements of the definition of Core Programming. See 47 C.F.R. §73.671. Complete chart below for each additional such educational and information program.
		[There are no digital non-core program reports.]

13.		List Core Programs, if any, aired by other stations that are sponsored by the Licensee and that meet the criteria set forth in 47 C.F.R. §73.671. Also indicate whether the amount of total Core Programming broadcast by another station increased.
		[There are no digital sponsored core program broadcast reports.] [There are no digital sponsored core program detail reports.]

14.		Complete the following for each analog and digital program that you plan to air for the next quarter that meets the definition of Core Programming. Complete chart below for each Core Program, identifying whether it is to be broadcast on the station's analog or digital channel or both channels.
		Title of Planned Core Program #1 Origin Doddlebops Rockin' Road Show NETWORK Regular Schedule Total Times to be Aired Saturday, 9am 13 Length of Program Age of Target Audience 30 minutes From To 3 years 8 years Describe the educational and informational objective of the program and how it meets the definition of Core Programming Each episode of the show features a real child, who writes for help or advice with a problem to the Doodles, three animated young members of a band. The child then enters the animated world of the Doodlenet, and sets out on an adventure with the band to find a resolution to the problem, with important life lessons imparted in the process. Each episode reinforces the lesson through a musical interlude that encapsulates the educational message. Specific educational objectives of the program include encouraging viewers to develop positive personal qualities such as honesty and initiative, and providing viewers with a basic understanding and appreciation of music. This program is specifically designed to further the educational and informational needs of children, has educating and informing children as a significant purpose, and otherwise meets the definition of Core Programming as specified in the Commission's rules. Title of Planned Core Program #2 Origin Busytown Mysteries NETWORK Regular Schedule Total Times to be Aired Saturday, 8am and 8:30am 26 Length of Program Age of Target Audience 30 minutes From To 3 years 7 years Describe the educational and informational objective of the program and how it meets the definition of Core Programming The animated series, "Sabrina," involves the adventures of a modern, early adolescent girl who is part human and part witch. Sabrina has magical powers that must be kept a secret and also under control. While Sabrina is not your typical girl, the familial, social, peer-group, and school-related issues she experiences all serve as educational and instructional life-lessons for viewers, as they reflect many of the same learning experiences and teenage challenges faced by children today. This program is specifically designed to further the educational and informational needs of children, has educating and informing children as a significant purpose, and otherwise meets the definition of Core Programming as specified in the Commission's rules. Title of Planned Core Program #3 Origin Trollz NETWORK Regular Schedule Total Times to be Aired Saturday, 9:30am 13 Length of Program Age of Target Audience 30 minutes From To 3 years 8 years Describe the educational and informational objective of the program and how it meets the definition of Core Programming An animated series about five teenage girls growing up in a magic and colorful world, who live by the credo B.F.F.L.-Best Friends For Life. The magic in their lives is interwoven into real-world type experiences through which they learn to engage in problem-solving, creative thinking, and cooperative strategy skills. The series also provides an opportunity for the five girls to learn how to cope with some of the social and emotional issues of self-esteem relating to physical features and other personal attributes, emerging friendships and peer-group relationships, and other experiences found in Trollzopolis. Title of Planned Core Program #4 Origin Horseland NETWORK Regular Schedule Total Times to be Aired Saturday, 10am and 10:30am 26 Length of Program Age of Target Audience 30 minutes From To 9 years 11 years Describe the educational and informational objective of the program and how it meets the definition of Core Programming The animated, amazing adventures of kids and their horses who come together in an incredible place called Horseland. As these friends strive to become the best competitive riders they can possibly be, the kids (and their equine companions) must learn to deal with difficult situations and confront an array of problems that put their honesty, their integrity, their self-confidence...and sometimes even their friendship to the test. Title of Planned Core Program #5 Origin Teen Kids News SYNDICATED Regular Schedule Total Times to be Aired Saturday, 11am 13 Length of Program Age of Target Audience 30 minutes From To 13 years 16 years Describe the educational and informational objective of the program and how it meets the definition of Core Programming The mission of "Teen Kids News" is to produce a weekly news program that will provide information and news to children in a manner that is compelling as well as highly entertaining. It is designed to appeal to the audience at its own level. The focus of the program is young people, always letting them tell their stories in their own words. The large, diverse news anchor team is unique and will have a great appeal to children who will try to identify and emulate them. This program will insert the clear voice of the child into the adult-dominated media and provide a unique perspective to the news that is not currently available on network television.
15.		Does the Licensee publicize the existence and location of the station's Children's Television Programming Reports (FCC 398) as required by 47 C.F.R. §73.3526(e)(11)(iii)?	Y
16.		Identify the licensee's children's programming liaison.
		Name Telephone Number Chris Musial (716) 879-4901 Address E-mail Address 2077 Elmwood Ave. Chris.Musial@wivb.com City State ZIP Code Buffalo NY 14207
17.		Include any other comments or information you want the Commission to consider in evaluating your compliance with the Children's Television Act (or use this space for supplemental explanations). This may include information on any other non-core educational and informational programming that you aired this quarter or plan to air during the next quarter, or any existing or proposed non-broadcast efforts that will enhance the educational and informational value of such programming to children. See 47 C.F.R. §73.671, NOTES 2 and 3.
		The licensee has reviewed internal station records and documentation provided to us by program suppliers for compliance with the FCC's commercial limits in children's programs (47 C.F.R. Section 73.670) and the licensee hereby certifies that the station fully complied with these limits for all programs specifically designed for children ages twelve (12) and under. In addition to the programs listed in this report, the station broadcast the following programs specifically designed for children ages twelve (12) and under: NONE
		WILLFUL FALSE STATEMENTS MADE ON THIS FORM ARE PUNISHABLE BY FINE AND/OR IMPRISONMENT (U.S. CODE, TITLE 18, SECTION 1001), AND/OR REVOCATION OF ANY STATION LICENSE OR CONSTRUCTION PERMIT (U.S. CODE, TITLE 47, SECTION 312(a)(1)), AND/OR FORFEITURE (U.S. CODE, TITLE 47, SECTION 503). I certify that the statements in this application are true, complete, and correct to the best of my knowledge and belief, and are made in good faith.
		Name of Licensee Signature WIVB Broadcasting, LLC Date 04/04/2011