Federal Communications Commission
Washington, DC 20554
Approved by OMB
3060-0754
FCC 398
Children's Television Programming Report

Report reflects information for the filing period ending: 2012-03-31 00:00:00.0 Filed on: 2012-04-09 15:14:18.893

Call Sign Channel Numbers Community of License
KCIT  (analog)
15 (digital)
City State County ZIP Code
AMARILLO TX POTTER 79101
Licensee Name
MISSION BROADCASTING, INC.
Network Affiliation Nielsen DMA Licensee World Wide Web Home Page Address (if applicable)
FOX Amarillo WWW.MYHIGHPLAINS.COM
Facility ID Previous Call Sign (if applicable) License Renewal Expiration Date
33722 2006-08-01 00:00:00.0
Analog Core Programming
2. State the average number of hours of Core Programming per week broadcast by the station. See 47 C.F.R. §73.671(c).  
3. (a) Does the Licensee provide information identifying each Core Program aired on its station, including an indication of the target child audience, to publishers of program guides as required by 47 C.F.R. §73.673?  
(b) Identify publishers who were sent information in 3(a).
4. Complete the following for each program that you aired during the past three months that meets the definition of Core Programming. Complete chart below for each Core Program.
[There are no analog core program reports.]
Non-Core Educational and Informational Programming
5. Complete the following for each program that you aired during the past three months that is specifically designed to meet the educational and informational needs of children ages 16 and under, but does not meet one or more elements of the definition of Core Programming. See 47 C.F.R. §73.671. Complete chart below for each additional such educational and informational program.
[There are no analog non-core program reports.]
Sponsored Core Programming
6. List Core Programs, if any, aired by other analog stations that are sponsored by the Licensee and that meet the criteria set forth in 47 C.F.R. §73.671. Also indicate whether the amount of total Core Programming broadcast by another station increased.
[There are no analog sponsored core program broadcast reports.]
[There are no analog sponsored core program detail reports.]
Digital Core Programming
7. (a) State the average number of hours of Core Programming per week broadcast by the station on its main program stream. 3.00 hours
  (b) Did the Licensee broadcast on its main digital program stream the same Children's Core Programming provided on its analog channel? N
  (c) If Yes to 7(b), the Licensee certifies that the representations and children's program information provided with respect to its analog channel apply equally with respect to its main digital program stream. Y
    If No to 7(c), submit as an Exhibit a Statement of Explanation. (None Required)
8. (a) State the average number of hours per week of free over-the-air digital video programming broadcast by the station on other than its main program stream. 0.00 hours
  (b) State the average number of hours per week of Core Programming broadcast by the station on other than its main program stream. See 47 C.F.R. §73.671. 0.00 hours
9. (a) Does the Licensee provide information identifying each Core Program aired on its station, including an indication of the target child audience, to publishers of program guides as required by 47 C.F.R. §73.673? Y
  (b) Identify publishers who were sent information in 9(a).
TV GUIDE, FYI MEDIA, AMARILLO GLOBE NEWS, TRIBUNE MEDIA
10. Complete the following for each program that you aired during the past three months that meets the definition of Core Programming. Complete chart below for each Core Program.
   
Title of Digital Core Program #1 Origin
Wild about animals SYNDICATED
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
MONDAY - TUESDAY AT 9:30 AM 26 0
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To Y
13 years 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Wild about animals is a half hour animal E/I magazine series that airs 52 weeks each year. The show id hosted by the Emmy-award winning actress Mariette Hartley. Mariette has committed herself to fighting for the rights of animals for over 20 years. The series is produced for children 16 and under (specific target audience is 13-16). As the producers of "wild about animals" it is the objective of Steve Rotfeld productions, Inc. to educate and inform children, specifically in the target age group, by bringing them entertaining and interesting stories about the world's most fascinating animals. Each episode consists of four different stories designed to teach children about both exotic and unique animals, as well as to educate them further about animals the see every day.

Title of Digital Core Program #2 Origin
Awesome adventures SYNDICATED
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
WEDNESDAY - THURDSAY 9:30 AM 26 0
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To Y
13 years 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Awesome adventures is a half-hour adventure series that airs 52 weeks a year. The host, as well as two different teens, will travel each week to destinations around the world that can be both exotic and remote. "Awesome Adventures" is designed to educate, inform and entertain children 16 and under (specific target audience is 13-16) about the world around them. Each journey is a lesson in the beauty of nature, its' creatures, and the people that inhabit the land. The shows are not designed to be "preachy" or overly pedantic, but rather, the goal is to make learning fun

Title of Digital Core Program #3 Origin
WHADDYADO SYNDICATED
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
FRIDAYS AT 9:30 AM 13 0
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To Y
13 years 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
"WHADDYADO" is a half-hour weekly educational series designed to educate, inform, inspire and entertain children 16 & under (specific target audience is 13-16) about the world around them. Each episode is an educational life-lesson, based in reality, intended to prepare young people for potential situations that could easily crop up at any time, anywhere. Using a combination of actual dramatic footage, re-enactments, and demonstrations, "WHADDYADO" provides a compelling look at perilous situations that have occurred in real life. Then, using interviews with the participants, and instructions from experts, we learn what the proper reaction should be when faced with similar life-threatening circumstances. Also, in an effort to help young people make right decisions, some episodes will feature a Moral Dilemma segment.

Title of Digital Core Program #4 Origin
PET.TV SYNDICATED
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
SATURDAY AT 7:00 AM 13 0
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To Y
13 years 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Pet.TV celebrates the pets we love and the people who love them. Pet News, Pet Care, Pet Health, and Pet Lifestyles!. Produced By Emmy Award Winning Producer Lisa-Renee Ramirez, Pets.TV not only. features the usual domestic household pets but the unusual exotic pets people love.

11. (a) Does the Licensee certify that at least 50% of the Core Programming counted toward meeting the additional programming guideline (applied to free video programming aired on other than the main program stream) did not consist of program episodes that had already aired within the previous seven days either on the station's main program stream or on another of the station's free digital program streams? Y
  (b) If No, submit as an Exhibit a Statement of Explanation setting forth the number of repeats in excess of the repeat limit and the times and dates the episodes involved were aired. (None Required)
Non-Core Educational and Informational Programming
12. Complete the following for each program that you aired during the past three months that is specifically designed to meet the educational and informational needs of children ages 16 and under, but does not meet one or more elements of the definition of Core Programming. See 47 C.F.R. §73.671. Complete chart below for each additional such educational and information program.
[There are no digital non-core program reports.]
Sponsored Core Programming
13. List Core Programs, if any, aired by other stations that are sponsored by the Licensee and that meet the criteria set forth in 47 C.F.R. §73.671. Also indicate whether the amount of total Core Programming broadcast by another station increased.
[There are no digital sponsored core program broadcast reports.]
[There are no digital sponsored core program detail reports.]
Other Matters
14. Complete the following for each analog and digital program that you plan to air for the next quarter that meets the definition of Core Programming. Complete chart below for each Core Program, identifying whether it is to be broadcast on the station's analog or digital channel or both channels.
Title of Planned Core Program #1 Origin
Wild about animals SYNDICATED
Regular Schedule Total Times to be Aired
monday- tuesday 9:30 am 26
Length of Program Age of Target Audience
30 minutes From To
13 years 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Wild about animals is a half hour animal E/I magazine series that airs 52 weeks each year. The show id hosted by the Emmy-award winning actress Mariette Hartley. Mariette has committed herself to fighting for the rights of animals for over 20 years. The series is produced for children 16 and under (specific target audience is 13-16). As the producers of "wild about animals" it is the objective of Steve Rotfeld productions, Inc. to educate and inform children, specifically in the target age group, by bringing them entertaining and interesting stories about the world's most fascinating animals. Each episode consists of four different stories designed to teach children about both exotic and unique animals, as well as to educate them further about animals the see every day.
Title of Planned Core Program #2 Origin
Awesome adventures SYNDICATED
Regular Schedule Total Times to be Aired
wednesday - thursday 26
Length of Program Age of Target Audience
30 minutes From To
13 years 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Awesome adventures is a half-hour adventure series that airs 52 weeks a year. The host, as well as two different teens, will travel each week to destinations around the world that can be both exotic and remote. "Awesome Adventures" is designed to educate, inform and entertain children 16 and under (specific target audience is 13-16) about the world around them. Each journey is a lesson in the beauty of nature, its' creatures, and the people that inhabit the land. The shows are not designed to be "preachy" or overly pedantic, but rather, the goal is to make learning fun
Title of Planned Core Program #3 Origin
WHADDYADO SYNDICATED
Regular Schedule Total Times to be Aired
friday at 9:30 am 13
Length of Program Age of Target Audience
30 minutes From To
13 years 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
"WHADDYADO" is a half-hour weekly educational series designed to educate, inform, inspire and entertain children 16 & under (specific target audience is 13-16) about the world around them. Each episode is an educational life-lesson, based in reality, intended to prepare young people for potential situations that could easily crop up at any time, anywhere. Using a combination of actual dramatic footage, re-enactments, and demonstrations, "WHADDYADO" provides a compelling look at perilous situations that have occurred in real life. Then, using interviews with the participants, and instructions from experts, we learn what the proper reaction should be when faced with similar life-threatening circumstances. Also, in an effort to help young people make right decisions, some episodes will feature a Moral Dilemma segment.
Title of Planned Core Program #4 Origin
Pet.TV SYNDICATED
Regular Schedule Total Times to be Aired
saturday at 7 am 13
Length of Program Age of Target Audience
30 minutes From To
13 years 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Pet.TV celebrates the pets we love and the people who love them. Pet News, Pet Care, Pet Health, and Pet Lifestyles!. Produced By Emmy Award Winning Producer Lisa-Renee Ramirez, Pets.TV not only. features the usual domestic household pets but the unusual exotic pets people love.

15. Does the Licensee publicize the existence and location of the station's Children's Television Programming Reports (FCC 398) as required by 47 C.F.R. §73.3526(e)(11)(iii)? Y
16. Identify the licensee's children's programming liaison.
Name Telephone Number
Tom Garcia 806-383-3321
Address E-mail Address
1050 s fillmore st tom.garcia@kamr.com
City State ZIP Code
amarillo TX 79101

17. Include any other comments or information you want the Commission to consider in evaluating your compliance with the Children's Television Act (or use this space for supplemental explanations). This may include information on any other non-core educational and informational programming that you aired this quarter or plan to air during the next quarter, or any existing or proposed non-broadcast efforts that will enhance the educational and informational value of such programming to children. See 47 C.F.R. §73.671, NOTES 2 and 3.
KCIT WILL CONTINUE TO PROVIDE QUALITY EDUCATION AND INFORMATIVE PROGRAMMING FOR CHILDREN.

WILLFUL FALSE STATEMENTS MADE ON THIS FORM ARE PUNISHABLE BY FINE AND/OR IMPRISONMENT (U.S. CODE, TITLE 18, SECTION 1001), AND/OR REVOCATION OF ANY STATION LICENSE OR CONSTRUCTION PERMIT (U.S. CODE, TITLE 47, SECTION 312(a)(1)), AND/OR FORFEITURE (U.S. CODE, TITLE 47, SECTION 503).

I certify that the statements in this application are true, complete, and correct to the best of my knowledge and belief, and are made in good faith.

Name of Licensee Signature
MISSION BROADCASTING, INC.
Date
4/09/2012
FCC Form 398
March 2006