Federal Communications Commission
Washington, DC 20554
Approved by OMB
3060-0754
FCC 398
Children's Television Programming Report

Report reflects information for the filing period ending: 2012-06-30 00:00:00.0 Filed on: 2012-07-10 09:21:33.763

Call Sign Channel Numbers Community of License
WFLA-TV (analog)
(digital)
City State County ZIP Code
Tampa FL Hillsborough 33606
Licensee Name
Media General Communications Holdings, LLC
Network Affiliation Nielsen DMA Licensee World Wide Web Home Page Address (if applicable)
NBC Tampa-St.Pete-Sarasota www.wfla.com
Facility ID Previous Call Sign (if applicable) License Renewal Expiration Date
64592 2005-02-01 00:00:00.0
Analog Core Programming
2. State the average number of hours of Core Programming per week broadcast by the station. See 47 C.F.R. §73.671(c). 3.00 hours
3. (a) Does the Licensee provide information identifying each Core Program aired on its station, including an indication of the target child audience, to publishers of program guides as required by 47 C.F.R. §73.673? Y
(b) Identify publishers who were sent information in 3(a).
WFLA-TV provides information to the following (1) Program Listing Services: T.V. Guide; T.V. Data; Tribune Media Services; Video Viewing; ITV, Inc. (2) Newspapers: The Tampa Tribune; St. Petersburg Times; Bradenton Herald and (3) Closed Captioning Service: Americaption
4. Complete the following for each program that you aired during the past three months that meets the definition of Core Programming. Complete chart below for each Core Program.
Title of Analog Core Program #1 Origin
SHELLDON NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Saturdays @ 10:30-11AM 12 1
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To
6 years 10 years Y
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
SHELLDON is an animated series that takes place in Shell Land, a mythical undersea world populated by characters from a wide array of water-dwelling species. The main character, Shelldon, is an orphaned yoka shell mollusk adopted by the Clam family and living with them in the family-owned Charming Clam Inn. Dr. Shell, an elder and venerated inventor, and Connie, a cowrie shell classmate of Shelldon's also live at the inn. Shelldon and his buddies, Herman (a hermit crab) and Connie (a cowrie shell), always work together and solve problems that they face in school or in the community. A recurring problem is to staunch the plans of the local millionaire, Cecil Cracken, whose greed puts making money over protecting the environment. Dr. Shell is typically the children's key provider of knowledge and other resources. In each episode, the children learn a significant social-emotional lesson and also share information relating to their ocean habitat and environmental protection.
Total Times Aired Number of Preemptions for other than Breaking News Number of Preemptions Rescheduled
13 1 1
Preemption #1
Date Preempted/Episode # If rescheduled, date and time reschedule Is the rescheduled date the second home?
6/9/2012 [SHL013] 6/10/2012, 2:30 pm N
If rescheduled, were promotional efforts made to notify the public of rescheduled date and time? Y
Reason for Preemption SPORTS
Title of Analog Core Program #2 Origin
BABAR NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Saturdays @ 11:30-12NOON 12 1
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To
6 years 10 years Y
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
BABAR, based on the books by Laurent de Brunhoff, is an animated show about a young orphaned elephant who finds the strength to rise above the challenges he faces, including the death of his parents, as he journeys through life. Each episode of the show develops a social-emotional message such as taking responsibility, being patient and persistent in hard work, respecting people's privacy, learning to cope with unforeseen changes, and being honest. These messages emerge from the need to resolve a dilemma that is faced by Babar, one of his friends or family members. BABAR first appeared on the schedule in 2007 and returned with new episodes for the 2009-2010 schedule.
Total Times Aired Number of Preemptions for other than Breaking News Number of Preemptions Rescheduled
13 1 1
Preemption #1
Date Preempted/Episode # If rescheduled, date and time reschedule Is the rescheduled date the second home?
6/9/2012 [BAR207] 6/10/2012, 3:30 pm N
If rescheduled, were promotional efforts made to notify the public of rescheduled date and time? Y
Reason for Preemption SPORTS
Title of Analog Core Program #3 Origin
WILLA'S WILD LIFE NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Sundays @ 7-7:30AM 11 2
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To
6 years 10 years Y
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
WILLA'S WILD LIFE is an animated series featuring a six-year-old girl, Willa, who is permitted to share her home with an ever-growing menagerie of animals-- an elephant, a giraffe, a pair of performing seals, a bear, three penguins, and lots of rabbits. These creatures speak to Willa, offering her advice and friendship from each of their respective points of view. In each episode, Willa faces a challenge at home, in school or in her neighborhood. Her animals and best friend Dooley help her develop solutions to overcome each challenge. With the support of Dooley, the animals and praise from her dad, Willa finds ways to maintain healthy friendships, experience success, develop competence, and become altruistic.
Total Times Aired Number of Preemptions for other than Breaking News Number of Preemptions Rescheduled
13 2 2
Preemption #1
Date Preempted/Episode # If rescheduled, date and time reschedule Is the rescheduled date the second home?
6/3/2012 [WIL006] 6/2/2012, 7:00 am N
If rescheduled, were promotional efforts made to notify the public of rescheduled date and time? Y
Reason for Preemption OTHER
Preemption #2
Date Preempted/Episode # If rescheduled, date and time reschedule Is the rescheduled date the second home?
6/10/2012 [WIL002] 6/17/2012, 2:00 pm N
If rescheduled, were promotional efforts made to notify the public of rescheduled date and time? Y
Reason for Preemption SPORTS
Title of Analog Core Program #4 Origin
PEARLIE NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Sundays @ 7:30-8AM 11 2
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To
6 years 10 years Y
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
PEARLIE recounts the weekly escapades of an optimistic, amiable fairy who has been appointed by Fairy HQ to maintain order in Jubilee Park. She lives among a dozen assorted characters, including her fairy friends, Opal and Jasper, a graden elf, a wood nymph, possum, bats, other fairies, rats, a small colony of fleas, a lizard and her arch-rival, Saphira, who is also her fairy cousin.
Total Times Aired Number of Preemptions for other than Breaking News Number of Preemptions Rescheduled
13 2 2
Preemption #1
Date Preempted/Episode # If rescheduled, date and time reschedule Is the rescheduled date the second home?
6/3/2012 [PEA109] 6/2/2012, 7:30 am N
If rescheduled, were promotional efforts made to notify the public of rescheduled date and time? Y
Reason for Preemption OTHER
Preemption #2
Date Preempted/Episode # If rescheduled, date and time reschedule Is the rescheduled date the second home?
6/10/2012 [PEA106] 6/17/2012, 2:30 pm N
If rescheduled, were promotional efforts made to notify the public of rescheduled date and time? Y
Reason for Preemption SPORTS
Title of Analog Core Program #5 Origin
ZULA PATROL NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Saturdays @ 10-10:30AM 12 1
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To
6 years 10 years Y
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
THE ZULA PATROL is an animated show about six extraterrestrial characters-Captain Bula, his copilot Zeeter, Professor Multo, their pet, Gorgo, and their flying dictionaries, Wizzy and Wigg-who learn key science concepts as they explore the galaxy through space missions. Often, the group encounters the evil Dark Truder and his talking toupee minion, Traxie, and must thwart Truder's poorly planned schemes to take over the universe. Each character exhibits unique abilities and traits that, combined with their new knowledge, help them problem-solve their way through their journeys. Using an integrated approach to target diverse learning styles, the show communicates its educational messages through narratives and a two-part information segment at the end of each story.
Total Times Aired Number of Preemptions for other than Breaking News Number of Preemptions Rescheduled
13 1 1
Preemption #1
Date Preempted/Episode # If rescheduled, date and time reschedule Is the rescheduled date the second home?
6/9/2012 [ZUL118] 6/10/2012, 2:00 pm N
If rescheduled, were promotional efforts made to notify the public of rescheduled date and time? Y
Reason for Preemption SPORTS
Title of Analog Core Program #6 Origin
JANE AND THE DRAGON NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Saturdays @ 11-11:30AM 12 1
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To
6 years 10 years Y
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
JANE AND THE DRAGON is a coming-of-age story about a middle-class, medieval girl who lives in the Royal Court with her family. As an only child, Jane is raised to be a Lady-in-Waiting but through her determination and a stroke of luck, she ends up being trained as a Knight in the King's Guard. Accompanied by her best friend, a giant green Dragon that lives in her backyard, Jane experiences a series of adventures that test her character and her skills as a young knight in a castle full of friends and foes. Each episode in the show takes us through the problems and challenges Jane encounters and the process she goes through to find the solutions for them.
Total Times Aired Number of Preemptions for other than Breaking News Number of Preemptions Rescheduled
13 1 1
Preemption #1
Date Preempted/Episode # If rescheduled, date and time reschedule Is the rescheduled date the second home?
6/9/2012 [JAD207] 6/10/2012, 3:00 pm N
If rescheduled, were promotional efforts made to notify the public of rescheduled date and time? Y
Reason for Preemption SPORTS

Non-Core Educational and Informational Programming
5. Complete the following for each program that you aired during the past three months that is specifically designed to meet the educational and informational needs of children ages 16 and under, but does not meet one or more elements of the definition of Core Programming. See 47 C.F.R. §73.671. Complete chart below for each additional such educational and informational program.
Title of Analog Non-Core Program #1 Origin
JACK HANNA'S ANIMAL ADVENTURES SYNDICATED
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Saturdays @ 1:30-2PM 4 9
Length of Program Age of Target Audience
30 minutes From To
13 years 16 years
Does the program have educating and informing children ages 16 and under as a significant purpose? Y
If Yes, does the Licensee identify each program by displaying throughout the program the symbol E/I? Y
Does the Licensee provide information regarding the program, including an indication of the target child audience, to publishers of program guides consistent with 47 C.F.R. §73.673? Y
Description of Program
JACK HANNA'S ANIMAL ADVENTURES: FOLLOW JACK HANNA AS HE SPENDS TIME WITH NATURE'S CREATURES ACROSS THE CONTINENTS. JACK TALKS WITH PEOPLE THAT ARE KNOWLEDGEABLE ABOUT EACH ANIMAL AND HABITAT, TEACHING AS HE GOES. EACH EPISODE IS DESIGNED TO REVEAL TO CHILDREN THE WORLD AROUND THEM IN A WAY THAT PRESENTS POSITIVE ROLE MODELS AND PRO-SOCIAL VALUES WITHIN AN ENVIRONMENTALLY RESPONSIBLE UNIVERSE.
Date and Time Aired (if preempted and rescheduled)
4/29/2012 1:30 PM
4/7/2012 4:30 AM
5/12/2012 4:00 AM
5/19/2012 4:00 AM
5/5/2012 7:00 AM
6/16/2012 4:00 AM
6/2/2012 4:00 AM
6/30/2012 4:00 AM
6/9/2012 4:00 AM
 
Title of Analog Non-Core Program #2 Origin
JACK HANNA'S INTO THE WILD SYNDICATED
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Saturdays @ 5:30-6AM 13 -1
Length of Program Age of Target Audience
30 minutes From To
13 years 16 years
Does the program have educating and informing children ages 16 and under as a significant purpose? Y
If Yes, does the Licensee identify each program by displaying throughout the program the symbol E/I? Y
Does the Licensee provide information regarding the program, including an indication of the target child audience, to publishers of program guides consistent with 47 C.F.R. §73.673? Y
Description of Program
Throughout Jack's travels he raises awareness of different cultures, geography and spectacular animals and animal facts while teaching children the importance of stewardship of our envirnment through his documented donations to conservation efforts worldwide.
Date and Time Aired (if preempted and rescheduled)

 

Sponsored Core Programming
6. List Core Programs, if any, aired by other analog stations that are sponsored by the Licensee and that meet the criteria set forth in 47 C.F.R. §73.671. Also indicate whether the amount of total Core Programming broadcast by another station increased.
[There are no analog sponsored core program broadcast reports.]
[There are no analog sponsored core program detail reports.]
Digital Core Programming
7. (a) State the average number of hours of Core Programming per week broadcast by the station on its main program stream. 3.00 hours
  (b) Did the Licensee broadcast on its main digital program stream the same Children's Core Programming provided on its analog channel? Y
  (c) If Yes to 7(b), the Licensee certifies that the representations and children's program information provided with respect to its analog channel apply equally with respect to its main digital program stream. Y
    If No to 7(c), submit as an Exhibit a Statement of Explanation. (None Required)
8. (a) State the average number of hours per week of free over-the-air digital video programming broadcast by the station on other than its main program stream. 168.00 hours
  (b) State the average number of hours per week of Core Programming broadcast by the station on other than its main program stream. See 47 C.F.R. §73.671. 6.00 hours
9. (a) Does the Licensee provide information identifying each Core Program aired on its station, including an indication of the target child audience, to publishers of program guides as required by 47 C.F.R. §73.673? Y
  (b) Identify publishers who were sent information in 9(a).
WFLA-TV PROVIDES INFORMATION TO THE FOLLOWING (1) PROGRAM LISTING SERVICES: T.V. GUIDE; T.V. DATA; TRIBUNE MEDIA SERVICES; VIDEO VIEWING; ITV, INC. (2) NEWSPAPERS: THE TAMPA TRIBUNE; ST. PETERSBURG TIMES; BRADENTON HERALD AND (3) CLOSED CAPTIONING SERVICE: AMERICAPTION
10. Complete the following for each program that you aired during the past three months that meets the definition of Core Programming. Complete chart below for each Core Program.
   
Title of Digital Core Program #1 Origin
GREEN SCREEN ADVENTURES MeTV E/I NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Saturdays @ 8-8:30AM, 8:30-9AM, 9-9:30AM, & 9:30-10AM 52 0
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To Y
7 years 13 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
GREEN SCREEN ADVENTURES SPARKS ENTHUSIASM FOR WRITING THROUGH AGE-APPROPRIATE SKETCH COMEDY, ORIGINAL SONGS, PUPPETRY, AND STORY THEATRE. THE STORIES ARE BASED ON THE WRITING OF ELEMENTARY SCHOOL STUDENTS, AGE 7-13. CHILDREN GET THE THE MESSAGE THAT THEIR WORDS HAVE POWER, THAT THEIR VOICES ARE BEING HEARD. OUR DIVERSE GREEN SCREEN COMPANY OF PERFORMERS AND WRITERS REINFORCE CRITICAL WRITING SKILLS AND SHARE POSITIVE SOCIAL MESSAGES. OUR EDUCATIONAL MISSION EMPASIZES THE FOUR "C"S AS WELL AS THE THREE "R"S - CURIOSITY, CONFIDENCE, CITIZENSHIP, AND COMPASSION.

Title of Digital Core Program #2 Origin
MAD ABOUT MeTV E/I NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Saturdays @ 10-10:30AM & 10:30-11AM 26 0
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To Y
13 years 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
MAD ABOUT IS A HALF HOUR SKETCH - COMEDY - VARIETY SHOW AIMED AT EDUCATING AND ENTERTAINING KIDS AGES 13 - 16. A TRUE E/I SERIES, EPISODES USE A CREATIVE MIXTURE OF HUMOR, IMPROV, ANIMATION AND VIEWER-GENERATED VIDEO. MAD ABOUT CONVEYS IMPORTANT MESSAGES ABOUT LIFE SKILLS SUCH AS PERSONAL FINANCE, HEALTH & NUTRITION, FITNESS, CONSERVATION, AND DECISION MAKING IN A FUN AND ENTERTAINING WAY. EACH TV EPISODE RELIES ON A SMALL COMPANY OF SKILLED COMEDIC ACTORS TO EXPLORE SIGNIFICANT TOPICS WITHIN A SUBJECT AREA. IT INCORPORATES COMIC MONOLOGUES, SKETCH AND IMPROV COMEDY, EYE CATCHING ANIMATION, MUSIC VIDEOS, HUMOROUS "MAN ON THE STREET" INTERVIEWS,AND VIEWER-CREATED QUESTIONS ABOUT LIFE'S ISSUES.

Title of Digital Core Program #3 Origin
GREEN SCREEN ADVENTURES MeTV E/I NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Sundays @ 8-8:30AM, 8:30-9AM, 9-9:30AM, & 9:30-10AM 52 0
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To Y
7 years 13 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
GREEN SCREEN ADVENTURES SPARKS ENTHUSIASM FOR WRITING THROUGH AGE-APPROPRIATE SKETCH COMEDY, ORIGINAL SONGS, PUPPETRY, AND STORY THEATRE. THE STORIES ARE BASED ON THE WRITING OF ELEMENTARY SCHOOL STUDENTS, AGE 7-13. CHILDREN GET THE THE MESSAGE THAT THEIR WORDS HAVE POWER, THAT THEIR VOICES ARE BEING HEARD. OUR DIVERSE GREEN SCREEN COMPANY OF PERFORMERS AND WRITERS REINFORCE CRITICAL WRITING SKILLS AND SHARE POSITIVE SOCIAL MESSAGES. OUR EDUCATIONAL MISSION EMPASIZES THE FOUR "C"S AS WELL AS THE THREE "R"S - CURIOSITY, CONFIDENCE, CITIZENSHIP, AND COMPASSION.

Title of Digital Core Program #4 Origin
EDGEMONT MeTV E/I NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Sundays @ 10-10:30AM & 10:30-11AM 26 0
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To Y
13 years 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
EDGEMONT IS DESIGNED TO ENTERTAIN ITS CORE TEEN AUDIENCE AND ALSO TO INFORM AND EDUCATE ITS VIEWERS ABOUT ISSUES THAT ARISE IN SCHOOL AND HOME. THE STORYLINES FOCUS ON SOCIAL AND EMOTIONAL CHALLENGES FACED BY ALL STUDENTS, FROM FORMING AND MAINTAINING FAMILY, FRIENDSHIP AND ROMANTIC RELATIONSHIPS, TO ETHICAL AND MORAL CHOICES. THE OBJECTIVE OF THE SERIES IS TO DEMONSTRATE MODELS OF BEHAVIOR FOR TEEN VIEWERS, ALLOWING THEM TO CONSIDER CHOICES THAT THEY THEMSELVES MAY FACE, TO WITNESS THE POTENTIAL OUTCOMES OF THESE CHOICES AND GAIN POSITIVE TOOLS THAT THEY CAN USE TO RESOLVE ISSUES AND CONFLICTS IN A CONSTRUCTIVE WAY.

11. (a) Does the Licensee certify that at least 50% of the Core Programming counted toward meeting the additional programming guideline (applied to free video programming aired on other than the main program stream) did not consist of program episodes that had already aired within the previous seven days either on the station's main program stream or on another of the station's free digital program streams? Y
  (b) If No, submit as an Exhibit a Statement of Explanation setting forth the number of repeats in excess of the repeat limit and the times and dates the episodes involved were aired. (None Required)
Non-Core Educational and Informational Programming
12. Complete the following for each program that you aired during the past three months that is specifically designed to meet the educational and informational needs of children ages 16 and under, but does not meet one or more elements of the definition of Core Programming. See 47 C.F.R. §73.671. Complete chart below for each additional such educational and information program.
[There are no digital non-core program reports.]
Sponsored Core Programming
13. List Core Programs, if any, aired by other stations that are sponsored by the Licensee and that meet the criteria set forth in 47 C.F.R. §73.671. Also indicate whether the amount of total Core Programming broadcast by another station increased.
[There are no digital sponsored core program broadcast reports.]
[There are no digital sponsored core program detail reports.]
Other Matters
14. Complete the following for each analog and digital program that you plan to air for the next quarter that meets the definition of Core Programming. Complete chart below for each Core Program, identifying whether it is to be broadcast on the station's analog or digital channel or both channels.
Title of Planned Core Program #1 Origin
NOODLE & DOODLE NETWORK
Regular Schedule Total Times to be Aired
Saturdays @ 10-10:30Am 13
Length of Program Age of Target Audience
30 minutes From To
2 years 5 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
All aboard the Noodle and Doodle Bus! Craft, cook, and play with Sean, Noodle, and Doodle! Have fun learning to cook new and exciting recipes! Then, using recycled materials from the recipe, make fun and exciting crafts for you and your child. Join Doggity and friends as they cook up another special treat!
Title of Planned Core Program #2 Origin
PAJANIMALS NETWORK
Regular Schedule Total Times to be Aired
Saturdays @ 10:30-11AM 13
Length of Program Age of Target Audience
30 minutes From To
2 years 5 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Meet the Pajanimals - CowBella, Apollo, Sweetpea Sue, and Squacky - four snuggly friends who go on fun adventures and sing sweet night time songs to their preschool friends at home!
Title of Planned Core Program #3 Origin
POPPY CAT NETWORK
Regular Schedule Total Times to be Aired
Saturdays @ 11-11:30AM 13
Length of Program Age of Target Audience
30 minutes From To
2 years 5 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Join Poppy Cat and her friends as they embark on extraordinary adventures through fantastical lands. Seen through the eyes of Poppy's imaginative young owner, a little girl called Lara, each episode tells the tale of a very special cat and her colorful band of friends.
Title of Planned Core Program #4 Origin
JUSTIN TIME NETWORK
Regular Schedule Total Times to be Aired
Saturdays @ 11:30-12NOON 13
Length of Program Age of Target Audience
30 minutes From To
2 years 5 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
It's time for an adventure! Watch Justin and his pals, Olive and Squidgy, as they become stars in the biggest stories of all time, told from every corner of the world!
Title of Planned Core Program #5 Origin
LAZYTOWN NETWORK
Regular Schedule Total Times to be Aired
Sundays @ 7-7:30AM 14
Length of Program Age of Target Audience
30 minutes From To
2 years 5 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
The citizens of Lazytown learn the importance of things like eating right and exercising from the ultra-athletic superhero, Sportucus, who must stop the evil plots of Robbie Rotten, who hates physical activity, among other things.
Title of Planned Core Program #6 Origin
THE WIGGLES NETWORK
Regular Schedule Total Times to be Aired
Sundays @ 7:30-8AM 14
Length of Program Age of Target Audience
30 minutes From To
2 years 5 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Join The Wiggles as they sing and dance to your favorite songs with their friends Dorothy the Dinosaur, Wags the Dog, Captain Feathersword, and Henry the Octopus!
Title of Planned Core Program #7 Origin
GREEN SCREEN ADVENTURE NETWORK
Regular Schedule Total Times to be Aired
Saturdays @ 8-8:30AM, 8:30-9AM, 9-9:30AM, & 9:30-10AM 52
Length of Program Age of Target Audience
30 minutes From To
7 years 13 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
GREEN SCREEN ADVENTURES SPARKS ENTHUSIASM FOR WRITING THROUGH AGE-APPROPRIATE SKETCH COMEDY, ORIGINAL SONGS, PUPPETRY, AND STORY THEATRE. THE STORIES ARE BASED ON THE WRITING OF ELEMENTARY SCHOOL STUDENTS, AGE 7-13. CHILDREN GET THE THE MESSAGE THAT THEIR WORDS HAVE POWER, THAT THEIR VOICES ARE BEING HEARD. OUR DIVERSE GREEN SCREEN COMPANY OF PERFORMERS AND WRITERS REINFORCE CRITICAL WRITING SKILLS AND SHARE POSITIVE SOCIAL MESSAGES. OUR EDUCATIONAL MISSION EMPASIZES THE FOUR "C"S AS WELL AS THE THREE "R"S - CURIOSITY, CONFIDENCE, CITIZENSHIP, AND COMPASSION.
Title of Planned Core Program #8 Origin
GREEN SCREEN ADVENTURES NETWORK
Regular Schedule Total Times to be Aired
Sundays @ 8-8:30AM, 8:30-9AM, 9-9:30AM, & 9:30-10AM 56
Length of Program Age of Target Audience
30 minutes From To
7 years 13 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
GREEN SCREEN ADVENTURES SPARKS ENTHUSIASM FOR WRITING THROUGH AGE-APPROPRIATE SKETCH COMEDY, ORIGINAL SONGS, PUPPETRY, AND STORY THEATRE. THE STORIES ARE BASED ON THE WRITING OF ELEMENTARY SCHOOL STUDENTS, AGE 7-13. CHILDREN GET THE THE MESSAGE THAT THEIR WORDS HAVE POWER, THAT THEIR VOICES ARE BEING HEARD. OUR DIVERSE GREEN SCREEN COMPANY OF PERFORMERS AND WRITERS REINFORCE CRITICAL WRITING SKILLS AND SHARE POSITIVE SOCIAL MESSAGES. OUR EDUCATIONAL MISSION EMPASIZES THE FOUR "C"S AS WELL AS THE THREE "R"S - CURIOSITY, CONFIDENCE, CITIZENSHIP, AND COMPASSION.
Title of Planned Core Program #9 Origin
MAD ABOUT NETWORK
Regular Schedule Total Times to be Aired
Saturdays @ 10-10:30AM & 10:30-11AM 26
Length of Program Age of Target Audience
30 minutes From To
13 years 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
MAD ABOUT IS A HALF HOUR SKETCH - COMEDY - VARIETY SHOW AIMED AT EDUCATING AND ENTERTAINING KIDS AGES 13 - 16. A TRUE E/I SERIES, EPISODES USE A CREATIVE MIXTURE OF HUMOR, IMPROV, ANIMATION AND VIEWER-GENERATED VIDEO. MAD ABOUT CONVEYS IMPORTANT MESSAGES ABOUT LIFE SKILLS SUCH AS PERSONAL FINANCE, HEALTH & NUTRITION, FITNESS, CONSERVATION, AND DECISION MAKING IN A FUN AND ENTERTAINING WAY. EACH TV EPISODE RELIES ON A SMALL COMPANY OF SKILLED COMEDIC ACTORS TO EXPLORE SIGNIFICANT TOPICS WITHIN A SUBJECT AREA. IT INCORPORATES COMIC MONOLOGUES, SKETCH AND IMPROV COMEDY, EYE CATCHING ANIMATION, MUSIC VIDEOS, HUMOROUS "MAN ON THE STREET" INTERVIEWS,AND VIEWER-CREATED QUESTIONS ABOUT LIFE'S ISSUES.
Title of Planned Core Program #10 Origin
EDGEMONT NETWORK
Regular Schedule Total Times to be Aired
Sundays @ 10-10:30AM 28
Length of Program Age of Target Audience
30 minutes From To
13 years 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
EDGEMONT IS DESIGNED TO ENTERTAIN ITS CORE TEEN AUDIENCE AND ALSO TO INFORM AND EDUCATE ITS VIEWERS ABOUT ISSUES THAT ARISE IN SCHOOL AND HOME. THE STORYLINES FOCUS ON SOCIAL AND EMOTIONAL CHALLENGES FACED BY ALL STUDENTS, FROM FORMING AND MAINTAINING FAMILY, FRIENDSHIP AND ROMANTIC RELATIONSHIPS, TO ETHICAL AND MORAL CHOICES. THE OBJECTIVE OF THE SERIES IS TO DEMONSTRATE MODELS OF BEHAVIOR FOR TEEN VIEWERS, ALLOWING THEM TO CONSIDER CHOICES THAT THEY THEMSELVES MAY FACE, TO WITNESS THE POTENTIAL OUTCOMES OF THESE CHOICES AND GAIN POSITIVE TOOLS THAT THEY CAN USE TO RESOLVE ISSUES AND CONFLICTS IN A CONSTRUCTIVE WAY.

15. Does the Licensee publicize the existence and location of the station's Children's Television Programming Reports (FCC 398) as required by 47 C.F.R. §73.3526(e)(11)(iii)? Y
16. Identify the licensee's children's programming liaison.
Name Telephone Number
Joyce Lueders 813-221-5771
Address E-mail Address
200 South Parker Street - 4th Floor jlueders@wfla.com
City State ZIP Code
Tampa FL 33606

17. Include any other comments or information you want the Commission to consider in evaluating your compliance with the Children's Television Act (or use this space for supplemental explanations). This may include information on any other non-core educational and informational programming that you aired this quarter or plan to air during the next quarter, or any existing or proposed non-broadcast efforts that will enhance the educational and informational value of such programming to children. See 47 C.F.R. §73.671, NOTES 2 and 3.
1.) WFLA-TV airs PSA's of varied lengths that are designed specifically to meet the educational and informational needs of children as well as PSA's that are designed for the general audience but have messages applicable to children. 2.) WFLA-TV's Newscasts are general audience programs with educational/informational value for children: NewsChannel 8 Early Today (M-F) Newscasts 4:30-5AM; 7AM; NewsChannel 8 Today (M-F) Newscasts 5-7AM; NewsChannel 8 Midday (M-F) 11AM-Noon; NewsChannel 8 (M-F) 5-5:30PM Live At Five and (M-F) 5:30-6PM 5:30 Report; NewsChannel 8 @ 6 (M-Sun) 6-6:30PM; NewsChannel 8 @ 11 (M-Sun) 11-11:30PM; NewsChannel 8 9AM News (Sat & Sun) 9-10AM; NewsChannel 8 12 PM (Sat & Sun) 12-1PM. 3. )WFLA-TV's non-broadcast efforts include the participation of our Anchors and Meteorologists as guest speakers and emcees for community groups, and as "teachers" at Bay Area Schools; and Station Tours for Scout Troops, School Classes -- ranging from Elementary through High School/Vocational Technical Schools. 4. To supplement and enhance the educational value of the network's Teen NBC programs...NBC has a website (www.nbc.com/tmyk) specifically dedicated to teens. The goals of this site are first, to create a platform for the teen community where communities for self-expression become the core of the interactive experience; second to build these communities wherever possible around the themes and ideas generated within the TNBC shows themselves; and third, to provide online resources of information and guidance around the issues that most affect teen lives. THE MORE YOU KNOW website features scripts from the award-winning public service announcements, referral information for the organizations referenced in the PSA's, a general campaign overview, and educational materials produced in connection with NBC programming. The site also includes a "feature of the month" page which addresses select TMYK topics and a list of the campaign's most recent accolades. 5.) WFLA-TV produces an annual Telethon to raise money for the All Children's Hospital (Children's Miracle Network) this year (2012) is our 29th Telethon which airs on Sunday, June 03 -- Starts @ 7AM and Ends @ 6:30PM. All NBC and Local Programs are pre-empted by this Telethon. 6.) After due review of internal station records and documentation provided to us by program suppliers, the licensee hereby certifies that the station fully complied with the FCC's commercial limits in children's programs, as specified at 47 C.F.R. Section 73.670, with respect to all programs specifically designed for children ages twelve and under. In addition to the educational or informational programs listed in this report, the station broadcast the following programs specifically designed for children ages twelve and under that were not "educational or informational" programming: NONE

WILLFUL FALSE STATEMENTS MADE ON THIS FORM ARE PUNISHABLE BY FINE AND/OR IMPRISONMENT (U.S. CODE, TITLE 18, SECTION 1001), AND/OR REVOCATION OF ANY STATION LICENSE OR CONSTRUCTION PERMIT (U.S. CODE, TITLE 47, SECTION 312(a)(1)), AND/OR FORFEITURE (U.S. CODE, TITLE 47, SECTION 503).

I certify that the statements in this application are true, complete, and correct to the best of my knowledge and belief, and are made in good faith.

Name of Licensee Signature
Media General Communications Holdings, LLC
Date
07/10/2012
FCC Form 398
March 2006