Report reflects information for the filing period ending: 2001-03-31 00:00:00.0 Filed on: 2001-04-09 16:14:17.513

Call Sign	Channel Numbers	Community of License
WFLA-TV	8 (analog)	City	State	County	ZIP Code
		Tampa	FL	HILLSBOROUGH	33606

Licensee Name
Media General Communications, Inc.
Network Affiliation		Nielsen DMA		Licensee World Wide Web Home Page Address (if applicable)
NBC		Tampa-St.Pete-Sarasota		www.wfla.com

Facility ID			Previous Call Sign (if applicable)	License Renewal Expiration Date
64592				2005-02-01 00:00:00.0

2.		State the average number of hours of Core Programming per week broadcast by the station. See 47 C.F.R. §73.671(c).	3.00 hours
3.	(a)	Does the Licensee provide information identifying each Core Program aired on its station, including an indication of the target child audience, to publishers of program guides as required by 47 C.F.R. §73.673?	Y
	(b)	Identify publishers who were sent information in 3(a).
		WFLA provides information to the following (1) Program Listing Services: T.V. Guide; T.V. Data; Tribune Media Services; Video Viewing; ITV, Inc.; (2)newspapers: The Tampa Tribune; St. Petersburg Times; Bradenton Herald; and (3) Closed Captioning Service: Americaption.
4.		Complete the following for each program that you aired during the past three months that meets the definition of Core Programming. Complete chart below for each Core Program.
		Title of Analog Core Program #1 Origin HANG TIME NETWORK Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions Saturday/10AM 12 1 Length of Program Age of Target Audience E/I Symbol Used As Required 30 minutes From To 13 years 16 years Describe the educational and informational objective of the program and how it meets the definition of Core Programming The educational objective of this program is to demonstrate how the knowledge of one or more characters in the story moves from noe level to a more informed or higher level of knowledge by the end of each episode. This change in knowledge conveys an educational message to the audience which may fall in one or more categories--intellectual-cognitive and/or socio-emotional. The message will always be integral to the plot and present throughout the script. This objective is achieved in this series by showing how a group of teens deal with gender equality, competition, cooperation, and balancing priorities. Total Times Aired Number of Preemptions for other than Breaking News Number of Preemptions Rescheduled 13 1 0 Preemption #1 Date Preempted/Episode # If rescheduled, date and time reschedule Is the rescheduled date the second home? 1/20/01/#63214 N/A N If rescheduled, were promotional efforts made to notify the public of rescheduled date and time? N Reason for Preemption BREAKING NEWS Title of Analog Core Program #2 Origin ONE WORLD NETWORK Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions Saturday/10:30AM 12 1 Length of Program Age of Target Audience E/I Symbol Used As Required 30 minutes From To 13 years 16 years Describe the educational and informational objective of the program and how it meets the definition of Core Programming The educational objective of this program is to demonstrate how the knowledge of one or more characters in the story moves from one level to a more informed or higher level of knowledge by the end of each episode. This change in knowledge conveys an educational message to the audience which may fall into one or more categories--intellectual-cognitive and/or socio-emotional. This message will always be integral to the plot and present throughout the script. This objective is achieved through this series by exploring socio-emotional themes of identity, self-worth, social recprocity, service to others and acceptance of differences. Through the characters in the show our audience will see examples of different approaches to resolving problems caused by these issues. Total Times Aired Number of Preemptions for other than Breaking News Number of Preemptions Rescheduled 13 1 0 Preemption #1 Date Preempted/Episode # If rescheduled, date and time reschedule Is the rescheduled date the second home? 1/20/01/#63167 N/A N If rescheduled, were promotional efforts made to notify the public of rescheduled date and time? N Reason for Preemption BREAKING NEWS Title of Analog Core Program #3 Origin CITY GUYS (A) NETWORK Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions Saturday/11:00AM 12 1 Length of Program Age of Target Audience E/I Symbol Used As Required 30 minutes From To 13 years 16 years Describe the educational and informational objective of the program and how it meets the definition of Core Programming The educational objective of this program is to demonstrate how the knowledge of one or more characters in the story moves from one level to a more informed or higher level o knowledge by the end of each episode. This change in knowledge conveys an educational message to the audience which may fall in one or more categories--intellectual-cognitive and/or socio-emotional. The message will always be integral to the plot and present throughout the secript. This objective is achieved through this series by exploring the pressures of living in a big city environment where situations are sometimes so difficult and challenging, kids have to learn sophisticated and responsible decision-making to be safe and stay focused. The series follows the encounters and problem-solving of two young men through an eventful school year at Manhattan High and shows teens how to work with their principal, family, and friends to be successful. Total Times Aired Number of Preemptions for other than Breaking News Number of Preemptions Rescheduled 13 1 0 Preemption #1 Date Preempted/Episode # If rescheduled, date and time reschedule Is the rescheduled date the second home? 1/20/01/#63116 N/A N If rescheduled, were promotional efforts made to notify the public of rescheduled date and time? N Reason for Preemption BREAKING NEWS Title of Analog Core Program #4 Origin JACK HANNA'S ANIMAL ADVENTURES (EPISODE A) SYNDICATED Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions Saturday/11:30AM 12 1 Length of Program Age of Target Audience E/I Symbol Used As Required 30 minutes From To 13 years 16 years Describe the educational and informational objective of the program and how it meets the definition of Core Programming Follow Jack as he spends time with nature's creatures across the continents. Jack talks with people that are knowledgeable about each animal and habitat, teaching as he goes. Each episode is designed to reveal to children the world around them in a way that presents positive role models and pro-social values within an environmentally responsible universe. Total Times Aired Number of Preemptions for other than Breaking News Number of Preemptions Rescheduled 13 1 1 Preemption #1 Date Preempted/Episode # If rescheduled, date and time reschedule Is the rescheduled date the second home? 1/20/01/#2176 1/21/01@6:00AM N If rescheduled, were promotional efforts made to notify the public of rescheduled date and time? Y Reason for Preemption BREAKING NEWS Title of Analog Core Program #5 Origin JUST DEAL NETWORK Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions Sunday/7:00AM 12 0 Length of Program Age of Target Audience E/I Symbol Used As Required 30 minutes From To 13 years 16 years Describe the educational and informational objective of the program and how it meets the definition of Core Programming This series focuses on the development of three teens who are uniquely different from one another yet forge deep bonds of friendship through their shared interests and problems. As these three navigate their way through high school, they will deal with all the imporant issues of adolescence, modeling their problem-solving and decision-making for the teen audience. The overarching goal of this series is to take the viewer from one level of knowledge to a more informed or higher level of knowledge within each episode. This is achieved through the storylines where one or more of the three main characters will demonstrate active problem-solving and decision-making related to a specific topic. Each week, embedded in an evolving, continuous process of friendship and values clarification, a character will deal with a specific challenge. Topics will include, for example, racial identity, understanding and accepting loss, facing failure, effective communication, conflict management, personal responsibility, service to others, trust and betrayal, academic achievement, life balance, and tolerance. Title of Analog Core Program #6 Origin CITY GUYS (B) NETWORK Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions Sunday/7:30AM 12 0 Length of Program Age of Target Audience E/I Symbol Used As Required 30 minutes From To 13 years 16 years Describe the educational and informational objective of the program and how it meets the definition of Core Programming The educational objective of this program is to demonstrate how the knowledge of one or more characters in the story moves from one level to a more informed or higher level o knowledge by the end of each episode. This change in knowledge conveys an educational message to the audience which may fall in one or more categories--intellectual-cognitive and/or socio-emotional. The message will always be integral to the plot and present throughout the secript. This objective is achieved through this series by exploring the pressures of living in a big city environment where situations are sometimes so difficult and challenging, kids have to learn sophisticated and responsible decision-making to be safe and stay focused. The series follows the encounters and problem-solving of two young men through an eventful school year at Manhattan High and shows teens how to work with their principal, family, and friends to be successful.

5.		Complete the following for each program that you aired during the past three months that is specifically designed to meet the educational and informational needs of children ages 16 and under, but does not meet one or more elements of the definition of Core Programming. See 47 C.F.R. §73.671. Complete chart below for each additional such educational and informational program.
		Title of Analog Non-Core Program #1 Origin JACK HANNA'S ANIMAL ADVENTURES (EPISODE B) SYNDICATED Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions 1/6,13; 2/3,10,17,24; 3/3,10,17,24,31@1:00PM 13 2 Length of Program Age of Target Audience 30 minutes From To 13 years 16 years Does the program have educating and informing children ages 16 and under as a significant purpose? Y If Yes, does the Licensee identify each program by displaying throughout the program the symbol E/I? Y Does the Licensee provide information regarding the program, including an indication of the target child audience, to publishers of program guides consistent with 47 C.F.R. §73.673? Y Description of Program Follow Jack as he spends time with nature's creatures across the continents. Jack talks with people that are knowledgeable about each animal and habitat, teaching as he goes. Each episode is designed to reveal to children the world around them in a way that presents positive role models and pro-social values within an environmentally responsible universe. Date and Time Aired (if preempted and rescheduled) 1/27/01@1:00AM; 3/11/01@6:30AM   Title of Analog Non-Core Program #2 Origin JACK HANNA'S ANIMAL BLOOPERS SYNDICATED Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions 3/10/01@1:00PM 1 0 Length of Program Age of Target Audience 30 minutes From To 13 years 16 years Does the program have educating and informing children ages 16 and under as a significant purpose? Y If Yes, does the Licensee identify each program by displaying throughout the program the symbol E/I? Y Does the Licensee provide information regarding the program, including an indication of the target child audience, to publishers of program guides consistent with 47 C.F.R. §73.673? N Description of Program Shot on location around the world...follow Jack as he spends time with nature's creatures across the continents. This program was a series of outtakes from Jack's syndicated program. Date and Time Aired (if preempted and rescheduled)   Title of Analog Non-Core Program #3 Origin NBA INSIDE STUFF: ALL STAR SPECIAL NETWORK Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions 2/11/01@2:00PM 1 0 Length of Program Age of Target Audience 60 minutes From To 13 years 16 years Does the program have educating and informing children ages 16 and under as a significant purpose? Y If Yes, does the Licensee identify each program by displaying throughout the program the symbol E/I? Y Does the Licensee provide information regarding the program, including an indication of the target child audience, to publishers of program guides consistent with 47 C.F.R. §73.673? N Description of Program PLAYER & CHECKERS: Webber and Ahmad play checkers with Webber emerging as the winner. PLAYER AS TOUR GUIDE: Williams, a native of DC, took us on a tour of his hometown. First stop was the National Air and Space Museum. BOWLING FOR CHARITY: Knicks Bowl 1 is a charity bowloing event which also includes a silent auction of autographed items from players. PLAYER AS GUIDE: Odom is a guide through the All-Star Experience, including a visit to the media room. The sophomore NBA team had to practice in preparation for their game with the rookies. PLAYER AND BLACK HISTORY: Nikki McGrady visited the Smithsonian and an exhibit on slavery, Reconstruction and the civil rights movement. STEVE FRANCIS: Francis went to visit his sister Tiffany, at school in Maryland. Montgomery Elementary School was the site of the community service project for NBA players during All-Star Weekend. Date and Time Aired (if preempted and rescheduled)

6.		List Core Programs, if any, aired by other analog stations that are sponsored by the Licensee and that meet the criteria set forth in 47 C.F.R. §73.671. Also indicate whether the amount of total Core Programming broadcast by another station increased.
		[There are no analog sponsored core program broadcast reports.] [There are no analog sponsored core program detail reports.]

7.	(a)	State the average number of hours of Core Programming per week broadcast by the station on its main program stream.
	(b)	Did the Licensee broadcast on its main digital program stream the same Children's Core Programming provided on its analog channel?
	(c)	If Yes to 7(b), the Licensee certifies that the representations and children's program information provided with respect to its analog channel apply equally with respect to its main digital program stream.
		If No to 7(c), submit as an Exhibit a Statement of Explanation.
8.	(a)	State the average number of hours per week of free over-the-air digital video programming broadcast by the station on other than its main program stream.
	(b)	State the average number of hours per week of Core Programming broadcast by the station on other than its main program stream. See 47 C.F.R. §73.671.
9.	(a)	Does the Licensee provide information identifying each Core Program aired on its station, including an indication of the target child audience, to publishers of program guides as required by 47 C.F.R. §73.673?
	(b)	Identify publishers who were sent information in 9(a).
10.		Complete the following for each program that you aired during the past three months that meets the definition of Core Programming. Complete chart below for each Core Program.
		[There are no digital core program reports.]
11.	(a)	Does the Licensee certify that at least 50% of the Core Programming counted toward meeting the additional programming guideline (applied to free video programming aired on other than the main program stream) did not consist of program episodes that had already aired within the previous seven days either on the station's main program stream or on another of the station's free digital program streams?
	(b)	If No, submit as an Exhibit a Statement of Explanation setting forth the number of repeats in excess of the repeat limit and the times and dates the episodes involved were aired.

12.		Complete the following for each program that you aired during the past three months that is specifically designed to meet the educational and informational needs of children ages 16 and under, but does not meet one or more elements of the definition of Core Programming. See 47 C.F.R. §73.671. Complete chart below for each additional such educational and information program.
		[There are no digital non-core program reports.]

13.		List Core Programs, if any, aired by other stations that are sponsored by the Licensee and that meet the criteria set forth in 47 C.F.R. §73.671. Also indicate whether the amount of total Core Programming broadcast by another station increased.
		[There are no digital sponsored core program broadcast reports.] [There are no digital sponsored core program detail reports.]

14.		Complete the following for each analog and digital program that you plan to air for the next quarter that meets the definition of Core Programming. Complete chart below for each Core Program, identifying whether it is to be broadcast on the station's analog or digital channel or both channels.
		Title of Planned Core Program #1 Origin HANG TIME NETWORK Regular Schedule Total Times to be Aired Saturday/10:00AM 13 Length of Program Age of Target Audience 30 minutes From To 13 years 16 years Describe the educational and informational objective of the program and how it meets the definition of Core Programming The educational objective of this program is to demonstrate how the knowledge of one or more characters in the story moves from noe level to a more informed or higher level of knowledge by the end of each episode. This change in knowledge conveys an educational message to the audience which may fall in one or more categories--intellectual-cognitive and/or socio-emotional. The message will always be integral to the plot and present throughout the script. This objective is achieved in this series by showing how a group of teens deal with gender equality, competition, cooperation, and balancing priorities. Title of Planned Core Program #2 Origin CITY GUYS (A) NETWORK Regular Schedule Total Times to be Aired Saturday/10:30AM 13 Length of Program Age of Target Audience 30 minutes From To 13 years 16 years Describe the educational and informational objective of the program and how it meets the definition of Core Programming The educational objective of this program is to demonstrate how the knowledge of one or more characters in the story moves from one level to a more informed or higher level o knowledge by the end of each episode. This change in knowledge conveys an educational message to the audience which may fall in one or more categories--intellectual-cognitive and/or socio-emotional. The message will always be integral to the plot and present throughout the secript. This objective is achieved through this series by exploring the pressures of living in a big city environment where situations are sometimes so difficult and challenging, kids have to learn sophisticated and responsible decision-making to be safe and stay focused. The series follows the encounters and problem-solving of two young men through an eventful school year at Manhattan High and shows teens how to work with their principal, family, and friends to be successful. Title of Planned Core Program #3 Origin JUST DEAL NETWORK Regular Schedule Total Times to be Aired Saturday/11:00AM 13 Length of Program Age of Target Audience 30 minutes From To 13 years 16 years Describe the educational and informational objective of the program and how it meets the definition of Core Programming This series focuses on the development of three teens who are uniquely different from one another yet forge deep bonds of friendship through their shared interests and problems. As these three navigate their way through high school, they will deal with all the imporant issues of adolescence, modeling their problem-solving and decision-making for the teen audience. The overarching goal of this series is to take the viewer from one level of knowledge to a more informed or higher level of knowledge within each episode. This is achieved through the storylines where one or more of the three main characters will demonstrate active problem-solving and decision-making related to a specific topic. Each week, embedded in an evolving, continuous process of friendship and values clarification, a character will deal with a specific challenge. Topics will include, for example, racial identity, understanding and accepting loss, facing failure, effective communication, conflict management, personal responsibility, service to others, trust and betrayal, academic achievement, life balance, and tolerance. Title of Planned Core Program #4 Origin JACK HANNA'S ANIMAL ADVENTURES (EPISODE A) SYNDICATED Regular Schedule Total Times to be Aired Saturday, 11:30AM 13 Length of Program Age of Target Audience 30 minutes From To 13 years 16 years Describe the educational and informational objective of the program and how it meets the definition of Core Programming Follow Jack as he spends time with nature's creatures across the continents. Jack talks with people that are knowledgeable about each animal and habitat, teaching as he goes. Each episode is designed to reveal to children the world around them in a way that presents positive role models and pro-social values within an environmentally responsible universe. Title of Planned Core Program #5 Origin JUST DEAL NETWORK Regular Schedule Total Times to be Aired Sunday/7:00AM (4/1/01) 1 Length of Program Age of Target Audience 30 minutes From To 13 years 16 years Describe the educational and informational objective of the program and how it meets the definition of Core Programming This series focuses on the development of three teens who are uniquely different from one another yet forge deep bonds of friendship through their shared interests and problems. As these three navigate their way through high school, they will deal with all the imporant issues of adolescence, modeling their problem-solving and decision-making for the teen audience. The overarching goal of this series is to take the viewer from one level of knowledge to a more informed or higher level of knowledge within each episode. This is achieved through the storylines where one or more of the three main characters will demonstrate active problem-solving and decision-making related to a specific topic. Each week, embedded in an evolving, continuous process of friendship and values clarification, a character will deal with a specific challenge. Topics will include, for example, racial identity, understanding and accepting loss, facing failure, effective communication, conflict management, personal responsibility, service to others, trust and betrayal, academic achievement, life balance, and tolerance. Title of Planned Core Program #6 Origin ONE WORLD NETWORK Regular Schedule Total Times to be Aired Sunday/7:00AM (beginning 4/8/01) 12 Length of Program Age of Target Audience 30 minutes From To 13 years 16 years Describe the educational and informational objective of the program and how it meets the definition of Core Programming The educational objective of this program is to demonstrate how the knowledge of one or more characters in the story moves from one level to a more informed or higher level of knowledge by the end of each episode. This change in knowledge conveys an educational message to the audience which may fall into one or more categories--intellectual-cognitive and/or socio-emotional. This message will always be integral to the plot and present throughout the script. This objective is achieved through this series by exploring socio-emotional themes of identity, self-worth, social recprocity, service to others and acceptance of differences. Through the characters in the show our audience will see examples of different approaches to resolving problems caused by these issues. Title of Planned Core Program #7 Origin CITY GUYS (B) NETWORK Regular Schedule Total Times to be Aired Sunday/7:30AM 13 Length of Program Age of Target Audience 30 minutes From To 13 years 16 years Describe the educational and informational objective of the program and how it meets the definition of Core Programming The educational objective of this program is to demonstrate how the knowledge of one or more characters in the story moves from one level to a more informed or higher level o knowledge by the end of each episode. This change in knowledge conveys an educational message to the audience which may fall in one or more categories--intellectual-cognitive and/or socio-emotional. The message will always be integral to the plot and present throughout the secript. This objective is achieved through this series by exploring the pressures of living in a big city environment where situations are sometimes so difficult and challenging, kids have to learn sophisticated and responsible decision-making to be safe and stay focused. The series follows the encounters and problem-solving of two young men through an eventful school year at Manhattan High and shows teens how to work with their principal, family, and friends to be successful.
15.		Does the Licensee publicize the existence and location of the station's Children's Television Programming Reports (FCC 398) as required by 47 C.F.R. §73.3526(e)(11)(iii)?	Y
16.		Identify the licensee's children's programming liaison.
		Name Telephone Number Joyce Lueders 813-221-5771 Address E-mail Address 200 S. Parker Street jlueders@wfla.com City State ZIP Code Tampa FL
17.		Include any other comments or information you want the Commission to consider in evaluating your compliance with the Children's Television Act (or use this space for supplemental explanations). This may include information on any other non-core educational and informational programming that you aired this quarter or plan to air during the next quarter, or any existing or proposed non-broadcast efforts that will enhance the educational and informational value of such programming to children. See 47 C.F.R. §73.671, NOTES 2 and 3.
		1. WFLA-TV airs PSAs of varied lengths that are designed specifically to meet the educational and informational needs of children as well as PSAs that are designed for the general audience but have messages applicable to children. 2. Super Bowl Special: Friday, January 26, 2001/7:00PM. A one hour program live from the News Center hosted by Chris Thomas and Gayle Sierens featured a look at the impact the big game was having on Tampa Bay from the entertainment it was offering to the economic impact to security concerns. We also included a strong sports component featuring our own sports team and football experts from the Tampa Tribune Reporting staff. Our TBO.com partners showed viewers how to track the weekend events online and we included a strong element of Gasparilla preview in this show, which was repeated on Saturday, January 27 from 1-2PM leading up to the live parade coverage. This special was produced for general audiences but had educational/ informational value for older children. 3. Gasparilla Parade, 1/27/01, 2-4:30PM. Live coverage of the annual Parade of Pirates which kicks off the month-long Gasparilla Festival in Tampa. The parade features bands, floats and lots of "pirates." Anchored by Bob Hite, Gayle Guyardo and Bill Ratliff, this special broadcast was produced for general audiences but had educational/ informational value for children. 4. To supplement and enhance the educational value of the network's Teen NBC" programs, NBC has a website (www.nbc.com/tnbc) specifically dedicated to teens. This site was recently re-launched with a new design. The goals of this site are first, to create a platform for the teen community where opportunities for self-expressions become the core of the interactive experience; second to build these communities wherever possible around the themes and ideas generated within the TNBC shows themselves; and third, to provide online resources of information and guidance around the issues that most affect teens' lives. Features of the web site include information on the upcoming episodes of each of the TNBC shows, as well as information about the shows and their cast members. A free TNBC email service is provided to teens to foster community and communication. There is a prominent link to the Snap.com "Teen Zone" which includes polls, message boards and features on subjects such as relationships, family, advice columns, dating, drugs and alcohol, entertainment and other teen sites on the web. There are chat rooms for teens hosted by Talk City, and there are links to web page building and hosting services. 5. WFLA-TV's non-broadcast efforts include the participation of our anchors and meteorologists as guest speakers and emcees for community groups, and as "teachers" at Bay Area schools; and, station tours for scout troops, school classes, etc., ranging from elementary through high school/voc. tech. schools. 6. WFLA-TV's Newscasts are general audience programs with educational/informational value for children: 5:00- 7:00AM Newschannel 8 Today M-F 11:00-11:30AM Midday Report M-F 5:00- 5:30PM Live at Five M-F 5:30- 6:00PM 5:30 Report M-F 6:00- 6:30PM NEWSCHANNEL 8 M-Sun. 11:00-11:30PM NEWSCHANNEL 8 M-Sun. 9:00-10:00AM Morning Saturday 12:00- 1:00PM Noon Saturday 9:00-10:00AM Morning Sunday 12:00- 1:00PM Noon Sunday
		WILLFUL FALSE STATEMENTS MADE ON THIS FORM ARE PUNISHABLE BY FINE AND/OR IMPRISONMENT (U.S. CODE, TITLE 18, SECTION 1001), AND/OR REVOCATION OF ANY STATION LICENSE OR CONSTRUCTION PERMIT (U.S. CODE, TITLE 47, SECTION 312(a)(1)), AND/OR FORFEITURE (U.S. CODE, TITLE 47, SECTION 503). I certify that the statements in this application are true, complete, and correct to the best of my knowledge and belief, and are made in good faith.
		Name of Licensee Signature Media General Communications, Inc. Date 04/09/01