Federal Communications Commission
Washington, DC 20554
Approved by OMB
3060-0754
FCC 398
Children's Television Programming Report

Report reflects information for the filing period ending: 2001-06-30 00:00:00.0 Filed on: 2001-07-05 15:01:04.963

Call Sign Channel Numbers Community of License
WFTS-TV 28 (analog)
City State County ZIP Code
TAMPA FL HILLSBOROUGH 33607
Licensee Name
SCRIPPS-HOWARD BROADCASTING
Network Affiliation Nielsen DMA Licensee World Wide Web Home Page Address (if applicable)
ABC Tampa-St.Pete-Sarasota www.tampabaylive.com
Facility ID Previous Call Sign (if applicable) License Renewal Expiration Date
64588 2002-02-01 00:00:00.0
Analog Core Programming
2. State the average number of hours of Core Programming per week broadcast by the station. See 47 C.F.R. §73.671(c). 4.00 hours
3. (a) Does the Licensee provide information identifying each Core Program aired on its station, including an indication of the target child audience, to publishers of program guides as required by 47 C.F.R. §73.673? Y
(b) Identify publishers who were sent information in 3(a).
4. Complete the following for each program that you aired during the past three months that meets the definition of Core Programming. Complete chart below for each Core Program.
Title of Analog Core Program #1 Origin
SABRINA, THE ANIMATED SERIES NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Saturdays/8:00-8:30 AM ET 13 0
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To
8 years 11 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Twelve-year-old Sabrina Spellman, who is half witch and half mortal, is being raised in a non-traditional family consisting of her Uncle Quigley and two young aunts. Series episodes explore social and developmental issues such as peer pressure/competition, loyalty and friendship, responsibility, honesty, facing fears, speaking up for one's beliefs, etc. Family issues such as divorce, remarriage and household rules are also addressed.
Title of Analog Core Program #2 Origin
DISNEY'S THE WEEKENDERS NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Saturdays/8:30-9:00 AM ET 13 0
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To
9 years 12 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
"The Weekenders" introduces four twelve-year-olds who have been friends since kindergarten. They attend middle school in southern California and spend time together on weekends. Their family circumstances are diverse: Tino is the only son of a single mother, Carver is the middle child in an affluent African American family, Tish comes from an Eastern European immigrant family and Lor is the only girl among fourteen sports-minded brothers. Stories explore such topics as parent/child relations, sibling rivalry, acculturation, competition vs. compromise, responsibility, honesty, peer acceptance and loyalty.
Title of Analog Core Program #3 Origin
DISNEY'S RECESS NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Saturdays/9:00-9:30 AM ET 13 0
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To
8 years 12 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
"Disney's Recess" is a collection of stories about six fourth-grade children who attend public school. These children are an ethnically diverse and gender-diverse group. Their experiences at Third Street School deliver messages about problems common to middle childhood: conflicts with authority figures, school and family rules, issues of fairness, peer pressure and coping with disappointment. A number of episodes revolve around class bullies or conflicts with teachers' favored students. Series episodes provide opportunities for parent/child discussions about values.
Title of Analog Core Program #4 Origin
DISNEY'S RECESS NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Saturdays/9:30-10:00 AM ET 13 0
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To
8 years 12 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
"Disney's Recess" is a collection of stories about six fourth-grade children who attend public school. These children are an ethnically diverse and gender-diverse group. Their experiences at Third Street School deliver messages about problems common to middle childhood: conflicts with authority figures, school and family rules, issues of fairness, peer pressure and coping with disappointment. A number of episodes revolve around class bullies or conflicts with teachers' favored students. Series episodes provide opportunities for parent/child discussions about values.
Title of Analog Core Program #5 Origin
DISNEY'S TEACHER'S PET NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Saturdays/11:00-11:30 AM ET (through 04/14/01); Saturdays/10:30-11:00 AM ET (as of 04/21/01) 13 0
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To
8 years 12 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Via a magical transformation, nine-year-old Leonard Helperman's dog "Spot" discovers that he is able to talk and walk upright. He seizes the opportunity to fulfill a lifelong ambition: to go to school. Dressed in some of Leonard's clothes, Spot becomes "Scott Leadready", reveling in the challenge of learning fourth-grade spelling, math and history. The fourth grade teacher, Mrs. Helperman, is Leonard's mother. She is a single parent. This series celebrates the privilege of being able to obtain an education. Stories teach honesty, cooperation, team work, resourcefulness, respect for rules (particularly in the school setting) and empathy. "Spot/Scott's" wide vocabulary exposes the audience to new vocabulary, used in context.
Title of Analog Core Program #6 Origin
DISNEY'S DOUG NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Saturdays/11:30 AM-12:00 PM ET 13 0
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To
8 years 12 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
This series uses humor and fantasy in depicting a twelve-year-old boy's struggle to develop self-confidence, define identity, resolve family and school problems and maintain friendships. Narrated via the journal entries of aspiring writer/cartoonist Doug Funnie, episodes promote values such as honesty, loyalty, fairness and respect for individual differences. These stories also encourage creative writing and artistic expression. *(Note-6/30/01 episode was pre-empted for approximately the last 4 minutes of the program due to live breaking ABC News coverage of Vice President Cheney's medical condition).
Title of Analog Core Program #7 Origin
DISNEY'S LLOYD IN SPACE NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Saturdays/10:00-10:30 AM ET 13 0
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To
8 years 12 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
"Lloyd in Space" is the story of an alien boy who attends middle school in a galaxy far away. His mother, Nora, is the commander of the space station in Intrepidville, where Lloyd, his six-year-old sister Francine and his three buddies, Eddie, Kurt and Douglas live. Nora is a single parent. Many of the stories are set at school and involve peer and friendship issues as well as school rules, procedures and authority conflicts. Episodes are designed to teach values, problem-solving, responsibility (as in a story about Lloyd's babysitting his younger sister, who runs away when he becomes overbearing, and several stories about taking responsibility for pets), and goal setting.
Title of Analog Core Program #8 Origin
THE NEW ADVENTURES OF WINNIE THE POOH NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Saturdays/12:00 PM-12:30 PM ET 13 0
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To
3 years 6 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Based on the classic "Winnie the Pooh" books by author A.A. Milne, "The New Adventures of Winnie the Pooh" depicts the everyday lives of Christopher Robin and his companions Pooh, Piglet, Rabbit, Tigger, Eeyore, Owl and Gopher. Series episodes deliver strong messages about honesty, responsibility, persistence, cooperative effort, friendship and caring. Many stories are designed to help young children distinguish between fantasy and reality and overcome common childhood fears. *(Note-6/30/01 episode was pre-empted for approximately the first 7 seconds of the program due to live breaking ABC News coverage of Vice President Cheney's medical condition).
Title of Analog Core Program #9 Origin
REAL LIFE 101 SYNDICATED
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Saturdays- 7:00-7:30 AM ET 13 0
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To
6 years 12 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
"Real Life 101 has five teen-age hosts that introduces children to various career fields by interviews with experts in the particular filed featured. The hosts interview their subjects at their job locations and give insight into how a person can learn more about the subject matter featured.
Title of Analog Core Program #10 Origin
DAVID D. TV LOCAL
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Saturdays- 11:30 AM-12:00 Noon ET 13 0
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To
2 years 12 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
"David D. TV" is a locally produced half-hour which features David D. and his puppet friend Smedley as they experience a different life-lesson each week and the misfortunes and rewards that go along with it. The program is geared toward childrens of all ages and received the NAB Service to Children Award and the NAB Best of All Children's Programming Award in 1998.

Non-Core Educational and Informational Programming
5. Complete the following for each program that you aired during the past three months that is specifically designed to meet the educational and informational needs of children ages 16 and under, but does not meet one or more elements of the definition of Core Programming. See 47 C.F.R. §73.671. Complete chart below for each additional such educational and informational program.
Title of Analog Non-Core Program #1 Origin
JIM FOWLER'S LIFE IN THE WILD SYNDICATED
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Saturdays- 6:30-7:00 a.m. 13 0
Length of Program Age of Target Audience
30 minutes From To
13 years 16 years
Does the program have educating and informing children ages 16 and under as a significant purpose? Y
If Yes, does the Licensee identify each program by displaying throughout the program the symbol E/I? Y
Does the Licensee provide information regarding the program, including an indication of the target child audience, to publishers of program guides consistent with 47 C.F.R. §73.673? Y
Description of Program
"Jim Fowler's Life in the Wild" is a weekly half-hour show hosted by legendary animal host Jim Fowler, along with his children-Carrie and Mark. The show features an educational look at various animals in the wild and their relationship to the world at large.
Date and Time Aired (if preempted and rescheduled)
 

Sponsored Core Programming
6. List Core Programs, if any, aired by other analog stations that are sponsored by the Licensee and that meet the criteria set forth in 47 C.F.R. §73.671. Also indicate whether the amount of total Core Programming broadcast by another station increased.
[There are no analog sponsored core program broadcast reports.]
[There are no analog sponsored core program detail reports.]
Digital Core Programming
7. (a) State the average number of hours of Core Programming per week broadcast by the station on its main program stream.  
  (b) Did the Licensee broadcast on its main digital program stream the same Children's Core Programming provided on its analog channel?  
  (c) If Yes to 7(b), the Licensee certifies that the representations and children's program information provided with respect to its analog channel apply equally with respect to its main digital program stream.  
    If No to 7(c), submit as an Exhibit a Statement of Explanation.  
8. (a) State the average number of hours per week of free over-the-air digital video programming broadcast by the station on other than its main program stream.  
  (b) State the average number of hours per week of Core Programming broadcast by the station on other than its main program stream. See 47 C.F.R. §73.671.  
9. (a) Does the Licensee provide information identifying each Core Program aired on its station, including an indication of the target child audience, to publishers of program guides as required by 47 C.F.R. §73.673?  
  (b) Identify publishers who were sent information in 9(a).
 
10. Complete the following for each program that you aired during the past three months that meets the definition of Core Programming. Complete chart below for each Core Program.
    [There are no digital core program reports.]
11. (a) Does the Licensee certify that at least 50% of the Core Programming counted toward meeting the additional programming guideline (applied to free video programming aired on other than the main program stream) did not consist of program episodes that had already aired within the previous seven days either on the station's main program stream or on another of the station's free digital program streams?  
  (b) If No, submit as an Exhibit a Statement of Explanation setting forth the number of repeats in excess of the repeat limit and the times and dates the episodes involved were aired.  
Non-Core Educational and Informational Programming
12. Complete the following for each program that you aired during the past three months that is specifically designed to meet the educational and informational needs of children ages 16 and under, but does not meet one or more elements of the definition of Core Programming. See 47 C.F.R. §73.671. Complete chart below for each additional such educational and information program.
[There are no digital non-core program reports.]
Sponsored Core Programming
13. List Core Programs, if any, aired by other stations that are sponsored by the Licensee and that meet the criteria set forth in 47 C.F.R. §73.671. Also indicate whether the amount of total Core Programming broadcast by another station increased.
[There are no digital sponsored core program broadcast reports.]
[There are no digital sponsored core program detail reports.]
Other Matters
14. Complete the following for each analog and digital program that you plan to air for the next quarter that meets the definition of Core Programming. Complete chart below for each Core Program, identifying whether it is to be broadcast on the station's analog or digital channel or both channels.
Title of Planned Core Program #1 Origin
SABRINA, THE ANIMATED SERIES NETWORK
Regular Schedule Total Times to be Aired
Saturdays/8:00-8:30 AM ET 13
Length of Program Age of Target Audience
30 minutes From To
8 years 11 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Twelve-year-old Sabrina Spellman, who is half witch and half mortal, is being raised in a non-traditional family consisting of her Uncle Quigley and two young aunts. Series episodes explore social and developmental issues such as peer pressure/competition, loyalty and friendship, responsibility, honesty, facing fears, speaking up for one's beliefs, etc. Family issues such as divorce, remarriage and household rules are also addressed.
Title of Planned Core Program #2 Origin
DISNEY'S THE WEEKENDERS NETWORK
Regular Schedule Total Times to be Aired
Saturdays/8:30-9:00 AM ET 13
Length of Program Age of Target Audience
30 minutes From To
9 years 12 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
"The Weekenders" introduces four twelve-year-olds who have been friends since kindergarten. They attend middle school in southern California and spend time together on weekends. Their family circumstances are diverse: Tino is the only son of a single mother, Carver is the middle child in an affluent African American family, Tish comes from an Eastern European immigrant family and Lor is the only girl among fourteen sports-minded brothers. Stories explore such topics as parent/child relations, sibling rivalry, acculturation, competition vs. compromise, responsibility, honesty, peer acceptance and loyalty.
Title of Planned Core Program #3 Origin
DISNEY'S RECESS NETWORK
Regular Schedule Total Times to be Aired
Saturdays/9:00-9:30 AM ET 13
Length of Program Age of Target Audience
30 minutes From To
8 years 12 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
"Disney's Recess" is a collection of stories about six fourth-grade children who attend public school. These children are an ethnically diverse and gender-diverse group. Their experiences at Third Street School deliver messages about problems common to middle childhood: conflicts with authority figures, school and family rules, issues of fairness, peer pressure and coping with disappointment. A number of episodes revolve around class bullies or conflicts with teachers' favored students. Series episodes provide opportunities for parent/child discussions about values.
Title of Planned Core Program #4 Origin
DISNEY'S RECESS NETWORK
Regular Schedule Total Times to be Aired
Saturdays/9:30-10:00 AM ET 13
Length of Program Age of Target Audience
30 minutes From To
8 years 12 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
"Disney's Recess" is a collection of stories about six fourth-grade children who attend public school. These childresn are an ethnically diverse and gender-diverse group. Their experiences at Third Street School deliver messages about problems common to middle childhood: conflicts with authority figures, school and family rules, issues of fairness, peer pressure and coping with disappointment. A number of episodes revolve around class bullies or conflicts with teachers' favored students. Series episodes provide opportunities for parent/child discussions about values.
Title of Planned Core Program #5 Origin
DISNEY'S LLOYD IN SPACE NETWORK
Regular Schedule Total Times to be Aired
Saturdays/10:00-10:30 AM ET 13
Length of Program Age of Target Audience
30 minutes From To
8 years 12 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
"Lloyd in Space" is the story of an alien boy who attends Middle School in a galaxy far away. His mother, Nora, is the commander of the space station in Intrepidville, where Lloyd, his six-year-old sister Francine and his three buddies, Eddie, Kurt and Douglas live. Nora is a single parent. Many of the stories are set at school and invlove peer and friendship issues as well as school rules, procedures and authority conflicts. Episodes are designed to teach values, problem-solving, responsibility (as in a story about Lloyd's babysitting his younger sister, who runs away when he becomes overbearing, and several stories about taking responsibility for pets), and goal setting.
Title of Planned Core Program #6 Origin
DISNEY'S TEACHER'S PET NETWORK
Regular Schedule Total Times to be Aired
Saturdays/10:30-11:00 AM ET 13
Length of Program Age of Target Audience
30 minutes From To
8 years 12 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Via a magical transformation, nine-year-old Leonard Helperman's dog "Spot" discovers that he is able to talk and walk upright. He seizes the opportunity to fulfill a lifelong ambition: to go to school. Dressed in some of Leonard's clothes, Spot becomes "Scott Leadready", reveling in the challenge of learning fourth-grade spelling, math and history. The fourth grade teacher, Mrs. Helperman, is Leonard's mother. She is a single parent. This series celebrates the privilege of being able to obtain an education. Stories teach honesty, cooperation, team work, resourcefulness, respect for rules (particularly in the school setting) and empathy. "Spot/Scott's" wide vocabulary exposes the audience to new vocabulary, used in context.
Title of Planned Core Program #7 Origin
DISNEY'S DOUG NETWORK
Regular Schedule Total Times to be Aired
Saturdays/11:30 AM-12:00 PM ET 13
Length of Program Age of Target Audience
30 minutes From To
8 years 12 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
This series uses humor and fantasy in depicting a twelve-year-old boy's struggle to develop self-confidence, define identity, resolve family and school problems and maintain friendships. Narrated via the journal entries of aspiring writer/cartoonist Doug Funnie, episodes promote values such as honesty, loyalty, fairness and respect for individual differences. These stories also encourage creative writing and artistic expression.
Title of Planned Core Program #8 Origin
THE NEW ADVENTURES OF WINNIE THE POOH NETWORK
Regular Schedule Total Times to be Aired
Saturdays/12:00 PM-12:30 PM ET 13
Length of Program Age of Target Audience
30 minutes From To
3 years 6 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Based on the classic "Winnie the Pooh" books by author A.A. Milne, "The New Adventures of Winnie the Pooh" depicts the everyday lives of Christopher Robin and his companions Pooh, Piglet, Rabbit, Tigger, Eeyore, Owl and Gopher. Series episodes deliver strong messages about honesty, responsibility, persistence, cooperative effort, friendship and caring. Many stories are designed to help young children distinguish between fantasy and reality and overcome common childhood fears.
Title of Planned Core Program #9 Origin
REAL LIFE 101 SYNDICATED
Regular Schedule Total Times to be Aired
Saturdays- 7:00-7:30 AM ET 13
Length of Program Age of Target Audience
30 minutes From To
6 years 12 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
"Real Life 101" has five teen-age hosts that introduce children to various career fields by interviews with experts in the particular field featured. The hosts interview their sujects at their job location and give insight into how a person can learn more about the subject featured.
Title of Planned Core Program #10 Origin
DAVID D. TV LOCAL
Regular Schedule Total Times to be Aired
Saturdays- 11:30 AM-12 Noon ET 13
Length of Program Age of Target Audience
30 minutes From To
2 years 12 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
"David D. TV" is a locally produced half-hour which features David D. and his puppet friend Smedley as they experience a different life lesson each week and the misforturnes and rewards that go along with it. The program is geared towards children of all ages and received the NAB Service to Children Award and the NAB Best of All Children's Programming Award in 1988.

15. Does the Licensee publicize the existence and location of the station's Children's Television Programming Reports (FCC 398) as required by 47 C.F.R. §73.3526(e)(11)(iii)? Y
16. Identify the licensee's children's programming liaison.
Name Telephone Number
Zannie C. Mount (813) 354-2839
Address E-mail Address
4045 North Himes Avenue www.zmount@tampabaylive.com
City State ZIP Code
Tampa FL

17. Include any other comments or information you want the Commission to consider in evaluating your compliance with the Children's Television Act (or use this space for supplemental explanations). This may include information on any other non-core educational and informational programming that you aired this quarter or plan to air during the next quarter, or any existing or proposed non-broadcast efforts that will enhance the educational and informational value of such programming to children. See 47 C.F.R. §73.671, NOTES 2 and 3.

WILLFUL FALSE STATEMENTS MADE ON THIS FORM ARE PUNISHABLE BY FINE AND/OR IMPRISONMENT (U.S. CODE, TITLE 18, SECTION 1001), AND/OR REVOCATION OF ANY STATION LICENSE OR CONSTRUCTION PERMIT (U.S. CODE, TITLE 47, SECTION 312(a)(1)), AND/OR FORFEITURE (U.S. CODE, TITLE 47, SECTION 503).

I certify that the statements in this application are true, complete, and correct to the best of my knowledge and belief, and are made in good faith.

Name of Licensee Signature
Scripps-Howard Broadcasting
Date
July 5, 2001
FCC Form 398
March 2006