Federal Communications Commission
Washington, DC 20554
Approved by OMB
3060-0754
FCC 398
Children's Television Programming Report

Report reflects information for the filing period ending: 2001-09-30 00:00:00.0 Filed on: 2001-10-10 09:51:10.906

Call Sign Channel Numbers Community of License
WFLA-TV (analog)
City State County ZIP Code
Tampa FL HILLSBOROUGH 33606
Licensee Name
Media General Communications, Inc.
Network Affiliation Nielsen DMA Licensee World Wide Web Home Page Address (if applicable)
NBC Tampa-St.Pete-Sarasota www.wfla.com
Facility ID Previous Call Sign (if applicable) License Renewal Expiration Date
64592 2005-02-01 00:00:00.0
Analog Core Programming
2. State the average number of hours of Core Programming per week broadcast by the station. See 47 C.F.R. §73.671(c). 3.00 hours
3. (a) Does the Licensee provide information identifying each Core Program aired on its station, including an indication of the target child audience, to publishers of program guides as required by 47 C.F.R. §73.673? Y
(b) Identify publishers who were sent information in 3(a).
WFLA provides information to the following (1) Program Listing Services: T.V. Guide; T.V. Data; Tribune Media Services; Video Viewing; ITV, Inc.; (2)newspapers: The Tampa Tribune; St. Petersburg Times; Bradenton Herald; and (3) Closed Captioning Service: Americaption.
4. Complete the following for each program that you aired during the past three months that meets the definition of Core Programming. Complete chart below for each Core Program.
Title of Analog Core Program #1 Origin
HANG TIME NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Saturday/10AM 3 1
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To
13 years 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
The educational objective of this program is to demonstrate how the knowledge of one or more characters in the story moves from one level to a more informed or higher leverl of knowledge by the end of each episode. This change in knowledge conveys an educational message to the audience which may fall in one or more categories--intellectual-cognitive and/or socio-emotional. The message will always be integral to the plot and present throughout the script. This objective is achieved in this series by showing how a group of teens deal with gender equality, competition, cooperation, and balance priorities.
Total Times Aired Number of Preemptions for other than Breaking News Number of Preemptions Rescheduled
4 1 1
Preemption #1
Date Preempted/Episode # If rescheduled, date and time reschedule Is the rescheduled date the second home?
7/7/01; #63215 7/7/01 @ 2PM N
If rescheduled, were promotional efforts made to notify the public of rescheduled date and time? Y
Reason for Preemption SPORTS
Title of Analog Core Program #2 Origin
CITY GUYS (A) NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Saturday/10:30AM 3 1
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To
13 years 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Through its characters, this show demonstrates that what we see doesn't begin to tell the story about who people really are and what life is really like. Two young men who seem to be opposites in all the obvious ways--race, economic background, culture, clothes and music--are thrown into a friendship and working relationship by their wise and acerbic principal. The boys actually have a lot in common--they are both bright, they want to be more than the negative images they sometimes project, and they have never been motivated to really think, reflect, or act beyond the superficial. As they deal with the pressures of big city life, they learn that getting beyond the superficial and seriously dealing with a deeper reality is the critical path to attaining success.
Total Times Aired Number of Preemptions for other than Breaking News Number of Preemptions Rescheduled
4 1 1
Preemption #1
Date Preempted/Episode # If rescheduled, date and time reschedule Is the rescheduled date the second home?
7/7/01: #a63113 7/7/01 @ 2:30PM N
If rescheduled, were promotional efforts made to notify the public of rescheduled date and time? Y
Reason for Preemption SPORTS
Title of Analog Core Program #3 Origin
CITY GUYS (A) NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Saturday/10:00AM 9 0
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To
13 years 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Through its characters, this show demonstrates that what we see doesn't begin to tell the story about who people really are and what life is really like. Two young men who seem to be opposites in all the obvious ways--race, economic background, culture, clothes and music--are thrown into a friendship and working relationship by their wise and acerbic principal. The boys actually have a lot in common--they are both bright, they want to be more than the negative images they sometimes project, and they have never been motivated to really think, reflect, or act beyond the superficial. As they deal with the pressures of big city life, they learn that getting beyond the superficial and seriously dealing with a deeper reality is the critical path to attaining success.
Title of Analog Core Program #4 Origin
ALL ABOUT US NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Saturday/10:30AM 9 0
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To
13 years 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Set in Chicago, this show follows four high school friends as they define their friendships with each other. The emphasis is inward as the girls learn from each other, whether the point is to respect a family's rules or to let your parents help you when your pride might get in the way. These girls are an interesting group--an athlete, a social crusader, a singer/composer, and a rich diva--but they are all smart and ambitious. They use their different talents, perspectives, and family experiences to illustrate alternative approaches to understanding and solving problems. The baskeball player's approach to a big loss teaches the singer how to overcome her stage fright. When the African-American girl avidly works on the Black students' fundraiser, the others understand racial isolation for the first time. The girls come to appreciate that every person has unique gifts; it is their duty as friends to make sure they share their gifts with each other.
Title of Analog Core Program #5 Origin
JUST DEAL NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Saturday/11AM 12 1
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To
13 years 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
This show takes the perspective of three close friends, a girl and two boys, who have a complicated but very strong bond of friendship. Set in suburban Seattle, these three have comfortable and happy lives, but that doesn't absent them from all the normal issues of adolescence. Their overarching challenges are defining their values and purpose in life, and like most teens, they are serious about figuring it all out. They aren't confused or alienated, just earnest and sincere about doing the right thing by others while doing what is best for their own development. They have different family backgrounds with strong parents who also weigh in on the issues. When they mix it up with input from a diverse circle of friends, this threesome always learns that life isn't simple, no matter where you come from or what you have. There is no substitute for having to just deal.
Total Times Aired Number of Preemptions for other than Breaking News Number of Preemptions Rescheduled
13 1 1
Preemption #1
Date Preempted/Episode # If rescheduled, date and time reschedule Is the rescheduled date the second home?
7/7/01; #63961 7/14/01 @1PM N
If rescheduled, were promotional efforts made to notify the public of rescheduled date and time? Y
Reason for Preemption SPORTS
Title of Analog Core Program #6 Origin
JACK HANNA'S ANIMAL ADVENTURES (A) SYNDICATED
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Saturday/11:30AM 12 1
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To
13 years 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Follow Jack as he spends time with nature's creatures across the continents. Jack talks with people that are knowledgeable about each animal and habitat, teaching as he goes. Each episode is designed to reveal to children the world around them in a way that presents positive role models and pro-social values within an environmentally responsible universe.
Total Times Aired Number of Preemptions for other than Breaking News Number of Preemptions Rescheduled
13 1 1
Preemption #1
Date Preempted/Episode # If rescheduled, date and time reschedule Is the rescheduled date the second home?
7/7/01/#2187 7/15/01 @ 1PM N
If rescheduled, were promotional efforts made to notify the public of rescheduled date and time? Y
Reason for Preemption SPORTS
Title of Analog Core Program #7 Origin
ONE WORLD NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Sunday/7AM 14 0
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To
13 years 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
The educational objective of this program is to demonstrate how the knowledge of one or more characters in the story moves from one level to a more informed or higher level of knowledge by the end of each episode. This change in knowledge conveys an educational message to the audience which may fall in one or more categories--intellectual-cognitive and/or socio-emotional. The message will always be integral to the plot and present throughout the script. This objective is achieved through this series by exploring the pressures of living in a big city environment where situations are sometimes so difficult and challenging, kids have to learn sophisticated and responsible decision-making to be safe and stay focused. The series follows the encounters and problem-solving of two young men through an eventful school year at Manhattan High and shows teens how to work with their principal, family, and friends to be successful.
Title of Analog Core Program #8 Origin
CITY GUYS (B) NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Sunday/7:30AM 14 0
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To
13 years 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Through its characters, this show demonstrates that what we see doesn't begin to tell the story about who people really are and what life is really like. Two young men who seem to be opposites in all the obvious ways--race, economic background, culture, clothes and music--are thrown into a friendship and working relationship by their wise and acerbic principal. The boys actually have a lot in common--they are both bright, they want to be more than the negative images they sometimes project, and they have never been motivated to really think, reflect, or act beyond the superficial. As they deal with the pressures of big city life, they learn that getting beyond the superficial and seriously dealing with a deeper reality is the critical path to attaining success.

Non-Core Educational and Informational Programming
5. Complete the following for each program that you aired during the past three months that is specifically designed to meet the educational and informational needs of children ages 16 and under, but does not meet one or more elements of the definition of Core Programming. See 47 C.F.R. §73.671. Complete chart below for each additional such educational and informational program.
Title of Analog Non-Core Program #1 Origin
JACK HANNA'S ANIMAL ADVENTURES (EPISODE B) SYNDICATED
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
7/21, 28 @1PM; 7/22@5:30AM; 8/4 @5PM; 8/11, 18, 25 @ 1PM; 9/1, 8, 15, 22, 29 @ 1PM 12 0
Length of Program Age of Target Audience
30 minutes From To
13 years 16 years
Does the program have educating and informing children ages 16 and under as a significant purpose? Y
If Yes, does the Licensee identify each program by displaying throughout the program the symbol E/I? Y
Does the Licensee provide information regarding the program, including an indication of the target child audience, to publishers of program guides consistent with 47 C.F.R. §73.673? Y
Description of Program
Follow Jack as he spends time with nature's creatures across the continents. Jack talks with people that are knowledgeable about each animal and habitat, teaching as he goes. Each episode is designed to reveal to children the world around them in a way that presents positive role models and pro-social values within an environmentally responsible universe.
Date and Time Aired (if preempted and rescheduled)
 

Sponsored Core Programming
6. List Core Programs, if any, aired by other analog stations that are sponsored by the Licensee and that meet the criteria set forth in 47 C.F.R. §73.671. Also indicate whether the amount of total Core Programming broadcast by another station increased.
[There are no analog sponsored core program broadcast reports.]
[There are no analog sponsored core program detail reports.]
Digital Core Programming
7. (a) State the average number of hours of Core Programming per week broadcast by the station on its main program stream.  
  (b) Did the Licensee broadcast on its main digital program stream the same Children's Core Programming provided on its analog channel?  
  (c) If Yes to 7(b), the Licensee certifies that the representations and children's program information provided with respect to its analog channel apply equally with respect to its main digital program stream.  
    If No to 7(c), submit as an Exhibit a Statement of Explanation.  
8. (a) State the average number of hours per week of free over-the-air digital video programming broadcast by the station on other than its main program stream.  
  (b) State the average number of hours per week of Core Programming broadcast by the station on other than its main program stream. See 47 C.F.R. §73.671.  
9. (a) Does the Licensee provide information identifying each Core Program aired on its station, including an indication of the target child audience, to publishers of program guides as required by 47 C.F.R. §73.673?  
  (b) Identify publishers who were sent information in 9(a).
 
10. Complete the following for each program that you aired during the past three months that meets the definition of Core Programming. Complete chart below for each Core Program.
    [There are no digital core program reports.]
11. (a) Does the Licensee certify that at least 50% of the Core Programming counted toward meeting the additional programming guideline (applied to free video programming aired on other than the main program stream) did not consist of program episodes that had already aired within the previous seven days either on the station's main program stream or on another of the station's free digital program streams?  
  (b) If No, submit as an Exhibit a Statement of Explanation setting forth the number of repeats in excess of the repeat limit and the times and dates the episodes involved were aired.  
Non-Core Educational and Informational Programming
12. Complete the following for each program that you aired during the past three months that is specifically designed to meet the educational and informational needs of children ages 16 and under, but does not meet one or more elements of the definition of Core Programming. See 47 C.F.R. §73.671. Complete chart below for each additional such educational and information program.
[There are no digital non-core program reports.]
Sponsored Core Programming
13. List Core Programs, if any, aired by other stations that are sponsored by the Licensee and that meet the criteria set forth in 47 C.F.R. §73.671. Also indicate whether the amount of total Core Programming broadcast by another station increased.
[There are no digital sponsored core program broadcast reports.]
[There are no digital sponsored core program detail reports.]
Other Matters
14. Complete the following for each analog and digital program that you plan to air for the next quarter that meets the definition of Core Programming. Complete chart below for each Core Program, identifying whether it is to be broadcast on the station's analog or digital channel or both channels.
Title of Planned Core Program #1 Origin
CITY GUYS (A) NETWORK
Regular Schedule Total Times to be Aired
Saturday/10:00AM 13
Length of Program Age of Target Audience
30 minutes From To
13 years 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Through its characters, this show demonstrates that what we see doesn't begin to tell the story about who people really are and what life is really like. Two young men who seem to be opposites in all the obvious ways--race, economic background, culture, clothes and music--are thrown into a friendship and working relationship by their wise and acerbic principal. The boys actually have a lot in common--they are both bright, they want to be more than the negative images they sometimes project, and they have never been motivated to really think, reflect, or act beyond the superficial. As they deal with the pressures of big city life, they learn that getting beyond the superficial and seriously dealing with a deeper reality is the critical path to attaining success.
Title of Planned Core Program #2 Origin
ALL ABOUT US NETWORK
Regular Schedule Total Times to be Aired
Saturday/10:30AM 13
Length of Program Age of Target Audience
30 minutes From To
13 years 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Set in Chicago, this show follows four high school friends as they define their friendships with each other. The emphasis is inward as the girls learn from each other, whether the point is to respect a family's rules or to let your parents help you when your pride might get in the way. These girls are an interesting group--an athlete, a social crusader, a singer/composer, and a rich diva--but they are all smart and ambitious. They use their different talents, perspectives, and family experiences to illustrate alternative approaches to understanding and solving problems. The baskeball player's approach to a big loss teaches the singer how to overcome her stage fright. When the African-American girl avidly works on the Black students' fundraiser, the others understand racial isolation for the first time. The girls come to appreciate that every person has unique gifts; it is their duty as friends to make sure they share their gifts with each other.
Title of Planned Core Program #3 Origin
JUST DEAL NETWORK
Regular Schedule Total Times to be Aired
Saturday/11AM 13
Length of Program Age of Target Audience
30 minutes From To
13 years 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
This show takes the perspective of three close friends, a girl and two boys, who have a complicated but very strong bond of friendship. Set in suburban Seattle, these three have comfortable and happy lives, but that doesn't absent them from all the normal issues of adolescence. Their overarching challenges are defining their values and purpose in life, and like most teens, they are serious about figuring it all out. They aren't confused or alienated, just earnest and sincere about doing the right thing by others while doing what is best for their own development. They have different family backgrounds with strong parents who also weigh in on the issues. When they mix it up with input from a diverse circle of friends, this threesome always learns that life isn't simple, no matter where you come from or what you have. There is no substitute for having to just deal.
Title of Planned Core Program #4 Origin
JACK HANNA'S ANIMAL ADVENTUES (EPISODE A) SYNDICATED
Regular Schedule Total Times to be Aired
Saturday, 11:30AM 13
Length of Program Age of Target Audience
30 minutes From To
13 years 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Follow Jack as he spends time with nature's creatures across the continents. Jack talks with people that are knowledgeable about each animal and habitat, teaching as he goes. Each episode is designed to reveal to children the world around them in a way that presents positive role models and pro-social values within an environmentally responsible universe.
Title of Planned Core Program #5 Origin
SKATE NETWORK
Regular Schedule Total Times to be Aired
Sunday/7AM 13
Length of Program Age of Target Audience
30 minutes From To
13 years 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
This show comes from the perspective of a "culture" based on a sport. The central character is a teen who is trying to break out of athletic mediocrity and become an explosive skater. Yet, he's got other obligations, like school, college and long term security, which totally conflict with embracing the skater's lifestyle of bravado and risk. Balancing competing goals is the underlying struggle of our main character's life, which is spiked by specific situations that test his moral fiber and his decision-making ability. Through a strong relationship with his father and close friends, our kid learns how to establish priorities, become a professional, and develop a good sense of judgement about people and situations.
Title of Planned Core Program #6 Origin
CITY GUYS (B) SYNDICATED
Regular Schedule Total Times to be Aired
Sunday/7:30AM 13
Length of Program Age of Target Audience
30 minutes From To
13 years 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Through its characters, this show demonstrates that what we see doesn't begin to tell the story about who people really are and what life is really like. Two young men who seem to be opposites in all the obvious ways--race, economic background, culture, clothes and music--are thrown into a friendship and working relationship by their wise and acerbic principal. The boys actually have a lot in common--they are both bright, they want to be more than the negative images they sometimes project, and they have never been motivated to really think, reflect, or act beyond the superficial. As they deal with the pressures of big city life, they learn that getting beyond the superficial and seriously dealing with a deeper reality is the critical path to attaining success.

15. Does the Licensee publicize the existence and location of the station's Children's Television Programming Reports (FCC 398) as required by 47 C.F.R. §73.3526(e)(11)(iii)? Y
16. Identify the licensee's children's programming liaison.
Name Telephone Number
Joyce Lueders 813-221-5771
Address E-mail Address
200 S. Parker Street jlueders@wfla.com
City State ZIP Code
Tampa FL

17. Include any other comments or information you want the Commission to consider in evaluating your compliance with the Children's Television Act (or use this space for supplemental explanations). This may include information on any other non-core educational and informational programming that you aired this quarter or plan to air during the next quarter, or any existing or proposed non-broadcast efforts that will enhance the educational and informational value of such programming to children. See 47 C.F.R. §73.671, NOTES 2 and 3.
1. WFLA-TV airs PSAs of varied lengths that are designed specifically to meet the educational and informational needs of children as well as PSAs that are designed for the general audience but have messages applicable to children. 2. "Merlin Parts I and II," 8/26/01 @ 7:00PM-10PM. Merlin is a fanciful and dramatic retelling of the story of King Arthur, set in the mystical days of Camelot. Merlin is about King Arthur's most trusted counselor--the last soercerer--and Merlin's love for the beautiful Nimue. The miniseries focuses on the legend of King Arthur and his glorious court and travels to a wider exploration of literature, legends, myths and the power of fantasy. 3. NBC NEWS Special: "Revenge of the Whale," 9/7/01@8PM-10PM. A two-hour special production which tells the remarkable true storyof the bizarre 1820 sinking of the whaleship Essex by an enormous whale and the ordeal suffered by a handful of whalers who were forced to make unthinkable decisions in order to survive. This dramatic documentary combines the historical accuracy and rich detail of a traditional documentary with the dramatic narrative an visual style of a feature film. This program furnished by the NBC network for general audiences also served the educational and informational needs of children 16 and under. 4. Newschannel 8 Special: "Humane Society of Tampa Pet Telethon," 1-5PM, 8/4/01. Broadcast live from the WFLA-TV studio, this was a call-in show to raise money and awareness for the Humane Society. We focused on the plight of unwanted animals and the importance of spaying and neutering pets, etc. The program was live ahd hosted by WFLA on-air talent. This special was produced for the general audience but had informational/educational value for older children. 5. "Hurricane 2001," News Channel 8 Special," 8/4/01 @5:30PM-6:00PM; 9/22/01 @8:30PM-9:00PM. We're in the middile of the hurricane season. The time to plan for a storm is now before it sets its sights on Tampa Bay. From forecasting and tracking the storm, to shelter information and how to retrofit your home, we covered it all during this half-hour special. This locally-produced show was designed for the general audience but had informational/educational value for older children. 6. Newschannel 8 News Special, "Health and Fitness Fest Special," 9/21/01, 7PM-7:30PM. Medical Editor Irene Maher hosted a half-hour look at health and fitness. This special was broadcast live from the Tampa Bay Convention Center, the site of a 3-day exposition known as the "8 On Your Side Health & Fitness Fest" sponsored by WFLA. This program featured Tampa Bay's preeminent and best known medical reporter focusing on issues of importance to all Bay Area viewers. This special was produced for general audiences but had educational/information value for children. 7. Newschannel 8 News "Crime Tracker Special," 9/30/01, 9:30PM-10PM. This was a 30 minute special looking at crime trends and situations around the Bay Area. Keith Cate hosted the program and stories included identity theft, burglary, car theft, college crime, court costs and rate your risk. We also contained some statistics comparing this year to last in terms of the number of crimes. Produce for general audiences, this special had educational/information value for children. 8. To supplement and enhance the educational value of the network's Teen NBC" programs, NBC has a website (www.nbc.com/tmyk) specifically dedicated to teens. The goals of this site are first, to create a platform for the teen community where opportunities for self-expressions become the core of the interactive experience; second to build these communities wherever possible around the themes and ideas generated within the TNBC shows themselves; and third, to provide online resources of information and guidance around the issues that most affect teens' lives. The More You Knows website features scripts from the award-winning public service announcements, referral information for the organizations referenced in the PSAs, a general campaign overview, and educational materials produced in connection with NBC programming. The site also includes a "feature of the month" page which addresses select TMYK topics and a list of the campaign's most recent accolades. 9. WFLA-TV's non-broadcast efforts include the participation of our anchors and meteorologists as guest speakers and emcees for community groups, and as "teachers" at Bay Area schools; and, station tours for scout troops, school classes, etc., ranging from elementary through high school/voc. tech. schools. 10. WFLA-TV's Newscasts are general audience programs with educational/informational value for children: 5:00- 7:00AM Newschannel 8 Today M-F 11:00-11:30AM Midday Report M-F 5:00- 5:30PM Live at Five M-F 5:30- 6:00PM 5:30 Report M-F 6:00- 6:30PM NEWSCHANNEL 8 M-Sun. 11:00-11:30PM NEWSCHANNEL 8 M-Sun. 9:00-10:00AM Morning Saturday 12:00- 1:00PM Noon Saturday 9:00-10:00AM Morning Sunday 12:00- 1:00PM Noon Sunday

WILLFUL FALSE STATEMENTS MADE ON THIS FORM ARE PUNISHABLE BY FINE AND/OR IMPRISONMENT (U.S. CODE, TITLE 18, SECTION 1001), AND/OR REVOCATION OF ANY STATION LICENSE OR CONSTRUCTION PERMIT (U.S. CODE, TITLE 47, SECTION 312(a)(1)), AND/OR FORFEITURE (U.S. CODE, TITLE 47, SECTION 503).

I certify that the statements in this application are true, complete, and correct to the best of my knowledge and belief, and are made in good faith.

Name of Licensee Signature
Media General Communications, Inc.
Date
10/08/01
FCC Form 398
March 2006