Report reflects information for the filing period ending: 2003-06-30 00:00:00.0 Filed on: 2003-07-10 12:25:29.653

Call Sign	Channel Numbers	Community of License
KPLR-TV	11 (analog)	City	State	County	ZIP Code
		St.Louis	MO	ST. LOUIS	63146

Licensee Name
KPLR, Inc.
Network Affiliation		Nielsen DMA		Licensee World Wide Web Home Page Address (if applicable)
The WB		St.Louis		wb11tv.com

Facility ID			Previous Call Sign (if applicable)	License Renewal Expiration Date
35417				2006-02-01 00:00:00.0

2.		State the average number of hours of Core Programming per week broadcast by the station. See 47 C.F.R. §73.671(c).	3.50 hours
3.	(a)	Does the Licensee provide information identifying each Core Program aired on its station, including an indication of the target child audience, to publishers of program guides as required by 47 C.F.R. §73.673?	Y
	(b)	Identify publishers who were sent information in 3(a).
		St. Louis Post Dispatch TV Guide TV Data Tribune Media Service Tel-Aire Publications Tonight Publications Ford Printing, Inc. North County Publications Alton Telegraph Effingham Daily News Journal Register Plus 81 cable systems and publications
4.		Complete the following for each program that you aired during the past three months that meets the definition of Core Programming. Complete chart below for each Core Program.
		Title of Analog Core Program #1 Origin TEEN TALK SYNDICATED Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions Su 10-10:30A 14 0 Length of Program Age of Target Audience E/I Symbol Used As Required 30 minutes From To 13 years 16 years Describe the educational and informational objective of the program and how it meets the definition of Core Programming Teen Talk is designed to address the social and emotional concerns of young teens (from age 13). Each program focuses on a social, emotional or educational issue of importance to young teen community, such as image, social acceptance and drugs. The issues are discussed by a studio audience under the guidance of youthful moderators. The studio discussions are supplemented with input from prerecorded interviews and live e-mails. Title of Analog Core Program #2 Origin RECESS SYNDICATED Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions M-F/8-8:30A 66 0 Length of Program Age of Target Audience E/I Symbol Used As Required 30 minutes From To 2 years 11 years Describe the educational and informational objective of the program and how it meets the definition of Core Programming Recess is designed to educate and inform children about the fundamental, morals lessons of life. Recess follows a quirky group of fourth-grade friends as they dive into wild adventures, triumph over adversity and share the laughter and wonder of self-discovery during everyone's favorite time of the day--recess. the episodes reflect the fact that the playground is where we cement our first friendships, where we learn how to deal with conflict and intrigue and most importantly, where we lern to get along with others. Title of Analog Core Program #3 Origin BABY LOONEY TUNES SYNDICATED Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions Sa 6:30-7A 13 0 Length of Program Age of Target Audience E/I Symbol Used As Required 30 minutes From To 2 years 5 years Describe the educational and informational objective of the program and how it meets the definition of Core Programming Baby Looney Tunes focuses on the relationships, activities and concerns of a group of baby animal characters by providing a non-threatening and relatable arena to observe the actions of others. Young viewers gain meaningful life skills and behaviors such as following directions, being a member of a team,making new friends and dealing with being sick. All of these skills are intended to better equip the viewers to take on functional roles within their environment. The program also provides practice to viewers on fundamental knowledge based on learning and skills including the alphabet, numbers, colors sequences, directions and elementary science.

5.		Complete the following for each program that you aired during the past three months that is specifically designed to meet the educational and informational needs of children ages 16 and under, but does not meet one or more elements of the definition of Core Programming. See 47 C.F.R. §73.671. Complete chart below for each additional such educational and informational program.
		[There are no analog non-core program reports.]

6.		List Core Programs, if any, aired by other analog stations that are sponsored by the Licensee and that meet the criteria set forth in 47 C.F.R. §73.671. Also indicate whether the amount of total Core Programming broadcast by another station increased.
		[There are no analog sponsored core program broadcast reports.] [There are no analog sponsored core program detail reports.]

7.	(a)	State the average number of hours of Core Programming per week broadcast by the station on its main program stream.
	(b)	Did the Licensee broadcast on its main digital program stream the same Children's Core Programming provided on its analog channel?
	(c)	If Yes to 7(b), the Licensee certifies that the representations and children's program information provided with respect to its analog channel apply equally with respect to its main digital program stream.
		If No to 7(c), submit as an Exhibit a Statement of Explanation.
8.	(a)	State the average number of hours per week of free over-the-air digital video programming broadcast by the station on other than its main program stream.
	(b)	State the average number of hours per week of Core Programming broadcast by the station on other than its main program stream. See 47 C.F.R. §73.671.
9.	(a)	Does the Licensee provide information identifying each Core Program aired on its station, including an indication of the target child audience, to publishers of program guides as required by 47 C.F.R. §73.673?
	(b)	Identify publishers who were sent information in 9(a).
10.		Complete the following for each program that you aired during the past three months that meets the definition of Core Programming. Complete chart below for each Core Program.
		[There are no digital core program reports.]
11.	(a)	Does the Licensee certify that at least 50% of the Core Programming counted toward meeting the additional programming guideline (applied to free video programming aired on other than the main program stream) did not consist of program episodes that had already aired within the previous seven days either on the station's main program stream or on another of the station's free digital program streams?
	(b)	If No, submit as an Exhibit a Statement of Explanation setting forth the number of repeats in excess of the repeat limit and the times and dates the episodes involved were aired.

12.		Complete the following for each program that you aired during the past three months that is specifically designed to meet the educational and informational needs of children ages 16 and under, but does not meet one or more elements of the definition of Core Programming. See 47 C.F.R. §73.671. Complete chart below for each additional such educational and information program.
		[There are no digital non-core program reports.]

13.		List Core Programs, if any, aired by other stations that are sponsored by the Licensee and that meet the criteria set forth in 47 C.F.R. §73.671. Also indicate whether the amount of total Core Programming broadcast by another station increased.
		[There are no digital sponsored core program broadcast reports.] [There are no digital sponsored core program detail reports.]

14.		Complete the following for each analog and digital program that you plan to air for the next quarter that meets the definition of Core Programming. Complete chart below for each Core Program, identifying whether it is to be broadcast on the station's analog or digital channel or both channels.
		Title of Planned Core Program #1 Origin RECESS SYNDICATED Regular Schedule Total Times to be Aired M-F 8-8:30A 64 Length of Program Age of Target Audience 30 minutes From To 2 years 11 years Describe the educational and informational objective of the program and how it meets the definition of Core Programming Recess is designed to educate and inform children about the fundamental, morals lessons of life. Recess follows a quirky group of fourth-grade friends as they dive into wild adventures, triumph over adversity and share the laughter and wonder of self-discovery during everyone's favorite time of the day--recess. the episodes reflect the fact that the playground is where we cement our first friendships, where we learn how to deal with conflict and intrigue and most importantly, where we lern to get along with others. Title of Planned Core Program #2 Origin BABY LOONEY TUNES SYNDICATED Regular Schedule Total Times to be Aired Sa 6:30-7A 13 Length of Program Age of Target Audience 30 minutes From To 2 years 5 years Describe the educational and informational objective of the program and how it meets the definition of Core Programming Baby Looney Tunes focuses on the relationships, activities and concerns of a group of baby animal characters by providing a non-threatening and relatable arena to observe the actions of others. Young viewers gain meaningful life skills and behaviors such as following directions, being a member of a team,making new friends and dealing with being sick. All of these skills are intended to better equip the viewers to take on functional roles within their environment. The program also provides practice to viewers on fundamental knowledge based on learning and skills including the alphabet, numbers, colors sequences, directions and elementary science. Title of Planned Core Program #3 Origin TEEN TALK SYNDICATED Regular Schedule Total Times to be Aired Su 10-10:30a 14 Length of Program Age of Target Audience 30 minutes From To 13 years 16 years Describe the educational and informational objective of the program and how it meets the definition of Core Programming Teen Talk is designed to address the social and emotional concerns of young teens (from age 13). Each program focuses on a social, emotional or educational issue of importance to young teen community, such as image, social acceptance and drugs. The issues are discussed by a studio audience under the guidance of youthful moderators. The studio discussions are supplemented with input from prerecorded interviews and live e-mails.
15.		Does the Licensee publicize the existence and location of the station's Children's Television Programming Reports (FCC 398) as required by 47 C.F.R. §73.3526(e)(11)(iii)?	Y
16.		Identify the licensee's children's programming liaison.
		Name Telephone Number Trenetta Horton 314-447-1111 Address E-mail Address 2250 Ball Drive commrel@wb11tv.com City State ZIP Code St. Louis MO
17.		Include any other comments or information you want the Commission to consider in evaluating your compliance with the Children's Television Act (or use this space for supplemental explanations). This may include information on any other non-core educational and informational programming that you aired this quarter or plan to air during the next quarter, or any existing or proposed non-broadcast efforts that will enhance the educational and informational value of such programming to children. See 47 C.F.R. §73.671, NOTES 2 and 3.
		ON-AIR: KIDS CLUB VIGNETTES: Thirty second segments, shot on location with the Kids Clubs host, air in children's program M-F (5x/day) and on weekends as available. Each series of vignettes is designed to give children information and/or insight into the world around them. Ancedotal evidence suggests that these informative vignettes are highly effective. Parents tell us that their children repeat to them the interesting acts they've learned from the vignettes. Vignettes series examples: "Who Does This?" explores unusal but exciting jobs within various fields. PUBLIC SERVICE ANNOUNCEMENTS: PSAs targeted to children include informational messages about fire safety, nutrition, dental health, importance of education plus a very heavy rotation of anti-drug spots. WB11 KIDS WEB PAGE: Online kids can do puzzles and games, enter contests, link to the Science Center,the Zoo, St. Louis Public Library and other educational sites. BROADCAST/NON-BROADCAST SERVICES TO CHILDREN: WEATHERNET: *ALL WEATHER STATION (AWS): WB11 weather stations have been placed at St. Louis Science Center and area schools in MO & IL. The system includes hardware and modem or intenet site for reporting weather from these schools: Belleville West, H.S.; Ramsey Elem/Jr. High, Lincolnwood Jr High/H.S.; and Gillespie Middle school in Illnois. In Missouri, schools are Lutheran High, Herzog Elementary, Nottingham Elementary, McKelvey School, L'Ouverture Middle Schools, Wentzville & St. Charles. *Weather information gathered by the schools and submitted to the station are used during Meterologist Garry Seith's weeknight weathercasts with visual credit to the submitting schools. Additionally,AWS weather system can be viewed interactively on the internet at school or at home. teachers can use the data to work with any of the 25 lessons posted (Weather Net Online Classroom) for K-12 curricula. *WEATHER VISITS in conjunction with the AWS, Meterologist Garry Seith visits area classrooms to meet the students, instruct and answer their weather questions. WB11 WEATHER NET ONLINE CLASSROOM:Every student and teacher from any area school can visit a home page for their school. The page will have weather observations, camera images, news stories and more. All the information will be unique to each school because teachers and students of the school input it. Additionally, each student and teacher can customize his or her own personal web page. The web pages can be set up for students to input their own weather observations, stories and pictures. Teachers can post lessons and projectsthat parents and students can view from home. Each month new weather themes will be posted-plus, students can submit daily weather trivia questions and keep score all year. ST.LOUIS AREA REGIONAL ABDUCTION ALETT (SARAA) St. Louis area Media and Law enforcement formed a partnership to rescue abducted children if/when it may happen. As the initial 4 hours following a child's abduction are most crtical, WB11's commitment, like all other participating stations, is to interrupt programming with the alert message encouraging the public to be on the lookout for the child and to call police immediately if they have any information that could lead to the child's safe return. Any tips received directly at the station will immediately be relayed to police. The alert message will air every half hour for the first four hours and once an hour for the next 20 hours unless cancelled by the lead station,KMOX radio, because the child is located or the case is closed. JUNIOR ACHIEVEMENT: General Manager sits on the board. WB11 employees volunteer five weeks to teach children in grades k-5 lessons about family, community, government and business, how they all work together and how they effect each of us. MAJOR FUNDRAISERS, TOURS DONATIONS: *KPLR-TV offers and conducts stations tours for many groups of scouts, school classes, home-schoolers, etc. The tours (approx one hour each) give visitors eyewitness knowledge of and insight into the business of broadcasting. In each department they learn the types of personnel and skills required and how that department contributes to the whole. Q & A sessions follow each department presentation. The tours become interactive on the news set when guests are allowed to read from the teleprompter and to see themselves on studio monitors. In graphics, small groups often not only watch the artist in action, but actually participate, hands on in the creation of a simple animation. At tour's end each child receives a bag of station logo items. According to many of our guests, WB11 is the only St. Louis television station still providing this service.
		WILLFUL FALSE STATEMENTS MADE ON THIS FORM ARE PUNISHABLE BY FINE AND/OR IMPRISONMENT (U.S. CODE, TITLE 18, SECTION 1001), AND/OR REVOCATION OF ANY STATION LICENSE OR CONSTRUCTION PERMIT (U.S. CODE, TITLE 47, SECTION 312(a)(1)), AND/OR FORFEITURE (U.S. CODE, TITLE 47, SECTION 503). I certify that the statements in this application are true, complete, and correct to the best of my knowledge and belief, and are made in good faith.
		Name of Licensee Signature KPLR, Inc. Date 7/9/03