Federal Communications Commission
Washington, DC 20554
Approved by OMB
3060-0754
FCC 398
Children's Television Programming Report

Report reflects information for the filing period ending: 2003-12-31 00:00:00.0 Filed on: 2004-01-04 18:55:19.446

Call Sign Channel Numbers Community of License
WPTV (analog)
City State County ZIP Code
West Palm Beach FL PALM BEACH 33401
Licensee Name
Scripps Howard Broadcasting Company
Network Affiliation Nielsen DMA Licensee World Wide Web Home Page Address (if applicable)
NBC W. Palm Beach-Ft Pierce www.wptv.com
Facility ID Previous Call Sign (if applicable) License Renewal Expiration Date
59443 2005-02-01 00:00:00.0
Analog Core Programming
2. State the average number of hours of Core Programming per week broadcast by the station. See 47 C.F.R. §73.671(c). 3.00 hours
3. (a) Does the Licensee provide information identifying each Core Program aired on its station, including an indication of the target child audience, to publishers of program guides as required by 47 C.F.R. §73.673? Y
(b) Identify publishers who were sent information in 3(a).
TV Guide, TV Data, Tribune Media Services, The Palm Beach Post, The Sun Sentinel, The Stuart News, The Fort Pierce Tribune and the Vero Beach Press Journal.
4. Complete the following for each program that you aired during the past three months that meets the definition of Core Programming. Complete chart below for each Core Program.
Title of Analog Core Program #1 Origin
JACK HANNA'S ANIMAL ADVENTURES SYNDICATED
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Saturdays at 11:00AM 13 0
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To
12 years 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
In each episode the cameras follow Jack as he spends time with Nature's creatures across the continents. Jack interviews professionals about each animal and habitat, teaching young viewers as he goes.
Title of Analog Core Program #2 Origin
WILD AMERICA SYNDICATED
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Saturdays at 11:30AM 13 0
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To
12 years 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
The objective of this program is to create awareness and understanding of animals and their interaction with their particular environment. Specific experts provide educational information related to animal behavior and viewers learn about various wildlife.
Title of Analog Core Program #3 Origin
PETKEEPING WITH MARC MARONE SYNDICATED
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Saturdays at 12:00PM 11 2
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To
12 years 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
A kid-oriented series that shows young viewers how many varieties of pets there are. The program gives practical information on the care and nurturing of pets as well as background on the kinds of habitats required for healthy pet/human relationships. Marc also answers questions from young viewers about their pets.
Total Times Aired Number of Preemptions for other than Breaking News Number of Preemptions Rescheduled
13 2 2
Preemption #1
Date Preempted/Episode # If rescheduled, date and time reschedule Is the rescheduled date the second home?
11/15/03 11/15/03 10:00AM Y
If rescheduled, were promotional efforts made to notify the public of rescheduled date and time? Y
Reason for Preemption SPORTS
Preemption #2
Date Preempted/Episode # If rescheduled, date and time reschedule Is the rescheduled date the second home?
11/22/03 11/22/03 10:00AM Y
If rescheduled, were promotional efforts made to notify the public of rescheduled date and time? Y
Reason for Preemption SPORTS
Title of Analog Core Program #4 Origin
SCOPE SYNDICATED
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Saturdays at 12:30PM 10 3
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To
12 years 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
This program hosted by Joe Penny and Alexandra Cousteau, explores all the current advances of science, technology, zoology and the human sciences. If there is a new technique being developed in the world this program looks at it from the perspective of young people and explains it to them.
Total Times Aired Number of Preemptions for other than Breaking News Number of Preemptions Rescheduled
13 3 3
Preemption #1
Date Preempted/Episode # If rescheduled, date and time reschedule Is the rescheduled date the second home?
10/18/03 10/19/03 10:30AM N
If rescheduled, were promotional efforts made to notify the public of rescheduled date and time? Y
Reason for Preemption OTHER
Preemption #2
Date Preempted/Episode # If rescheduled, date and time reschedule Is the rescheduled date the second home?
11/15/03 11/15/03 10:30AM Y
If rescheduled, were promotional efforts made to notify the public of rescheduled date and time? Y
Reason for Preemption SPORTS
Preemption #3
Date Preempted/Episode # If rescheduled, date and time reschedule Is the rescheduled date the second home?
11/22/03 11/22/03 10:30AM Y
If rescheduled, were promotional efforts made to notify the public of rescheduled date and time? Y
Reason for Preemption SPORTS
Title of Analog Core Program #5 Origin
CROC FILES NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Saturdays at 1:00PM 2 2
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To
9 years 14 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Crocodile Hunter Steve Irwin and his wife Terri take young viewers around the globe to wrangle amazing animals. They also provide detailed stories about animal anatomy, life cycles and eating and mating habits. Steve makes the experience memorable. The program was only scheduled for four weeks of the quarter.
Total Times Aired Number of Preemptions for other than Breaking News Number of Preemptions Rescheduled
3 2 1
Preemption #1
Date Preempted/Episode # If rescheduled, date and time reschedule Is the rescheduled date the second home?
10/18/03 10/19/03 11:00AM N
If rescheduled, were promotional efforts made to notify the public of rescheduled date and time? Y
Reason for Preemption OTHER
Preemption #2
Date Preempted/Episode # If rescheduled, date and time reschedule Is the rescheduled date the second home?
10/25/03 N/A N
If rescheduled, were promotional efforts made to notify the public of rescheduled date and time? N
Reason for Preemption SPORTS
Title of Analog Core Program #6 Origin
JEFF CORWIN UNLEASHED NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Saturdays at 1:30PM 2 2
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To
9 years 14 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Jeff Corwin takes his successful program from cable and brings his personal experiences in searching for rare and exotic animals around the globe. Jeff is filled with unbridled energy and curiosity. His enthusiasm and intellect help him teach young people about all kinds of animals and their habitats. Jeff also explains threats to the animals' habitats.
Total Times Aired Number of Preemptions for other than Breaking News Number of Preemptions Rescheduled
3 2 1
Preemption #1
Date Preempted/Episode # If rescheduled, date and time reschedule Is the rescheduled date the second home?
10/18/03 10/19/03 11:30AM N
If rescheduled, were promotional efforts made to notify the public of rescheduled date and time? Y
Reason for Preemption OTHER
Preemption #2
Date Preempted/Episode # If rescheduled, date and time reschedule Is the rescheduled date the second home?
10/25/03 N/A N
If rescheduled, were promotional efforts made to notify the public of rescheduled date and time? N
Reason for Preemption SPORTS
Title of Analog Core Program #7 Origin
KENNY THE SHARK NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Saturdays at 1:00PM 7 2
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To
9 years 14 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Kenny the Shark is about a tiger shark that has made the transition from sea to land but is having a hard time adapting to new conditions. He lives with a middle school student and her family. In the process of watching Kenny deal with his situation we learn real world facts about shark behavior, habits and biology.
Total Times Aired Number of Preemptions for other than Breaking News Number of Preemptions Rescheduled
9 2 2
Preemption #1
Date Preempted/Episode # If rescheduled, date and time reschedule Is the rescheduled date the second home?
11/15/03 11/16/03 11:00AM Y
If rescheduled, were promotional efforts made to notify the public of rescheduled date and time? Y
Reason for Preemption SPORTS
Preemption #2
Date Preempted/Episode # If rescheduled, date and time reschedule Is the rescheduled date the second home?
11/22/03 11/23/03 11:00AM Y
If rescheduled, were promotional efforts made to notify the public of rescheduled date and time? Y
Reason for Preemption SPORTS
Title of Analog Core Program #8 Origin
TUTENSTEIN NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Saturdays at 1:30PM 7 2
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To
9 years 14 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
An animated show featuring the resurrected mummy of an Egyptian boy-king. After being discovered and brought to a museum, the boy-king comes to life and befriends a teenage museum intern and her cat. Each episode teaches the audience about Egyptian history, mythology and belief systems.
Total Times Aired Number of Preemptions for other than Breaking News Number of Preemptions Rescheduled
9 2 2
Preemption #1
Date Preempted/Episode # If rescheduled, date and time reschedule Is the rescheduled date the second home?
11/15/03 11/16/03 11:30AM Y
If rescheduled, were promotional efforts made to notify the public of rescheduled date and time? Y
Reason for Preemption SPORTS
Preemption #2
Date Preempted/Episode # If rescheduled, date and time reschedule Is the rescheduled date the second home?
11/22/03 11/23/03 11:30AM Y
If rescheduled, were promotional efforts made to notify the public of rescheduled date and time? Y
Reason for Preemption SPORTS

Non-Core Educational and Informational Programming
5. Complete the following for each program that you aired during the past three months that is specifically designed to meet the educational and informational needs of children ages 16 and under, but does not meet one or more elements of the definition of Core Programming. See 47 C.F.R. §73.671. Complete chart below for each additional such educational and informational program.
Title of Analog Non-Core Program #1 Origin
JACK HANNA'S SPECIAL - THE FEROCIOUS BIG CATS SYNDICATED
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Saturday 12/13/03 2-3PM 1 0
Length of Program Age of Target Audience
60 minutes From To
12 years 16 years
Does the program have educating and informing children ages 16 and under as a significant purpose? Y
If Yes, does the Licensee identify each program by displaying throughout the program the symbol E/I? Y
Does the Licensee provide information regarding the program, including an indication of the target child audience, to publishers of program guides consistent with 47 C.F.R. §73.673? Y
Description of Program
An hour-long special in which Jack Hanna introduces us to the largest members of the predatory cat family. How they live, where their natural habitats are, and what is threatening their existence.
Date and Time Aired (if preempted and rescheduled)
 
Title of Analog Non-Core Program #2 Origin
JACK HANNA'S SPECIAL - AFRICAN HEAVYWEIGHTS SYNDICATED
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Sunday 12/21/03 2-3PM 1 0
Length of Program Age of Target Audience
60 minutes From To
12 years 16 years
Does the program have educating and informing children ages 16 and under as a significant purpose? Y
If Yes, does the Licensee identify each program by displaying throughout the program the symbol E/I? Y
Does the Licensee provide information regarding the program, including an indication of the target child audience, to publishers of program guides consistent with 47 C.F.R. §73.673? Y
Description of Program
Jack Hanna treks across Africa's sun-scorched terrain in search of the continent's mightiest animals - the big five: elephants, rhinos, giraffes, hippos and gorillas. All of which are facing the encroachment of man on their natural habitat, that threatens their survival.
Date and Time Aired (if preempted and rescheduled)
 
Title of Analog Non-Core Program #3 Origin
JACK HANNA'S SPECIAL - AN OCEAN RUNS THROUGH IT SYNDICATED
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Saturday 12/27/03 2-3PM 1 0
Length of Program Age of Target Audience
30 minutes From To
12 years 16 years
Does the program have educating and informing children ages 16 and under as a significant purpose? Y
If Yes, does the Licensee identify each program by displaying throughout the program the symbol E/I? Y
Does the Licensee provide information regarding the program, including an indication of the target child audience, to publishers of program guides consistent with 47 C.F.R. §73.673? Y
Description of Program
An hour-long aquatic adventure in the heart of the Bahama Islands. In this tropical paradise, Jack discovers the largest outdoor aquarium at the Atlantis Hotel, where he hand feeds sting rays and tiger sharks. Jack frolics with bottle-nosed dolphins and meets the Caribbean reef sharks up close.
Date and Time Aired (if preempted and rescheduled)
 

Sponsored Core Programming
6. List Core Programs, if any, aired by other analog stations that are sponsored by the Licensee and that meet the criteria set forth in 47 C.F.R. §73.671. Also indicate whether the amount of total Core Programming broadcast by another station increased.
[There are no analog sponsored core program broadcast reports.]
[There are no analog sponsored core program detail reports.]
Digital Core Programming
7. (a) State the average number of hours of Core Programming per week broadcast by the station on its main program stream.  
  (b) Did the Licensee broadcast on its main digital program stream the same Children's Core Programming provided on its analog channel?  
  (c) If Yes to 7(b), the Licensee certifies that the representations and children's program information provided with respect to its analog channel apply equally with respect to its main digital program stream.  
    If No to 7(c), submit as an Exhibit a Statement of Explanation.  
8. (a) State the average number of hours per week of free over-the-air digital video programming broadcast by the station on other than its main program stream.  
  (b) State the average number of hours per week of Core Programming broadcast by the station on other than its main program stream. See 47 C.F.R. §73.671.  
9. (a) Does the Licensee provide information identifying each Core Program aired on its station, including an indication of the target child audience, to publishers of program guides as required by 47 C.F.R. §73.673?  
  (b) Identify publishers who were sent information in 9(a).
 
10. Complete the following for each program that you aired during the past three months that meets the definition of Core Programming. Complete chart below for each Core Program.
    [There are no digital core program reports.]
11. (a) Does the Licensee certify that at least 50% of the Core Programming counted toward meeting the additional programming guideline (applied to free video programming aired on other than the main program stream) did not consist of program episodes that had already aired within the previous seven days either on the station's main program stream or on another of the station's free digital program streams?  
  (b) If No, submit as an Exhibit a Statement of Explanation setting forth the number of repeats in excess of the repeat limit and the times and dates the episodes involved were aired.  
Non-Core Educational and Informational Programming
12. Complete the following for each program that you aired during the past three months that is specifically designed to meet the educational and informational needs of children ages 16 and under, but does not meet one or more elements of the definition of Core Programming. See 47 C.F.R. §73.671. Complete chart below for each additional such educational and information program.
[There are no digital non-core program reports.]
Sponsored Core Programming
13. List Core Programs, if any, aired by other stations that are sponsored by the Licensee and that meet the criteria set forth in 47 C.F.R. §73.671. Also indicate whether the amount of total Core Programming broadcast by another station increased.
[There are no digital sponsored core program broadcast reports.]
[There are no digital sponsored core program detail reports.]
Other Matters
14. Complete the following for each analog and digital program that you plan to air for the next quarter that meets the definition of Core Programming. Complete chart below for each Core Program, identifying whether it is to be broadcast on the station's analog or digital channel or both channels.
Title of Planned Core Program #1 Origin
JACK HANNA'S ANIMAL ADVENTURES SYNDICATED
Regular Schedule Total Times to be Aired
Saturdays at 11:00AM 13
Length of Program Age of Target Audience
30 minutes From To
12 years 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
In each episode the cameras follow Jack as he spends time with Nature's creatures across the continents. Jack talks with professionals that are knowledgeable about each animal and habitat, teaching young viewers as he goes.
Title of Planned Core Program #2 Origin
WILD AMERICA SYNDICATED
Regular Schedule Total Times to be Aired
Saturdays at 11:30AM 13
Length of Program Age of Target Audience
30 minutes From To
12 years 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
The goal of this program is to create awareness and understanding of animals and their interaction with their particular environment. Specific experts provide educational information related to animal behavior and viewers learn about various wildlife.
Title of Planned Core Program #3 Origin
PETKEEPING WITH MARC MARRONE SYNDICATED
Regular Schedule Total Times to be Aired
Saturdays at 12:00PM 13
Length of Program Age of Target Audience
30 minutes From To
12 years 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
A kid-oriented series that gives young viewers a look at all the interesting varieties of animals that can be kept as pets. The program gives practical information on the care and nurturing of pets as well as background on the kinds of habitats that are required for healthy pet/human relationships. Marc also answers young viewers' questions about their pets.
Title of Planned Core Program #4 Origin
SCOPE SYNDICATED
Regular Schedule Total Times to be Aired
Saturdays at 12:30PM 13
Length of Program Age of Target Audience
30 minutes From To
12 years 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
This program, hosted by Joe Penny and Alexandra Cousteau explores all the latest advances in science, technology, zoology and the human sciences. If there is a new technology being developed in the world - this program looks at it from the perspective of young people and explains it to them.
Title of Planned Core Program #5 Origin
KENNY THE SHARK NETWORK
Regular Schedule Total Times to be Aired
Saturdays at 1:00PM 13
Length of Program Age of Target Audience
30 minutes From To
9 years 14 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Kenny The Shark is about a tiger shark that has made the transition from sea to land but is having a hard time adapting to new conditions. He lives with a middle school student and her family. In the process of watching Kenny deal with this situation we learn real world facts about shark behavior, habits and biology.
Title of Planned Core Program #6 Origin
TUTENSTEIN NETWORK
Regular Schedule Total Times to be Aired
Saturdays at 1:30PM 13
Length of Program Age of Target Audience
30 minutes From To
9 years 14 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
An animated show featuring the resurrected mummy of an Egyptian boy-king. After being discovered and brought to a museum, the boy-king comes to life and befriends a teenage museum intern and her cat. Each episode teaches the audience about Egyptian history, mythology and belief systems.

15. Does the Licensee publicize the existence and location of the station's Children's Television Programming Reports (FCC 398) as required by 47 C.F.R. §73.3526(e)(11)(iii)? Y
16. Identify the licensee's children's programming liaison.
Name Telephone Number
Bernadette O'Grady (561) 653-5680
Address E-mail Address
1100 Banyan Blvd. brogrady@scripps.com
City State ZIP Code
West Palm Beach FL

17. Include any other comments or information you want the Commission to consider in evaluating your compliance with the Children's Television Act (or use this space for supplemental explanations). This may include information on any other non-core educational and informational programming that you aired this quarter or plan to air during the next quarter, or any existing or proposed non-broadcast efforts that will enhance the educational and informational value of such programming to children. See 47 C.F.R. §73.671, NOTES 2 and 3.
On 10/18/03 the station aired a two-hour special as part of the Scripps Broadcasting group that was about furniture in High Point, North Carolina. On Saturday 10/25/03 - Breeder's Cup horse racing forced the pre-emption of two children's programs.

WILLFUL FALSE STATEMENTS MADE ON THIS FORM ARE PUNISHABLE BY FINE AND/OR IMPRISONMENT (U.S. CODE, TITLE 18, SECTION 1001), AND/OR REVOCATION OF ANY STATION LICENSE OR CONSTRUCTION PERMIT (U.S. CODE, TITLE 47, SECTION 312(a)(1)), AND/OR FORFEITURE (U.S. CODE, TITLE 47, SECTION 503).

I certify that the statements in this application are true, complete, and correct to the best of my knowledge and belief, and are made in good faith.

Name of Licensee Signature
Scripps Howard Broadcasting Company
Date
1/4/04
FCC Form 398
March 2006