Federal Communications Commission
Washington, DC 20554
Approved by OMB
3060-0754
FCC 398
Children's Television Programming Report

Report reflects information for the filing period ending: 2003-03-31 00:00:00.0 Filed on: 2004-09-23 16:38:14.42

Call Sign Channel Numbers Community of License
WFLA-TV (analog)
City State County ZIP Code
Tampa FL HILLSBOROUGH 33606
Licensee Name
Media General Communications, Inc.
Network Affiliation Nielsen DMA Licensee World Wide Web Home Page Address (if applicable)
NBC Tampa-St.Pete-Sarasota www.wfla.com
Facility ID Previous Call Sign (if applicable) License Renewal Expiration Date
64592 2005-02-01 00:00:00.0
Analog Core Programming
2. State the average number of hours of Core Programming per week broadcast by the station. See 47 C.F.R. §73.671(c). 3.00 hours
3. (a) Does the Licensee provide information identifying each Core Program aired on its station, including an indication of the target child audience, to publishers of program guides as required by 47 C.F.R. §73.673? Y
(b) Identify publishers who were sent information in 3(a).
WFLA provides information to the following (1) Program Listing Services: T.V. Guide; T.V. Data; Tribune Media Services; Video Viewing; ITV, Inc.; (2) Newspapers: The Tampa Tribune; St. Petersburg Times; Bradenton Herald; and (3) Closed Captioning Service: Americaption.
4. Complete the following for each program that you aired during the past three months that meets the definition of Core Programming. Complete chart below for each Core Program.
Title of Analog Core Program #1 Origin
PREHISTORIC PLANET NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Saturdays/10-10:30AM 12 2
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To
9 years 14 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
PREHISTORIC PLANET recreates the prehistoric world through award-winning digital animation and describes the life and survival patterns of animals through several prehistoric eras.
Total Times Aired Number of Preemptions for other than Breaking News Number of Preemptions Rescheduled
12 2 1
Preemption #1
Date Preempted/Episode # If rescheduled, date and time reschedule Is the rescheduled date the second home?
2/1/03 2/8/03 @ 12:30pm Y
If rescheduled, were promotional efforts made to notify the public of rescheduled date and time? Y
Reason for Preemption BREAKING NEWS
Preemption #2
Date Preempted/Episode # If rescheduled, date and time reschedule Is the rescheduled date the second home?
3/22/03 N/A N
If rescheduled, were promotional efforts made to notify the public of rescheduled date and time? Y
Reason for Preemption BREAKING NEWS
Title of Analog Core Program #2 Origin
CROC FILES NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Saturdays/10:30-11AM 12 2
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To
9 years 14 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
CROC FILES is set in a contemporary context and combines comedic and adventure elements with the presentation of educational content.
Total Times Aired Number of Preemptions for other than Breaking News Number of Preemptions Rescheduled
12 2 1
Preemption #1
Date Preempted/Episode # If rescheduled, date and time reschedule Is the rescheduled date the second home?
2/1/03 2/8/03 @ 1PM Y
If rescheduled, were promotional efforts made to notify the public of rescheduled date and time? Y
Reason for Preemption BREAKING NEWS
Preemption #2
Date Preempted/Episode # If rescheduled, date and time reschedule Is the rescheduled date the second home?
3/22/03 N/A N
If rescheduled, were promotional efforts made to notify the public of rescheduled date and time? Y
Reason for Preemption BREAKING NEWS
Title of Analog Core Program #3 Origin
OPERATION JUNKYARD NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Saturdays @ 11-11:30AM 12 2
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To
9 years 14 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
OPERATION JUNKYARD is a reality show that creates teams of kids who are interested in building and inventing, it stresses physics, and puts teams in competitive engineering challenges.
Total Times Aired Number of Preemptions for other than Breaking News Number of Preemptions Rescheduled
12 2 1
Preemption #1
Date Preempted/Episode # If rescheduled, date and time reschedule Is the rescheduled date the second home?
2/1/03 2/8/03 @ 1:30PM Y
If rescheduled, were promotional efforts made to notify the public of rescheduled date and time? Y
Reason for Preemption BREAKING NEWS
Preemption #2
Date Preempted/Episode # If rescheduled, date and time reschedule Is the rescheduled date the second home?
3/22/03 N/A N
If rescheduled, were promotional efforts made to notify the public of rescheduled date and time? Y
Reason for Preemption BREAKING NEWS
Title of Analog Core Program #4 Origin
ENDURANCE NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Saturdays/11:30A-12N 12 2
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To
9 years 14 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
ENDURANCE follows several teams over 13 weeks of competition, culminating in success for the team, that has mastered both strategy and skill to endure the longest.
Total Times Aired Number of Preemptions for other than Breaking News Number of Preemptions Rescheduled
12 2 1
Preemption #1
Date Preempted/Episode # If rescheduled, date and time reschedule Is the rescheduled date the second home?
2/1/03 2/8/03 @ 2:00PM Y
If rescheduled, were promotional efforts made to notify the public of rescheduled date and time? Y
Reason for Preemption BREAKING NEWS
Preemption #2
Date Preempted/Episode # If rescheduled, date and time reschedule Is the rescheduled date the second home?
3/22/03 N/A N
If rescheduled, were promotional efforts made to notify the public of rescheduled date and time? Y
Reason for Preemption BREAKING NEWS
Title of Analog Core Program #5 Origin
SCOUT'S SAFARI NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Sundays/7-7:30AM 13 0
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To
9 years 14 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Follows the development of 14 year-old, Scout Lauer, whose divorced parents have to quickly move Scout from her father's home in New York City to her mother's home on a game reserve in South Africa. The goal of the series is for our main character, Scout, to model a learning process for the audience that charts her socio-emotional growth as she adjusts to a completely new life in South Africa. By the end of each episode, Scout will have moved from one level of knowledge to a higher level of knowledge or insight.
Title of Analog Core Program #6 Origin
STRANGE DAYS AT BLAKE HOLSEY HIGH NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Sundays/7:30-8AM 13 0
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To
9 years 14 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Focuses on a group of five young teens who are students at a very unusual boarding school. Strange phenomena happen at the school, and our kids are members of a science club that decides, with the help of their professor, to figure it all out. The initiator of many of their investigative processes is the newest student to the school, Josie Trent. In exploring the larger mystery of why the phenomena occur, our kids deal with issues relating to their socio-emotional development. The educational goal of the program is to embed scientific content in a narrative story with strong socio-emotional messages. In each episode, one of the main characters models a learning process that relates to their social competence. Each episode also explores science content that relates to resolving an immediate problem or some aspect of the larger mystery.

Non-Core Educational and Informational Programming
5. Complete the following for each program that you aired during the past three months that is specifically designed to meet the educational and informational needs of children ages 16 and under, but does not meet one or more elements of the definition of Core Programming. See 47 C.F.R. §73.671. Complete chart below for each additional such educational and informational program.
Title of Analog Non-Core Program #1 Origin
JACK HANNA'S ANIMAL ADVENTURES (EPISODE A) SYNDICATED
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Saturdays/1-1:30PM 13 3
Length of Program Age of Target Audience
30 minutes From To
13 years 16 years
Does the program have educating and informing children ages 16 and under as a significant purpose? Y
If Yes, does the Licensee identify each program by displaying throughout the program the symbol E/I? Y
Does the Licensee provide information regarding the program, including an indication of the target child audience, to publishers of program guides consistent with 47 C.F.R. §73.673? Y
Description of Program
Follow Jack as he spends time with nature's creatures across the continents. Jack talks with people that are knowledgeable about each animal and habitat, teaching as he goes. Each episode is designed to reveal to children the world around them in a way that presents positive role models and pro-social values within an environmentally responsible universe.Follow Jack as he spends time with nature's creatures across the continents. Jack talks with people that are knowledgeable about each animal and habitat, teaching as he goes. Each episode is designed to reveal to children the world around them in a way that presents positive role models and pro-social values within an environmentally responsible universe.
Date and Time Aired (if preempted and rescheduled)
2/2/03 @ 6AM; 2/9/03 @ 5:30AM;
3/22/03 @ 1:30AM.
 
Title of Analog Non-Core Program #2 Origin
JACK HANNA'S ANIMAL ADVENTURES (EPISODE B) SYNDICATED
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Saturdays/ 1:30-2PM 12 5
Length of Program Age of Target Audience
30 minutes From To
13 years 16 years
Does the program have educating and informing children ages 16 and under as a significant purpose? Y
If Yes, does the Licensee identify each program by displaying throughout the program the symbol E/I? Y
Does the Licensee provide information regarding the program, including an indication of the target child audience, to publishers of program guides consistent with 47 C.F.R. §73.673? Y
Description of Program
Follow Jack as he spends time with nature's creatures across the continents. Jack talks with people that are knowledgeable about each animal and habitat, teaching as he goes. Each episode is designed to reveal to children the world around them in a way that presents positive role models and pro-social values within an environmentally responsible universe.
Date and Time Aired (if preempted and rescheduled)
2/2/03 @ 6:30AM; 2/9/03 @ 6AM; 2/23/03 @ 1:30PM; 3/16/03 @ 5:30AM.
 

Sponsored Core Programming
6. List Core Programs, if any, aired by other analog stations that are sponsored by the Licensee and that meet the criteria set forth in 47 C.F.R. §73.671. Also indicate whether the amount of total Core Programming broadcast by another station increased.
[There are no analog sponsored core program broadcast reports.]
[There are no analog sponsored core program detail reports.]
Digital Core Programming
7. (a) State the average number of hours of Core Programming per week broadcast by the station on its main program stream.  
  (b) Did the Licensee broadcast on its main digital program stream the same Children's Core Programming provided on its analog channel?  
  (c) If Yes to 7(b), the Licensee certifies that the representations and children's program information provided with respect to its analog channel apply equally with respect to its main digital program stream.  
    If No to 7(c), submit as an Exhibit a Statement of Explanation.  
8. (a) State the average number of hours per week of free over-the-air digital video programming broadcast by the station on other than its main program stream.  
  (b) State the average number of hours per week of Core Programming broadcast by the station on other than its main program stream. See 47 C.F.R. §73.671.  
9. (a) Does the Licensee provide information identifying each Core Program aired on its station, including an indication of the target child audience, to publishers of program guides as required by 47 C.F.R. §73.673?  
  (b) Identify publishers who were sent information in 9(a).
 
10. Complete the following for each program that you aired during the past three months that meets the definition of Core Programming. Complete chart below for each Core Program.
    [There are no digital core program reports.]
11. (a) Does the Licensee certify that at least 50% of the Core Programming counted toward meeting the additional programming guideline (applied to free video programming aired on other than the main program stream) did not consist of program episodes that had already aired within the previous seven days either on the station's main program stream or on another of the station's free digital program streams?  
  (b) If No, submit as an Exhibit a Statement of Explanation setting forth the number of repeats in excess of the repeat limit and the times and dates the episodes involved were aired.  
Non-Core Educational and Informational Programming
12. Complete the following for each program that you aired during the past three months that is specifically designed to meet the educational and informational needs of children ages 16 and under, but does not meet one or more elements of the definition of Core Programming. See 47 C.F.R. §73.671. Complete chart below for each additional such educational and information program.
[There are no digital non-core program reports.]
Sponsored Core Programming
13. List Core Programs, if any, aired by other stations that are sponsored by the Licensee and that meet the criteria set forth in 47 C.F.R. §73.671. Also indicate whether the amount of total Core Programming broadcast by another station increased.
[There are no digital sponsored core program broadcast reports.]
[There are no digital sponsored core program detail reports.]
Other Matters
14. Complete the following for each analog and digital program that you plan to air for the next quarter that meets the definition of Core Programming. Complete chart below for each Core Program, identifying whether it is to be broadcast on the station's analog or digital channel or both channels.
Title of Planned Core Program #1 Origin
PREHISTORIC PLANET (EFFECTIVE: 5/17 ADVENTURE CAMP @ 10AM) NETWORK
Regular Schedule Total Times to be Aired
Saturdays/10:00AM 13
Length of Program Age of Target Audience
30 minutes From To
9 years 14 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Has a non-fiction documentary-type format. Is based on the award-winning BBC/Discovery series "Walking With Dinosaurs" - begins over 200 million years ago with the Triassic Period. Over several weeks, the audience travels through time to the Jurassic, Early Cretaceous and Mid-Cretaceous Periods, which ended 65 million years ago. The dawn of the mammals is then covered, with the series ending just a few million years ago. Recreates the prehistoric world through award-winning digital animation and describes the life and survival patterns of animals through several prehistoric eras.
Title of Planned Core Program #2 Origin
CROC FILES NETWORK
Regular Schedule Total Times to be Aired
Saturdays/10:30AM 13
Length of Program Age of Target Audience
30 minutes From To
9 years 14 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Has a non-fiction documentary-type format. Takes the audience on world-wide travels with naturalist, adventurer and story-teller Steve Irwin of the Australian Zoo.
Title of Planned Core Program #3 Origin
OPERATION JUNKYARD (EFFECTIVE: 5/17 TRADING SPACES @ 11AM) NETWORK
Regular Schedule Total Times to be Aired
Saturdays/11AM 13
Length of Program Age of Target Audience
30 minutes From To
9 years 14 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
A reality-type program demonstrates how skill and teamwork combine to accomplish a goal. Stresses physics and engineering challenges. Creates teams of kids who are interested in building and inventing, and puts the teams in competitive engineering challenges. The goal of the program is to show how the basic principles of engineering are accessible to anyone who wants to know "how things work" - specific objectives are to communicated to the audience how teams can work successfully under pressure to create working machines and to demonstrate the use of recyclable objects to create something completely different from the object's original purpose.
Title of Planned Core Program #4 Origin
ENDURANCE NETWORK
Regular Schedule Total Times to be Aired
Saturdays/11:30AM 13
Length of Program Age of Target Audience
30 minutes From To
9 years 14 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
This is an engrossing program that shows the target audience, with typical kids ages 12-16, succeeding at several different physical, intellectual and strategic challenges in order to win a fabulous travel prize. The audience will be exposed to historical information about great feats of endurance, from Houdini's escape artistry to Sir Edmund Hillary's ascent of Mount Everest.
Title of Planned Core Program #5 Origin
SCOUT'S SAFARI NETWORK
Regular Schedule Total Times to be Aired
Sundays/7:00AM (moves to 7:30AM on 4/6/03) 13
Length of Program Age of Target Audience
30 minutes From To
9 years 14 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Follows the development of 14 year-old, Scout Lauer, whose divorced parents have to quickly move Scout from her father's home in New York City to her mother's home on a game reserve in South Africa. The goal of the series is for our main character, Scout, to model a learning process for the audience that charts her socio-emotional growth as she adjusts to a completely new life in South Africa. By the end of each episode, Scout will have moved from one level of knowledge to a higher level of knowledge or insight.
Title of Planned Core Program #6 Origin
STRANGE DAYS AT BLAKE HOLSEY HIGH NETWORK
Regular Schedule Total Times to be Aired
Sundays/7:30AM (Moves to 7AM on 4/6/03) 13
Length of Program Age of Target Audience
30 minutes From To
9 years 14 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Focuses on a group of five young teens who are students at a very unusual boarding school. Strange phenomena happen at the school, and our kids are members of a science club that decides, with the help of their professor, to figure it all out. The initiator of many of their investigative processes is the newest student to the school, Josie Trent. In exploring the larger mystery of why the phenomena occur, our kids deal with issues relating to their socio-emotional development. The educational goal of the program is to embed scientific content in a narrative story with strong socio-emotional messages. In each episode, one of the main characters models a learning process that relates to their social competence. Each episode also explores science content that relates to resolving an immediate problem or some aspect of the larger mystery.

15. Does the Licensee publicize the existence and location of the station's Children's Television Programming Reports (FCC 398) as required by 47 C.F.R. §73.3526(e)(11)(iii)? Y
16. Identify the licensee's children's programming liaison.
Name Telephone Number
Joyce Lueders 813-221-5771
Address E-mail Address
200 S. Parker Street jlueders@wfla.com
City State ZIP Code
Tampa FL

17. Include any other comments or information you want the Commission to consider in evaluating your compliance with the Children's Television Act (or use this space for supplemental explanations). This may include information on any other non-core educational and informational programming that you aired this quarter or plan to air during the next quarter, or any existing or proposed non-broadcast efforts that will enhance the educational and informational value of such programming to children. See 47 C.F.R. §73.671, NOTES 2 and 3.
NOTE: This report was originally filed on April 10, 2003. During a review of the station's records in September 2004, WFLA-TV determined that the Form 398 for this quarter inadvertently included certain discrepancies. Accordingly, on September 23, 2004, WFLA-TV prepared and filed a revised report for this quarter reflecting the necessary corrections. 1. WFLA-TV airs PSAs of varied lengths that are designed specifically to meet the educational and informational needs of children as well as PSAs that are designed for the general audience but have messages applicable to children. 2. WFLA-TV's Newscasts are general audience programs with educational/informational value for children: 5-7AM NewsChannel 8 Today (M-F) Effective: 6/10/02 @ 11A-12N Midday NewsChannel 8 (M-F) 5-5:30PM Live At Five (M-F) 5:30-6PM 5:30 Report (M-F) 6-6:30PM NewsChannel 8 (M-Sun) 11-11:30PM NewsChannel 8 (M-Sun) 9-10AM NewsChannel 8 Saturday Mornings 12-1PM NewsChannel 8 Noon Saturdays 9-10AM NewsChannel 8 Sunday Mornings 12N-1PM NewsChannel 8 Noon Sundays 3. WFLA-TV's non-broadcast efforts include the participation of our Anchors and Meteorologists as guest speakers and emcees for community groups, and as "teachers" at Bay Area Schools; and Station Tours for Scout Troops, School Classes -- ranging from Elementary through High School/Vocational Technical Schools. 4. To supplement and enhance the educational value of the network's Teen NBC programs...NBC has a website (www.nbc.com/tmyk) specifically dedicated to teens.. The goals of this site are first, to create a platform for the teen community where opportunities for self-expressions become the core of the interactive experience; second to build these communities wherever possible around the themes and ideas generated within the TNBC shows themselves; and third, to provide online resources of information and guidance around the issues that most affect teenss lives. THE MORE YOU KNOW website features scripts from the award-winning public service announcements, referral information for the organizations referenced in the PSA's, a general campaign overview, and educational materials produced in connection with NBC programming. The site also includes a "feature of the month" page which addresses select TMYK topics and a list of the campaign's most recent accolades.

WILLFUL FALSE STATEMENTS MADE ON THIS FORM ARE PUNISHABLE BY FINE AND/OR IMPRISONMENT (U.S. CODE, TITLE 18, SECTION 1001), AND/OR REVOCATION OF ANY STATION LICENSE OR CONSTRUCTION PERMIT (U.S. CODE, TITLE 47, SECTION 312(a)(1)), AND/OR FORFEITURE (U.S. CODE, TITLE 47, SECTION 503).

I certify that the statements in this application are true, complete, and correct to the best of my knowledge and belief, and are made in good faith.

Name of Licensee Signature
Media General Communications, Inc.
Date
4/10/2003 (REVISED 9-23-2004)
FCC Form 398
March 2006