Federal Communications Commission
Washington, DC 20554
Approved by OMB
3060-0754
FCC 398
Children's Television Programming Report

Report reflects information for the filing period ending: 2004-12-31 00:00:00.0 Filed on: 2005-01-06 14:32:12.586

Call Sign Channel Numbers Community of License
WFLA-TV (analog)
City State County ZIP Code
Tampa FL HILLSBOROUGH 33606
Licensee Name
Media General Communications, Inc.
Network Affiliation Nielsen DMA Licensee World Wide Web Home Page Address (if applicable)
NBC Tampa-St.Pete-Sarasota www.wfla.com
Facility ID Previous Call Sign (if applicable) License Renewal Expiration Date
64592 2005-02-01 00:00:00.0
Analog Core Programming
2. State the average number of hours of Core Programming per week broadcast by the station. See 47 C.F.R. §73.671(c). 3.00 hours
3. (a) Does the Licensee provide information identifying each Core Program aired on its station, including an indication of the target child audience, to publishers of program guides as required by 47 C.F.R. §73.673? Y
(b) Identify publishers who were sent information in 3(a).
WFLA provides information to the following (1) Program Listing Services: T.V. Guide; T.V. Data; Tribune Media Services; Video Viewing; ITV, Inc.; (2) Newspapers: The Tampa Tribune; St. Petersburg Times; Bradenton Herald; and (3) Closed Captioning Service: Americaption.
4. Complete the following for each program that you aired during the past three months that meets the definition of Core Programming. Complete chart below for each Core Program.
Title of Analog Core Program #1 Origin
KENNY THE SHARK NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Saturdays @ 10-10:30AM 13 0
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To
9 years 14 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
KENNY THE SHARK: Inspired by Discovery's most famous underwater creature, this new animated series chronicles the crazy life of a tough-talking tiger shark named Kenny - all eight feet and 1500 pounds of him -- while delivering real shark facts and biting humor for kids.
Title of Analog Core Program #2 Origin
TUTENSTEIN NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Saturdays @ 10:30-11AM 13 0
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To
9 years 14 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
TUTENSTEIN: When 10 year old Pharaoh Tut-ankh-en-set-Amun (meaning "The Living Image Of The Place Of Amun" and nicknamed Tutenstein) awakens from the dead in present day, he still thinks he rules over all he surveys. Tut's funny, wild and sometimes scary adventures, which are derived from real Egyptology, engage kids' minds while tickling their funny bones.
Title of Analog Core Program #3 Origin
TRADING SPACES: BOYS VS. GIRLS NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Saturdays @ 11-11:30AM 13 0
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To
9 years 14 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
TRADING SPACES-BOYS VS. GIRLS: Boys and girls get to show how well they know each other, how effectively they can manage a budget, and how skillfully they can execute a design plan in Trading Spaces: Boys vs. Girls. Each week a boy or girl will be given two days and $5000 to complete a renovation of their partner's room. The space might be a bedroom, a recreation room, or a club house, but the "designer" has to show his or her knowledge of the other person's preferences, hobbies, and lifestyle to come-up with a good design. Then, the challenge of balancing the budget and figuring out the renovation process begins. Participants will learn measurement, spatial reasoning, and principles of aesthetic design as they go through the experience. In the end, they will find out if their knowledge and perception of their partner was on or off base.
Title of Analog Core Program #4 Origin
ENDURANCE NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Saturdays @ 11:30AM-12NOON 13 0
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To
9 years 14 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
ENDURANCE: Follows several teams over weeks of competition, culminating in success for the team, that has mastered both strategy and skill to endure the longest. No Mall? No TV? No Video Games? No Way! On Endurance, 20 kids are brought to a remote island and are challenged in matches of skill, speed, strength and smarts. Every other week, the weakest team is eliminated until one team reigns supreme! Hosted by J.D. Roth (Moolah Beach)
Title of Analog Core Program #5 Origin
STRANGE DAYS AT BLAKE HOLSEY HIGH NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
SUNDAYS @ 7-7:30AM 13 0
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To
9 years 14 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
STRANGE DAYS AT BLAKE HOLSEY HIGH: Revolves around a group of teens enrolled in Broading School. They are science nerds on a mission to solve a complex mystery involving a vortex and an array of other science challenges. The lead character, Josie Trent, is independent, free-thinking and determined to make sense of her own illogical life, which, it turns out is intertwined with the strange goings-on at the school.
Title of Analog Core Program #6 Origin
DARCY'S WILD LIFE NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
SUNDAY'S @ 7:30-8AM 13 0
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To
9 years 14 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
DARCY'S WILD LIFE: Follows the life of 15 year old Darcy Fields, the pampered daughter of a top Hollywood movie-star who was plucked out of a life of limousines, movie-premieres and world class restaurants to live a "no frills" life in rural Idaho. Darcy's initial resentment gives way to optimism as she makes new friends and becomes a part of the community. The overarching educational goal is for the audience to see how the main character, Darcy, is able to make a successful adjustment to a new environment that is the complete antithesis of her old life. Darcy comes to a deeper understanding of herself, the value of relationships, and the insignificance of material things. This occurs as she makes new friends who have totally different perspectives than hers. The viewer will also learn about the care and treatment of a variety of animals that live on farms or in the wild.

Non-Core Educational and Informational Programming
5. Complete the following for each program that you aired during the past three months that is specifically designed to meet the educational and informational needs of children ages 16 and under, but does not meet one or more elements of the definition of Core Programming. See 47 C.F.R. §73.671. Complete chart below for each additional such educational and informational program.
Title of Analog Non-Core Program #1 Origin
JACK HANNA'S ANIMAL ADVENTURES (EPISODE A) SYNDICATED
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Saturdays @ 1-1:30PM 13 3
Length of Program Age of Target Audience
30 minutes From To
13 years 16 years
Does the program have educating and informing children ages 16 and under as a significant purpose? Y
If Yes, does the Licensee identify each program by displaying throughout the program the symbol E/I? Y
Does the Licensee provide information regarding the program, including an indication of the target child audience, to publishers of program guides consistent with 47 C.F.R. §73.673? Y
Description of Program
Follow Jack Hanna as he spends time with nature's creatures across the continents. Jack talks with people that are knowledgeable about each animal and habitat, teaching as he goes. Each episode is designed to reveal to children the world around them in a way that presents positive role models and pro-social values within an environmentally responsible universe.
Date and Time Aired (if preempted and rescheduled)
10/30 @ 4-4:30AM
11/20 @ 4-4:30AM
12/5 @ 6-6:30AM
 
Title of Analog Non-Core Program #2 Origin
JACK HANNA'S ANIMAL ADVENTURES (EPISODE B) SYNDICATED
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Saturdays @ 1:30-2PM 13 3
Length of Program Age of Target Audience
30 minutes From To
13 years 16 years
Does the program have educating and informing children ages 16 and under as a significant purpose? Y
If Yes, does the Licensee identify each program by displaying throughout the program the symbol E/I? Y
Does the Licensee provide information regarding the program, including an indication of the target child audience, to publishers of program guides consistent with 47 C.F.R. §73.673? Y
Description of Program
Follow Jack Hanna as he spends time with nature's creatures across the continents. Jack talks with people that are knowledgeable about each animal and habitat, teaching as he goes. Each episode is designed to reveal to children the world around them in a way that presents positive role models and pro-social values within an environmentally responsible universe.
Date and Time Aired (if preempted and rescheduled)
10/30 @ 4:30-5AM
11/20 @ 4:30-5AM
12/5 @ 6:30-7AM
 

Sponsored Core Programming
6. List Core Programs, if any, aired by other analog stations that are sponsored by the Licensee and that meet the criteria set forth in 47 C.F.R. §73.671. Also indicate whether the amount of total Core Programming broadcast by another station increased.
[There are no analog sponsored core program broadcast reports.]
[There are no analog sponsored core program detail reports.]
Digital Core Programming
7. (a) State the average number of hours of Core Programming per week broadcast by the station on its main program stream.  
  (b) Did the Licensee broadcast on its main digital program stream the same Children's Core Programming provided on its analog channel?  
  (c) If Yes to 7(b), the Licensee certifies that the representations and children's program information provided with respect to its analog channel apply equally with respect to its main digital program stream.  
    If No to 7(c), submit as an Exhibit a Statement of Explanation.  
8. (a) State the average number of hours per week of free over-the-air digital video programming broadcast by the station on other than its main program stream.  
  (b) State the average number of hours per week of Core Programming broadcast by the station on other than its main program stream. See 47 C.F.R. §73.671.  
9. (a) Does the Licensee provide information identifying each Core Program aired on its station, including an indication of the target child audience, to publishers of program guides as required by 47 C.F.R. §73.673?  
  (b) Identify publishers who were sent information in 9(a).
 
10. Complete the following for each program that you aired during the past three months that meets the definition of Core Programming. Complete chart below for each Core Program.
    [There are no digital core program reports.]
11. (a) Does the Licensee certify that at least 50% of the Core Programming counted toward meeting the additional programming guideline (applied to free video programming aired on other than the main program stream) did not consist of program episodes that had already aired within the previous seven days either on the station's main program stream or on another of the station's free digital program streams?  
  (b) If No, submit as an Exhibit a Statement of Explanation setting forth the number of repeats in excess of the repeat limit and the times and dates the episodes involved were aired.  
Non-Core Educational and Informational Programming
12. Complete the following for each program that you aired during the past three months that is specifically designed to meet the educational and informational needs of children ages 16 and under, but does not meet one or more elements of the definition of Core Programming. See 47 C.F.R. §73.671. Complete chart below for each additional such educational and information program.
[There are no digital non-core program reports.]
Sponsored Core Programming
13. List Core Programs, if any, aired by other stations that are sponsored by the Licensee and that meet the criteria set forth in 47 C.F.R. §73.671. Also indicate whether the amount of total Core Programming broadcast by another station increased.
[There are no digital sponsored core program broadcast reports.]
[There are no digital sponsored core program detail reports.]
Other Matters
14. Complete the following for each analog and digital program that you plan to air for the next quarter that meets the definition of Core Programming. Complete chart below for each Core Program, identifying whether it is to be broadcast on the station's analog or digital channel or both channels.
Title of Planned Core Program #1 Origin
KENNY THE SHARK NETWORK
Regular Schedule Total Times to be Aired
Saturdays @ 10-10:30AM 13
Length of Program Age of Target Audience
30 minutes From To
9 years 14 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
KENNY THE SHARK: Premiered on Saturday, 11/1/03 @ 10-10:30AM. This hilarious new 13 part animated series chronicles the crazy life of a tough-talking Tiger Shark named Kenney -- all eight feet and 1500 pounds of him. Each episode of KENNEY THE SHARK features two different comic adventures that entertain young viewers while feeding their minds with fascinating facts about this amazing underwater species.
Title of Planned Core Program #2 Origin
TUTENSTEIN NETWORK
Regular Schedule Total Times to be Aired
Saturdays @ 10:30-11AM 13
Length of Program Age of Target Audience
30 minutes From To
9 years 14 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
TUTENSTEIN: When 10 year old Pharaoh Tut-ankh-en-set-Amun (meaning "The Living Image Of The Place Of Amun" and nicknamed Tutenstein) awakens from the dead in present day, he still thinks he rules over all he surveys. Tut's funny, wild and sometimes scary adventures, which are derived from real Egyptology, engage kids' minds while tickling their funny bones.
Title of Planned Core Program #3 Origin
TRADING SPACES: BOYS VS. GIRLS NETWORK
Regular Schedule Total Times to be Aired
Saturdays @ 11-11:30AM 13
Length of Program Age of Target Audience
30 minutes From To
9 years 14 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
TRADING SPACES-BOYS VS. GIRLS: Boys and girls get to show how well they know each other, how effectively they can manage a budget, and how skillfully they can execute a design plan in Trading Spaces: Boys vs. Girls. Each week a boy or girl will be given two days and $5000 to complete a renovation of their partner's room. The space might be a bedroom, a recreation room, or a club house, but the "designer" has to show his or her knowledge of the other person's preferences, hobbies, and lifestyle to come-up with a good design. Then, the challenge of balancing the budget and figuring out the renovation process begins. Participants will learn measurement, spatial reasoning, and principles of aesthetic design as they go through the experience. In the end, they will find out if their knowledge and perception of their partner was on or off base.
Title of Planned Core Program #4 Origin
ENDURANCE NETWORK
Regular Schedule Total Times to be Aired
Saturdays @ 11:30AM-12NOON 13
Length of Program Age of Target Audience
30 minutes From To
9 years 14 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
ENDURANCE: Follows several teams over weeks of competition, culminating in success for the team, that has mastered both strategy and skill to endure the longest. No Mall? No TV? No Video Games? No Way! On Endurance, 20 kids are brought to a remote island and are challenged in matches of skill, speed, strength and smarts. Every other week, the weakest team is eliminated until one team reigns supreme! Hosted by J.D. Roth (Moolah Beach)
Title of Planned Core Program #5 Origin
STRANGE DAYS AT BLAKE HOLSEY HIGH NETWORK
Regular Schedule Total Times to be Aired
Sundays @ 7-7:30AM 13
Length of Program Age of Target Audience
30 minutes From To
9 years 14 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
STRANGE DAYS AT BLAKE HOLSEY HIGH: Revolves around a group of teens enrolled in Broading School. They are science nerds on a mission to solve a complex mystery involving a vortex and an array of other science challenges. The lead character, Josie Trent, is independent, free-thinking and determined to make sense of her own illogical life, which, it turns out is intertwined with the strange goings-on at the school.
Title of Planned Core Program #6 Origin
DARCY'S WILD LIFE NETWORK
Regular Schedule Total Times to be Aired
Sundays @ 7:30-8AM 13
Length of Program Age of Target Audience
30 minutes From To
9 years 14 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
DARCY’S WILD LIFE follows the life of 15-year-old Darcy Fields, the pampered daughter of a top Hollywood movie-star who was plucked out of a life of limos, movie-premiers and world class restaurants to live a “no frills” life in rural Idaho. Darcy’s initial resentment gives way to optimism as she makes new friends and becomes a part of the community. The educational goal of the program is for the main character, Darcy, to model the learning process in adjusting to a new environment that is the complete antithesis of her old life. Darcy comes to a deeper understanding of herself, the value of relationships, and the insignificance of material things. This occurs as she adjusts to her new surroundings and a new group of friends who have totally different perspectives on life. Specific objectives are to show Darcy, with her Hollywood mentality, navigating her way through life on a farm and relating to people who have a different outlook on life. The viewer will also learn about the care and treatment of a variety of animals that live on farms or in the wild.

15. Does the Licensee publicize the existence and location of the station's Children's Television Programming Reports (FCC 398) as required by 47 C.F.R. §73.3526(e)(11)(iii)? Y
16. Identify the licensee's children's programming liaison.
Name Telephone Number
Joyce Lueders 813-221-5771
Address E-mail Address
200 S. Parker Street jlueders@wfla.com
City State ZIP Code
Tampa FL

17. Include any other comments or information you want the Commission to consider in evaluating your compliance with the Children's Television Act (or use this space for supplemental explanations). This may include information on any other non-core educational and informational programming that you aired this quarter or plan to air during the next quarter, or any existing or proposed non-broadcast efforts that will enhance the educational and informational value of such programming to children. See 47 C.F.R. §73.671, NOTES 2 and 3.
1. WFLA-TV airs PSAs of varied lengths that are designed specifically to meet the educational and informational needs of children as well as PSAs that are designed for the general audience but have messages applicable to children. 2. WFLA-TV's Newscasts are general audience programs with educational/informational value for children: 5-7AM NewsChannel 8 Today (M-F) Effective: 6/10/02 @ 11A-12N Midday NewsChannel 8 (M-F) 5-5:30PM Live At Five (M-F) 5:30-6PM 5:30 Report (M-F) 6-6:30PM NewsChannel 8 (M-Sun) 11-11:30PM NewsChannel 8 (M-Sun) 9-10AM NewsChannel 8 Saturday Mornings 12-1PM NewsChannel 8 Noon Saturdays 9-10AM NewsChannel 8 Sunday Mornings 12N-1PM NewsChannel 8 Noon Sundays 3. WFLA-TV's non-broadcast efforts include the participation of our Anchors and Meteorologists as guest speakers and emcees for community groups, and as "teachers" at Bay Area Schools; and Station Tours for Scout Troops, School Classes -- ranging from Elementary through High School/Vocational Technical Schools. 4. To supplement and enhance the educational value of the network's Teen NBC programs...NBC has a website (www.nbc.com/tmyk) specifically dedicated to teens.. The goals of this site are first, to create a platform for the teen community where opportunities for self-expressions become the core of the interactive experience; second to build these communities wherever possible around the themes and ideas generated within the TNBC shows themselves; and third, to provide online resources of information and guidance around the issues that most affect teenss lives. THE MORE YOU KNOW website features scripts from the award-winning public service announcements, referral information for the organizations referenced in the PSA's, a general campaign overview, and educational materials produced in connection with NBC programming. The site also includes a "feature of the month" page which addresses select TMYK topics and a list of the campaign's most recent accolades. #6. WFLA-TV produces an annual Telethon to raise money for the All Children's Hospital (Children's Miracle Network) this year it aired on Saturday, June 5 (Started @ 8:30PM) and ended on Sunday, June 6 @ 6:30PM. All NBC and Local programs are pre-empted by this Telethon.

WILLFUL FALSE STATEMENTS MADE ON THIS FORM ARE PUNISHABLE BY FINE AND/OR IMPRISONMENT (U.S. CODE, TITLE 18, SECTION 1001), AND/OR REVOCATION OF ANY STATION LICENSE OR CONSTRUCTION PERMIT (U.S. CODE, TITLE 47, SECTION 312(a)(1)), AND/OR FORFEITURE (U.S. CODE, TITLE 47, SECTION 503).

I certify that the statements in this application are true, complete, and correct to the best of my knowledge and belief, and are made in good faith.

Name of Licensee Signature
Media General Communications, Inc.
Date
January 6, 2005
FCC Form 398
March 2006