Federal Communications Commission
Washington, DC 20554
Approved by OMB
3060-0754
FCC 398
Children's Television Programming Report

Report reflects information for the filing period ending: 2006-09-30 00:00:00.0 Filed on: 2006-10-09 15:36:55.933

Call Sign Channel Numbers Community of License
WFLA-TV (analog)
City State County ZIP Code
Tampa FL HILLSBOROUGH 33606
Licensee Name
Media General Communications, Inc.
Network Affiliation Nielsen DMA Licensee World Wide Web Home Page Address (if applicable)
NBC Tampa-St.Pete-Sarasota www.wfla.com
Facility ID Previous Call Sign (if applicable) License Renewal Expiration Date
64592 2005-02-01 00:00:00.0
Analog Core Programming
2. State the average number of hours of Core Programming per week broadcast by the station. See 47 C.F.R. §73.671(c). 3.00 hours
3. (a) Does the Licensee provide information identifying each Core Program aired on its station, including an indication of the target child audience, to publishers of program guides as required by 47 C.F.R. §73.673? Y
(b) Identify publishers who were sent information in 3(a).
WFLA provides information to the following: (1) Program Listing Services: T.V. Guide, T.V Data: Tribune Media Services, Video Viewing, ITV, Inc.; (2) Newspapers: The Tampa Tribune, St. Petersburg Times, Bradenton Herald; and (3) Closed Captioning Service: Americaption.
4. Complete the following for each program that you aired during the past three months that meets the definition of Core Programming. Complete chart below for each Core Program.
Title of Analog Core Program #1 Origin
KENNY THE SHARK NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Saturdays @ 10-10:30 AM (7/1 - 9/2) 9 1
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To
9 years 14 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Kenny is a tiger shark who has found himself in the strange position of being a family pet. Kenny has all the characteristics and instincts of any other tiger shark, but he must adapt himself to the placid ways of suburban family life. If not, he'll be put back out to sea, which would mean giving up his best friend Kat. And that would be unthinkable! Kenny is about an 8-foot. 1,500-pound tiger shark who lives with 10-year-old Kay and her family in the suburbs. In the process of watching Kenny deal with this situation we learn real world facts about shark behavior, habits, and biology. We also learn a lot about how to understand multiple perspectives on a problem. In each episode, Kenny and Kat have to solve a problem that requires one of them to be generous, cooperative, hardworking, honest, unselfish or responsible.
Total Times Aired Number of Preemptions for other than Breaking News Number of Preemptions Rescheduled
10 1 1
Preemption #1
Date Preempted/Episode # If rescheduled, date and time reschedule Is the rescheduled date the second home?
07-08-06 07-08-06 @ 2:00pm Y
If rescheduled, were promotional efforts made to notify the public of rescheduled date and time? Y
Reason for Preemption SPORTS
Title of Analog Core Program #2 Origin
TIME WARP TRIO NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Saturdays @ 10:30-11:00 AM (7/1 - 9/2) 9 1
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To
9 years 14 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
TIME WARP TRIO: Has just the right mix of kid humor and cool facts, rooted in real history, that will appeal to kids and is in keeping with our mission to help kids explore the real world as only kids can. Each trip back in time is told through a kid's perspective of history, which, we hope, will resonate with our viewers and perhaps even turn them into young history buffs! TIME WARP TRIO is unique because it combines history with action, adventure, humor, and great stories which appeal to the key audience.
Total Times Aired Number of Preemptions for other than Breaking News Number of Preemptions Rescheduled
10 1 1
Preemption #1
Date Preempted/Episode # If rescheduled, date and time reschedule Is the rescheduled date the second home?
07-08-06 07-08-06 @ 2:30 PM Y
If rescheduled, were promotional efforts made to notify the public of rescheduled date and time? Y
Reason for Preemption SPORTS
Title of Analog Core Program #3 Origin
TRADING SPACES: BOYS VS. GIRLS NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Saturdays @ 11:00 AM (7/1 - 9/2) 9 1
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To
9 years 14 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
TRADING SPACES-BOYS VS. GIRLS: Boys and girls get to show how well they know each other, how effectively they can manage a budget, and how skillfully they can execute a design plan in Trading Sapces: Boys vs. Girls. Each week a boy or girl will be given two days and $5000 to complete a renovation of their partner's room. The space might be a bedroom, a recreation room, or a club house, but the "designer" has to show his or her knowledge of the other person's preferences, hobbies, and lifestyle to come-up with a good design. Then the challenge of balancing the budget and figuring out the renovation process begins. Participants will learn measurement, spatial reasoning, and principles of aesthetic design as they go through the experience. In the end, they will find out if their knowledge and perception of their partner was on or off base.
Total Times Aired Number of Preemptions for other than Breaking News Number of Preemptions Rescheduled
10 1 1
Preemption #1
Date Preempted/Episode # If rescheduled, date and time reschedule Is the rescheduled date the second home?
07-08-06 7-15-06 @ 1:00pm Y
If rescheduled, were promotional efforts made to notify the public of rescheduled date and time? Y
Reason for Preemption SPORTS
Title of Analog Core Program #4 Origin
DARCY'S WILD LIFE NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Saturdays @ 11:30 AM (7/1 - 9/2) 9 1
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To
9 years 14 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
DARCY'S WILD LIFE follows the life of 15-year-old Darcy Fields, the pampered daughter of a top Hollywood movie-star who was plucked out of a life of limos, movie-premieres and world class restaurants to live a "no frills" life in rural Idaho. Darcy's initial resentment gives way to optimism as she makes new friends and becomes a part of the community. The educational goal of the program is for the main character, Darcy, to model the learning process in adjusting to a new environment that is the complete antithesis of her old life. Darcy comes to a deeper understanding of herself, the value of relationships, and the insignificance of material things. This occurs as she adjusts to her new surroundings and a new group of friends who have totally different perspectives on life. Specific objectives are to show Darcy, with her Hollywood mentality, navigating her way through life on a farm and relating to people who have a different outlook on life. The viewer will also learn about the care and treatment of a variety of animals that live on farms or in the wild.
Total Times Aired Number of Preemptions for other than Breaking News Number of Preemptions Rescheduled
10 1 1
Preemption #1
Date Preempted/Episode # If rescheduled, date and time reschedule Is the rescheduled date the second home?
07-08-06 07-15-06 @ 1:30 PM Y
If rescheduled, were promotional efforts made to notify the public of rescheduled date and time? Y
Reason for Preemption SPORTS
Title of Analog Core Program #5 Origin
FLIGHT 29 DOWN NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Sundays @ 7-7:30 AM (7/1 - 9/2) 10 0
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To
9 years 14 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Huge storm...a lightning bolt strikes a tiny prop plane sending it into a tailspin...and changing the lives of its passengers forever! Welcome to Flight 29 Down, an original new Discovery Kid's live-action series that follows a group of young castaways who are stranded in Micronesia after the plane carrying them to their once-in-a-lifetime eco-adventure crashes. Now, far from home and with little hope of rescue, these kids have to learn how to navigate the challenges of a tropical paradise using their intelligence, wit, and instincts. And, they also have to learn how to live with each other. It's a toss-up as to which will be tougher.
Title of Analog Core Program #6 Origin
ENDURANCE NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Sundays @ 7:30-8 AM (7/1 - 9/2) 10 0
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To
9 years 14 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
ENDURANCE: Follows several teams over weeks of competition, culminating in success for the team, that has mastered both strategy and skill to endure the longest. No Mall? No TV? No Video Games? No Way! On Endurance, 20 kids are brought to a remote island and are challenged in matches of skill, speed, strength, and smarts. Every other week, the weakest team is eliminated until one team reigns supreme! Hosted by J.D. Roth (Moolah Beach).
Title of Analog Core Program #7 Origin
VEGGIETALES NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Saturdays @ 10:00 AM (Start: 9/9/06) 3 1
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To
4 years 8 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
VeggieTales is a children’s series featuring animated vegetables who teach life lessons through delightfully entertaining stories. Hosted by Bob the Tomato and Larry the Cucumber, each episode begins by establishing the problem, uses short stories to parallel the situation with the problem and solution, and ends by reiterating the proposed solution and the life lesson learned through the experience. Without being preachy, the show communicates core values of honesty, kindness, forgiveness and appreciation for all, through entertaining characters and storylines.
Total Times Aired Number of Preemptions for other than Breaking News Number of Preemptions Rescheduled
4 1 1
Preemption #1
Date Preempted/Episode # If rescheduled, date and time reschedule Is the rescheduled date the second home?
09-23-06 9-24-06 @ 1:30 PM N
If rescheduled, were promotional efforts made to notify the public of rescheduled date and time? Y
Reason for Preemption SPORTS
Title of Analog Core Program #8 Origin
DRAGON NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Saturdays @ 10:30 AM (Start: 9/9/06) 3 1
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To
4 years 8 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Inspired by children’s everyday life, DRAGON is an animated show about a tubby little dragon named, Dragon, as he faces his daily challenges using a simple and direct approach to life. Dragon is friendly and helpful, but he tends to see things from a much different perspective than most of us and that’s when trouble arises. As each story unfolds, we learn to see things in different ways just like Dragon does and learn how to make each day special through his experiences. Voice-over narration conveys the educational purpose of the story by raising questions, and reinforcing the problem strategies Dragon uses to get through his challenge of the day.
Total Times Aired Number of Preemptions for other than Breaking News Number of Preemptions Rescheduled
4 1 1
Preemption #1
Date Preempted/Episode # If rescheduled, date and time reschedule Is the rescheduled date the second home?
09-23-06 09-24-06 @ 2:00 PM N
If rescheduled, were promotional efforts made to notify the public of rescheduled date and time? Y
Reason for Preemption SPORTS
Title of Analog Core Program #9 Origin
3-2-1 PENGUINS! AND LARRYBOY STORIES NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Saturdays @ 11:00 AM (Start: 9/9/06) 3 1
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To
4 years 8 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
3-2-1 PENGUINS! AND LARRYBOY STORIES draws upon characters from two stories -- using both long-and short-form material involving these characters -- to provide socio-emotional messages to children. 3-2-1 PENGUINS! features two children - Jason and Michelle - whose vacation at their grandmother's cottage ends up being more adventure thean they expect when their toy spaceship with four toy penguins comes to life. The children are sucked into the spaceship, where they meet the now live penguins and journey through space to solve an inter-galactic disaster threatening the penguins and their friends. Each story begins with a problem and ends after the children have learned an important socio-emotional message through their adventure with the penguins. LARRY BOY STORIES is a about a young cucumber-janitor named Larry from The Daily Bumble who assumes a superhero persona to fight crimes and save lives, bringing peace and safety to the small town of Bumblyburg. In doing so, Larry takes us through his adventures where he and his viewers learn core values of honesty, friendship, respect for others, forgiveness, and love for all through socio-emotional messages embedded within the story.
Total Times Aired Number of Preemptions for other than Breaking News Number of Preemptions Rescheduled
4 1 1
Preemption #1
Date Preempted/Episode # If rescheduled, date and time reschedule Is the rescheduled date the second home?
09-23-06 09-24-06 @ 2:30 PM N
If rescheduled, were promotional efforts made to notify the public of rescheduled date and time? Y
Reason for Preemption SPORTS
Title of Analog Core Program #10 Origin
BABAR NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Saturdays @ 11:30 AM (Start: 9/9/06) 3 1
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To
4 years 8 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Based on the books by Laurent de Brunhoff, BABAR is an animated show about a young orphaned elephant who finds the strength to rise above the challenges he faces as he journeys through life. Each episode of the show communicates social-emotional messages that draw upon the bond of family and combine traditional values with a modern lifestyle.
Total Times Aired Number of Preemptions for other than Breaking News Number of Preemptions Rescheduled
4 1 1
Preemption #1
Date Preempted/Episode # If rescheduled, date and time reschedule Is the rescheduled date the second home?
09-23-06 09-24-06 @ 3:00 PM N
If rescheduled, were promotional efforts made to notify the public of rescheduled date and time? Y
Reason for Preemption SPORTS
Title of Analog Core Program #11 Origin
JANE AND THE DRAGON NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Sundays @ 7:00 AM (Start: 9/9/06) 2 1
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To
4 years 8 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Set in medieval times, JANE AND THE DRAGON is an animated show about a middle class, thirteen-year-old girl named Jane who is raised in the Royal Court as a Knight-in-Training. With a giant green Dragon as her best friend, Jane experiences challenges that test her skills and demonstrate her strength in character, as a Knight of the King’s Guard. Entrenched in each episode are social-emotional messages that hinge on the universal themes of courage, kindness, honesty and friendship.
Total Times Aired Number of Preemptions for other than Breaking News Number of Preemptions Rescheduled
3 1 1
Preemption #1
Date Preempted/Episode # If rescheduled, date and time reschedule Is the rescheduled date the second home?
09-24-06 09-24-06 @ 3:30 PM N
If rescheduled, were promotional efforts made to notify the public of rescheduled date and time? Y
Reason for Preemption SPORTS
Title of Analog Core Program #12 Origin
JACOB TWO-TWO NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Sundays @ 7:30 AM (Start: 9/9/06) 2 1
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To
4 years 8 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
JACOB TWO-TWO is an animated show about a little boy who lives with his parents and four older siblings and has a habit of repeating himself just so he can be heard. Ignored by his siblings, Jacob finds a place for himself in a world filled with mystery and intrigue as he freewheels through his adventures with his closest friends, Buford and Renee. Based on Mordecai Richler’s books, the show embeds social-emotional messages in which Jacob learns to carve a niche for himself as he learns to deal with his reality in the surreal world of adults.
Total Times Aired Number of Preemptions for other than Breaking News Number of Preemptions Rescheduled
3 1 1
Preemption #1
Date Preempted/Episode # If rescheduled, date and time reschedule Is the rescheduled date the second home?
09-24-06 09-24-06 @ 4:00 PM N
If rescheduled, were promotional efforts made to notify the public of rescheduled date and time? Y
Reason for Preemption SPORTS

Non-Core Educational and Informational Programming
5. Complete the following for each program that you aired during the past three months that is specifically designed to meet the educational and informational needs of children ages 16 and under, but does not meet one or more elements of the definition of Core Programming. See 47 C.F.R. §73.671. Complete chart below for each additional such educational and informational program.
Title of Analog Non-Core Program #1 Origin
JACK HANNA'S ANIMAL ADVENTURES SYNDICATED
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Saturdays @ 1:00 PM 9 6
Length of Program Age of Target Audience
30 minutes From To
13 years 16 years
Does the program have educating and informing children ages 16 and under as a significant purpose? Y
If Yes, does the Licensee identify each program by displaying throughout the program the symbol E/I? Y
Does the Licensee provide information regarding the program, including an indication of the target child audience, to publishers of program guides consistent with 47 C.F.R. §73.673? Y
Description of Program
Follow Jack Hanna as he spends time with nature's creatures across the continents. Jack talks with people that are knowledgeable about each animal and habitat, teaching as he goes. Each episode is designed to reveal to children the world around them in a way that presents positive role models and pro-social values within an environmentally responsible universe.
Date and Time Aired (if preempted and rescheduled)
07-01-06 @ 7AM
07-02-06 @ 5:30AM
07-08-06 @ 4AM
08-06-06 @ 3AM
09-23-06 @ 1:30AM
7-16-06 @ 5AM
 
Title of Analog Non-Core Program #2 Origin
EXPLORATION WITH RICHARD WIESE SYNDICATED
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Saturdays @ 1:30PM 7 7
Length of Program Age of Target Audience
30 minutes From To
13 years 16 years
Does the program have educating and informing children ages 16 and under as a significant purpose? Y
If Yes, does the Licensee identify each program by displaying throughout the program the symbol E/I? Y
Does the Licensee provide information regarding the program, including an indication of the target child audience, to publishers of program guides consistent with 47 C.F.R. §73.673? Y
Description of Program
Richard Wiese, a television journalist and independent documentary film producer, is the host of EXLORATION and take the viewers with him as he explores the World's most interesting, and some times dangerous sites. It is an Adventure every week!
Date and Time Aired (if preempted and rescheduled)
07-01-06 @ 7:30AM
07-02-06 @ 5:00AM
07-08-06 @ 4:30AM
08-06-06 @ 3:30AM
08-12-06 @ 4:30AM
7-15-06 @ 4:30AM
7-23-06 @ 1:00PM
 
Title of Analog Non-Core Program #3 Origin
WEATHER PLUS U. (DIGITAL MULTICAST ONLY) NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Mondays @ 1:00PM 13 0
Length of Program Age of Target Audience
30 minutes From To
13 years 16 years
Does the program have educating and informing children ages 16 and under as a significant purpose? Y
If Yes, does the Licensee identify each program by displaying throughout the program the symbol E/I? Y
Does the Licensee provide information regarding the program, including an indication of the target child audience, to publishers of program guides consistent with 47 C.F.R. §73.673? Y
Description of Program
Weather Plus U., is a program available on the Station's digital multicast "NBC Weather Plus" channel. Each episode is an entertaining combination of taped vignettes and timely segments relating to current weather events, with targeted topics geared toward teens aged 13 and older. The segments include regular features like "Weather in the News," "Weather Plus on Location," "Weather Plus Experiments," "Weather Plus in the Classroom," and "Weather Plus Interacts." Together, the segments highlight how and why the weather changes and how forecasters try to predict the weather, the nature, and the scope of significant weather events, and how teens can better understand or react to weather, both in their hometown and around the world.
Date and Time Aired (if preempted and rescheduled)
 
Title of Analog Non-Core Program #4 Origin
WEATHER PLUS U. (DIGITAL MULTICAST ONLY) NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Mondays @ 3:00PM 13 0
Length of Program Age of Target Audience
30 minutes From To
13 years 16 years
Does the program have educating and informing children ages 16 and under as a significant purpose? Y
If Yes, does the Licensee identify each program by displaying throughout the program the symbol E/I? Y
Does the Licensee provide information regarding the program, including an indication of the target child audience, to publishers of program guides consistent with 47 C.F.R. §73.673? Y
Description of Program
Weather Plus U., is a program available on the Station's digital multicast "NBC Weather Plus" channel. Each episode is an entertaining combination of taped vignettes and timely segments relating to current weather events, with targeted topics geared toward teens aged 13 and older. The segments include regular features like "Weather in the News," "Weather Plus on Location," "Weather Plus Experiments," "Weather Plus in the Classroom," and "Weather Plus Interacts." Together, the segments highlight how and why the weather changes and how forecasters try to predict the weather, the nature, and the scope of significant weather events, and how teens can better understand or react to weather, both in their hometown and around the world.
Date and Time Aired (if preempted and rescheduled)
 
Title of Analog Non-Core Program #5 Origin
WEATHER PLUS U. (DIGITAL MULTICAST ONLY) NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Wednesdays @ 1:00PM 12 1
Length of Program Age of Target Audience
30 minutes From To
13 years 16 years
Does the program have educating and informing children ages 16 and under as a significant purpose? Y
If Yes, does the Licensee identify each program by displaying throughout the program the symbol E/I? Y
Does the Licensee provide information regarding the program, including an indication of the target child audience, to publishers of program guides consistent with 47 C.F.R. §73.673? Y
Description of Program
Weather Plus U., is a program available on the Station's digital multicast "NBC Weather Plus" channel. Each episode is an entertaining combination of taped vignettes and timely segments relating to current weather events, with targeted topics geared toward teens aged 13 and older. The segments include regular features like "Weather in the News," "Weather Plus on Location," "Weather Plus Experiments," "Weather Plus in the Classroom," and "Weather Plus Interacts." Together, the segments highlight how and why the weather changes and how forecasters try to predict the weather, the nature, and the scope of significant weather events, and how teens can better understand or react to weather, both in their hometown and around the world.
Date and Time Aired (if preempted and rescheduled)
 
Title of Analog Non-Core Program #6 Origin
WEATHER PLUS U. (DIGITAL MULTICAST ONLY) NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Wednesdays @ 1:00PM 12 1
Length of Program Age of Target Audience
30 minutes From To
13 years 16 years
Does the program have educating and informing children ages 16 and under as a significant purpose? Y
If Yes, does the Licensee identify each program by displaying throughout the program the symbol E/I? Y
Does the Licensee provide information regarding the program, including an indication of the target child audience, to publishers of program guides consistent with 47 C.F.R. §73.673? Y
Description of Program
Weather Plus U., is a program available on the Station's digital multicast "NBC Weather Plus" channel. Each episode is an entertaining combination of taped vignettes and timely segments relating to current weather events, with targeted topics geared toward teens aged 13 and older. The segments include regular features like "Weather in the News," "Weather Plus on Location," "Weather Plus Experiments," "Weather Plus in the Classroom," and "Weather Plus Interacts." Together, the segments highlight how and why the weather changes and how forecasters try to predict the weather, the nature, and the scope of significant weather events, and how teens can better understand or react to weather, both in their hometown and around the world.
Date and Time Aired (if preempted and rescheduled)
 
Title of Analog Non-Core Program #7 Origin
WEATHER PLUS U. (DIGITAL MULTICAST ONLY) NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Fridays @ 1:00PM 12 1
Length of Program Age of Target Audience
30 minutes From To
13 years 16 years
Does the program have educating and informing children ages 16 and under as a significant purpose? Y
If Yes, does the Licensee identify each program by displaying throughout the program the symbol E/I? Y
Does the Licensee provide information regarding the program, including an indication of the target child audience, to publishers of program guides consistent with 47 C.F.R. §73.673? Y
Description of Program
Weather Plus U., is a program available on the Station's digital multicast "NBC Weather Plus" channel. Each episode is an entertaining combination of taped vignettes and timely segments relating to current weather events, with targeted topics geared toward teens aged 13 and older. The segments include regular features like "Weather in the News," "Weather Plus on Location," "Weather Plus Experiments," "Weather Plus in the Classroom," and "Weather Plus Interacts." Together, the segments highlight how and why the weather changes and how forecasters try to predict the weather, the nature, and the scope of significant weather events, and how teens can better understand or react to weather, both in their hometown and around the world.
Date and Time Aired (if preempted and rescheduled)
 
Title of Analog Non-Core Program #8 Origin
WEATHER PLUS U. (DIGITAL MULTICAST ONLY) NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Fridays @ 3:00PM 12 1
Length of Program Age of Target Audience
30 minutes From To
13 years 16 years
Does the program have educating and informing children ages 16 and under as a significant purpose? Y
If Yes, does the Licensee identify each program by displaying throughout the program the symbol E/I? Y
Does the Licensee provide information regarding the program, including an indication of the target child audience, to publishers of program guides consistent with 47 C.F.R. §73.673? Y
Description of Program
Weather Plus U., is a program available on the Station's digital multicast "NBC Weather Plus" channel. Each episode is an entertaining combination of taped vignettes and timely segments relating to current weather events, with targeted topics geared toward teens aged 13 and older. The segments include regular features like "Weather in the News," "Weather Plus on Location," "Weather Plus Experiments," "Weather Plus in the Classroom," and "Weather Plus Interacts." Together, the segments highlight how and why the weather changes and how forecasters try to predict the weather, the nature, and the scope of significant weather events, and how teens can better understand or react to weather, both in their hometown and around the world.
Date and Time Aired (if preempted and rescheduled)
 

Sponsored Core Programming
6. List Core Programs, if any, aired by other analog stations that are sponsored by the Licensee and that meet the criteria set forth in 47 C.F.R. §73.671. Also indicate whether the amount of total Core Programming broadcast by another station increased.
[There are no analog sponsored core program broadcast reports.]
[There are no analog sponsored core program detail reports.]
Digital Core Programming
7. (a) State the average number of hours of Core Programming per week broadcast by the station on its main program stream.  
  (b) Did the Licensee broadcast on its main digital program stream the same Children's Core Programming provided on its analog channel?  
  (c) If Yes to 7(b), the Licensee certifies that the representations and children's program information provided with respect to its analog channel apply equally with respect to its main digital program stream.  
    If No to 7(c), submit as an Exhibit a Statement of Explanation.  
8. (a) State the average number of hours per week of free over-the-air digital video programming broadcast by the station on other than its main program stream.  
  (b) State the average number of hours per week of Core Programming broadcast by the station on other than its main program stream. See 47 C.F.R. §73.671.  
9. (a) Does the Licensee provide information identifying each Core Program aired on its station, including an indication of the target child audience, to publishers of program guides as required by 47 C.F.R. §73.673?  
  (b) Identify publishers who were sent information in 9(a).
 
10. Complete the following for each program that you aired during the past three months that meets the definition of Core Programming. Complete chart below for each Core Program.
    [There are no digital core program reports.]
11. (a) Does the Licensee certify that at least 50% of the Core Programming counted toward meeting the additional programming guideline (applied to free video programming aired on other than the main program stream) did not consist of program episodes that had already aired within the previous seven days either on the station's main program stream or on another of the station's free digital program streams?  
  (b) If No, submit as an Exhibit a Statement of Explanation setting forth the number of repeats in excess of the repeat limit and the times and dates the episodes involved were aired.  
Non-Core Educational and Informational Programming
12. Complete the following for each program that you aired during the past three months that is specifically designed to meet the educational and informational needs of children ages 16 and under, but does not meet one or more elements of the definition of Core Programming. See 47 C.F.R. §73.671. Complete chart below for each additional such educational and information program.
[There are no digital non-core program reports.]
Sponsored Core Programming
13. List Core Programs, if any, aired by other stations that are sponsored by the Licensee and that meet the criteria set forth in 47 C.F.R. §73.671. Also indicate whether the amount of total Core Programming broadcast by another station increased.
[There are no digital sponsored core program broadcast reports.]
[There are no digital sponsored core program detail reports.]
Other Matters
14. Complete the following for each analog and digital program that you plan to air for the next quarter that meets the definition of Core Programming. Complete chart below for each Core Program, identifying whether it is to be broadcast on the station's analog or digital channel or both channels.
Title of Planned Core Program #1 Origin
VEGGIETALES NETWORK
Regular Schedule Total Times to be Aired
SATURDAYS @ 10:00AM 13
Length of Program Age of Target Audience
30 minutes From To
4 years 8 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
VeggieTales is a children’s series featuring animated vegetables who teach life lessons through delightfully entertaining stories. Hosted by Bob the Tomato and Larry the Cucumber, each episode begins by establishing the problem, uses short stories to parallel the situation with the problem and solution, and ends by reiterating the proposed solution and the life lesson learned through the experience. Without being preachy, the show communicates core values of honesty, kindness, forgiveness and appreciation for all, through entertaining characters and storylines.
Title of Planned Core Program #2 Origin
DRAGON NETWORK
Regular Schedule Total Times to be Aired
SATURDAYS @ 10:30AM 13
Length of Program Age of Target Audience
30 minutes From To
4 years 8 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Inspired by children’s everyday life, DRAGON is an animated show about a tubby little dragon named, Dragon, as he faces his daily challenges using a simple and direct approach to life. Dragon is friendly and helpful, but he tends to see things from a much different perspective than most of us and that’s when trouble arises. As each story unfolds, we learn to see things in different ways just like Dragon does and learn how to make each day special through his experiences. Voice-over narration conveys the educational purpose of the story by raising questions, and reinforcing the problem strategies Dragon uses to get through his challenge of the day.
Title of Planned Core Program #3 Origin
3-2-1 PENGUINS! AND LARRYBOY STORIES NETWORK
Regular Schedule Total Times to be Aired
SATURDAYS @ 11AM 13
Length of Program Age of Target Audience
30 minutes From To
4 years 8 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
3-2-1 PENGUINS! AND LARRYBOY STORIES draws upon characters from two stories -- using both long-and short-form material involving these characters -- to provide socio-emotional messages to children. 3-2-1 PENGUINS! features two children - Jason and Michelle - whose vacation at their grandmother's cottage ends up being more adventure thean they expect when their toy spaceship with four toy penguins comes to life. The children are sucked into the spaceship, where they meet the now live penguins and journey through space to solve an inter-galactic disaster threatening the penguins and their friends. Each story begins with a problem and ends after the children have learned an important socio-emotional message through their adventure with the penguins. LARRY BOY STORIES is a about a young cucumber-janitor named Larry from The Daily Bumble who assumes a superhero persona to fight crimes and save lives, bringing peace and safety to the small town of Bumblyburg. In doing so, Larry takes us through his adventures where he and his viewers learn core values of honesty, friendship, respect for others, forgiveness, and love for all through socio-emotional messages embedded within the story.
Title of Planned Core Program #4 Origin
BABAR NETWORK
Regular Schedule Total Times to be Aired
SATURDAYS @ 11:30AM 13
Length of Program Age of Target Audience
30 minutes From To
4 years 8 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Based on the books by Laurent de Brunhoff, BABAR is an animated show about a young orphaned elephant who finds the strength to rise above the challenges he faces as he journeys through life. Each episode of the show communicates social-emotional messages that draw upon the bond of family and combine traditional values with a modern lifestyle.
Title of Planned Core Program #5 Origin
JANE AND THE DRAGON NETWORK
Regular Schedule Total Times to be Aired
SUNDAYS @ 7AM 14
Length of Program Age of Target Audience
30 minutes From To
4 years 8 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Set in medieval times, JANE AND THE DRAGON is an animated show about a middle class, thirteen-year-old girl named Jane who is raised in the Royal Court as a Knight-in-Training. With a giant green Dragon as her best friend, Jane experiences challenges that test her skills and demonstrate her strength in character, as a Knight of the King’s Guard. Entrenched in each episode are social-emotional messages that hinge on the universal themes of courage, kindness, honesty and friendship.
Title of Planned Core Program #6 Origin
JACOB TWO-TWO NETWORK
Regular Schedule Total Times to be Aired
SUNDAYS @ 7:30AM 14
Length of Program Age of Target Audience
30 minutes From To
4 years 8 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
JACOB TWO-TWO is an animated show about a little boy who lives with his parents and four older siblings and has a habit of repeating himself just so he can be heard. Ignored by his siblings, Jacob finds a place for himself in a world filled with mystery and intrigue as he freewheels through his adventures with his closest friends, Buford and Renee. Based on Mordecai Richler’s books, the show embeds social-emotional messages in which Jacob learns to carve a niche for himself as he learns to deal with his reality in the surreal world of adults.

15. Does the Licensee publicize the existence and location of the station's Children's Television Programming Reports (FCC 398) as required by 47 C.F.R. §73.3526(e)(11)(iii)? Y
16. Identify the licensee's children's programming liaison.
Name Telephone Number
Joyce Lueders 813-221-5771
Address E-mail Address
200 S. Parker Street jlueders@wfla.com
City State ZIP Code
Tampa FL

17. Include any other comments or information you want the Commission to consider in evaluating your compliance with the Children's Television Act (or use this space for supplemental explanations). This may include information on any other non-core educational and informational programming that you aired this quarter or plan to air during the next quarter, or any existing or proposed non-broadcast efforts that will enhance the educational and informational value of such programming to children. See 47 C.F.R. §73.671, NOTES 2 and 3.
1. WFLA-TV airs PSAs of varied lengths that are designed specifically to meet the educational and informational needs of children as well as PSAs that are designed for the general audience but have messages applicable to children. 2. WFLA-TV's Newscasts are general audience programs with educational/informational value for children: 5-7AM NewsChannel 8 Today (M-F) Effective: 6/10/02 @ 11A-12N Midday NewsChannel 8 (M-F) 5-5:30PM NewsChannel 8 at 5 (M-F) 5:30-6PM NewsChannel 8 - The 5:30 Report (M-F) 6-6:30PM NewsChannel 8 at 6 (M-Sun) 11-11:30PM NewsChannel * at 11 (M-Sun) 9-10AM NewsChannel 8 - Weekend Edition (Saturday mornings) 12-1PM NewsChannel 8 at Noon (Saturdays) 9-10AM NewsChannel 8 Sunday Mornings 12N - 1pm NewsChannel 8 at Noon (Sundays) 3. WFLA-TV's non-broadcast efforts include the participation of our Anchors and Meteorologists as guest speakers and emcees for community groups, and as "teachers" at Bay Area Schools; and Station Tours for Scout Troops, School Classes -- ranging from Elementary through High School/Vocational Technical Schools. 4. To supplement and enhance the educational value of the network's Teen NBC programs...NBC has a website (www.nbc.com/tmyk) specifically dedicated to teens. The goals of this site are first, to create a platform for the teen community where opportunities for self-expressions become the core of the interactive experience; second, to build these communities wherever possible around the themes and ideas generated within the TNBC shows themselves; and third, to provide online resources of information and guidance around the issues that most affect teens' lives. THE MORE YOU KNOW website features scripts from the award-winning public service announcements, referral information for the organizations references in the PSA's, a general campaign overview, and educational materials producted in connection with NBC programming. The site also includes a "feature of the month" page which addresses select TMYK topics and a list of the campaign 's most recent accolades. 5. WFLA-TV produces an annual Telethon to raise money for the All Children's Hospital (Children's Miracle Network). 6. WFLA-TV offers additional children's educational programming during core hours as part of its NBC Weather Plus programming on a digital multicast channel.

WILLFUL FALSE STATEMENTS MADE ON THIS FORM ARE PUNISHABLE BY FINE AND/OR IMPRISONMENT (U.S. CODE, TITLE 18, SECTION 1001), AND/OR REVOCATION OF ANY STATION LICENSE OR CONSTRUCTION PERMIT (U.S. CODE, TITLE 47, SECTION 312(a)(1)), AND/OR FORFEITURE (U.S. CODE, TITLE 47, SECTION 503).

I certify that the statements in this application are true, complete, and correct to the best of my knowledge and belief, and are made in good faith.

Name of Licensee Signature
Media General Communications, Inc.
Date
October 9, 2006
FCC Form 398
March 2006