Federal Communications Commission
Washington, DC 20554
Approved by OMB
3060-0754
FCC 398
Children's Television Programming Report

Report reflects information for the filing period ending: 2006-09-30 00:00:00.0 Filed on: 2006-10-10 11:10:32.333

Call Sign Channel Numbers Community of License
WPTV (analog)
City State County ZIP Code
West Palm Beach FL PALM BEACH 33401
Licensee Name
Scripps Howard Broadcasting Company
Network Affiliation Nielsen DMA Licensee World Wide Web Home Page Address (if applicable)
NBC W. Palm Beach-Ft Pierce www.wptv.com
Facility ID Previous Call Sign (if applicable) License Renewal Expiration Date
59443 2005-02-01 00:00:00.0
Analog Core Programming
2. State the average number of hours of Core Programming per week broadcast by the station. See 47 C.F.R. §73.671(c). 2.86 hours
3. (a) Does the Licensee provide information identifying each Core Program aired on its station, including an indication of the target child audience, to publishers of program guides as required by 47 C.F.R. §73.673? Y
(b) Identify publishers who were sent information in 3(a).
TV Guide, TV Data, Tribune Media Services, The Palm Beach Post, The Sun Sentinel, The Stuart News, The Fort Pierce Tribune and the Vero Beach Press Journal.
4. Complete the following for each program that you aired during the past three months that meets the definition of Core Programming. Complete chart below for each Core Program.
Title of Analog Core Program #1 Origin
JACK HANNA'S ANIMAL ADVENTURES SYNDICATED
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Saturdays at 11:00AM 12 2
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To
12 years 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
In each episode the cameras follow Jack as he spends time with Nature's creatures across the continents. Jack interviews professionals about each animal and habitat, teaching young viewers as he goes.
Total Times Aired Number of Preemptions for other than Breaking News Number of Preemptions Rescheduled
14 2 2
Preemption #1
Date Preempted/Episode # If rescheduled, date and time reschedule Is the rescheduled date the second home?
7/08/06 7/08/06 2:00PM N
If rescheduled, were promotional efforts made to notify the public of rescheduled date and time? Y
Reason for Preemption SPORTS
Preemption #2
Date Preempted/Episode # If rescheduled, date and time reschedule Is the rescheduled date the second home?
9/23/06 9/24/06 12:30PM Y
If rescheduled, were promotional efforts made to notify the public of rescheduled date and time? Y
Reason for Preemption SPORTS
Title of Analog Core Program #2 Origin
WILD AMERICA SYNDICATED
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Saturdays at 11:30AM 12 2
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To
12 years 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
The objective of this program is to create awareness and understanding of animals and their interaction with their particular environment. Specific experts provide educational information related to animal behavior and viewers learn about various wildlife.
Total Times Aired Number of Preemptions for other than Breaking News Number of Preemptions Rescheduled
14 2 2
Preemption #1
Date Preempted/Episode # If rescheduled, date and time reschedule Is the rescheduled date the second home?
7/08/06 7/08/06 2:30PM N
If rescheduled, were promotional efforts made to notify the public of rescheduled date and time? Y
Reason for Preemption SPORTS
Preemption #2
Date Preempted/Episode # If rescheduled, date and time reschedule Is the rescheduled date the second home?
9/23/06 9/24/06 2:00PM Y
If rescheduled, were promotional efforts made to notify the public of rescheduled date and time? Y
Reason for Preemption SPORTS
Title of Analog Core Program #3 Origin
PETKEEPING WITH MARC MARRONE SYNDICATED
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Saturdays at 12:00PM through 9/16/06 10 2
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To
12 years 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
A kid-oriented series that shows young viewers how many varieties of pets there are. The program gives practical information on the care and nurturing of pets as well as background on the kinds of habitats required for healthy pet/human relationships. Marc also answers questions from young viewers about their pets.
Total Times Aired Number of Preemptions for other than Breaking News Number of Preemptions Rescheduled
12 2 2
Preemption #1
Date Preempted/Episode # If rescheduled, date and time reschedule Is the rescheduled date the second home?
7/01/06 7/01/06 10:00AM N
If rescheduled, were promotional efforts made to notify the public of rescheduled date and time? Y
Reason for Preemption SPORTS
Preemption #2
Date Preempted/Episode # If rescheduled, date and time reschedule Is the rescheduled date the second home?
7/08/06 9/17/06 1:00PM N
If rescheduled, were promotional efforts made to notify the public of rescheduled date and time? Y
Reason for Preemption SPORTS
Title of Analog Core Program #4 Origin
EXPLORATION WITH RICHARD WEISE SYNDICATED
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Saturdays at 12:30PM, moved to 12PM as of 9/30/06 11 3
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To
13 years 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
The show follows Richard Weise to the nearest and farthest corners of the world as he explores the land, the air and the sea with intrepid curiosity. As an experienced Science journalist, and current president of the world renowned Explorer's Club , Richard Weise has the experience and credentials to introduce children to places and people and things they may never have seen before.
Total Times Aired Number of Preemptions for other than Breaking News Number of Preemptions Rescheduled
14 3 3
Preemption #1
Date Preempted/Episode # If rescheduled, date and time reschedule Is the rescheduled date the second home?
7/01/06 07/01/06 10:30AM N
If rescheduled, were promotional efforts made to notify the public of rescheduled date and time? Y
Reason for Preemption SPORTS
Preemption #2
Date Preempted/Episode # If rescheduled, date and time reschedule Is the rescheduled date the second home?
7/08/06 9/17/06 1:30PM N
If rescheduled, were promotional efforts made to notify the public of rescheduled date and time? Y
Reason for Preemption SPORTS
Preemption #3
Date Preempted/Episode # If rescheduled, date and time reschedule Is the rescheduled date the second home?
9/23/06 9/24/06 2:30PM N
If rescheduled, were promotional efforts made to notify the public of rescheduled date and time? Y
Reason for Preemption SPORTS
Title of Analog Core Program #5 Origin
KENNY THE SHARK NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Saturdays at 1:00PM through 9/2/06 8 2
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To
9 years 14 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Kenny The Shark is an animated show about a tiger shark named Kenny who lives on land with a young girl named Kat. The show embeds shark facts in the story narrative. Every episode has a message, usually around the themes of cooperation, dealing with difficult people, exercising self discipline and decision making.
Total Times Aired Number of Preemptions for other than Breaking News Number of Preemptions Rescheduled
8 2 0
Preemption #1
Date Preempted/Episode # If rescheduled, date and time reschedule Is the rescheduled date the second home?
7/01/06 N/A N
If rescheduled, were promotional efforts made to notify the public of rescheduled date and time? N
Reason for Preemption SPORTS
Preemption #2
Date Preempted/Episode # If rescheduled, date and time reschedule Is the rescheduled date the second home?
7/08/06 N/A N
If rescheduled, were promotional efforts made to notify the public of rescheduled date and time? N
Reason for Preemption SPORTS
Title of Analog Core Program #6 Origin
TIME WARP TRIO NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Saturdays at 1:30PM through 9/2/06 7 3
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To
9 years 14 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Based on Jon Scieszka's book series "Time Warp Trio" is another animated show. It's about the adventures of three young boys, Sam, Fred and Joe who are transported back and forth in time through a magic book presented to Joe by his magician uncle. With each adventure, the trio is given a chance to learn important details about the history of people, places, and events through time.
Total Times Aired Number of Preemptions for other than Breaking News Number of Preemptions Rescheduled
8 3 1
Preemption #1
Date Preempted/Episode # If rescheduled, date and time reschedule Is the rescheduled date the second home?
7/22/06 7/23/06 12:00PM N
If rescheduled, were promotional efforts made to notify the public of rescheduled date and time? Y
Reason for Preemption SPORTS
Preemption #2
Date Preempted/Episode # If rescheduled, date and time reschedule Is the rescheduled date the second home?
7/01/06 N/A N
If rescheduled, were promotional efforts made to notify the public of rescheduled date and time? N
Reason for Preemption SPORTS
Preemption #3
Date Preempted/Episode # If rescheduled, date and time reschedule Is the rescheduled date the second home?
7/08/06 N/A N
If rescheduled, were promotional efforts made to notify the public of rescheduled date and time? N
Reason for Preemption SPORTS
Title of Analog Core Program #7 Origin
VEGGIE TALES NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Saturdays at 1PM, program started 9/9/06 moved to 12:30PM as of 9/30/06 3 1
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To
4 years 8 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Veggie Tales features animated vegetables who teach life lessons through stories. Hosted by Bob the Tomato and Larry the Cucumber, each episode begins by establishing the problem, uses short stories to parallel the situation with a problem and solution and ends up reiterating the proposed solution and the life lesson learned through the experience.
Total Times Aired Number of Preemptions for other than Breaking News Number of Preemptions Rescheduled
4 1 1
Preemption #1
Date Preempted/Episode # If rescheduled, date and time reschedule Is the rescheduled date the second home?
9/23/06 9/24/06 3:00PM N
If rescheduled, were promotional efforts made to notify the public of rescheduled date and time? Y
Reason for Preemption SPORTS
Title of Analog Core Program #8 Origin
DRAGON NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Saturdays at 1:30PM starting 9/9/06 and moved to 1PM as of 9/30/06 3 1
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To
4 years 8 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
An animated show based on the book series by author Dav Pilkey, the show follows a little blue dragon as he faces his daily challenges. Using a simple and direct approach to life, Dragon learns new information and develops new skills primarily through trial and error. Dragon show us how to take care of a pet, discover new places or how to find the right hobby.
Total Times Aired Number of Preemptions for other than Breaking News Number of Preemptions Rescheduled
4 1 1
Preemption #1
Date Preempted/Episode # If rescheduled, date and time reschedule Is the rescheduled date the second home?
9/23/06 9/24/06 3:30PM N
If rescheduled, were promotional efforts made to notify the public of rescheduled date and time? Y
Reason for Preemption SPORTS
Title of Analog Core Program #9 Origin
3-2-1 PENGUINS! NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Saturdays at 1:30PM beginning 9/23/06 1 1
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To
4 years 8 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
3-2-1 Penguins features two children - Jason & Michelle - whose vacation at their grnadmother's cottage ends up being more adventure than they expect when their toy spaceship with four toy penguins comes to life. The children are sucked into the spaceship and travel with the live penguins through space to solve inter-galactic disasters. Each story begins with a problem and ends after the children have learned an important socio-emotional message.
Total Times Aired Number of Preemptions for other than Breaking News Number of Preemptions Rescheduled
2 1 1
Preemption #1
Date Preempted/Episode # If rescheduled, date and time reschedule Is the rescheduled date the second home?
9/23/06 9/24/06 4:00PM N
If rescheduled, were promotional efforts made to notify the public of rescheduled date and time? Y
Reason for Preemption SPORTS

Non-Core Educational and Informational Programming
5. Complete the following for each program that you aired during the past three months that is specifically designed to meet the educational and informational needs of children ages 16 and under, but does not meet one or more elements of the definition of Core Programming. See 47 C.F.R. §73.671. Complete chart below for each additional such educational and informational program.
Title of Analog Non-Core Program #1 Origin
JACK HANNA'S ANIMAL ADVENTURES SYNDICATED
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Saturday 9/16/06 2:00PM, Sunday 9/17/06 3:00PM and Saturday 9/30/06 at 2:00PM 3 0
Length of Program Age of Target Audience
30 minutes From To
12 years 16 years
Does the program have educating and informing children ages 16 and under as a significant purpose? Y
If Yes, does the Licensee identify each program by displaying throughout the program the symbol E/I? Y
Does the Licensee provide information regarding the program, including an indication of the target child audience, to publishers of program guides consistent with 47 C.F.R. §73.673? Y
Description of Program
In each episode the cameras follow Jack as he spends time with Nature;s creatures across the continents. Jack interviews professionals about each animal and habitat, teaching young viewers as he goes.
Date and Time Aired (if preempted and rescheduled)
 
Title of Analog Non-Core Program #2 Origin
WILD AMERICA SYNDICATED
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Sunday 9/17/06 12:30PM 1 0
Length of Program Age of Target Audience
30 minutes From To
12 years 16 years
Does the program have educating and informing children ages 16 and under as a significant purpose? Y
If Yes, does the Licensee identify each program by displaying throughout the program the symbol E/I? Y
Does the Licensee provide information regarding the program, including an indication of the target child audience, to publishers of program guides consistent with 47 C.F.R. §73.673? Y
Description of Program
The objective of this program is to create awareness and understanding of animals and their interaction with their particular environment. Specific experts provide educational information related to animal behavior and viewers learn about wildlife.
Date and Time Aired (if preempted and rescheduled)
 
Title of Analog Non-Core Program #3 Origin
VEGGIE TALES NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Saturday 9/17/06 2:00PM 1 0
Length of Program Age of Target Audience
30 minutes From To
4 years 8 years
Does the program have educating and informing children ages 16 and under as a significant purpose? Y
If Yes, does the Licensee identify each program by displaying throughout the program the symbol E/I? Y
Does the Licensee provide information regarding the program, including an indication of the target child audience, to publishers of program guides consistent with 47 C.F.R. §73.673? Y
Description of Program
Veggie Tales features animated vegetables who teach life lessons through stories. Hosted by Bob the Tomato and Larry the Cucumber, each episode ebgins by establishing the problem and uses short stories to parallel the situation with a problem and solution and ends up reiterating the proposed solution and the life lesson learned through experience.
Date and Time Aired (if preempted and rescheduled)
 

Sponsored Core Programming
6. List Core Programs, if any, aired by other analog stations that are sponsored by the Licensee and that meet the criteria set forth in 47 C.F.R. §73.671. Also indicate whether the amount of total Core Programming broadcast by another station increased.
[There are no analog sponsored core program broadcast reports.]
[There are no analog sponsored core program detail reports.]
Digital Core Programming
7. (a) State the average number of hours of Core Programming per week broadcast by the station on its main program stream.  
  (b) Did the Licensee broadcast on its main digital program stream the same Children's Core Programming provided on its analog channel?  
  (c) If Yes to 7(b), the Licensee certifies that the representations and children's program information provided with respect to its analog channel apply equally with respect to its main digital program stream.  
    If No to 7(c), submit as an Exhibit a Statement of Explanation.  
8. (a) State the average number of hours per week of free over-the-air digital video programming broadcast by the station on other than its main program stream.  
  (b) State the average number of hours per week of Core Programming broadcast by the station on other than its main program stream. See 47 C.F.R. §73.671.  
9. (a) Does the Licensee provide information identifying each Core Program aired on its station, including an indication of the target child audience, to publishers of program guides as required by 47 C.F.R. §73.673?  
  (b) Identify publishers who were sent information in 9(a).
 
10. Complete the following for each program that you aired during the past three months that meets the definition of Core Programming. Complete chart below for each Core Program.
    [There are no digital core program reports.]
11. (a) Does the Licensee certify that at least 50% of the Core Programming counted toward meeting the additional programming guideline (applied to free video programming aired on other than the main program stream) did not consist of program episodes that had already aired within the previous seven days either on the station's main program stream or on another of the station's free digital program streams?  
  (b) If No, submit as an Exhibit a Statement of Explanation setting forth the number of repeats in excess of the repeat limit and the times and dates the episodes involved were aired.  
Non-Core Educational and Informational Programming
12. Complete the following for each program that you aired during the past three months that is specifically designed to meet the educational and informational needs of children ages 16 and under, but does not meet one or more elements of the definition of Core Programming. See 47 C.F.R. §73.671. Complete chart below for each additional such educational and information program.
[There are no digital non-core program reports.]
Sponsored Core Programming
13. List Core Programs, if any, aired by other stations that are sponsored by the Licensee and that meet the criteria set forth in 47 C.F.R. §73.671. Also indicate whether the amount of total Core Programming broadcast by another station increased.
[There are no digital sponsored core program broadcast reports.]
[There are no digital sponsored core program detail reports.]
Other Matters
14. Complete the following for each analog and digital program that you plan to air for the next quarter that meets the definition of Core Programming. Complete chart below for each Core Program, identifying whether it is to be broadcast on the station's analog or digital channel or both channels.
Title of Planned Core Program #1 Origin
JACK HANNA'S ANIMAL ADVENTURES SYNDICATED
Regular Schedule Total Times to be Aired
Saturdays at 11AM 13
Length of Program Age of Target Audience
30 minutes From To
12 years 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
In each episode the cameras follow Jack as he spends time with Nature's creatures across the continents. Jack talks with professionals that are knowledgeable about each animal and habitat teaching young viewers as he goes.
Title of Planned Core Program #2 Origin
WILD AMERICA SYNDICATED
Regular Schedule Total Times to be Aired
Saturdays at 11:30AM 13
Length of Program Age of Target Audience
30 minutes From To
12 years 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
The goal of this program is to create awareness and understanding of animals and their interaction with their particular environment. Specific experts provide educational information realted to animal behavior and viewers learn about various wildlife.
Title of Planned Core Program #3 Origin
EXPLORATION WITH RICHARD WIESE SYNDICATED
Regular Schedule Total Times to be Aired
Saturdays at 12:00PM 13
Length of Program Age of Target Audience
30 minutes From To
13 years 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
The show follows Richard Wiese to the nearest and farthest corners of the world as he explores the land, the air and the sea with intrepid curiosity. As an experienced science journalist, and current president of the world-renowned Explorer's Club, Richard Wiese has the experience and credentials to introduce children to places and people and things they may never have seen before.
Title of Planned Core Program #4 Origin
VEGGIE TALES NETWORK
Regular Schedule Total Times to be Aired
Saturdays at 12:30PM 13
Length of Program Age of Target Audience
30 minutes From To
4 years 8 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
An animated series featuring vegetables who teach life lessons through stories. Hosted by Bob the Tomato and Larry the Cucumber, each episode begins by establishing a problem and then uses short stories to parallel the situation with a problem and solution. The show communicates social-emotional messages based upon the core values of honesty, kindness, forgiveness and appreciation for all.
Title of Planned Core Program #5 Origin
DRAGON NETWORK
Regular Schedule Total Times to be Aired
Saturdays at 1:00PM 13
Length of Program Age of Target Audience
30 minutes From To
4 years 8 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Based on the book by Dav Pilkey, the show follows a little blue dragon as he faces his daily challenges. Using a simple and direct approach to life, Dragon learns new information and develops new skills primarily through trial and error. Dragon shows us how to take care of a pet, discover new places or how to find the right hobby.
Title of Planned Core Program #6 Origin
3-2-1 PENGUINS! NETWORK
Regular Schedule Total Times to be Aired
Saturdays at 1:30PM 13
Length of Program Age of Target Audience
30 minutes From To
4 years 8 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
This show features two children - Jason & Michelle - whose vacation at their grandmother's cottage ends up being more adventure than they expected when their toy spaceship with four toy penguins comes to life. The children are sucked into the spaceship where they journey through space to solve inter-galactic disasters. Each story begins with a problem and ends after the children have learned an important socio-emotional message through their adventures with the penguins.

15. Does the Licensee publicize the existence and location of the station's Children's Television Programming Reports (FCC 398) as required by 47 C.F.R. §73.3526(e)(11)(iii)? Y
16. Identify the licensee's children's programming liaison.
Name Telephone Number
Bernadette O'Grady (561) 653-5680
Address E-mail Address
1100 Banyan Blvd. brogrady@wptv.com
City State ZIP Code
West Palm Beach FL

17. Include any other comments or information you want the Commission to consider in evaluating your compliance with the Children's Television Act (or use this space for supplemental explanations). This may include information on any other non-core educational and informational programming that you aired this quarter or plan to air during the next quarter, or any existing or proposed non-broadcast efforts that will enhance the educational and informational value of such programming to children. See 47 C.F.R. §73.671, NOTES 2 and 3.
On September 2nd, Kenny The Shark and Time Warp Trio ended as children's programs being offered by NBC. On Saturday September 9th, NBC began offering Veggie Tales, Dragon and 3-2-1 Penguins!. On Sept. 16 & 17 - Petkeeping with Marc Marrone aired for the last time in syndication. We then started to clear the additional half hour NBC show 3-2-1 Penguins! We aired additional runs of a few of our children's program including Jack Hanna to compensate for pre-emptions not only in this quarter for Wimbledon tennis and U.S. Open Women's and Seniors Golf but for U.S. Open and Senior PGA and Arena football that forced pre-emptions in the previous quarter

WILLFUL FALSE STATEMENTS MADE ON THIS FORM ARE PUNISHABLE BY FINE AND/OR IMPRISONMENT (U.S. CODE, TITLE 18, SECTION 1001), AND/OR REVOCATION OF ANY STATION LICENSE OR CONSTRUCTION PERMIT (U.S. CODE, TITLE 47, SECTION 312(a)(1)), AND/OR FORFEITURE (U.S. CODE, TITLE 47, SECTION 503).

I certify that the statements in this application are true, complete, and correct to the best of my knowledge and belief, and are made in good faith.

Name of Licensee Signature
Scripps Howard Broadcasting Company
Date
10/8/06
FCC Form 398
March 2006