Federal Communications Commission
Washington, DC 20554
Approved by OMB
3060-0754
FCC 398
Children's Television Programming Report

Report reflects information for the filing period ending: 2007-06-30 00:00:00.0 Filed on: 2007-07-05 16:28:02.956

Call Sign Channel Numbers Community of License
WWCW-DT  (analog)
20 (digital)
City State County ZIP Code
Lynchburg VA CAMPBELL 24502
Licensee Name
Grant Broadcasting Systems II, Inc. WWCW-DT, 1765 Airport Road, VA 24502
Network Affiliation Nielsen DMA Licensee World Wide Web Home Page Address (if applicable)
THE CW Roanoke-Lynchburg www.cw5va.com
Facility ID Previous Call Sign (if applicable) License Renewal Expiration Date
24812 WBVA 2004-10-01 00:00:00.0
Analog Core Programming
2. State the average number of hours of Core Programming per week broadcast by the station. See 47 C.F.R. §73.671(c).  
3. (a) Does the Licensee provide information identifying each Core Program aired on its station, including an indication of the target child audience, to publishers of program guides as required by 47 C.F.R. §73.673?  
(b) Identify publishers who were sent information in 3(a).
4. Complete the following for each program that you aired during the past three months that meets the definition of Core Programming. Complete chart below for each Core Program.
[There are no analog core program reports.]
Non-Core Educational and Informational Programming
5. Complete the following for each program that you aired during the past three months that is specifically designed to meet the educational and informational needs of children ages 16 and under, but does not meet one or more elements of the definition of Core Programming. See 47 C.F.R. §73.671. Complete chart below for each additional such educational and informational program.
[There are no analog non-core program reports.]
Sponsored Core Programming
6. List Core Programs, if any, aired by other analog stations that are sponsored by the Licensee and that meet the criteria set forth in 47 C.F.R. §73.671. Also indicate whether the amount of total Core Programming broadcast by another station increased.
[There are no analog sponsored core program broadcast reports.]
[There are no analog sponsored core program detail reports.]
Digital Core Programming
7. (a) State the average number of hours of Core Programming per week broadcast by the station on its main program stream. 3.50 hours
  (b) Did the Licensee broadcast on its main digital program stream the same Children's Core Programming provided on its analog channel? N
  (c) If Yes to 7(b), the Licensee certifies that the representations and children's program information provided with respect to its analog channel apply equally with respect to its main digital program stream. Y
    If No to 7(c), submit as an Exhibit a Statement of Explanation. (None Required)
8. (a) State the average number of hours per week of free over-the-air digital video programming broadcast by the station on other than its main program stream. 3.50 hours
  (b) State the average number of hours per week of Core Programming broadcast by the station on other than its main program stream. See 47 C.F.R. §73.671. 3.50 hours
9. (a) Does the Licensee provide information identifying each Core Program aired on its station, including an indication of the target child audience, to publishers of program guides as required by 47 C.F.R. §73.673? Y
  (b) Identify publishers who were sent information in 9(a).
Cable Guide, THE CW Network, Lynchburg News & Advance, Tribune Media Services, TV Data, TV Guide & Video Viewing, Inc.
10. Complete the following for each program that you aired during the past three months that meets the definition of Core Programming. Complete chart below for each Core Program.
   
Title of Digital Core Program #1 Origin
ANIMAL ATLAS SYNDICATED
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
MONDAY'S AT 7:30AM 13 0
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To Y
13 years 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Animal Atlas maintains a high level of educational value. It has addressed issues appropriate for both general public and the secondary classroom with a presentation that included large numbers of clips, wide ranging photography, fast-paced editing, and a non-condescending vocabulary level. The programs in the latest series of Animal Atlas happily maintain those strengths. Entertaining the viewer with wit and observation augments the educational integrity of its content. The level of humor, like the level of vocabulary, is most suited for middle school (ages 13-16) with applications of topic that could extend into the higher grades. There are sound cues, visual elements, and a general tone that supports the delivery of educational material in a way that is appropriate for entertainment television. The data delivered and the content communicated is absolutely educational in nature and value but done in a way that would hold the attention of the target viewer.

Title of Digital Core Program #2 Origin
BEAKMAN'S WORLD SYNDICATED
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Tuesdays & Thursdays at 7:30am 26 0
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To Y
6 years 11 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Celebrated performance artist Paul Zaloom stars as Beakman, a humorous, always inquisitive and never boring scientist who has dedicated himself to answering kids' questions. Each upbeat half-hour in "Beakman's World" takes audiences of all ages on an exciting journey of discovery. Main topics spin off into subsets of questions and answers that reveal the relationships between principles of science and nature, and how they impact our daily lives. Akin to the comic, Beakman responds to queries by performing various eye-opening experiments to demonstrate how the world works. Topics are addressed with cutting-edge humor and state-of-the-art visuals designed to make learning fun. Joining Beakman in his never-ending quest "onward for science" has been a succession of laboratory denizens. Phoebe (Senta Moses), Liza (Eliza Schneider) and Josie (Alanna Ubach), Beakman's young apprentices, have taken turns throughout the four seasons assisting the scientist with his experiments and keep him from straying too far off the subject.

Title of Digital Core Program #3 Origin
REALLY WILD ANIMALS SYNDICATED
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Wednesdays at 7:30am 13 0
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To Y
7 years 10 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
"Really Wild Animals" offers a useful array of examples for children of how we can understand, respect, and appreciate the world of the other living organisms that share our planet without anthropomorphosis of other creatures. The episodes still show the natural ways in which we as humans can relate to the many other living species. The many examples of scientific research, of human rescue and care facilities for species such as eagles and wild horses, and the importance of natural habitat preservation all bring children a sense of fellowship with the animal world and greater understanding of nature.

Title of Digital Core Program #4 Origin
ANIMAL ATLAS CLASSICS SYNDICATED
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Fridays at 7:30am 13 0
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To Y
13 years 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
The Animal Atlas Classic collection maintains the series connection with educational standards consistent with nationally published curriculum goals in the natural sciences. The episode reviewed moves viewers though the taxonomy of the animal kingdom with attention to defining characteristics. References to the habitat and differentiation of the animal kingdom complement the overview of the components of biological life in the visible world. Example: The animal kingdom is one of the three main taxonomic divisions in which organisms or life forms are classified. The admirable education content is saved from the dryness of a lecture by the ironic juxtaposition of the narrative and images: in this case, a bored animal that the narrator cajoles. The music track is clearly intended to entertain.

Title of Digital Core Program #5 Origin
KRYPTO THE SUPERDOG SYNDICATED
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Saturdays at 7:00am & 7:30am 26 0
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To Y
4 years 6 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
"Krypto The Superdog" is intended to acquaint youngsters with the meaning of heroism and to inspire them to act proactively, righteously, and heroically in their own lives. On the surface, Krypto appears to be a normal, loyal and fun-loving mutt. He is a playful companion to his young master Kevin and an integral member of a distinctive community of neighborhood pets. But Krypto also has super powers which he uses for ethical actions, pro-social behavior and heroic deeds. Teaching children the importance of using ones abilities effectively for just causes.

11. (a) Does the Licensee certify that at least 50% of the Core Programming counted toward meeting the additional programming guideline (applied to free video programming aired on other than the main program stream) did not consist of program episodes that had already aired within the previous seven days either on the station's main program stream or on another of the station's free digital program streams? Y
  (b) If No, submit as an Exhibit a Statement of Explanation setting forth the number of repeats in excess of the repeat limit and the times and dates the episodes involved were aired. (None Required)
Non-Core Educational and Informational Programming
12. Complete the following for each program that you aired during the past three months that is specifically designed to meet the educational and informational needs of children ages 16 and under, but does not meet one or more elements of the definition of Core Programming. See 47 C.F.R. §73.671. Complete chart below for each additional such educational and information program.
[There are no digital non-core program reports.]
Sponsored Core Programming
13. List Core Programs, if any, aired by other stations that are sponsored by the Licensee and that meet the criteria set forth in 47 C.F.R. §73.671. Also indicate whether the amount of total Core Programming broadcast by another station increased.
[There are no digital sponsored core program broadcast reports.]
[There are no digital sponsored core program detail reports.]
Other Matters
14. Complete the following for each analog and digital program that you plan to air for the next quarter that meets the definition of Core Programming. Complete chart below for each Core Program, identifying whether it is to be broadcast on the station's analog or digital channel or both channels.
Title of Planned Core Program #1 Origin
ANIMAL ATLAS SYNDICATED
Regular Schedule Total Times to be Aired
Mondays at 7:30am 13
Length of Program Age of Target Audience
30 minutes From To
13 years 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Animal Atlas maintains a high level of educational value. It has addressed issues appropriate for both general public and the secondary classroom with a presentation that included large numbers of clips, wide ranging photography, fast-paced editing, and a non-condescending vocabulary level. The programs in the latest series of Animal Atlas happily maintain those strengths. Entertaining the viewer with wit and observation augments the educational integrity of its content. The level of humor, like the level of vocabulary, is most suited for middle school (ages 13-16) with applications of topic that could extend into the higher grades. There are sound cues, visual elements, and a general tone that supports the delivery of educational material in a way that is appropriate for entertainment television. The data delivered and the content communicated is absolutely educational in nature and value but done in a way that would hold the attention of the target viewer.
Title of Planned Core Program #2 Origin
BEAKMAN'S WORLD SYNDICATED
Regular Schedule Total Times to be Aired
Tuesdays & Thursdays at 7:30am 26
Length of Program Age of Target Audience
30 minutes From To
6 years 11 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Celebrated performance artist Paul Zaloom stars as Beakman, a humorous, always inquisitive and never boring scientist who has dedicated himself to answering kids' questions. Each upbeat half-hour in "Beakman's World" takes audiences of all ages on an exciting journey of discovery. Main topics spin off into subsets of questions and answers that reveal the relationships between principles of science and nature, and how they impact our daily lives. Akin to the comic, Beakman responds to queries by performing various eye-opening experiments to demonstrate how the world works. Topics are addressed with cutting-edge humor and state-of-the-art visuals designed to make learning fun. Joining Beakman in his never-ending quest "onward for science" has been a succession of laboratory denizens. Phoebe (Senta Moses), Liza (Eliza Schneider) and Josie (Alanna Ubach), Beakman's young apprentices, have taken turns throughout the four seasons assisting the scientist with his experiments and keep him from straying too far off the subject.
Title of Planned Core Program #3 Origin
REALLY WILD ANIMALS SYNDICATED
Regular Schedule Total Times to be Aired
Wednesdays at 7:30am 13
Length of Program Age of Target Audience
30 minutes From To
7 years 10 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
"Really Wild Animals" offers a useful array of examples for children of how we can understand, respect, and appreciate the world of the other living organisms that share our planet.
Title of Planned Core Program #4 Origin
ANIMAL ATLAS CLASSICS SYNDICATED
Regular Schedule Total Times to be Aired
Fridays at 7:30am 13
Length of Program Age of Target Audience
30 minutes From To
13 years 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
The Animal Atlas Classic collection maintains the series connection with educational standards consistent with nationally published curriculum goals in the natural sciences. The episode reviewed moves viewers though the taxonomy of the animal kingdom with attention to defining characteristics. References to the habitat and differentiation of the animal kingdom complement the overview of the components of biological life in the visible world. Example: The animal kingdom is one of the three main taxonomic divisions in which organisms or life forms are classified. The admirable education content is saved from the dryness of a lecture by the ironic juxtaposition of the narrative and images: in this case, a bored animal that the narrator cajoles. The music track is clearly intended to entertain.
Title of Planned Core Program #5 Origin
KRYPTO THE SUPERDOG SYNDICATED
Regular Schedule Total Times to be Aired
Saturdays at 7:00am & 7:30am 26
Length of Program Age of Target Audience
30 minutes From To
4 years 6 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
"Krypto The Superdog" is intended to acquaint youngsters with the meaning of heroismand to inspire them to act proactively, righteously, and heroically in their own lives. On the surface, Krypto appears to be a normal, loyal and fun-loving mutt. He is a playful companion to his young master Kevin and an integral member of a distinctive community of neighborhood pets. But Krypto also has super powers which he uses for ethical actions, pro-social behavior and heroic deeds. Teaching children the importance of using ones abilities effectively for just causes.

15. Does the Licensee publicize the existence and location of the station's Children's Television Programming Reports (FCC 398) as required by 47 C.F.R. §73.3526(e)(11)(iii)? Y
16. Identify the licensee's children's programming liaison.
Name Telephone Number
JOE SPENCER 540-344-2127
Address E-mail Address
WWCW-DT, 2618 Colonial Ave. SW JSPENCER@FOX2127.COM
City State ZIP Code
ROANOKE VA 24015

17. Include any other comments or information you want the Commission to consider in evaluating your compliance with the Children's Television Act (or use this space for supplemental explanations). This may include information on any other non-core educational and informational programming that you aired this quarter or plan to air during the next quarter, or any existing or proposed non-broadcast efforts that will enhance the educational and informational value of such programming to children. See 47 C.F.R. §73.671, NOTES 2 and 3.

WILLFUL FALSE STATEMENTS MADE ON THIS FORM ARE PUNISHABLE BY FINE AND/OR IMPRISONMENT (U.S. CODE, TITLE 18, SECTION 1001), AND/OR REVOCATION OF ANY STATION LICENSE OR CONSTRUCTION PERMIT (U.S. CODE, TITLE 47, SECTION 312(a)(1)), AND/OR FORFEITURE (U.S. CODE, TITLE 47, SECTION 503).

I certify that the statements in this application are true, complete, and correct to the best of my knowledge and belief, and are made in good faith.

Name of Licensee Signature
WWCW-DT, Grant Broadcasting System II, Inc.
Date
06/27/2007
FCC Form 398
March 2006