Federal Communications Commission
Washington, DC 20554
Approved by OMB
3060-0754
FCC 398
Children's Television Programming Report

Report reflects information for the filing period ending: 2007-09-30 00:00:00.0 Filed on: 2007-10-11 15:11:52.453

Call Sign Channel Numbers Community of License
KCIT 14 (analog)
14 (digital)
City State County ZIP Code
AMARILLO TX POTTER 79101
Licensee Name
MISSION BROADCASTING
Network Affiliation Nielsen DMA Licensee World Wide Web Home Page Address (if applicable)
FOX Amarillo www.fox14.tv
Facility ID Previous Call Sign (if applicable) License Renewal Expiration Date
33722 2006-08-01 00:00:00.0
Analog Core Programming
2. State the average number of hours of Core Programming per week broadcast by the station. See 47 C.F.R. §73.671(c). 3.40 hours
3. (a) Does the Licensee provide information identifying each Core Program aired on its station, including an indication of the target child audience, to publishers of program guides as required by 47 C.F.R. §73.673? Y
(b) Identify publishers who were sent information in 3(a).
TRIBUNE MEDIA SERVICES, TV DATA, TV GUIDE, FYI TV. This Week In Baseball: ATLANTA JOURNAL CONSTITUTION, BALTIMORE SUN, BOSTON GLOBE, CHARLOTTE OBSERVER, CHICAGO TRIBUNE, DALLAS MORNING NEWS, DENVER POST, DETROIT FREE PRESS, GREENSVILLE NEWS, HOUSTON CHRONICLE, INDIANAPOLIS STAR, JOURNAL NEWS, KANSAS CITY STAR, LONG BEACH PRESS TELEGRAM, LOS ANGELES DAILY NEWS, LOS ANGELES TIMES, MIAMI HERALD, MILWAUKEE JOURNAL SENTINEL, MINNEAPOLIS STAR TRIBUNE, NASHVILLE TENNESSEAN, NEW YORK DAILY NEWS, NEW YORK POST, NEWARK STAR LEDGER, NEWSDAY, ORLANDO SENTINEL, PHILADELPHIA DAILY NEWS, PHILADELPHIA INQUIRER, PITTSBURGH POST GAZETTE, ROCKY MOUNTAIN NEWS, SAN FRANCISCO CHRONICLE, SAN FRANCISCO EXAMINER, SEATTLE TIMES, ST LOUIS POST DISPATCH, ST PETERSBURG TIMES, WASHINGTON TIMES, USA TODAY, ASSOCIATED PRESS, DIRECTV, SPORTS ILLUSTRATED, SPORTS VUE, TRIBUNE, TV GUIDE, TV MEDIA, VITAC, WORLD FEATURES SYNDICATE.
4. Complete the following for each program that you aired during the past three months that meets the definition of Core Programming. Complete chart below for each Core Program.
Title of Analog Core Program #1 Origin
WINX CLUB NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
SATURDAYS @ 7:00AM 7/7/07-9/22/07 12 0
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To
6 years 11 years Y
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
WINX CLUB utilizes fairy castles, magical caverns and timeless villages as a backdrop for coming-of-age lessons, group problem-solving, cooperative investigations and important social and emotional lessons. WINX CLUB has the action and adventure that kids love ? the strong female characters that parents will appreciate ? and the important social and emotional learning opportunities that children need to develop the valuable emotional competencies of resilience, empathy and self-confidence. Season 2 finds the Winx Club girls in their sophomore year and this means more advanced magic, more intense battles and more adventures. There?s also a new fairy who joins them, Layla, a princess from the Realm of Tides. And each Winx girl gets a Pixie friend of their own that has a unique personality and magical powers! These Pixies are sweet, cute and a bit clumsy! There?s a new villain too ? he?s from the Under Realm and when he teams up with the senior witches from last season, he seems unbeatable. But the Winx Club isn?t about to let the universe fall into evil hands ? together they?ll use all their magic and all their power in an epic battle to save world!
Title of Analog Core Program #2 Origin
THE ADRENALINE PROJECT NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
SATURDAY @ 8AM ON 9/29/07 1 0
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To
13 years 16 years Y
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
The Adrenaline Project is a health and fitness adventure series designed to inform, instruct and inspire viewers aged 13-16. Through competitive physical challenges and exhilarating sports events, viewers connect with a diverse group of teen athletes as they challenge their physical and mental abilities, enhance their strategic thinking skills and manage excitement, risk and disappointment. Skill development, practice and encouragement enable contestants to bring their personal best into a weekly competition and ? win or lose -- take pride in themselves and their accomplishments. Further educational and informational content is provided through an exciting multi-media presentation that offers historical context for the locations and experiences that the athletes encounter, as well as informative insights about physical exercise, teamwork and emotional well-being. The program is regularly scheduled and airs between the hours of 7:00am and 10:00 pm. The program is 30 minutes in length, and is identified as an educational and informational show, targeted to teens (13-16 year olds), at the beginning and through each broadcast and in listings provided to publishers of program guides.
Title of Analog Core Program #3 Origin
THIS WEEK IN BASEBALL NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
SATURDAYS 11AM 7/7/07-9/29/07 13 0
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To
13 years 16 years Y
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
?This Week In Baseball? highlights the pro-social on-and-off the field activities of MLB?s leading players and coaches. Working with the National Association for Sport and Physical Education (NASPE), ?This Week In Baseball? seeks to provide today?s youth with educational messages that can have an impact on development of positive lifestyle behaviors. The program portrays the positive outcomes that result from dedication, hard work, self-discipline, teamwork, practice and personal responsibilities. The program also relates the achievements and experiences of baseball players to potential achievements in life. The program is regularly scheduled and airs between the hours of 7:00 am and 10:00 pm. The program is 30 minutes in length, and is identified as an educational and informational show, targeted to teens (13-16 year olds), at the beginning and through each broadcast and in listings provided to publishers of program guides.
Title of Analog Core Program #4 Origin
SABRINA'S SECRET LIFE SYNDICATED
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
MONDAY & TUESDAY @ 9:30 AM 26 0
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To
8 years 11 years Y
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Mission: To engage and entertain 8 ? 12-year-olds while portraying and promoting positive character development and interpersonal skills relevant to issues that confront today?s children. Need: Surveys consistently find that parents of grade school children want their children to acquire a range of positive attributes and abilities, including such personal characteristics as honesty, responsibility, independence, self-confidence, perseverance, etc., and such social attitudes and skills as respect for diversity, cooperation, friendliness, choosing friends wisely, getting along with others, cooperation, and more. Parents are also consistent in their belief that it is difficult to locate television programs that model such attributes for young viewers.
Title of Analog Core Program #5 Origin
INSPECTOR GADGET'S FIELD TRIP SYNDICATED
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
WEDNESDY'S & THURSDAY @ 9:30AM 26 0
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To
8 years 11 years Y
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Core topics:World geography (physical and cultural), history, and science Goal: To engage and stimulate interest in learning about the diverse regions, cultures, and histories that characterize today?s world. Curriculum Overview: Class field trips ? remember them? A chance for kids to see how some of the things they learn about in the classroom take form in the real world. And perhaps more important, a chance for good teachers to expose kids to new, exciting ideas ? the kinds of ideas that not only excite kids, but that made the return to the classroom more engaging, more fun. Of course, for most kids most field trips stick relatively close to home. After all, everybody has to be back at school the next day. That is, unless they take one of Inspector Gadget?s Field Trips. He can take kids anywhere in the world. In this series, Inspector Gadget (and the voice of Don Adams), one of children?s all-time favorite animated characters, leads 8 ? 11-year-olds on field trips to some of the most interesting, exciting places in the world: London, China, the NASA Space Center, the Old West, and more. Combining animation with live-action footage, they are journeys filled with fascinating sights and exciting insights. We see how people live in other parts of the world (and sometimes in other historical eras). The shows reveal both differences and commonalities among various peoples, various cultures. Most trips contain some geography, some history, some science ? and a whole lot of social science. Inspector Gadget?s Field Trips, produced in cooperation with the National Education Association (NEA), exposes young viewers to some of the most interesting geographical and historical sights in the world. It is designed not only to teach about the larger world in which today?s kids live, but more important, it is designed to engage their interest and stimulate their desire to learn more. By exposing young kids to the colorful facts, quirks, and interesting legends and lore associated with the places they visit, each episode is designed to spark viewers? imagination ? to excite them with the idea of finding out more about their world. In short, the goal of Inspector Gadget?s Field Trips is not only to teach kids about distant places, but to promote the belief that knowing about our complex world is both interesting and fun.
Title of Analog Core Program #6 Origin
ARCHIE'S WEIRD MYSTERIES SYNDICATED
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
FRIDAYS @ 9:30AM 13 0
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To
8 years 11 years Y
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Each week Archie and the gang negotiate their way through yet another ?weird mystery.? They encounter many of the same problems and issues confronting today?s pre-teens: how to get along with others; how to build and maintain self-confidence; what kinds of values and behaviors lead to both self-respect and respect from others. Because Archie, Jughead, Betty, Veronica, and their classmates are engaging characters with whom young viewers easily identify, they serve as excellent role models. As they deal with such pro-social issues as honesty, perseverance, dependability diversity, self-reliance, and self-respect, their struggles and what they finally learn provide young viewers with the kinds of ?life lessons? that study after study indicates parents and teachers value.

Non-Core Educational and Informational Programming
5. Complete the following for each program that you aired during the past three months that is specifically designed to meet the educational and informational needs of children ages 16 and under, but does not meet one or more elements of the definition of Core Programming. See 47 C.F.R. §73.671. Complete chart below for each additional such educational and informational program.
Title of Analog Non-Core Program #1 Origin
ARCHIE'S WEIRD MYSTERIES SYNDICATED
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
SUNDAYS @ 6:00AM 13 0
Length of Program Age of Target Audience
30 minutes From To
8 years 11 years
Does the program have educating and informing children ages 16 and under as a significant purpose? Y
If Yes, does the Licensee identify each program by displaying throughout the program the symbol E/I? Y
Does the Licensee provide information regarding the program, including an indication of the target child audience, to publishers of program guides consistent with 47 C.F.R. §73.673? Y
Description of Program
Each week Archie and the gang negotiate their way through yet another ?weird mystery.? They encounter many of the same problems and issues confronting today?s pre-teens: how to get along with others; how to build and maintain self-confidence; what kinds of values and behaviors lead to both self-respect and respect from others. Because Archie, Jughead, Betty, Veronica, and their classmates are engaging characters with whom young viewers easily identify, they serve as excellent role models. As they deal with such pro-social issues as honesty, perseverance, dependability diversity, self-reliance, and self-respect, their struggles and what they finally learn provide young viewers with the kinds of ?life lessons? that study after study indicates parents and teachers value.
Date and Time Aired (if preempted and rescheduled)

 

Sponsored Core Programming
6. List Core Programs, if any, aired by other analog stations that are sponsored by the Licensee and that meet the criteria set forth in 47 C.F.R. §73.671. Also indicate whether the amount of total Core Programming broadcast by another station increased.
[There are no analog sponsored core program broadcast reports.]
[There are no analog sponsored core program detail reports.]
Digital Core Programming
7. (a) State the average number of hours of Core Programming per week broadcast by the station on its main program stream. 3.40 hours
  (b) Did the Licensee broadcast on its main digital program stream the same Children's Core Programming provided on its analog channel? Y
  (c) If Yes to 7(b), the Licensee certifies that the representations and children's program information provided with respect to its analog channel apply equally with respect to its main digital program stream. Y
    If No to 7(c), submit as an Exhibit a Statement of Explanation. (None Required)
8. (a) State the average number of hours per week of free over-the-air digital video programming broadcast by the station on other than its main program stream. 3.40 hours
  (b) State the average number of hours per week of Core Programming broadcast by the station on other than its main program stream. See 47 C.F.R. §73.671. 3.40 hours
9. (a) Does the Licensee provide information identifying each Core Program aired on its station, including an indication of the target child audience, to publishers of program guides as required by 47 C.F.R. §73.673? Y
  (b) Identify publishers who were sent information in 9(a).
TRIBUNE MEDIA SERVICES, TV DATA, TV GUIDE, FYI TV. This Week In Baseball: ATLANTA JOURNAL CONSTITUTION, BALTIMORE SUN, BOSTON GLOBE, CHARLOTTE OBSERVER, CHICAGO TRIBUNE, DALLAS MORNING NEWS, DENVER POST, DETROIT FREE PRESS, GREENSVILLE NEWS, HOUSTON CHRONICLE, INDIANAPOLIS STAR, JOURNAL NEWS, KANSAS CITY STAR, LONG BEACH PRESS TELEGRAM, LOS ANGELES DAILY NEWS, LOS ANGELES TIMES, MIAMI HERALD, MILWAUKEE JOURNAL SENTINEL, MINNEAPOLIS STAR TRIBUNE, NASHVILLE TENNESSEAN, NEW YORK DAILY NEWS, NEW YORK POST, NEWARK STAR LEDGER, NEWSDAY, ORLANDO SENTINEL, PHILADELPHIA DAILY NEWS, PHILADELPHIA INQUIRER, PITTSBURGH POST GAZETTE, ROCKY MOUNTAIN NEWS, SAN FRANCISCO CHRONICLE, SAN FRANCISCO EXAMINER, SEATTLE TIMES, ST LOUIS POST DISPATCH, ST PETERSBURG TIMES, WASHINGTON TIMES, USA TODAY, ASSOCIATED PRESS, DIRECTV, SPORTS ILLUSTRATED, SPORTS VUE, TRIBUNE, TV GUIDE, TV MEDIA, VITAC, WORLD FEATURES SYNDICATE.
10. Complete the following for each program that you aired during the past three months that meets the definition of Core Programming. Complete chart below for each Core Program.
    [There are no digital core program reports.]
11. (a) Does the Licensee certify that at least 50% of the Core Programming counted toward meeting the additional programming guideline (applied to free video programming aired on other than the main program stream) did not consist of program episodes that had already aired within the previous seven days either on the station's main program stream or on another of the station's free digital program streams? Y
  (b) If No, submit as an Exhibit a Statement of Explanation setting forth the number of repeats in excess of the repeat limit and the times and dates the episodes involved were aired. (None Required)
Non-Core Educational and Informational Programming
12. Complete the following for each program that you aired during the past three months that is specifically designed to meet the educational and informational needs of children ages 16 and under, but does not meet one or more elements of the definition of Core Programming. See 47 C.F.R. §73.671. Complete chart below for each additional such educational and information program.
[There are no digital non-core program reports.]
Sponsored Core Programming
13. List Core Programs, if any, aired by other stations that are sponsored by the Licensee and that meet the criteria set forth in 47 C.F.R. §73.671. Also indicate whether the amount of total Core Programming broadcast by another station increased.
[There are no digital sponsored core program broadcast reports.]
[There are no digital sponsored core program detail reports.]
Other Matters
14. Complete the following for each analog and digital program that you plan to air for the next quarter that meets the definition of Core Programming. Complete chart below for each Core Program, identifying whether it is to be broadcast on the station's analog or digital channel or both channels.
Title of Planned Core Program #1 Origin
THE ADRENLINE PROJECT NETWORK
Regular Schedule Total Times to be Aired
SATURDAYS @ 7:00AM 13
Length of Program Age of Target Audience
30 minutes From To
13 years 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
The Adrenaline Project is a health and fitness adventure series designed to inform, instruct and inspire viewers aged 13-16. Through competitive physical challenges and exhilarating sports events, viewers connect with a diverse group of teen athletes as they challenge their physical and mental abilities, enhance their strategic thinking skills and manage excitement, risk and disappointment. Skill development, practice and encouragement enable contestants to bring their personal best into a weekly competition and ? win or lose -- take pride in themselves and their accomplishments. Further educational and informational content is provided through an exciting multi-media presentation that offers historical context for the locations and experiences that the athletes encounter, as well as informative insights about physical exercise, teamwork and emotional well-being. The program is regularly scheduled and airs between the hours of 7:00am and 10:00 pm. The program is 30 minutes in length, and is identified as an educational and informational show, targeted to teens (13-16 year olds), at the beginning and through each broadcast and in listings provided to publishers of program guides.
Title of Planned Core Program #2 Origin
SABRINA'S SECRET LIFE SYNDICATED
Regular Schedule Total Times to be Aired
MONDAY'S & TUESDAY'S @ 9:30 AM 26
Length of Program Age of Target Audience
30 minutes From To
8 years 11 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Mission: To engage and entertain 8 ? 12-year-olds while portraying and promoting positive character development and interpersonal skills relevant to issues that confront today?s children. Need: Surveys consistently find that parents of grade school children want their children to acquire a range of positive attributes and abilities, including such personal characteristics as honesty, responsibility, independence, self-confidence, perseverance, etc., and such social attitudes and skills as respect for diversity, cooperation, friendliness, choosing friends wisely, getting along with others, cooperation, and more. Parents are also consistent in their belief that it is difficult to locate television programs that model such attributes for young viewers.
Title of Planned Core Program #3 Origin
INSPECTOR GADGET'S FILED TRIP SYNDICATED
Regular Schedule Total Times to be Aired
WEDNESDAY & THURSDAY @ 9:30 AM 26
Length of Program Age of Target Audience
30 minutes From To
8 years 11 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Core topics:World geography (physical and cultural), history, and science Goal: To engage and stimulate interest in learning about the diverse regions, cultures, and histories that characterize today?s world. Curriculum Overview: Class field trips ? remember them? A chance for kids to see how some of the things they learn about in the classroom take form in the real world. And perhaps more important, a chance for good teachers to expose kids to new, exciting ideas ? the kinds of ideas that not only excite kids, but that made the return to the classroom more engaging, more fun. Of course, for most kids most field trips stick relatively close to home. After all, everybody has to be back at school the next day. That is, unless they take one of Inspector Gadget?s Field Trips. He can take kids anywhere in the world. In this series, Inspector Gadget (and the voice of Don Adams), one of children?s all-time favorite animated characters, leads 8 ? 11-year-olds on field trips to some of the most interesting, exciting places in the world: London, China, the NASA Space Center, the Old West, and more. Combining animation with live-action footage, they are journeys filled with fascinating sights and exciting insights. We see how people live in other parts of the world (and sometimes in other historical eras). The shows reveal both differences and commonalities among various peoples, various cultures. Most trips contain some geography, some history, some science ? and a whole lot of social science. Inspector Gadget?s Field Trips, produced in cooperation with the National Education Association (NEA), exposes young viewers to some of the most interesting geographical and historical sights in the world. It is designed not only to teach about the larger world in which today?s kids live, but more important, it is designed to engage their interest and stimulate their desire to learn more. By exposing young kids to the colorful facts, quirks, and interesting legends and lore associated with the places they visit, each episode is designed to spark viewers? imagination ? to excite them with the idea of finding out more about their world. In short, the goal of Inspector Gadget?s Field Trips is not only to teach kids about distant places, but to promote the belief that knowing about our complex world is both interesting and fun.
Title of Planned Core Program #4 Origin
ARCHIE'S WEIRD MYSTERIES SYNDICATED
Regular Schedule Total Times to be Aired
FRIDAYS @ 6:00 AM 13
Length of Program Age of Target Audience
30 minutes From To
8 years 11 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Each week Archie and the gang negotiate their way through yet another ?weird mystery.? They encounter many of the same problems and issues confronting today?s pre-teens: how to get along with others; how to build and maintain self-confidence; what kinds of values and behaviors lead to both self-respect and respect from others. Because Archie, Jughead, Betty, Veronica, and their classmates are engaging characters with whom young viewers easily identify, they serve as excellent role models. As they deal with such pro-social issues as honesty, perseverance, dependability diversity, self-reliance, and self-respect, their struggles and what they finally learn provide young viewers with the kinds of ?life lessons? that study after study indicates parents and teachers value.

15. Does the Licensee publicize the existence and location of the station's Children's Television Programming Reports (FCC 398) as required by 47 C.F.R. §73.3526(e)(11)(iii)? Y
16. Identify the licensee's children's programming liaison.
Name Telephone Number
AMANDA BUSTAMANTE 806-374-1414
Address E-mail Address
1015 S. FILLMORE amanda.bustamante@fox14.tv
City State ZIP Code
AMARILLO TX 79101

17. Include any other comments or information you want the Commission to consider in evaluating your compliance with the Children's Television Act (or use this space for supplemental explanations). This may include information on any other non-core educational and informational programming that you aired this quarter or plan to air during the next quarter, or any existing or proposed non-broadcast efforts that will enhance the educational and informational value of such programming to children. See 47 C.F.R. §73.671, NOTES 2 and 3.

WILLFUL FALSE STATEMENTS MADE ON THIS FORM ARE PUNISHABLE BY FINE AND/OR IMPRISONMENT (U.S. CODE, TITLE 18, SECTION 1001), AND/OR REVOCATION OF ANY STATION LICENSE OR CONSTRUCTION PERMIT (U.S. CODE, TITLE 47, SECTION 312(a)(1)), AND/OR FORFEITURE (U.S. CODE, TITLE 47, SECTION 503).

I certify that the statements in this application are true, complete, and correct to the best of my knowledge and belief, and are made in good faith.

Name of Licensee Signature
MISSION BRIADCASTING INC.
Date
10/10/2007
FCC Form 398
March 2006