Federal Communications Commission
Washington, DC 20554
Approved by OMB
3060-0754
FCC 398
Children's Television Programming Report

Report reflects information for the filing period ending: 2008-06-30 00:00:00.0 Filed on: 2008-07-07 16:22:44.423

Call Sign Channel Numbers Community of License
WRLH-TV 35 (analog)
26 (digital)
City State County ZIP Code
Richmond VA Henrico 23230
Licensee Name
WRLH LICENSEE, LLC
Network Affiliation Nielsen DMA Licensee World Wide Web Home Page Address (if applicable)
Fox Richmond-Petersburg www.foxrichmond.com
Facility ID Previous Call Sign (if applicable) License Renewal Expiration Date
412 2012-10-01 00:00:00.0
Analog Core Programming
2. State the average number of hours of Core Programming per week broadcast by the station. See 47 C.F.R. §73.671(c). 4.50 hours
3. (a) Does the Licensee provide information identifying each Core Program aired on its station, including an indication of the target child audience, to publishers of program guides as required by 47 C.F.R. §73.673? Y
(b) Identify publishers who were sent information in 3(a).
Richmond Times-Dispatch, Tribune TV Log, TV Guide Listings Service, FYI Television and Titan.TV.com.
4. Complete the following for each program that you aired during the past three months that meets the definition of Core Programming. Complete chart below for each Core Program.
Title of Analog Core Program #1 Origin
Horseland SYNDICATED
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Mondays 8:30a (04/07/08-06/30/08) 13 0
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To
9 years 11 years Y
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Four teens from very different backgrounds are taking riding lessons at a very unusual riding stable where the animals all speak to each other. The teens deal with accepting responsibility, developing self-confidence, self-esteem and caring for their mounts. They also are confronted with problems that test their honesty, integrity and sometimes even their friendship. As they work to find solutions, the animals make comments on what the teens should or should not do or how they are handling the particular situation, giving the viewer a new insight to dealing with the issue. Through the four characters and the dialogue of the animals the viewers are shown clear prosocial educational messages.
Title of Analog Core Program #2 Origin
The Littles SYNDICATED
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Tuesdays 8:30a (04/01/08-06/24/08) 13 0
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To
5 years 9 years Y
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
This series focuses on the Littles family. In their quest to become productive adults, the young Littles and their friends face the same kinds of problems that young children face everyday such as issues of friendship, jealousy, honesty, prejudice, consideration for others, kindness, responsibility, risk taking and more. Each episode focuses on one such issue. Young characters, with whom children can identify, carry out actions and serve as excellent role models for young viewers. The character of Grandpa, a wise, experienced older Little articulates the lesson inherent in the action as he interacts with the Little children.
Title of Analog Core Program #3 Origin
Sherlock Holmes In The 22nd Century SYNDICATED
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Wed-Fri 8:30a (04/02/08-06/27/08), Saturdays 7a (04/05/08-06/28/08) 52 0
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To
9 years 11 years Y
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
The series is designed to build problem-solving and informational management skills and to model the pro-social values and behaviors associated with enduring friendships and effective teamwork. Problem solving themes are illustrated in each episode which also demonstrate fundamental principles of gathering, evaluating, and interpreting information and using it to imagine, present and test plausible scenarios. It is the intent of the series to motivate children to see critical thinking and team problem-solving as exciting, fun, and within their capacity.
Title of Analog Core Program #4 Origin
Wild America SYNDICATED
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Saturdays 7:30a (04/05/08-06/28/08) 13 0
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To
13 years 16 years Y
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
The ambitious goal of this program is to produce a television experience with which teens could identify and from which teens would learn valuable lessons. This program presents basic biological facts to the most curious segment of our society. Where does food come from? Where do babies come from? How do animals relate to one another? How does ecology work? What is the relationship between life and death/humans and nature?
Title of Analog Core Program #5 Origin
The Adrenaline Project NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Saturdays 11:30a (04/05/08) 1 0
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To
13 years 16 years Y
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
This series shows a diverse group of teen athletes develop both physical and mental skills through practice and encouragement. Using what they have learned, these teens then compete in both physical and mental challenges. Whether they win or lose, they can take pride in themselves for what they have accomplished. This program teaches the viewer the importance of physical activity as well as thinking things through.
Title of Analog Core Program #6 Origin
Winx Club NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Saturdays 11:30a (04/12/08-06/28/08) 12 0
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To
6 years 11 years Y
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
This program follows Bloom, an "ordinary" earth-girl as she develops her magical fairy powers. Winx Club explores coming-of-age, group problem solving, cooperative investigation and important social and emotional lessons of competence, resilience, empathy and self-confidence building. Bloom realizes through her development of magical skills and her relationship with the smart and hip fairies at the Alfea School that there is no such thing as "ordinary" when you believe in yourself and your abilities. The program centers around conflicts that arise such as good vs. evil or the known vs. the unknown. The program shows viewers ways to resolve those conflicts through teamwork.
Title of Analog Core Program #7 Origin
This Week 'N Baseball NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Saturdays 12n (04/05/08-06/28/08) 13 0
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To
13 years 16 years Y
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Highlights the pro-social on-and-off the field activities of MLB's leading players and coaches. Working with the National Association for Sport and Physical Education (NASPE), "This Week in Baseball" seeks to provide today's youth with educational messages that can have an impact on development of positive lifestyle behaviors. The program portrays the positive outcomes that result from dedication, hard work, self-discipline, teamwork, practice and personal responsibilities. The program also relates the achievements and experiences of baseball players to potential achievements in life.

Non-Core Educational and Informational Programming
5. Complete the following for each program that you aired during the past three months that is specifically designed to meet the educational and informational needs of children ages 16 and under, but does not meet one or more elements of the definition of Core Programming. See 47 C.F.R. §73.671. Complete chart below for each additional such educational and informational program.
[There are no analog non-core program reports.]
Sponsored Core Programming
6. List Core Programs, if any, aired by other analog stations that are sponsored by the Licensee and that meet the criteria set forth in 47 C.F.R. §73.671. Also indicate whether the amount of total Core Programming broadcast by another station increased.
[There are no analog sponsored core program broadcast reports.]
[There are no analog sponsored core program detail reports.]
Digital Core Programming
7. (a) State the average number of hours of Core Programming per week broadcast by the station on its main program stream. 4.50 hours
  (b) Did the Licensee broadcast on its main digital program stream the same Children's Core Programming provided on its analog channel? Y
  (c) If Yes to 7(b), the Licensee certifies that the representations and children's program information provided with respect to its analog channel apply equally with respect to its main digital program stream. Y
    If No to 7(c), submit as an Exhibit a Statement of Explanation. (None Required)
8. (a) State the average number of hours per week of free over-the-air digital video programming broadcast by the station on other than its main program stream. 168.00 hours
  (b) State the average number of hours per week of Core Programming broadcast by the station on other than its main program stream. See 47 C.F.R. §73.671. 4.50 hours
9. (a) Does the Licensee provide information identifying each Core Program aired on its station, including an indication of the target child audience, to publishers of program guides as required by 47 C.F.R. §73.673? Y
  (b) Identify publishers who were sent information in 9(a).
Richmond Times-Dispatch, Tribune TV Log, TV Guide Listings Services, FYI Television and TitanTv.com.
10. Complete the following for each program that you aired during the past three months that meets the definition of Core Programming. Complete chart below for each Core Program.
   
Title of Digital Core Program #1 Origin
Archie's Weird Mysteries SYNDICATED
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Saturdays 7a-10a (04/05/08-06/28/08) 78 0
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To Y
8 years 11 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Each episode Archie and the gang negotiate their way through yet another "weird mystery." They encounter many of the same problems and issues confronting today's pre-teens such as how to get along with others, how to build and maintain self-confidence, and the values and behaviors that lead to both self-respect and respect from others. Because Archie, Jughead, Betty, Veronica and their classmates are engaging characters with whom young viewers easily identify, they serve as excellent role models. As they deal with such pro-social issues as honesty, perseverance, dependability, diversity, self-reliance, and self-respect, their struggles teach young viewers certain "life lessons" that both parents and teachers value.

Title of Digital Core Program #2 Origin
Wild About Animals SYNDICATED
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Saturdays 10a (04/05/08-06/28/08) 13 0
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To Y
13 years 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
This award-winning, action packed series takes kids behind the scenes of some of the top zoos, aquariums, museums and other destinations around the world. The program is hosted by kids who act as guides and during their travels, they learn about the workings of the location as well as the scenes behind what it takes to run the places. Whether it is learning about how to care for a tiger, how to be a zoo keeper, how to handle snakes, or how to take underwater pictures, our host dive right in. Specific educational segments consisting of a book corner, explorer corner and animal star which also enhance the learning opportunities. The Book Corner discusses books that are relevant to what we saw at this week's location. Explorer Corner covers a wide variety of educational topics that feature children. Animal Star segment highlights a particular animal that may be overlooked, but presents a variety of educational experiences.

Title of Digital Core Program #3 Origin
Beakman's World SYNDICATED
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Saturdays 10:30a (04/05/08-06/28/08) 13 0
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To Y
13 years 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
This program centers around Beakman, a slightly nutty scientist, who takes viewers on exciting journeys of discovery while performing experiments that demonstrate how nature, science and the world works. Some of these experiments include learning why the sky is blue, how a cat produces a purr and why some of the endearing bodily functions happen. He is joined in his electric laboratory by a handful of denizens who help with, and sometimes hinder, his eye-popping experiments. The principles taught in the show are connected to daily life in meaningful and revealing ways.

Title of Digital Core Program #4 Origin
3 Wide Life SYNDICATED
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Saturdays 11a (04/05/08-06/28/08) 13 0
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To Y
13 years 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
3 Wide Life meets the the educational and informational needs of children 13-16 years of age by providing viewer inside look at challenges met and lessons learned while competing in motor sports. 3 Wide Life looks at current Nascar crew members, business personnel and drivers who share their experiences, advice and stories, educating teens and providing an in-depth look at the hard work and dedication it takes to achieve their goals.

11. (a) Does the Licensee certify that at least 50% of the Core Programming counted toward meeting the additional programming guideline (applied to free video programming aired on other than the main program stream) did not consist of program episodes that had already aired within the previous seven days either on the station's main program stream or on another of the station's free digital program streams? Y
  (b) If No, submit as an Exhibit a Statement of Explanation setting forth the number of repeats in excess of the repeat limit and the times and dates the episodes involved were aired. (None Required)
Non-Core Educational and Informational Programming
12. Complete the following for each program that you aired during the past three months that is specifically designed to meet the educational and informational needs of children ages 16 and under, but does not meet one or more elements of the definition of Core Programming. See 47 C.F.R. §73.671. Complete chart below for each additional such educational and information program.
[There are no digital non-core program reports.]
Sponsored Core Programming
13. List Core Programs, if any, aired by other stations that are sponsored by the Licensee and that meet the criteria set forth in 47 C.F.R. §73.671. Also indicate whether the amount of total Core Programming broadcast by another station increased.
[There are no digital sponsored core program broadcast reports.]
[There are no digital sponsored core program detail reports.]
Other Matters
14. Complete the following for each analog and digital program that you plan to air for the next quarter that meets the definition of Core Programming. Complete chart below for each Core Program, identifying whether it is to be broadcast on the station's analog or digital channel or both channels.
Title of Planned Core Program #1 Origin
Horseland SYNDICATED
Regular Schedule Total Times to be Aired
Mondays 8:30a (07/07/08-09/29/08) 13
Length of Program Age of Target Audience
30 minutes From To
9 years 11 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Four teens from very different backgrounds are taking riding lessons at a very unusual riding stable where the animals all speak to each other. The teens deal with accepting responsibility, developing self-confidence, self-esteem and caring for their mounts. They also are confronted with problems that test their honesty, integrity and sometimes even their friendship. As they work to find solutions, the animals make comments on what the teens should or should not do or how they are handling the particular situation, giving the viewer a new insight to dealing with the issue. Through the four characters and the dialogue of the animals the viewers are shown clear prosocial educational messages. (This program will air on the main digital and analog channel).
Title of Planned Core Program #2 Origin
The Littles SYNDICATED
Regular Schedule Total Times to be Aired
Tuesdays 8:30a (07/01/08-09/30/08) 14
Length of Program Age of Target Audience
30 minutes From To
5 years 9 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
This series focuses on the Littles family. In their quest to become productive adults, the young Littles and their friends face the same kinds of problems that young children face everyday such as issues of friendship, jealousy, honesty, prejudice, consideration for others, kindness, responsibility, risk taking and more. Each episode focuses on one such issue. Young characters, with whom children can identify, carry out actions and serve as excellent role models for young viewers. The character of Grandpa, a wise, experienced older Little articulates the lesson inherent in the action as he interacts with the Little children. (This program will air on the main digital and analog channel).
Title of Planned Core Program #3 Origin
Sherlock Holmes In The 22nd Century SYNDICATED
Regular Schedule Total Times to be Aired
Wed-Fri 8:30a (07/02/08-09/26/08) Saturdays 7a (07/05/08-09/27/08) 52
Length of Program Age of Target Audience
30 minutes From To
9 years 11 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
The series is designed to build problem-solving and informational management skills and to model the pro-social values and behaviors associated with enduring friendships and effective teamwork. Problem solving themes are illustrated in each episode which also demonstrate fundamental principles of gathering, evaluating, and interpreting information and using it to imagine, present and test plausible scenarios. It is the intent of the series to motivate children to see critical thinking and team problem-solving as exciting, fun, and within their capacity. (This program will air on the main digital and analog channel).
Title of Planned Core Program #4 Origin
Wild America SYNDICATED
Regular Schedule Total Times to be Aired
Saturdays 7a (07/05/08-09/27/08) 13
Length of Program Age of Target Audience
30 minutes From To
13 years 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
The ambitious goal of this program is to produce a television experience with which teens could identify and from which teens would learn valuable lessons. This program presents basic biological facts to the most curious segment of our society. Where does food come from? Where do babies come from? How do animals relate to one another? How does ecology work? What is the relationship between life and death/humans and nature? (This program will air on the main digital and analog channel).
Title of Planned Core Program #5 Origin
Winx Club NETWORK
Regular Schedule Total Times to be Aired
Saturdays 11:30a (07/05/08-09/27/08) 13
Length of Program Age of Target Audience
30 minutes From To
6 years 11 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
This program follows Bloom, and "ordinary" earth-girl as she develops her magical fairy powers. Winx Club explores coming-of-age, group problem solving, cooperative investigation and important social and emotional lessons of competence, resilience, empathy and self-confidence building. Bloom realizes through her development of magical skills and her relationship with the smart and hip fairies at the Alfea School that there is no such thing as "ordinary" when you believe in yourself and your abilities. The program centers around conflicts that arise such as good vs. evil or the unknown vs. the unknown. The program shows the viewers ways to resolve those conflicts through teamwork. (This program will air on the main digital and analog channel).
Title of Planned Core Program #6 Origin
This Week 'N Baseball NETWORK
Regular Schedule Total Times to be Aired
Saturdays 12n (07/05/08-09/27/08) 13
Length of Program Age of Target Audience
30 minutes From To
13 years 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Highlights the pro-social on-and-off the field activities of MLB's leading players and coaches. Working with the National Association for Sport and Physical Education (NASPE), "This Week in Baseball" seeks to provide today's youth with educational messages that can have an impact on development of positive lifestyle behaviors. This program portrays the positive outcomes that result from dedication, hard work, self-discipline, teamwork, practice and personal responsibilites. The program also relates the achievements and experiences of baseball players to potential achievements in life. (This program will air on the main digital and analog channel).
Title of Planned Core Program #7 Origin
Archie's Weird Mysteries SYNDICATED
Regular Schedule Total Times to be Aired
Saturdays 7a-10a (07/05/08-09/27/08) 78
Length of Program Age of Target Audience
30 minutes From To
13 years 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Each episode Archie and the gang negotiate their way through yet another "weird mystery." They encounter many of the same problems and issues confronting today's pre-teens such as how to get along with others, how to build and maintain self-confidence, and the values and behaviors that lead to both self-respect and respect for others. Because Archie, Jughead, Betty, Veronica and their classmates are engaging characters with whom young viewers easily identify , they serve as excellent role models. As they deal with pro-social issues such as honesty, perseverance , dependability, diversity, self-reliance, and self-respect, their struggles teach young viewers certain "life lessons" that both parents and teachers value. (This program will air on digital-2 station).
Title of Planned Core Program #8 Origin
Wild About Animals SYNDICATED
Regular Schedule Total Times to be Aired
Saturdays 10a (07/05/08-09/27/08) 13
Length of Program Age of Target Audience
30 minutes From To
13 years 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
This award-winning, action packed series takes kids behind the scenes of some of the top zoos, aquariums, museums and other destinations around the world. The program is hosted by kids who act as guides and during their travels, they learn about the workings of the location as well as the scenes behind what it takes to run the places. Whether it is learning about how to care for a tiger, how to be a zoo keeper, how to handle snakes, or how to take underwater pictures, our host dive right in. Specific educational segments consisting of a book corner, explorer corner and animal star which also enhance the learning opportunities. The Book Corner discusses books that are relevant to what we saw at this week's location. Explorer Corner covers a wide variety of educational topics that feature children. Animal Star segment highlights a particular animal that may be overlooked, but presents a variety of educational experiences. (This program will air on the digital-2 station).
Title of Planned Core Program #9 Origin
Beakman's World SYNDICATED
Regular Schedule Total Times to be Aired
Saturdays 10:30a (07/05/08-09/27/08) 13
Length of Program Age of Target Audience
30 minutes From To
13 years 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
This program centers around Beakman, a slightly nutty scientist, who takes viewers on exciting journeys of discovery while performing experiments that demonstrate how nature, science and the world works. Some of these experiments include learning why the sky is blue, how a cat produces a purr and why some of the endearing bodily functions happen. He is joined in his electric laboratory by a handful of denizens who help with, and sometimes hinder, his eye-popping experiments. The principles taught in the show are connected to daily life in meaningful and revealing ways. (This program will air on the digital-2 station).
Title of Planned Core Program #10 Origin
3 Wide Life SYNDICATED
Regular Schedule Total Times to be Aired
Saturdays 11a (07/05/08-09/27/08) 13
Length of Program Age of Target Audience
30 minutes From To
13 years 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
3 Wide Life meets the the educational and informational needs of children 13-16 years of age by providing viewer inside look at challenges met and lessons learned while competing in motor sports. 3 Wide Life looks at current Nascar crew members, business personnel and drivers who share their experiences, advice and stories, educating teens and providing an in-depth look at the hard work and dedication it takes to achieve their goals. (This program will air on the digital-2 station).

15. Does the Licensee publicize the existence and location of the station's Children's Television Programming Reports (FCC 398) as required by 47 C.F.R. §73.3526(e)(11)(iii)? Y
16. Identify the licensee's children's programming liaison.
Name Telephone Number
Linda Strickland 804-358-3535 x305
Address E-mail Address
1925 Westmoreland Street lstrickl@wrlh.sbgnet.com
City State ZIP Code
Richmond VA 23230

17. Include any other comments or information you want the Commission to consider in evaluating your compliance with the Children's Television Act (or use this space for supplemental explanations). This may include information on any other non-core educational and informational programming that you aired this quarter or plan to air during the next quarter, or any existing or proposed non-broadcast efforts that will enhance the educational and informational value of such programming to children. See 47 C.F.R. §73.671, NOTES 2 and 3.
WRLH airs PSAs geared toward children including :30 PSA-"Be Cool, Don't Drink"-Provides a positive message about not using alcohol, as well as a useful website viewers can visit for more information on teen drinking and driving; :30 PSA-"Secondhand Smoke"-Provides a smoke-free environment by asking parents to take the "Smoke-Free Home Plesge" and make a commitment to provide a healthy environment for their children; :30 PSA-"Childhood Obsesity"-This campaign's objective is to encourage children ages 6-9 years to look at food differently. The PSA lets children know that eating healthy can help them do things they really love to do, and do them better; :30 PSA-"Online Predators"-This campaign's objective is to make teen girls aware of the dangers of communication with unfamiliar people by deconstructing the myth that this leads to genuine relationships, reducing their risk of victimization. Target audience is girls, ages 12-16 years.

WILLFUL FALSE STATEMENTS MADE ON THIS FORM ARE PUNISHABLE BY FINE AND/OR IMPRISONMENT (U.S. CODE, TITLE 18, SECTION 1001), AND/OR REVOCATION OF ANY STATION LICENSE OR CONSTRUCTION PERMIT (U.S. CODE, TITLE 47, SECTION 312(a)(1)), AND/OR FORFEITURE (U.S. CODE, TITLE 47, SECTION 503).

I certify that the statements in this application are true, complete, and correct to the best of my knowledge and belief, and are made in good faith.

Name of Licensee Signature
WRLH LICENSEE, LLC
Date
07/07/2008
FCC Form 398
March 2006