Federal Communications Commission
Washington, DC 20554
Approved by OMB
3060-0754
FCC 398
Children's Television Programming Report

Report reflects information for the filing period ending: 2009-03-31 00:00:00.0 Filed on: 2009-04-09 17:29:47.976

Call Sign Channel Numbers Community of License
WNCN 17 (analog)
55 (digital)
City State County ZIP Code
Goldsboro NC Wayne 27532
Licensee Name
Media General Communications Holdings, LLC
Network Affiliation Nielsen DMA Licensee World Wide Web Home Page Address (if applicable)
NBC Raleigh-Durham www.nbc17.com
Facility ID Previous Call Sign (if applicable) License Renewal Expiration Date
50782 2012-12-01 00:00:00.0
Analog Core Programming
2. State the average number of hours of Core Programming per week broadcast by the station. See 47 C.F.R. §73.671(c). 3.00 hours
3. (a) Does the Licensee provide information identifying each Core Program aired on its station, including an indication of the target child audience, to publishers of program guides as required by 47 C.F.R. §73.673? Y
(b) Identify publishers who were sent information in 3(a).
TRIBUNE MEDIA - ROANOKE DAILY HERALD, FAYETTEVILLE OBSERVER TIMES, DURHAM HERALD SUN, KINSTON DAILY FREE PRESS, RALEIGH NEWS AND OBSERVER, ROCKY MOUNT TELEGRAM, PRIME TIME TV MAGAZINE, CHAPEL HILL NEWS, GREENVILLE ENTERTAINMENT WEEKLY GUIDE. TV DATA - DUNN RECORD, DURHAM PRIME-TIME MAGAZINE, MT OLIVE TRIBUNE, HASHVILLE GRAPHICS, SANFORD HERALD, SNOW HILL STANDARD, WILSON DAILY TIMES, PRE-VIEW GUIDE, CARY NEWS, GARNER NEWS, FT BRAGG POST NEWS JOURNAL, DUKE UNIVERSITY CHRONICLE, SMITHFIELD HERALD, FRANKLIN TIMES TV MEDIA - WILSON DAILY TIMES TV GUIDE- TV GUIDE MAGAZINE, TV GUIDE CHANNELTV Guide
4. Complete the following for each program that you aired during the past three months that meets the definition of Core Programming. Complete chart below for each Core Program.
Title of Analog Core Program #1 Origin
Jane and the Dragon NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Sat. 10:00am - 10:30am 13 0
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To
4 years 8 years Y
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
An animated show about a middle class, thirteen-year-old girl named Jane who is raised in the Royal Court as a Knight-in-Training. With a giant green Dragon as her best friend, Jane experiences challenges that test her skills and demonstrate her strength in character, as a Knight of the King's Guard. Entrenched in each episode are social-emotional messages that hinge on the universal themes of courage, kindness, honesty and friendship.
Title of Analog Core Program #2 Origin
The Zula Patrol NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Sat. 10:30am - 11:00am 13 0
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To
4 years 8 years Y
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Based on the book series by Deborah Manchester, The Zula Patrol teaches science and astronomy facts to a target audience of 4-8 year old children. The Zula Patrol is a group of six animated aliens, headed by Captain Bula, who carry out a variety of scientific space missions. During their missions, Captain Bula and his crew often encounter their foe, Dark Truder, and his minion, Traxie, who are trying to take over the universe. Over the course of the story, the audience learns different facts about a specific space topic, such as stars, planets, orbits, moons, asteroids, comets, gravity, and space probes. The information is then highlighted during a segment where crew member Professor Multo delivers his Multo-Moments or summary of scientific facts from the story. Typically the stories also provide a social-emotional tag based on tolerance and non-violent conflict-resolution.
Title of Analog Core Program #3 Origin
3-2-1 Penguins! NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Sat. 11:00am - 11:30am 13 0
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To
4 years 8 years Y
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
3-2-1 Penguins! draws upon characters from two stories and uses both long and short form material involving these characters to provide social-emotional messages to children. The show features two children, Jason and Michelle, whose vacation at their grandmother's cottage ends up being more adventure than they expect when their toy spaceship with four toy Penguins comes to life. The children are sucked into the spaceship, where they meet the now live Penguins and journey through space to solve an inter-galactic disaster threatening the Penguins and their friends. Each story begins with a problem and ends after the children have learned an important social-emotional message through their adventure with the Penguins.
Title of Analog Core Program #4 Origin
Veggie Tales NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Sat. 11:30am - 12:00pm 13 0
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To
4 years 8 years Y
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
A children's series featuring animated vegetables who teach life lessons through delightfully entertaining stories. Hosted by Bob the Tomato and Larry the Cucumber, each episode begins by establishing the problem, uses short stories to parallel the situation with the problem and solution, and ends by reiterating the proposed solution and the life lesson learned through the experience. Without being preachy, the show communicates core values of honesty, kindness, forgiveness and appreciation for all, through entertaining characters and storylines.
Title of Analog Core Program #5 Origin
Turbo Dogs NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Sat. 12:00pm - 12:30pm 13 0
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To
4 years 8 years Y
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
A show about six canine friends Dash, GT, Clutch, Stinkbert, Strut, and Mags who have their own distinct characteristics but share a common love of racing cars. The fastest dogs in Racerville, the turbo dogs often compete with one another in races. The dogs each have their own racers, which they maintain regularly, and that are equipped with individual GPS systems to help and guide them. Each story begins with one of the turbo dogs encountering a problem that must be resolved while preparing to compete. Usually, the turbo dog learns his/her lesson through experience and accountability for negative behavior. Social-emotional messages about sportsmanship, teamwork, cooperation, and fairness developed in the story are emphasized in a separate tag at the end of each episode.
Title of Analog Core Program #6 Origin
My Friend Rabbit NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Sat. 12:30pm - 1:00pm 13 0
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To
4 years 8 years Y
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
My Friend Rabbit models constructive problem solving for young children, ages 4-8. In each episode, the story characters find themselves facing a different dilemma that is drawn from a typical childhood experience. Rabbit and Mouse usually lead us through creative problem solving, which involves tenacity and working in teams. The group may figure out how to make the most of a bad situation, invent toys from everyday objects, solve some of nature's riddles, respect their differences, or take care of others who need a little extra help. The characters specialize in converting a challenge into a social activity filled with optimism, creativity and humor. By showing viewers how the characters work together to come up with possible solutions, and persist with new ideas when one solution fail, the series helps children learn to "think out of the box" and figure out innovative solutions to problems in their everyday lives.

Non-Core Educational and Informational Programming
5. Complete the following for each program that you aired during the past three months that is specifically designed to meet the educational and informational needs of children ages 16 and under, but does not meet one or more elements of the definition of Core Programming. See 47 C.F.R. §73.671. Complete chart below for each additional such educational and informational program.
[There are no analog non-core program reports.]
Sponsored Core Programming
6. List Core Programs, if any, aired by other analog stations that are sponsored by the Licensee and that meet the criteria set forth in 47 C.F.R. §73.671. Also indicate whether the amount of total Core Programming broadcast by another station increased.
[There are no analog sponsored core program broadcast reports.]
[There are no analog sponsored core program detail reports.]
Digital Core Programming
7. (a) State the average number of hours of Core Programming per week broadcast by the station on its main program stream. 3.00 hours
  (b) Did the Licensee broadcast on its main digital program stream the same Children's Core Programming provided on its analog channel? Y
  (c) If Yes to 7(b), the Licensee certifies that the representations and children's program information provided with respect to its analog channel apply equally with respect to its main digital program stream. Y
    If No to 7(c), submit as an Exhibit a Statement of Explanation. (None Required)
8. (a) State the average number of hours per week of free over-the-air digital video programming broadcast by the station on other than its main program stream. 168.00 hours
  (b) State the average number of hours per week of Core Programming broadcast by the station on other than its main program stream. See 47 C.F.R. §73.671. 3.00 hours
9. (a) Does the Licensee provide information identifying each Core Program aired on its station, including an indication of the target child audience, to publishers of program guides as required by 47 C.F.R. §73.673? Y
  (b) Identify publishers who were sent information in 9(a).
TRIBUNE MEDIA - ROANOKE DAILY HERALD, FAYETTEVILLE OBSERVER TIMES, DURHAM HERALD SUN, KINSTON DAILY FREE PRESS, RALEIGH NEWS AND OBSERVER, ROCKY MOUNT TELEGRAM, PRIME TIME TV MAGAZINE, CHAPEL HILL NEWS, GREENVILLE ENTERTAINMENT WEEKLY GUIDE. TV DATA - DUNN RECORD, DURHAM PRIME-TIME MAGAZINE, MT OLIVE TRIBUNE, HASHVILLE GRAPHICS, SANFORD HERALD, SNOW HILL STANDARD, WILSON DAILY TIMES, PRE-VIEW GUIDE, CARY NEWS, GARNER NEWS, FT BRAGG POST NEWS JOURNAL, DUKE UNIVERSITY CHRONICLE, SMITHFIELD HERALD, FRANKLIN TIMES TV MEDIA - WILSON DAILY TIMES TV GUIDE- TV GUIDE MAGAZINE, TV GUIDE CHANNELTV Guide
10. Complete the following for each program that you aired during the past three months that meets the definition of Core Programming. Complete chart below for each Core Program.
   
Title of Digital Core Program #1 Origin
Xis (Digital Multicast Only on 17.3) SYNDICATED
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Wed. 3:00-3:30pm; 4:00-4:30pm; 5-5:30pm 36 0
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To Y
6 years 12 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Xis features Dr. Bill Wellnitz (known as Wizard Wellnitz in the show), Professor, Augusta State University, and Director, Georgia Science Olympiad. During the show Dr. Wellnitz performs safe, but exciting experiments that have a visual impact on children and adults. Most of the experiments are simple and can be repeated at home with minimal to no adult supervision. The program was created to challenge and entertain children while educating them on the fun facts of science.

Title of Digital Core Program #2 Origin
Weather 101 for Kids (Digital Multicast Only on 17.3) SYNDICATED
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Wed. 3:30-4:00pm; 4:30-5:00pm; 5:30-6:00pm 36 0
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To Y
6 years 12 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Weather 101 for Kids explains various aspects of weather, including the meaning of so many different and sometimes confusing workds like dew point, humidity, temperature, wind speed, pressure, etc. Various meteorologists explain how satellites and computers are used to develop a weather forecast and the importance of science and math for those who want to make weather forecasting a career. A lot of safety tips are provided so kids know what to do in case of a weather emergency like thunderstorms, lightning, tornados, hurricanes, flooding, etc., (for example: during flooding if the water is at an unknown depth or the speed of the water is unknown, then follow the motto . . . "turn around, don't drown").

11. (a) Does the Licensee certify that at least 50% of the Core Programming counted toward meeting the additional programming guideline (applied to free video programming aired on other than the main program stream) did not consist of program episodes that had already aired within the previous seven days either on the station's main program stream or on another of the station's free digital program streams? Y
  (b) If No, submit as an Exhibit a Statement of Explanation setting forth the number of repeats in excess of the repeat limit and the times and dates the episodes involved were aired. (None Required)
Non-Core Educational and Informational Programming
12. Complete the following for each program that you aired during the past three months that is specifically designed to meet the educational and informational needs of children ages 16 and under, but does not meet one or more elements of the definition of Core Programming. See 47 C.F.R. §73.671. Complete chart below for each additional such educational and information program.
[There are no digital non-core program reports.]
Sponsored Core Programming
13. List Core Programs, if any, aired by other stations that are sponsored by the Licensee and that meet the criteria set forth in 47 C.F.R. §73.671. Also indicate whether the amount of total Core Programming broadcast by another station increased.
[There are no digital sponsored core program broadcast reports.]
[There are no digital sponsored core program detail reports.]
Other Matters
14. Complete the following for each analog and digital program that you plan to air for the next quarter that meets the definition of Core Programming. Complete chart below for each Core Program, identifying whether it is to be broadcast on the station's analog or digital channel or both channels.
Title of Planned Core Program #1 Origin
Veggie Tales (Ch 17 & 55.1) NETWORK
Regular Schedule Total Times to be Aired
Sat. 10:00am - 10:30am 13
Length of Program Age of Target Audience
30 minutes From To
4 years 8 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
A children's series featuring animated vegetables who teach life lessons through delightfully entertaining stories. Hosted by Bob the Tomato and Larry the Cucumber, each episode begins by establishing the problem, uses short stories to parallel the situation with the problem and solution, and ends by reiterating the proposed solution and the life lesson learned through the experience. Without being preachy, the show communicates core values of honesty, kindness, forgiveness and appreciation for all, through entertaining characters and storylines.
Title of Planned Core Program #2 Origin
3-2-1 Penguins! (Ch 17 & 55.1) NETWORK
Regular Schedule Total Times to be Aired
Sat. 10:30am - 11:00am 13
Length of Program Age of Target Audience
30 minutes From To
4 years 8 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
3-2-1 Penguins! draws upon characters from two stories and uses both long and short form material involving these characters to provide social-emotional messages to children. The show features two children, Jason and Michelle, whose vacation at their grandmother's cottage ends up being more adventure than they expect when their toy spaceship with four toy Penguins comes to life. The children are sucked into the spaceship, where they meet the now live Penguins and journey through space to solve an inter-galactic disaster threatening the Penguins and their friends. Each story begins with a problem and ends after the children have learned an important social-emotional message through their adventure with the Penguins.
Title of Planned Core Program #3 Origin
Turbo Dogs (Ch 17 and 55.1) NETWORK
Regular Schedule Total Times to be Aired
Sat. 11:00am - 11:30am 13
Length of Program Age of Target Audience
30 minutes From To
4 years 8 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
A show about six canine friends - Dash, GT, Clutch, Stinkbert, Strut, and Mags - who have their own distinct characteristics but share a common love of racing cars. The fastest dogs in Racerville, the turbo dogs often compete with one another in races. The dogs each have their own racers, which they maintain regularly, and that are equipped with individual GPS systems to help and guide them. Each story begins with one of the turbo dogs encountering a problem that must be resolved while preparing to compete. Usually, the turbo dog learns his/her lesson through experience and accountability for negative behavior. Social-emotional messages about sportsmanship, teamwork, cooperation, and fairness developed in the story are emphasized in a separate tag at the end of each episode.
Title of Planned Core Program #4 Origin
Barbar (Ch 17 and 55.1) NETWORK
Regular Schedule Total Times to be Aired
Sat. 11:30am - 12:00noon 13
Length of Program Age of Target Audience
30 minutes From To
4 years 8 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
BABAR, based on the books by Laurent de Brunhoff, is an animated show about a young orphaned elephant who finds the strength to rise above the challenges he faces, including the death of his parents, as he journeys through life. Each episode of the show develops a social-emotional message such as taking responsibility, being patient and persistent in hard work, respecting peopleâ??s privacy, learning to cope with unforeseen changes, and being honest. These messages emerge from the need to resolve a dilemma that is faced by Babar, one of his friends or family members. BABAR, first appeared on the schedule in 2007, and is returning with new episodes in 2009.
Title of Planned Core Program #5 Origin
The Zula Patrol (Ch 17 and 55.1) NETWORK
Regular Schedule Total Times to be Aired
Sat. 12:00noon - 12:30pm 13
Length of Program Age of Target Audience
30 minutes From To
4 years 8 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
THE ZULA PATROL is an animated show about six extraterrestrial charactersâ??Captain Bula, his copilot Zeeter, Professor Multo, their pet, Gorgo, and their flying dictionaries, Wizzy and Wigggâ??who learn key science concepts as they explore the galaxy through space missions. Often, the group encounters the evil Dark Truder and his talking toupee minion, Traxie, and must thwart Truderâ??s poorly planned schemes to take over the universe. Each character exhibits unique abilities and traits that, combined with their new knowledge, helps them problem-solve their way through their journeys. Using an integrated approach to target diverse learning styles, the show communicates its educational messages through narratives and a two-part information segment at the end of each story.
Title of Planned Core Program #6 Origin
My Friend Rabbit (Ch 17 and 55.1) NETWORK
Regular Schedule Total Times to be Aired
Sat. 12:30pm - 1:00pm 13
Length of Program Age of Target Audience
30 minutes From To
4 years 8 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
MY FRIEND RABBIT models constructive problem-solving for young children, ages 4-8. In each episode, the story characters find themselves facing a different dilemma that is drawn from a typical childhood experience. Rabbit and Mouse usually lead us through creative problem-solving, which involves tenacity and working in teams. The group may figure out how to make the most of a bad situation, invent toys from everyday objects, solve some of natureÃ?Æ?Ã?â??Ã?â??Ã?¯Ã?Æ?ââ?¬Å¡Ã?â??Ã?¿Ã?Æ?ââ?¬Å¡Ã?â??Ã?½s riddles, respect their differences, or take care of others who need a little extra help. The characters specialize in converting a challenge into a social activity filled with optimism, creativity and humor. The series helps children learn to think out of the box by showing viewers how the characters work together to come up with possible solutions, and persist with new ideas when one solution fails.
Title of Planned Core Program #7 Origin
Xis (Digital Multicast Only on 17.3) SYNDICATED
Regular Schedule Total Times to be Aired
Wed. 3:00-3:30pm; 4:00-4:30pm; 5-5:30pm 39
Length of Program Age of Target Audience
30 minutes From To
6 years 12 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Xis features Dr. Bill Wellnitz (known as Wizard Wellnitz in the show), Professor, Augusta State University, and Director, Georgia Science Olympiad. During the show Dr. Wellnitz performs safe, but exciting experiments that have a visual impact on children and adults. Most of the experiments are simple and can be repeated at home with minimal to no adult supervision. The program was created to challenge and entertain children while educating them on the fun facts of science.
Title of Planned Core Program #8 Origin
Weather 101 for Kids (Digital Multicast Only on 17.3) SYNDICATED
Regular Schedule Total Times to be Aired
Wed. 3:30-4:00pm; 4:30-5:00pm; 5:30-6:00pm 39
Length of Program Age of Target Audience
30 minutes From To
6 years 12 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Weather 101 for Kids explains various aspects of weather, including the meaning of so many different and sometimes confusing workds like dew point, humidity, temperature, wind speed, pressure, etc. Various meteorologists explain how satellites and computers are used to develop a weather forecast and the importance of science and math for those who want to make weather forecasting a career. A lot of safety tips are provided so kids know what to do in case of a weather emergency like thunderstorms, lightning, tornados, hurricanes, flooding, etc., (for example: during flooding if the water is at an unknown depth or the speed of the water is unknown, then follow the motto . . . "turn around, don't drown").
Title of Planned Core Program #9 Origin
Safari Tracks (Digital Multicast Only on 17.2) NETWORK
Regular Schedule Total Times to be Aired
Tues. 10:00am-11:00am: Wed. 10:00am-11:00; Thur. 10:00am-11:00am 78
Length of Program Age of Target Audience
30 minutes From To
13 years 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Safari Tracks is a program with content grounded in the natural world and delivered using an approach that, while entertaining to a young audience, highlights the informational and educational aspects of the animal kingdom in the given environment of Africa. There is no question that an audience of young people would gain worthwhile information and concepts delivered with an enlightened attitude toward nature and the environment. Viewers receive topic points that help build the thical decision-making necessary to becoming a citized of the planet.

15. Does the Licensee publicize the existence and location of the station's Children's Television Programming Reports (FCC 398) as required by 47 C.F.R. §73.3526(e)(11)(iii)? Y
16. Identify the licensee's children's programming liaison.
Name Telephone Number
Douglas Hamilton (919) 835-6201
Address E-mail Address
1205 Front Street dhamilton@wncn.com
City State ZIP Code
Raleigh NC 27609

17. Include any other comments or information you want the Commission to consider in evaluating your compliance with the Children's Television Act (or use this space for supplemental explanations). This may include information on any other non-core educational and informational programming that you aired this quarter or plan to air during the next quarter, or any existing or proposed non-broadcast efforts that will enhance the educational and informational value of such programming to children. See 47 C.F.R. §73.671, NOTES 2 and 3.
After due review of internal station records and documentation provided to us by program suppliers, the licensee hereby certifies that the station fully complied with the FCC's commercial limits in children's programs, as specified at 47 C.F.R. Section 73.670, with respect to all programs specifically designed for children ages twelve and under. In addition to the educational or informational programs listed in this report, the station broadcasts the following programs specifically designed for children ages twelve and under that were not "educational or informational" programming: None

WILLFUL FALSE STATEMENTS MADE ON THIS FORM ARE PUNISHABLE BY FINE AND/OR IMPRISONMENT (U.S. CODE, TITLE 18, SECTION 1001), AND/OR REVOCATION OF ANY STATION LICENSE OR CONSTRUCTION PERMIT (U.S. CODE, TITLE 47, SECTION 312(a)(1)), AND/OR FORFEITURE (U.S. CODE, TITLE 47, SECTION 503).

I certify that the statements in this application are true, complete, and correct to the best of my knowledge and belief, and are made in good faith.

Name of Licensee Signature
Media General Communications Holdings, LLC
Date
04/09/2009
FCC Form 398
March 2006