Federal Communications Commission
Washington, DC 20554
Approved by OMB
3060-0754
FCC 398
Children's Television Programming Report

Report reflects information for the filing period ending: 2009-09-30 00:00:00.0 Filed on: 2009-10-05 12:15:58.713

Call Sign Channel Numbers Community of License
KSCW-DT  (analog)
12 (digital)
City State County ZIP Code
Wichita KS Sedgwick 67219
Licensee Name
SUNFLOWER BROADCASTING, INC.
Network Affiliation Nielsen DMA Licensee World Wide Web Home Page Address (if applicable)
CW Wichita-Hutchinson Plus www.kansascw.com
Facility ID Previous Call Sign (if applicable) License Renewal Expiration Date
72348 2014-06-01 00:00:00.0
Analog Core Programming
2. State the average number of hours of Core Programming per week broadcast by the station. See 47 C.F.R. §73.671(c).  
3. (a) Does the Licensee provide information identifying each Core Program aired on its station, including an indication of the target child audience, to publishers of program guides as required by 47 C.F.R. §73.673?  
(b) Identify publishers who were sent information in 3(a).
4. Complete the following for each program that you aired during the past three months that meets the definition of Core Programming. Complete chart below for each Core Program.
[There are no analog core program reports.]
Non-Core Educational and Informational Programming
5. Complete the following for each program that you aired during the past three months that is specifically designed to meet the educational and informational needs of children ages 16 and under, but does not meet one or more elements of the definition of Core Programming. See 47 C.F.R. §73.671. Complete chart below for each additional such educational and informational program.
[There are no analog non-core program reports.]
Sponsored Core Programming
6. List Core Programs, if any, aired by other analog stations that are sponsored by the Licensee and that meet the criteria set forth in 47 C.F.R. §73.671. Also indicate whether the amount of total Core Programming broadcast by another station increased.
[There are no analog sponsored core program broadcast reports.]
[There are no analog sponsored core program detail reports.]
Digital Core Programming
7. (a) State the average number of hours of Core Programming per week broadcast by the station on its main program stream. 3.00 hours
  (b) Did the Licensee broadcast on its main digital program stream the same Children's Core Programming provided on its analog channel? N
  (c) If Yes to 7(b), the Licensee certifies that the representations and children's program information provided with respect to its analog channel apply equally with respect to its main digital program stream. N
    If No to 7(c), submit as an Exhibit a Statement of Explanation. View Statement of Explanation
8. (a) State the average number of hours per week of free over-the-air digital video programming broadcast by the station on other than its main program stream. 0.00 hours
  (b) State the average number of hours per week of Core Programming broadcast by the station on other than its main program stream. See 47 C.F.R. §73.671. 0.00 hours
9. (a) Does the Licensee provide information identifying each Core Program aired on its station, including an indication of the target child audience, to publishers of program guides as required by 47 C.F.R. §73.673? Y
  (b) Identify publishers who were sent information in 9(a).
KSCW provides information identifying the core programs, including an indication of the target child audience, to the following publishers of program guides: TV Guide, TV Data Technologies, FYI Television, and Tribune Media Services.
10. Complete the following for each program that you aired during the past three months that meets the definition of Core Programming. Complete chart below for each Core Program.
   
Title of Digital Core Program #1 Origin
GoGoRiki NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Saturday 7:00am 13 0
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To Y
5 years 7 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Today the world is a very small place, and as a result, it is challenging for children to develop healthy attitudes of tolerance and acceptance in a time when it is increasingly important that we all learn to work together. GOGORIKI tackles this problem head‐on with the creation of a magical yet modern world filled with diverse, non‐threatening, relatable characters delighting in the disparities in their individual personalities and unique perspectives‐‐ gently addressing larger issues of tolerance. The characters draw strength from the various experiences and opinions they each bring to any situation, so that differences are embraced rather than rejected. How can we all work together to solve problems? We all share one planet, so how can we make the common goal of protecting it a unifying mission? In what ways can we celebrate and appreciate each other’s differences and rejoice in our distinct experiences on an appropriate scale each and every day? Various people may approach issues from their unique perspective, so how do we recognize what is morally and ethically correct in a world where things are not always just black and white? A primary educational purpose of each program is to integrate age‐appropriate social and emotional skills and other educational and pro‐social material into the context of GOGORIKI’s overall settings and individual episodes. To best integrate these core skills and values into the stories, situations and humor of GOGORIKI, a variety of tactics and strategies were deployed throughout the series. Life scenarios that commonly worry children, like: making the right choices; dealing with obstacles; feeling sad, insecure or vulnerable; disappointing friends; failure to succeed; facing conflict; and overcoming fears and phobias are presented throughout GOGORIKI. These scenarios are then resolved through a variety of practical and tested behavioral solutions. In order to foster responsibility, cooperation and caring attitudes, there are social and emotional objectives such as: cooperation and collaboration; self‐discipline; group decision‐making; conflict resolution; and personal responsibility. Additional objectives are highlighted, including personal courage, caring for others, perseverance, resourcefulness and optimism. Important socio‐emotional messages, including tolerance for others, self‐sacrifice, teamwork, respect for differences, problem‐solving and recognizing right from wrong are integrated throughout the series. This program is specifically designed to further the educational and informational needs of children, has educating and informing children as a significant purpose, and otherwise meets the definition of Core Programming as specified in the Commission’s rules.

Title of Digital Core Program #2 Origin
GoGoRiki NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Saturdays 7:30am 2 0
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To Y
5 years 7 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Today the world is a very small place, and as a result, it is challenging for children to develop healthy attitudes of tolerance and acceptance in a time when it is increasingly important that we all learn to work together. GOGORIKI tackles this problem head‐on with the creation of a magical yet modern world filled with diverse, non‐threatening, relatable characters delighting in the disparities in their individual personalities and unique perspectives‐‐ gently addressing larger issues of tolerance. The characters draw strength from the various experiences and opinions they each bring to any situation, so that differences are embraced rather than rejected. How can we all work together to solve problems? We all share one planet, so how can we make the common goal of protecting it a unifying mission? In what ways can we celebrate and appreciate each other’s differences and rejoice in our distinct experiences on an appropriate scale each and every day? Various people may approach issues from their unique perspective, so how do we recognize what is morally and ethically correct in a world where things are not always just black and white? A primary educational purpose of each program is to integrate age‐appropriate social and emotional skills and other educational and pro‐social material into the context of GOGORIKI’s overall settings and individual episodes. To best integrate these core skills and values into the stories, situations and humor of GOGORIKI, a variety of tactics and strategies were deployed throughout the series. Life scenarios that commonly worry children, like: making the right choices; dealing with obstacles; feeling sad, insecure or vulnerable; disappointing friends; failure to succeed; facing conflict; and overcoming fears and phobias are presented throughout GOGORIKI. These scenarios are then resolved through a variety of practical and tested behavioral solutions. In order to foster responsibility, cooperation and caring attitudes, there are social and emotional objectives such as: cooperation and collaboration; self‐discipline; group decision‐making; conflict resolution; and personal responsibility. Additional objectives are highlighted, including personal courage, caring for others, perseverance, resourcefulness and optimism. Important socio‐emotional messages, including tolerance for others, self‐sacrifice, teamwork, respect for differences, problem‐solving and recognizing right from wrong are integrated throughout the series. This program is specifically designed to further the educational and informational needs of children, has educating and informing children as a significant purpose, and otherwise meets the definition of Core Programming as specified in the Commission’s rules.

Title of Digital Core Program #3 Origin
Wild About Animals SYNDICATED
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Sundays 7:00am 13 0
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To Y
13 years 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
This program is designed to educate, inform and entertain children about the animal world around them. From the oceans to the mountains, the deserts to the plains, we visit and observe animals all around the country. This program is specifically designed to further the educational and informational needs of children, has educating and informing children as a significant purpose, and otherwise meets the definition of Core Programming as specified in the Commission's rules.

Title of Digital Core Program #4 Origin
Awesome Adventures SYNDICATED
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Sundays 7:30am 11 0
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To Y
13 years 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
This program is designed to educate, inform and entertain children about the world around them. Each show is a lesson in the beauty of nature, its creatures, and the people who inhabit the land. The show is designed to show that learning can be fun. This program is specifically designed to further the educational and informational needs of children, has educating and informing children as a significant purpose, and otherwise meets the definition of Core Programming as specified in the Commission's rules.

Title of Digital Core Program #5 Origin
Whaddyado SYNDICATED
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Sundays 8:00am 13 0
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To Y
13 years 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
What would you do? Lessons for young kids and teens about how to react when facing perilous situations and everyday problems. Real footage and reenactments of how the teens responded. Then experts who give their opinions. This program is specifically designed to further the educational and informational needs of children, has educating and informing children as a significant purpose, and otherwise meets the definition of Core Programming as specified in the Commission's rules.

Title of Digital Core Program #6 Origin
Sports Stars of Tomorrow SYNDICATED
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Sundays 8:30a 13 0
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To Y
7 years 12 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
A weekly half hour, focusing on today's youth as they pursue their dreams of becoming the next sports superstars. The show profiles college and high school talent in sports and provides an in-depth look at the hard work and dedication it takes to achieve their goals. This program is specifically designed to further the educational and informational needs of children, has educating and informing children as a significant purpose, and otherwise meets the definition of Core Programming as specified in the Commission's rules.

Title of Digital Core Program #7 Origin
Winx Club NETWORK
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Saturdays 7:30am 11 0
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To Y
6 years 11 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
In the dimension of Magix there are 6 teenage girls at Alfea College for fairies who fight to save the universe from evil- They are the Winx Club! Along with their boyfriends from Redfountain School for Heroics they battle evil and save the universe from the Senior Witches, the evil warlock Darkar and the vicious Sorcerer Baltor. This program is specifically designed to further the educational and informational needs of children, has educating and informing children as a significant purpose, and otherwise meets the definition of Core Programming as specified in the Commission's rules.

Title of Digital Core Program #8 Origin
Eco Company SYNDICATED
Regular Schedule Total Times Aired at Regularly Scheduled Time Number of Pre-emptions
Sundays 7:30am 2 0
Length of Program Age of Target Audience E/I Symbol Used As Required
30 minutes From To Y
13 years 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Every week Eco Company explores all aspects of being green and understanding how we impact our world. From reporting on the latest technologies in energy, recycling, conservation and organics to sharing the stories of young people making a positive impact on the environment. In addition every week Eco Company provides a practical tip that teens and people of all ages can use in their daily lives. Eco Company is designed to be an interactive program from finding out what's on the mind of all teens by talking to them wherever we find them to providing a forum on this website for teens to share their own videos about going green. This program is specifically designed to further the educational and informational needs of children, has educating and informing children as a significant purpose, and otherwise meets the definition of Core Programming as specified in the Commission’s rules.

11. (a) Does the Licensee certify that at least 50% of the Core Programming counted toward meeting the additional programming guideline (applied to free video programming aired on other than the main program stream) did not consist of program episodes that had already aired within the previous seven days either on the station's main program stream or on another of the station's free digital program streams? Y
  (b) If No, submit as an Exhibit a Statement of Explanation setting forth the number of repeats in excess of the repeat limit and the times and dates the episodes involved were aired. (None Required)
Non-Core Educational and Informational Programming
12. Complete the following for each program that you aired during the past three months that is specifically designed to meet the educational and informational needs of children ages 16 and under, but does not meet one or more elements of the definition of Core Programming. See 47 C.F.R. §73.671. Complete chart below for each additional such educational and information program.
[There are no digital non-core program reports.]
Sponsored Core Programming
13. List Core Programs, if any, aired by other stations that are sponsored by the Licensee and that meet the criteria set forth in 47 C.F.R. §73.671. Also indicate whether the amount of total Core Programming broadcast by another station increased.
[There are no digital sponsored core program broadcast reports.]
[There are no digital sponsored core program detail reports.]
Other Matters
14. Complete the following for each analog and digital program that you plan to air for the next quarter that meets the definition of Core Programming. Complete chart below for each Core Program, identifying whether it is to be broadcast on the station's analog or digital channel or both channels.
Title of Planned Core Program #1 Origin
GoGoRiki NETWORK
Regular Schedule Total Times to be Aired
Saturdays 8:00am 13
Length of Program Age of Target Audience
30 minutes From To
5 years 7 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Today the world is a very small place, and as a result, it is challenging for children to develop healthy attitudes of tolerance and acceptance in a time when it is increasingly important that we all learn to work together. GOGORIKI tackles this problem head‐on with the creation of a magical yet modern world filled with diverse, non‐threatening, relatable characters delighting in the disparities in their individual personalities and unique perspectives‐‐ gently addressing larger issues of tolerance. The characters draw strength from the various experiences and opinions they each bring to any situation, so that differences are embraced rather than rejected. How can we all work together to solve problems? We all share one planet, so how can we make the common goal of protecting it a unifying mission? In what ways can we celebrate and appreciate each other’s differences and rejoice in our distinct experiences on an appropriate scale each and every day? Various people may approach issues from their unique perspective, so how do we recognize what is morally and ethically correct in a world where things are not always just black and white? A primary educational purpose of each program is to integrate age‐appropriate social and emotional skills and other educational and pro‐social material into the context of GOGORIKI’s overall settings and individual episodes. To best integrate these core skills and values into the stories, situations and humor of GOGORIKI, a variety of tactics and strategies were deployed throughout the series. Life scenarios that commonly worry children, like: making the right choices; dealing with obstacles; feeling sad, insecure or vulnerable; disappointing friends; failure to succeed; facing conflict; and overcoming fears and phobias are presented throughout GOGORIKI. These scenarios are then resolved through a variety of practical and tested behavioral solutions. In order to foster responsibility, cooperation and caring attitudes, there are social and emotional objectives such as: cooperation and collaboration; self‐discipline; group decision‐making; conflict resolution; and personal responsibility. Additional objectives are highlighted, including personal courage, caring for others, perseverance, resourcefulness and optimism. Important socio‐emotional messages, including tolerance for others, self‐sacrifice, teamwork, respect for differences, problem‐solving and recognizing right from wrong are integrated throughout the series. This program is specifically designed to further the educational and informational needs of children, has educating and informing children as a significant purpose, and otherwise meets the definition of Core Programming as specified in the Commission’s rules.
Title of Planned Core Program #2 Origin
Winx Club NETWORK
Regular Schedule Total Times to be Aired
Saturdays 8:30am 13
Length of Program Age of Target Audience
30 minutes From To
6 years 11 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
In the dimension of Magix there are 6 teenage girls at Alfea College for fairies who fight to save the universe from evil- They are the Winx Club! Along with their boyfriends from Redfountain School for Heroics they battle evil and save the universe from the Senior Witches, the evil warlock Darkar and the vicious Sorcerer Baltor. This program is specifically designed to further the educational and informational needs of children, has educating and informing children as a significant purpose, and otherwise meets the definition of Core Programming as specified in the Commission's rules.
Title of Planned Core Program #3 Origin
Wild Abouth Animals SYNDICATED
Regular Schedule Total Times to be Aired
Sundays 7:00am 13
Length of Program Age of Target Audience
30 minutes From To
13 years 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
This program is designed to educate, inform and entertain children about the animal world around them. From the oceans to the mountains, the deserts to the plains, we visit and observe animals all around the country. This program is specifically designed to further the educational and informational needs of children, has educating and informing children as a significant purpose, and otherwise meets the definition of Core Programming as specified in the Commission's rules.
Title of Planned Core Program #4 Origin
Eco Company SYNDICATED
Regular Schedule Total Times to be Aired
Sundays 7:30am 13
Length of Program Age of Target Audience
30 minutes From To
13 years 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
Every week Eco Company explores all aspects of being green and understanding how we impact our world. From reporting on the latest technologies in energy, recycling, conservation and organics to sharing the stories of young people making a positive impact on the environment. In addition every week Eco Company provides a practical tip that teens and people of all ages can use in their daily lives. Eco Company is designed to be an interactive program from finding out what's on the mind of all teens by talking to them wherever we find them to providing a forum on this website for teens to share their own videos about going green. This program is specifically designed to further the educational and informational needs of children, has educating and informing children as a significant purpose, and otherwise meets the definition of Core Programming as specified in the Commission’s rules.
Title of Planned Core Program #5 Origin
Whaddyado SYNDICATED
Regular Schedule Total Times to be Aired
Sundays 8:00am 13
Length of Program Age of Target Audience
30 minutes From To
10 years 16 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
What would you do? Lessons for young kids and teens about how to react when facing perilous situations and everyday problems. Real footage and reenactments of how the teens responded. Then experts who give their opinions. This program is specifically designed to further the educational and informational needs of children, has educating and informing children as a significant purpose, and otherwise meets the definition of Core Programming as specified in the Commission's rules.
Title of Planned Core Program #6 Origin
Sports Stars of Tomorrow SYNDICATED
Regular Schedule Total Times to be Aired
Sundays 8:30am 13
Length of Program Age of Target Audience
30 minutes From To
7 years 12 years
Describe the educational and informational objective of the program and how it meets the definition of Core Programming
A weekly half hour, focusing on today's youth as they pursue their dreams of becoming the next sports superstars. The show profiles college and high school talent in sports and provides an in-depth look at the hard work and dedication it takes to achieve their goals. This program is specifically designed to further the educational and informational needs of children, has educating and informing children as a significant purpose, and otherwise meets the definition of Core Programming as specified in the Commission's rules.

15. Does the Licensee publicize the existence and location of the station's Children's Television Programming Reports (FCC 398) as required by 47 C.F.R. §73.3526(e)(11)(iii)? Y
16. Identify the licensee's children's programming liaison.
Name Telephone Number
Laverne E Goering 316-831-6050
Address E-mail Address
2815 E 37th Street North lgoering@kwch.com
City State ZIP Code
Wichita KS 67219

17. Include any other comments or information you want the Commission to consider in evaluating your compliance with the Children's Television Act (or use this space for supplemental explanations). This may include information on any other non-core educational and informational programming that you aired this quarter or plan to air during the next quarter, or any existing or proposed non-broadcast efforts that will enhance the educational and informational value of such programming to children. See 47 C.F.R. §73.671, NOTES 2 and 3.

WILLFUL FALSE STATEMENTS MADE ON THIS FORM ARE PUNISHABLE BY FINE AND/OR IMPRISONMENT (U.S. CODE, TITLE 18, SECTION 1001), AND/OR REVOCATION OF ANY STATION LICENSE OR CONSTRUCTION PERMIT (U.S. CODE, TITLE 47, SECTION 312(a)(1)), AND/OR FORFEITURE (U.S. CODE, TITLE 47, SECTION 503).

I certify that the statements in this application are true, complete, and correct to the best of my knowledge and belief, and are made in good faith.

Name of Licensee Signature
Sunflower Broadcasting, Inc.
Date
10/05/2009
FCC Form 398
March 2006